Course: Business ethics

Internal Assignment Applicable for April 2020 (last date 28 March 2020) Examination

1. Choose ONE environmental policy/ practice/episode/accident from any ONE listed

company (their website, their annual report or sustainability report or from newspaper,
business magazine or credible websites) and discuss in detail the ethical issue/issues
involved and your opinion on whether the company is being ethical or not. (For
example: L&T reducing & recycling water is ethically a positive environmental
practice. MMRDA & Mumbai Metro cutting down 1200 trees in Aarey Colony is
environmentally unethical practice)

Answer: Sustainability is very much important for business. Businesses responding to

demands for clearly visible sustainability practices are also more attractive to the new class of
ethical investors, and regain the costs of managing sustainability through government grants
and increased sales to green activists and other members of the community. Ethical business
practices may also improve competitiveness between businesses, encouraging growth and
bigger profits.

As all the businesses are working in a society so they all have some responsibilities towards
the society and the environment. It’s the main responsibility of the organizations to keep the
environment safe for other people. Social responsibility of business organization is to keep
check on issues pertaining to

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2. Read / research the Kingfisher Airlines case and identify and list any FIVE ethical
and corporate governance issues involved, which led to its failure, along with your
comments

Answer: Corporate governance is the system by which business corporations are directed and
controlled. A corporate governance structure specifies the distribution of rights and
responsibilities among different participants in the corporation such as board members,
shareholders and other stakeholders, and, spells out the rules and procedures for making
decisions on corporate affairs. By doing this, it also provides the structure through which
company objectives are set and means of attaining those objectives and monitoring
performance are spelt out.

The affairs of a company are directed and controlled through the board of directors who
represent the shareholders of

3.a. “Excessive modern day consumerism is unethical for the planet and for society”,
explain this statement in your own words, with three logical arguments in favour of the
statement.
3.b. Explain in your own words why ethical business leadership is crucial in today’s
business scenario. What do YOU expect from an ethical business leader / manager?

Answer: a) We buy lots of things regularly and it comes under consumerism. For past few
years, there is solid increase in consumerism which is not good for our planet and for society.
To fulfil our routine requirements, we need to buy various products and services but
increased demand of these products and services insist producers to produce more products
and that impacts our environment. The biggest problem with consumerism is the fact that
people do not realize that there is a problem. We are already consuming resources at an
alarming rate and quicker than our planet is able

Course: Financial institution and markets

Internal Assignment Applicable for April 2020 (last date 28 March 2020) Examination

1. Mr. Rajeev Mehta was the Chairman of Topaz Bank. The bank was earning fairly
well and shareholders were receiving regular dividends. The market price of their
shares was performing well. The bank was about to announce taking over the ‘AME
Bank.’ Mr. Rajeev Mehta expected that the market share of their bank would rise once
the takeover is announced in the public. Being a part of the bank, Rajeev was not
allowed to buy shares of Topaz bank. He called one of his wealthy friend Rashid and
asked him to invest Rs.5 crores in shares of his bank promising him the capital gains. As
expected, the share prices went up by 40% and the market price of Rashid’s shares was
now ? 7 crores. He earned a profit of Rs. 2 crores. He gave Rs. 1 crore to Mr. Sanjay
Nehra and kept Rs. 1 crore with himself. On regular inspection and by conducting
enquiries of the brokers involved, the Securities and Exchange Board of India (SEBI)
was able to detect this irregularity. The SEBI imposed a heavy penalty on Rajeev
Mehta. In context to the above situation identify and elaborate the functions that were
performed by SEBI

Answer: According to SEBI Act, 1992, SEBI’s objective is to safeguard interest of investors
and to promote development activities to regulate the securities market and for matters
connected with that. To elaborate, SEBI regulates stock exchanges and the securities industry
to promote their orderly functioning. It protects the rights and interests of investors,
particularly
individual investors, and guides them. It prevents malpractices and aims at achieving a
balance between self-regulation by securities industry and its statutory regulation. SEBI must
govern the market intermediaries, such as brokers, banks, consultants etc.

Example: Any company or a listed company making a public issue or a rights issue of value
of more than Rs 50 lakhs is required to file a draft offer document with SEBI for its
observations. The company can proceed further only after getting observations from SEBI.
The company has to open its issue within three months from the date of SEBI's observation
letter.

In India, the regulatory functions are

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2. “Money market is essentially a market for short-term funds’. In the light of this
statement elaborate on the money market and its features.

Answer: Money market

It is the place where transactions take place over a short period of time. The period is
normally up to one year and substitutes to money are used to denote any financial asset. This
can be done quickly to convert substitutes into money with less transaction cost. Money
market has become a component of the financial market for buying and selling of securities
of short-term maturities, of one year or less, such as treasury bills and commercial papers.
Over-the-counter trading is done in the money market and it is a wholesale process. It is used
by the participants as a way of borrowing and
3. Mr. Kumar wants to invest his saving in mutual funds. However, he is completely
unfamiliar how to go about it. He approaches you, a wealth advisor in the bank where
he holds his savings account.
a. Explain him the basics of mutual fund and describe any five kinds of mutual funds
which are available in the market.
b. Enumerate the advantage and disadvantages associated with investing in the mutual
fund.

Answer: a) Mutual funds are a collection of stocks and bonds. It can be defined as the money
that is pooled together by a large number of investors who give their money to a fund
manager to invest in large portfolio of stocks or bonds for a small fee. Mutual funds are
advantageous because of its cost-efficiency, risk-diversification and professional
management nature. Since mutual funds involve investment in different assets, a loss
experienced in one asset investment can be

Course: Services marketing

Internal Assignment Applicable for April 2020 (last date 28 March 2020) Examination

1. You have recently joined in as the Head of a Public Sector Bank? Design strategies to
help reduce the Customer Complaint barriers. What Service recovery tactics will you
leverage on to tackle customer complaints.

Answer: Customer Relationship Management (CRM) essentially is a business strategy that

has is developed around the customer. Being customer-centric, its modus operandi is to
maximize revenue by developing valuable long-lasting relationships with customers by
improving interactions at each touch point. Dependent on a better understanding of
customers, their buying patterns and demographics etc. companies can provide better
services. Apart from this, CRM is applicable to those who hold the potential to become good
customers. In other words, it is applicable to other customer groups. CRM strategies are
effective only when companies are able to compile and retain customer information.

In all businesses, Customer is the king as

NMIMS Fully solved assignment available for session
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your last date is 28 MARCH 2020.
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information you can get via mail or Whats app also

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 1 hour.
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whatsapp no 8791490301.
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Contact no is +91 87-55555-879.
2. You are planning to open India’s first ever Apple owned store in Mumbai by end of
the year 2020? Suggest & describe all the design elements that you shall consider for
building the Retail store environment?

Answer: With ever-increasing competition in retail environment, store ambience has become
an important aspect to attract consumers. Today, consumers prefer to visit a store that
provides a clean, well-lit shopping atmosphere. The entrance of a store creates the first
impression of the store in the minds of consumers, while the inside of the store entices them
to purchase products. Therefore, in order to attract more and more consumers, a retailer
should decide the design of the store. A retail store design is a creative and commercial
discipline that combines different areas of expertise in designing and constructing the retail
space. It provides specifications for the interior and exterior of the store. The following are
guidelines for designing a retail store:
● A retail store should be designed in such a manner that it not only stocks products but
also provides an enjoyable and

3. You are setting up an IKEA store in Mumbai by the end of the year 2020.
a. What Service Quality parameters & dimensions would you consider while driving
this initiative? Provide examples from an IKEA perspective.
b. Design a Creative & Innovative Loyalty Program for IKEA highlighting all the
tiers/levels & the rewards that the customer will stand to gain

Answer: a) Before formulating any marketing strategy, a firm must clearly define what
quality means to it. The next step is to come up with a method that measures quality in
quantifiable terms, so that any deficit towards achieving the same may be identified and
accordingly rectified. Since the manufactured goods can be owned and endure for a long
time, it is comparatively easier for the marketers to set a price and justify it to the target
customers. On the other hand, a service is intangible and perishable involving no ownership
on the part of the customers. Hence, it becomes extraordinarily difficult for the marketers to
put across the value of a service to the