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ICE BREAKING-

What is your name? What are you doing (student, working, etc.)? Which college, company?
What are your hobbies? Do you like travelling?
Do you like to watch movies? Who is your favorite actor/actress? Do you follow their
lifestyle?

RQ1: What are the criteria on the basis of which women choose wearable audio devices?

How important is being fashionable to you?


Do you follow fashion?
Who is your fashion icon?
Do you relate to earphones as a fashion accessory?
How frequently do you change your headphones?
Where do you go to buy them? Do you first decide upon a brand and then go to the shop or
do you got to the shop, compare different brands and then decide?
Which wearable audio device brands do you know about and how do you compare them?
What factors matter to you the most out of these?

RQ2: To evaluate various wearable audio device brands on the basis of above identified
criteria

Based on the factors identified in first research question:


Which brand do you think gives best value for money?
Which is the most premium brand?
Based on the price range you have selected, which brand fits into it?
Can you think of any wearable audio device brand which can satisfy your fashion appetite?

Brand 1 Brand 2 Brand 3


Factor 1
Factor 2

RQ3: How do women associate themselves with the design of wearable audio devices?

Can you imagine your earphones/headphone as jewelry?


What are your design preferences – bulky, light weight, sleek, etc.? Earphones or
headphones? Wired or Bluetooth?
Do you want to have different designs for different occasions?
If given the opportunity, would you like to have customizable outer caps for your
headphones?
Do you think that your headphone design reflects your personality?
RQ4: What are the demographic, psychographic and product usage characteristics of
women who buy wearable audio devices?

What is your age?


Are you financially dependent on your parents or self-employed?
How much time do you invest in deciding upon which earphone/headphone to buy?
Online/offline?
How often do you use your earphone/headphone?
For what purpose and where(indoor/outdoor) do you use it?

RQ5: How much are they willing to pay extra for the new fashionable designs?

Provided that there are two earphones with same technical specifications but one of them
has fashionable design, would you like to pay extra for that earphone just because of the
design?
What is your preferred price range for such earphones?

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