1 The problem or opportunity that requires a business decision on the part of the decision maker is

called a _____.
A. management dilemma
B. research problem
C. challenge
D. measurement approach
E. return on business investment

2. What type of research do trade associations generally conduct?

A. Basic research
B. Practical research
C. Applied research
D. Ad hoc research
E. All of the above

3. Good research follows the standards of the ______.

A. American Manufacturers Association
B. scientific method
C. scientific management
D. American Association of Public Opinion Research

4. The procedures used in the research are specified in the _____ section of a research report.
A. problem statement
B. research design
C. limitations
D. findings
E. conclusions

5. Applied research:
A. Has little direct impact on policy decisions.
B. Is problem directed but not decision directed.
C. Is problem directed and closely related to policy or action needs.
D. Calls for a hypothesis to initiate the research.
E. Is usually conducted in the laboratory.
6. An estimate of next year's market share is an example of what type of research?
A. Descriptive
B. Reporting
C. Predictive
D. Explanatory
E. Longitudinal

7. _____ is a form of argument that purports to be conclusive - the conclusion must necessarily follow
from the reasons given.
A. Induction
B. Deduction
C. Logic
D. Philosophy
E. Exposition

8. _____ is a form of reasoning that draws a conclusion from one or more particular facts or pieces of
evidence.
A. Induction
B. Deduction
C. Empiricism
D. Logic
E. Association

9. A _____ is an image or abstract idea specifically invented for a given research and/or theory-
building purpose.
A. variable
B. construct
C. concept
D. theory

10. Which term below refers to a construct that is presumed to exist, but can only be inferred from
data?
A. Conceptual scheme
B. Hypothetical construct
C. Operational definition
D. Confounding variable
E. Extraneous variable
11. _____ variables product data that fit into three or more categories with specific assigned values.
A. Dichotomous
B. Discrete
C. Operational
D. Independent
E. Continuous

12. Which of the following is another term for independent variable?

A. Discrete
B. Criterion
C. Moderator
D. Predictor
E. Construct

13. In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of
a(n) _____.
A. research question
B. descriptive hypothesis
C. relational hypothesis
D. explanatory hypothesis
E. correlational hypothesis

14. An increase in hours of television viewing leads to increases in the sales of snack foods. This is an
example of a _____.
A. research question
B. descriptive hypothesis
C. correlational hypothesis
D. causal hypothesis

15. A _____ is a set of systematically interrelated concepts, definitions, and propositions that are
advanced to explain or predict phenomena.
A. conceptual scheme
B. hypothesis
C. theory
D. diagram
E. factual schema
16. The problem or opportunity that requires a business decision is called the _____.
A. research question
B. management-research-question hierarchy
C. management dilemma
D. management question
E. investigative question

17. Which of the following terms fails to capture the meaning of a research design?
A. Map
B. Blueprint
C. Manual
D. Dictionary
E. Guidebook

18. A _____ is a trial collection of data to detect weaknesses in the design or instrument.
A. test market
B. census
C. sample
D. pilot test
E. sampling frame

19. Which type of sample provides a group of participants who are most representative of the target
population?
A. Census
B. Judgment
C. Probability
D. Nonprobability
E. Primary

20. Planning the research design involves decisions regarding _____.

A. data collection mode
B. type of study
C. measurement
D. sampling plans
E. all of the above