EKŌ HOTEL BARCELONA 01

Presented by Jasmin, Laura, Camilo

THE TEAM
02

PEOPLE BUILD YOUR BUSINESS

CAMILO RUIZ JASMIN LACANDALO LAURA PALOMERAS

Entrepreneur and Sales and hospitality Passionate about
music artist. expert. customer service.
 WELCOME TO
03

EKŌ HOTEL
CLOSE YOUR EYES, LISTEN,
NOTHING' S MISSING...

A place where music enthusiasts, artists and

active travelers can immerse themselves in the
realm of music. A boutique hotel in Barcelona
that provides more than just exceptional
lodging. It is an experience to be lived. Ekō Hotel Barcelona • Feb. 2020
 Concept 04
Characteristics
Investment
COMPANY Location
SWOT
ANALYSIS Benchmark
Rates

KEY TOPICS Ekō Hotel Barcelona • Feb. 2020

CONCEPT
05

HOTEL BOUTIQUE
12 music themed rooms.

ACCOMMODATION
Modern, unique and exceptional hospitality.

EVENTS
Intimate, cohesive culture.
 CHARACTERISTICS
06

AND FEATURES

SERVICE AND
GUEST ROOMS EVENT ROOM FACILITIES

Ekō Hotel Barcelona

Master suite. Basement, 335 m². Restaurant, Retail Store,
Deluxe room. Capacity up to 200 ppl. Record Studio, Pool,
Massages, Babysitter,

• Feb. 2020
Music equipment. Art exhibits, live music, Catering, Parking, Laundry,
Vinyl collection. hotel buyouts. Vending Machines, Shuttle
Welcome package. Service, Transportation
Rentals.
 07

750.000€
520.000€ OPERATING COSTS
230.000€ REFURBISHMENT
INVESTMENT

Offer:
15% ROI
10% Equity

Ekō Hotel Barcelona • Feb. 2020

LOCATION 08

SARRIÀ - SANT
GERVASI,
BARCELONA

Independent building.
Four floors. Former
school.
 SWOT ANALYSIS 09

STRENGTHS WEAKNESS
Extension of EKO HOUSE (Denver). Understanding of the market.
Business niche closely related to operating The concept will require careful attention to
body. neighboring residents.

OPPORTUNITIES THREATS
Area with high tourism traffic. Not located in Barcelona's center.
PEUAT zone 3. Less competitive area. Lack of accessibility to main city events.
 10
BENCHMARK
CONCEPT
POL & GRACE
HOTEL
LOCATION
HOTEL PRAKTIK
HOTEL CATALONIA ESSENS
MIKADO
HOTEL ACTA
VILANA HOTEL MIMIC

EUROSTAR ANGLÍ H10 ART GALLERY

11

Ekō Hotel Barcelona

• Feb. 2020
ROOM RATES
 12

FINANCIAL
PLAN
PROFIT & LOSS STATEMENT
RETURN ON INVESTMENT

Based on 3 scenarios: 40%, 65% and

90% occupancy.

Ekō Hotel Barcelona • Feb. 2020

13

Ekō Hotel Barcelona

• Feb. 202
2021
PROFIT & LOSS STATMENT
NET INCOME
14

EVOLUTION

FROM 2021 TO 2025 Revenue increases 2% annually

(5 YEARS ACTIVITY) Costs increase 1% annually
RE TU RN ON IN VE ST M EN T
15

40% OCCUPANCY
Payback: More than 5 years

65% OCCUPANCY
Payback: Between 3 and 4 years
End of 4th year: 839.444,84€

90% OCCUPANCY
Payback: 2 years
End of 2nd year: 771.320,19€
 Standards
16
Human Resources
Suppliers
COMPETITIVE ADVANTAGE

Marketing Actions
Distribution
Loyalty Program
Sustainability
KEYS TO SUCCESS

Ekō Hotel Barcelona • Feb. 2020

KEY
17
LOCATION
MARCH 2020
MILESTONES 1 Months

PERMITS & LICENSES

SEPTEMBER 2020
6 Months

HOTEL REFURBISHMENT 
DECEMBER 2020
3 Months
ROADMAP TO SUCCESS
KEY
18
STAFFING AND TRAINING 
DECEMBER 2020
MILESTONES 2 Months

OPENING
JANUARY 2021
1 Year

PAYBACK
2022 - 2024
2 - 4 years
ROADMAP TO SUCCESS
CONCLUSION 19

Successful
enterpreneurs don't
wait for the perfect
moment - they create it.
RICHARD BRANSON
Ekō Hotel Barcelona
• Feb. 2020