A PROJECT REPORT ON

“To Study the Marketing Strategies of OPPO Mobiles India Pvt Ltd

and its Consumer Awareness”

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

AWARD OF DEGREE OF MASTERS OF MANAGEMENT STUDIES
(MMS)

SUBMITTED BY PROJECT GUIDE

KHAN ABDUL AZIM PROF VIKAS PANDEY
MMS (MARKETING 2018-2020)

SHIELA RAHEJA SCHOOL OF BUSINESS MANAGEMENT AND RESEARCH

Raheja Education Complex, Kher Nagar, Opposite. Chhatrapati Shivaji Ground, Bandra
(East), Mumbai-400051.
PREFARATORY ITEMS
Declaration

I declare that this report entitled “To Study the Marketing Strategies of OPPO
Mobiles India Pvt Ltd and its Consumer Awareness” is my original work and not
copied from elsewhere nor submitted before for any degree, diploma or course to any
Institute or University and due acknowledgement has been given in the bibliography
to all sources be they printed, electronic or personal.

This project is done in partial fulfillment of the requirements for the degree of
MASTER OF MANAGEMENT STUDIES by MUMBAI UNIVERSITY.
This information incorporated in this project is true and original to the best of my
knowledge.

____________________
Signature
Date:
 CERTIFICATE

This is to certify that the dissertation submitted in partial fulfilment for the award of
Master of Management Studies of Sheila Raheja School of Business Management and
Research, Mumbai is a result of the bonafide research work carried out by Mr. ABDUL
AZIM KHAN under my supervision and guidance. No part of this report has been
submitted for award of any other degree, diploma, fellowship or the other similar titles
or prizes. The work has also not been published in any journals or magazines.

Place: Mumbai
Name of Guide: Prof. Vikas Pandey

Department: Marketing

------------------------

Signature of Guide:

Date:
 ACKNOWLEDGEMENT

A successful project is the result of team work and coordination that includes not only
the group of developers who put forth the ideas, logic and efforts but also who guide
them. So at the completion of the project, I feel obliged to extent my gratitude towards
all those who made valuable contributions throughout my project.

I would like to convey my heartfelt thanks to Dr. Vijay Wagh, Director of Sheila
Raheja School of Business Management and Research (SRBS) and my project guide
who has immensely guided and supported me and has been there for me whenever I
needed him throughout my project.

I would like to express my profound gratitude to all faculties of “Sheila Raheja School
of Business Management & Research” for giving me this great opportunity.

Sincerely,
Khan Abdul Azim
 TABLE OF CONTENTS

SR. NO TOPIC PAGE NO.

PREFATORY ITEMS

1 Declaration

2 Certificate From Guide

3 Acknowledgement

4 Title Page

5 Executive Summary

7 Table of Content

9 INTRODUCTION

10 Problem Statement

Research Objective

11 Research Hypothesis

12 Research Design

13 Literature Review

14 METHODOLOGY

15 Data Collection And Analysis

Hypothesis Testing

16 Limitations

17 Findings

18 Conclusion

19 APPENDICES

Questionnaire

Research proposal

20 Bibliography
 A

Report

On

“To Study the Marketing Strategies of OPPO

Mobiles India Pvt Ltd and its Consumer
Awareness”

___________________________________________________________________________

A report submitted in partial fulfillment of the requirements of MMS program of

SHEILA RAHEJA SCHOOL OF BUSINESS MANAGEMENT & RESEARCH,

BANDRA.

Submitted To: -

Prof. Vikas Pandey

(Project Guide)
 Executive Summary

This project is an essential piece of a MMS educational program. This gave me an

opportunity to study various marketing aspects of Oppo Mobiles India Private Limited. This

organization designs, manufactures, and distributes mobile phones. The Company offers
mobile devices, earphones, and accessories.

Here right now, the primary goals were to study the effectiveness of the marketing
strategies of OPPO Mobiles India Pvt Ltd and its consumer awareness. Further, to break

down and understand the brand preference of the smartphone users in Mumbai.

This Project is an extensive investigation of OPPO Mobiles India Pvt Ltd and its
marketing strategies. It discusses examining of how OPPO entered and penetrated Indian

smartphone market and became one of the major player in the market.

The main objective of the survey was to know the situation of OPPO smartphones in the
market and present scenario of the smartphones in the market. Data was gathered from

both primary sources and secondary sources through interviews, questionnaire

This comprehensive study throws light on the marketing mix employed by OPPO Mobiles
India Pvt Ltd as per the dynamic and competitive market which is never consistent and
ever evolving. . From the data gathered, different angles were recognized where the
organization needs to concentrate more to improve the effectiveness of satisfying the
customers.

The research was led through assortment of both primary information and secondary
information. Primary data was gathered through questionnaire and interviews.
Seondary data was gathered through visiting organization's website and other
dependable sources. On the basis of the data gathered and analyzed, meaningful
interpretations were drawn for the findings and conclusions.
My Problem Statement for research proposal will be “To study the Marketing
Strategies of OPPO Mobiles India Pvt Ltd and its consumer awareness”

The Research Objectives for the project will be:

1. To study the effectiveness of the marketing strategies of OPPO India Pvt Ltd
2. To analyze the taste, brand preferences and customer satisfaction level.
3. To study consumer awareness of latest OPPO Smartphones.

The Hypotheses will be:

1. H0: OPPO Mobiles is not preferred over other smartphone brands in the market
H1: OPPO Mobiles is preferred over other smartphone brands in the market

2. H0: Customers are not satisfied after using OPPO Mobile phone
H1: Customers are satisfied after using OPPO Mobile phone

3. H0: Customer will not use OPPO Mobile phone ever again
H1: Customer will use OPPO Mobile phone in the future

The Research Design adopted by the researcher will be exploratory Research design.
The Research design is combination of Exploratory and Descriptive design

1. EXPLORATORY
This method is being used because the usefulness of LinkedIn in attracting game
developers is not clearly defined. There is not much research done on this topic and I
wish to lay a foundation for future research on this particular topic.
2. DESCRIPTIVE
This method is being used because the usefulness of LinkedIn in attracting game
developers is not detailed and I wish to find out the facts and figure about his issue
also this method will complement exploratory research and give out more details
about this topic.
The Data collection (secondary data) methods used will be:
1. Journals
2. Internet
3. Books
4. Newspaper

FINDINGS:
Most of the game developers have their accounts on linked for doing business. People
found out LinkedIn to be quiet reliable. Game developers check their account
frequently. Game developers spend a lot time on LinkedIn searching for good offers.
Game developers use their smartphone mostly to access LinkedIn.

LITERATURE REVIEW:

• Impact of LinkedIn as a social network on jobseekers in the Irish IT sector

• A Longitudinal Study of Facebook, LinkedIn, & Twitter Use
• Developing Knowledge Models of Social Media: A Case Study on LinkedIn
• Linking in with LinkedIn: Three Exercises That Enhance Professional Social
Networking and Career Building
• Advanced LinkedIn for your Job Search, Business, and Career
• The Use of Twitter, Facebook, LinkedIn etc. as Strategic Tools for Crisis
Communication
• Social Presence on LinkedIn: Perceived Credibility and Interpersonal
Attractiveness
• LinkedIn Corporation Client Report
• A LinkedIn analysis of career paths of information systems alumni
CONCLUSION:

I worked on the topic, “To Study the Marketing Strategies of OPPO Mobiles India
Pvt Ltd and its Consumer Awareness”, it was observed that, Game Developers use
LinkedIn a lot to get their business done. Potential leads are successfully generating
using LinkedIn.

I successfully accomplished the research project as described in the outline. We were

able meet our goals for interviewing the game developers in the timely fashion.

Initially I considered the hypothesis testing for three factors and according to the data
analysis that was done, I accepted the alternate hypothesis and rejected the null
hypothesis.
 Assignment

 Subject: Marketing Strategies of OPPO Mobiles India Pvt Ltd

 Object: OPPO Mobiles India Pvt Ltd

 Dependent variable: Marketing Strategies and Consumer Awareness

 Independent variables:
1. Popularity of games developers
2. Popularity of games
3. Reach of LinkedIn
Problem Statement
 Problem Statement

To Study the Marketing Strategies of OPPO Mobiles India Pvt Ltd and
its Consumer Awareness
Research Objectives
 Research Objectives

The objectives of the study are: -

1. To study the effectiveness of the marketing strategies of OPPO India Pvt Ltd
2. To analyse the taste, brand preferences and customer satisfaction level.
3. To study consumer awareness of latest OPPO Smartphones.
Research Hypothesis
 Hypothesis

1. H0: OPPO Mobiles is not preferred over other smartphone brands in the market
H1: OPPO Mobiles is preferred over other smartphone brands in the market

2. H0: Customers are not satisfied after using OPPO Mobile phone
H1: Customers are satisfied after using OPPO Mobile phone

3. H0: Customer will not use OPPO Mobile phone ever again
H1: Customer will use OPPO Mobile phone in the future
Research Design
 Research Design

The Research design is a combination of Exploratory and Descriptive

design.
Literature Review
“Study on Measuring Brand Awareness of OPPO Bangladesh”

“The King is the Customer. And thus brands are striving to make them known in
consumers ' minds in every way they can. The word "Brand Awareness" is so
important nowadays that one can not think of being known as a separate entity in the
competitive world without defining it. This report attempts to find out how consumers
feel about the "OPPO" brand. And a research has been conducted in several stages to
find this out, and based on that research, several suggestions have been to eliminate
the loopholes. OPPO is a leading smartphone brand that launched its 2014 voyage to
Bangladesh. They are currently ranked 4th globally as the smartphone brand. They
always thrive at bringing their consumers new technology. That is why their slogan
says, ‘Let the beauty of technology appreciate the extraordinary hearts.’.” [1]

“A Study On Customer Satisfaction Towards Oppo Mobiles In Erode District”

“Now-a-days most of us are having cell phones specifically kids offered it for their
multiple uses like taking photos, enjoying games, listening to music, looking at movies,
chatting on social networks, browsing websites for gathering statistics associated to
their topics there are greater than 20 companies are manufacturing mobiles in the
world however only some of the brands are getting popular and preserving clients
each time. After china India is the greatest populace usa so large
number of companies producing extraordinary products are targeting India to income
their products. In India people like low value merchandise with fashionable fantastic
so Chinese entrepreneurs begins to make low cost mobiles and they prepared to
market their mobiles in India and china. The most important purpose of the find out
about is to know the purchaser pleasure on oppo mobiles through survey..” [2]

____________________________________________________________________________________

1. http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/10113/15362840_MBA.pdf?sequen
ce=1&isAllowed=y
2. http://www.icmrr.org/global/pdffiles/IJMRR/m201903001.pdf
“A Study of Product Differentiation Strategy in Mobile Devices Specifically In
Smartphones about Smartphones Features”

“Cell two gadgets are turning into two vital commodity for customers they rely on

mobile gadgets for their legitimate work and for entertainment. Mobile devices are
becoming greater sophisticated, two the acceptability two of smartphones two over the
two formerly two cellular units has been accelerated with the points two like two
touch screen over two the quantity keypad and easy digital camera towards mega
pixel camera two etc. with touchscreen and up to date two android operating device
two the smartphones almost taken two the maximum market share, now in
contemporary scenario to attain and two retain two the two market two share the
cellular machine manufacturer are attempting to two differentiate the aspects in
smartphones like dual two camera, two selfi camera, greater inner memory etc..” [3]

“Marketing Factors Affecting the Decision to Buy OPPO Mobile Phones in

Bangkok”

“This exploration plans to examine the individual elements of buyers influencing the
choice to buy a marked portable telephone. OPPO to consider the advertising blend
factors that influence the choice to purchase the OPPO cell phone and to contemplate
the choice to purchase a cell phone brand. OPPO of customers in Bangkok The
substance of the investigation on the reasonable substance and hypothesis of
showcasing blend in the populace and the example utilized right now of cell phone
clients in Bangkok The example size is 405 and the span of study is from November
2016 to February 2017. This look into is quantitative research. The instrument used to
gather information was a survey. Expressive insights are utilized to investigate the
information. Rate (Mean) “[4]

____________________________________________________________________________________
3. https://www.researchgate.net/publication/324969407_A_Study_of_Product_Differentiation_St
rategy_in_Mobile_Devices_Specifically_In_Smartphones_about_Smartphones_Features
4. http://dirpub.org/images/proceedings_pdf/DIR0418405.pdf
“A Study On Customer Attitude Towards Smartphones With Special References To
Chithode, Erode District.”

“Late improvements in versatile innovations have delivered another sort of gadget, a

programmable cell phone, the advanced cell. By and large, advanced mobile phone
clients can program any application which is altered for needs. Moreover, they can
share these applications in online market. In this manner, advanced mobile phone
what's more, its application are currently most famous catchphrases in portable
innovation. Today‟s PDA application markets have a regularly expanding number of
uses. The sheer number of uses makes their audit a overwhelming assignment..
Applications Playground incorporates various segments involving distinctive
recognition and an programmed investigation strategy for this purpose.Our
assessment shows that Apps Playground is very powerful at consequently
distinguishing protection spills and vindictive usefulness in applications..” [5]

“Mobile Phone Sales Forecast Based on Support Vector Machine”

“Right now, select value, wear obstruction, protection from fall, charging interim,
battery life, correspondence soundness, photograph impact, appearance structure,
memory size and regardless of whether to purchase again as information factors, take
diverse cell phone deals frontal area grade as yield factors dependent on the study
information of a wide range of cell phone clients in the current Chinese market,

utilizing bolster vector machine relapse calculation (SVMR)、BP Neural System

Algorithms and K-Nearest Neighbor Algorithms to build up models and foresee the
deals possibilities of different sorts of cell phones in China. The expectation results
show thatthe anticipated estimation of the cell phone deals forecast model built by
SVMR is fundamentally reliable with the genuine offers of a wide range of cell phones
in the market, which can give some direction to the assembling and offer of different of
cell phones..” [6]

___________________________________________________________________________________

5. http://www.iosrjournals.org/iosr-jbm/papers/ncibppte-volume-5/57.pdf

6. https://iopscience.iop.org/article/10.1088/1742-6596/1229/1/012061/pdff
“Consumer’s Preference and Satisfaction on the Use of Mobile Phones in
Coimbatore City”

“There are more than 7 billion PDA endorsers on the planet today (International Media
transmission Union, 2016). The development in cell phone endorsers today is quicker
than the development in fixed phone supporters and Internet clients. Anyway a
significant part of cell innovation dissemination among cutting edge mechanical
nations is that versatile entrance has leveled off in the early piece of the thousand years
with the development places for cell innovation moving to nations, for example,
Russia, China, India, Korea, Malaysia, Indonesia, Philippines and Taiwan. The
quantity of endorsers in Asia was near 3.9 billion of every 2016 and practically all
nations have a portable entrance rate higher than their fixed line infiltration rate.” [7]

“Consumer Buying Behavior of Smart Phones”

“The mobile phones have all characteristics and highlights that qualify them to be
called as a smaller than normal PC. 'Such handheld minimal devices that offer both
correspondence and processing are known as Smart telephones'. An ongoing
examination displays that India has overwhelmed even the U.S. what's more, has able
to be the world's second-biggest cell phone advertise by the clients. The future
projections state that a billion cell phone deals would be created in the coming five
years. India is a market wherein the main cell phones marks on the planet include in
cut throat rivalry and put forth every conceivable attempt to win the Indian client. This
examination paper is planned for contemplating the shopper purchasing conduct
regarding advanced cells in India explicitly at the Delhi/NCR locale. “[8]

____________________________________________________________________________________
7. http://www.ijmds.in/journalfile/Consumer%E2%80%99s%20Preference%20and%20Satisfactio
n%20on%20the%20Use%20of%20Mobile%20Phones%20in%20Coimbatore%20City-372657.pdf
8. https://www.ijert.org/research/consumer-buying-behavior-of-smart-phones-
IJERTV6IS060374.pdf
“To Study The Brand Preference Of Mobile Phones among The Graduates & Post
Graduates”

“The present work manages the brand inclination and their advertising technique. In

this venture a few viewpoints are thought about for the accomplishment of the goal.
The above all else step taken was the utilization the testing philosophy look into
structure. Likewise ideas of the showcasing methodology from the veteran creator
&and the guide of current promoting time Mr. Philip Kotler. Based on data collection
and investigation we would come to know brand inclinations among the Graduates
and Post Graduates understudy. This is all I have shown in my venture to fulfill the
target of my examination.” [9]

“Study Of Consumer Perception Towards Mobile Phone Of Chinese Brands”

“Right now, cell phones are one of the things must be a major part of our life. The
shoppers or portable clients can appreciate the focal points as they can understand that
China brand cell phone is unique in relation to the past and can rival different brands
of cell phones in the market. In this way, China brand cell phones help the shoppers to
set aside cash as they can get a telephone with comparable highlights at a more serious
evaluating than some other notable large brand telephones.. Factors, for example,
value, capacities, convenience, are not many of them. Along these lines, here comes an
inquiry on imagine a scenario where the cell phone is constrained to a particular nation
brand i.e.e. China, what arethe factors that buyers take in thought in general and
whether there is any adjustment in buy expectation of purchasers after Doklam
standoff among India and China. Consequently, this exploration isn't towards cell
phones from a specific brand any longer however about Chinese brand cell phones,
what and how the shoppers assess on it are the driver of this examination. Here, the
autonomous factors are huge and have positive effect on the buy aim towards cell
phones of China brand.” [10]
____________________________________________________________________________________

9. https://www.academia.edu/35154810/A_PROJECT_REPORT_ON_TO_STUDY_THE_BRAND
_PREFERENCE_OF_MOBILE_PHONES_AMONG_THE_GRADUATES_and_POST_GRADUA
TES 10.
10. https://www.academia.edu/36273772/_STUDY_OF_CONSUMER_PERCEPTION_TOWARDS
_MOBILE_PHONE_OF_CHINESE_BRANDS_
“Branding Strategy and Scope for OPPO Bangladesh Communication Equipment
Co. Ltd.: The Newest Sensation of Smartphones on The Country”

“This report is set up based on my down to earth perception at OPPO Bangladesh

Communication Equipment Co. Ltd. This report helped me to find out about the
commonsense situation of a Telecommunication Company. OPPO is an all-inclusive
enlisted innovation brand, with a long history of serving clients in North America,
Europe and Asia, conveying items that get high appraisals from specialists around the
globe. Since entering the portable market in 2008, they have been fretful in our quest
for the most recent innovation, the highest caliber and the most easy to use items.
Dongguan OPPO Electronics Co. Ltd. (Headquarter of OPPO Bangladesh
Communication Equipment Co. Ltd.) was built up in July 2004, grows exceptionally
quick just in scarcely any years among the monetarily prosperous, advance modern
Southern China Pearl River Delta and famous at home and abroad. “[11]

“How Does Oppo Communicate Its Brand Identity To Vietnamese Audiences Via
Celebrity Endorsement?”

“This examination intends to look at how OPPO imparted its image personality to
Vietnamese crowds by means of big name underwriting. Tests were chosen from the
OPPO's promotions communicated on TV and computerized stages from the start of
2015 as far as possible of 2017. Literary investigation of 22 OPPO promotions was
directed to research how the OPPO brand was imparted in Vietnam. Utilizing the
Brand Identity Prism (Kapferer, 2008) as a hypothetical system, this study applied a
literary investigation to analyze six components of the Brand Identity Prism displayed
in the inspected OPPO promotions focused on the Vietnamese crowds. Consequences
of literary investigation uncover that OPPO has utilized Celebrity Endorsers in most
promotions to impart message to Vietnamese crowd on two correspondence stages:
advanced and customary “[12]

___________________________________________________________________________________________________________________

11. https://vdocuments.mx/internship-report-on-oppo.html
12. http://dspace.bu.ac.th/bitstream/123456789/3640/1/Nguyen%20Le%20Phuong%20Quynh%2
0-%20IS%20Manuscript.pdf
“Smartphone’s Customer Segmentation and Targeting: Defining market segment
for different type of mobile service providers”

“Lately, versatile assistance utilization increment quickly following the developing

utilization of cell phone innovation by the versatile clients. The expansion utilization of
portable help presents challenge for on-screen characters in versatile biological system
to continually meet the dynamic difference in necessities and prerequisite of versatile
clients. Through advertise division, on-screen characters, for example, arrange
administrator, handset producer, and application supplier can recognize conduct use
or inclinations on portable administrations for each market fragment and utilize this
data to structure or offer explicit item that meet the conduct or inclinations of the client
in each market portion. This paper investigates the utilization of market division on
the viewpoint of on-screen characters in versatile biological system which are arrange
administrator, handset maker and application supplier. Moreover, this paper likewise
investigates the cooperation that may exist between every on-screen character by
examining the connection between the came about portions of every viewpoint..”[13]

“Maximizing Local Value Addition In Indian Mobile Phone Manufacturing: A

Practical Phased Approach”

“India outperformed the USA to turn into the second biggest worldwide cell phone
showcase regarding clients in mid 2016. India has kept on enrolling solid interest for
cell phones to associate a huge number of clients to the web. There is a generous open
door for each player in the versatile worth chain when the second biggest advertise by
volume is still under-infiltrated and developing when development sought after for
cell phones in a lot of the remainder of the world is fading. To outline, India can
securely be marked as thfollowing China right now.” [14]

13. https://pdfs.semanticscholar.org/1f18/938d1b29d93bc564706bb899437d44769116.pdf
14. https://www.iimb.ac.in/sites/default/files/2018-07/WP%20No.%20528.pdf
 “Factors affecting purchase intention towards smartphone brand: A study of
young female adult consumers”

“This investigation ready to give an idea to cell phone firms a superior comprehension
on factors that impact the buy goal of cell phone among youthful female grown-up in
Malaysia. The significance and consideration given to a cell phone is quickly
expanding regular. The multifaceted nature and the refinement associated with the
profoundly progressed advanced mobile phones is making the buy procedure of a
PDA getting progressively extraordinary. Actually, the advanced cell buy is expanding
from the previous 4 years. Cell phone deals has arrived at 34% of the complete offers of
portable in 2012 (Gartner.com,2012). "Elements influencing buy aim towards cell
phone marks; An investigation of youthful female buyers" ,albeit comparative
examinations have been carried on cell phone brands furthermore, its individual buy
expectations, anyway this exploration is coordinated basically and just towards
youthful female grown-up shoppers..” [15]

“A study of customer buying behavior towards mobile phones with special

reference to Value+ store, Nashik”

“Client purchasing conduct is additionally the procedure by which people look for,
select, buy, utilize and discard merchandise and ventures, in fulfillment of their needs
and needs. The primary point of client purchasing conduct is to address and fulfill the
issues and the needs of the objective clients The principle point and utilization of
reading client purchasing conduct for Value+ store is to build the deals and the benefit
of the store, to fulfill the clients need and needs and to keep up the positive attitude of
the store by fulfilling the requirements and needs of the clients. The investigation gives
a brief about the observation and purchasing conduct of clients towards different
versatile brands, client inclination level related with various cell phones, significant
highlights which a client searches for in a portable before making a buy and factors
that impact dynamic in buying a cell phone.?” [16]

15. http://eprints.utar.edu.my/1714/3/Final_Year_Project.pdf
16. https://www.researchgate.net/publication/333488207_A_study_of_customer_buying_behavio
r_towards_mobile_phones_with_special_reference_to_Value_store_Nashik
“Brand awareness enhancement through social media for a Chinese smartphone
brand in Vietnam”

“This proposal venture was dispatched by the creator's manager, a Chinese cell phone
brand. The fundamental motivation behind the postulation venture was to improve
the brand familiarity with the organization by utilizing an online life technique. In
spite of the fact that the organization is dynamic via web-based networking media,
their exercises needed more effect on upgrade brand mindfulness in the Vietnam
showcase. The creator's strategic to convey recommendations to assist the organization
with developing a legitimate online networking advertising plan. The web based life
promoting plan will incorporate proposals to improve the utilization of the customer
organization internet based life channels. The recommendations will concentrate on
Vietnam's most famous web based life stages: Facebook, YouTube and Instagram.” [17]

“Students’ Brand Preferences towards Smartphone”

“Brand inclinations are generally contemplated by endeavoring to profile and

comprehend steadfast purchasers. It is the pointer of the quality of a brand in the
hearts and brains of clients. Brand inclination speaks to which brands are favored
under suspicions of fairness in value, battery solidness, camera goals, etc. In ongoing
occasions PDA assumes a critical job among the clients to get together their various
goals by working their ideal advanced mobile phone. An aggregate of 200 finished
duplicates of surveys are assessed for investigation. The outcomes propose that, brand
name variable have measurably noteworthy associations with shopper inclinations
variable. The discoveries of the investigation demonstrated positive relationships
among the factors for example battery reinforcement, camera goals, toughness, and
cost have critical effect on the general inclinations of the purchasers. The outcome got
from Cross arrangement and Likelihood proportion involves that these above
components are impacted the client brand inclination and there exists a solid
connection between these components and brand inclination..” [18]

________________________________________________________________________________

17. https://www.theseus.fi/bitstream/handle/10024/161583/Luu_Khanh.pdf?sequence=2&isAllo
wed=y
18. https://pdfs.semanticscholar.org/c4e8/42490ac85a92e0d65b8bb2cf6c4099e6432f.pdf
“The Influence of Brand Awareness, Brand Image and Perceived Quality on Brand
Loyalty: A Case Study of Oppo Brand in Thailand”

“This examination meant to decide the relationship of brand value measurements that
influence brand devotion. To manufacture more grounded brand devotion of the item,
it must be formed by making brand mindfulness, saw quality and brand picture. The
scientists utilized OPPO Smartphone brand to test the speculation. The discoveries
demonstrated that brand mindfulness, saw quality and brand picture was huge
factually related and affected with brand faithfulness. Along these lines, financial
specialists what's more, advertisers ought to consider their measurements for building
a solid Smartphone brand. As each measurement of brand value brings about
expanding gainfulness, so promoting methodologies of OPPO in view of this
examination will make an upper hand in Thailand advertise. By utilizing this model of
brand devotion, Chinese Smartphone industry can likewise grow its customer base in
Thailand showcase.” [19]

“The Effects Of Service Quality and Brand Image toward Consumer Loyalty (Study
at consumers of smartphone OPPO in Bandung, Indonesia)”

“With expanding rivalry in the business world, picking up the reliability of shoppers is
very significant, in view of steadfast clients can profit the organization. Devotion can
make buyers utilize the item once more, and will prescribed it to other people.
Shopper faithfulness must be felt after the purchaser utilizing the administrations or
items offered by the organization, and afterward the purchaser will have the option to
give a reaction about whether the item or administration is fitting or on the other hand
not out of the ordinary by the shopper. Purchaser unwaveringness is itself a
profoundly held promise to buy or bolster restoring an item or administration like
later on in spite of the impact of conditions and promoting endeavors might make
clients switch..” [20]

___________________________________________________________________________________

19. https://journal-archieves36.webs.com/10-21apr14.pdf
20. http://globalbizresearch.org/Hongkong_Conference_2017_Jan2/docs/doc/3.%20Management
%20and%20Marketing/HKM708.pdf
“The Brand Ambassador Effectiveness on Brand image And purchasing Decision
For Oppo F-series Smartphone”

“So as to present its F Series items, OPPO utilized brand envoys. As a center end
what's more, for the white collar class, OPPO assembled a brand picture by utilizing
brand ministers, specifically Rio Haryanto, IsyanaSarasvati, Raisa, and Chelsea Islan
for its F Series items. This investigation planned to decide the job of brand ministers in
the advancement of OPPO F Series items and dissect their impact on brand picture
what's more, client obtaining choice. The kind of research utilized was illustrative
research, while the examination information was acquired utilizing polls including 85
respondents. The consequences of this investigation demonstrated that Brand Envoy
impacted Brand Image yet had a backhanded effect on Purchasing Decision.
Catchphrase: Brand Ambassador, Brand Image, Purchasing Decision, Smartphone.” [21]

“Factors affecting Consumer Purchase Decision for Smartphones in India”

“So as to present its F Series items, OPPO utilized brand envoys. As a center end
what's more, for the white collar class, OPPO assembled a brand picture by utilizing
brand ministers, specifically Rio Haryanto, IsyanaSarasvati, Raisa, and Chelsea Islan
for its F Series items. This investigation planned to decide the job of brand ministers in
the advancement of OPPO F Series items and dissect their impact on brand picture
what's more, client obtaining choice. The kind of research utilized was illustrative
research, while the examination information was acquired utilizing polls including 85
respondents. The consequences of this investigation demonstrated that Brand Envoy
impacted Brand Image yet had a backhanded effect on Purchasing Decision.
Catchphrase: Brand Ambassador, Brand Image, Purchasing Decision, Smartphone “[22]

____________________________________________________________________________________

21. http://www.ijbmi.org/papers/Vol(8)3/Series-1/G0803014450.pdf
22. http://researchersworld.com/ijms/vol6/issue1_6/Paper_14.pdf
Sampling Strategy
 SAMPLING STRATEGY

Universe:
Game Developers around the world

Target Sample:
Youth (age group from 20- 35 yrs.)

Sampling Method:
We will use Non - Probability Sampling because
1. Sampling Frame is not available.
2. Heterogeneity is more.
3. The density of sample population is thin.

Sampling Procedure:
In this method we will be applying Judgmental Sampling.

Sample Size:
Sample size for this research will be 120 People.

Determining Sample Size:

Formula:

In order to determine the sample size, we are using the following formula:
n= (Z*S/E)*(Z*S/E)
Where,
n= Number of Elements (Sample Size).
E= Tolerance Limit.
S= Standard Deviation.
Z= Accuracy.
Calculations:

E= 5%
Z= 95%
S=0. 5753
n= (Z*S/E)*(Z*S/E)
n= (0.95*0. 5753/0.05)*(0.95*0. 5753/0.05)
n= 120
Hence, Sample Size is 120 people.

Details of Sample:
 Gender – Male and Female
 Age
 Background
 Android Developer

Sampling Details:

Gender Males - 92 Females - 28

Age Age group varies.
Background Game Developer
Android Developer All are Android Developers
Data Analysis
1. Age Profile:

Table no. 1 - Age group of respondents

Age Age Group

20-25 11
25-30 98
30 & Above 11
Total 120

Chart no. 1 - Age group of respondents

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed that from the given data, that 11 Game Developers are from age group of
20-25, 98 Game Developers are from age group of 25-30 and 11 Game Developers are
from age group of 30 & above.
2. Gender:

Table no. 2 - Gender group of respondents

Gender Value
Male 93
Female 27
Total 120

Chart no. 2 - Gender group of respondents

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed that from the given data, 93 of the respondents were males and 27 were
females.
3. In which of the following social network sites you have an account?
o Facebook
o LinkedIn
o Google plus
o Myspace
o Others (pl. Specify) _______________________________________

Table no. 3 – Account on social networking site

Particulars Frequency
Facebook 60
LinkedIn 83.3
Google Plus 9.2
My Space 10
Total 120

Chart no. 3 – Account on social networking site

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed from the data that 83.3% of Game developers have their account on
LinkedIn followed by 60% on Facebook, whereas on Google Plus and My Space has
9.2% and 10% respectively.
4. Please rate on a scale of 1 to 5
Game Developers I have seen in LinkedIn are reliable.
o 1
o 2
o 3
o 4
o 5

Table no. 4 – Reliability of Game Developer on LinkedIn

Particulars Frequency
1 0.8%
2 5%
3 3.3%
4 21.7%
5 69.2%
Total 100

Chart no. 4 – Reliability of Game Developers on LinkedIn

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed from the data that 69.2% of game developer found LinkedIn to be reliable
on the scale of 5 out of 5, whereas 21.7% found LinkedIn reliable on the scale of 4 out
of 5 and 3.3%, 5% and 0.8% found LinkedIn to be reliable on the scale of 3, 2 and 1 out
of 5 respectively.
5. How often do you check your LinkedIn accounts?
o Many times a day
o Once in a day
o 3-4 times a week
o Once in a week
o Whenever need arises

Table no. 5 – Check in time of LinkedIn Accounts

Particulars Frequency
Many times a day 50
Once in a day 28.3
3-4 times a week 10
Once in a week 2.5
Whenever need arises 9.2
Total 100

Chart no. 5 – Check in time of LinkedIn Accounts

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed from the data that 50% of Game Developers check their LinkedIn many
times a day. 28.3% of Game Developers check LinkedIn once a day. 10% check their
LinkedIn 3-4 times a week. 2.5% check their LinkedIn once in a week. 9.2% check their
LinkedIn whenever need arises.
6. Approximately how many minutes on that day do you spent on LinkedIn?
o Less than 16 mins
o 16-30 mins
o 31-60 mins
o 61-120 mins
o More than 120 mins

Table no. 6 – Time spent on LinkedIn

Particulars Frequency
Less than 16 mins 45.8%
16-30 mins 29.2%
31-60 mins 12.5%

61-120 mins 6.7%

More than 120 mins 5.8%

Total 100
Chart no. 6 – Time spent on LinkedIn

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed from the data that 45.8% of respondents use LinkedIn for less than 16
mins. 29.2% of respondents use LinkedIn for 16-30 mins. 12.5% of respondents use
LinkedIn for 31-60 mins. 6.7% of respondents use LinkedIn for 61-120 mins. 5.8% of
respondents use LinkedIn for more than 120 mins.
7. How much do you spent per year for marketing on LinkedIn (approximately In Rs)?
o Less than 5,001
o 5,001- 10,000
o 10,001 - 15,000
o 15,001- 20,000
o More than 20,000

Table no. 7 – Yearly spending on marketing on LinkedIn

Particulars Frequency

Less than 5,001 45.8%

5,001- 10,000 29.2%

10,001 - 15,000 12.5%

15,001- 20,000 6.7%

More than 20,000 5.8%

Total 100
Chart no. 7 – Yearly spending on marketing on LinkedIn

Source -
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed from the data that 49.2% of respondents spends Rs.5001 and Less. 28.3%
of respondents spends between Rs. 5001 to Rs. 10,000. 11.7% spends between Rs. 10,001
to Rs. 15,000. 6.7% spends between Rs. 15,001 to Rs. 20,000. 4.2% spends more than Rs.
20,000.
8. Which mode of payment usually do you prefer for Business transaction?
o Cash on delivery
o Credit Card
o Debit Card
o Online Banking

Table no. 8 – Mode of payment for business transaction

Particulars Frequency
Cash on delivery 0%
Credit Card 5%

Debit Card 0.8%

Online Banking 94.2%

Total 100

Chart no. 8 – Mode of payment for business transaction

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit
Interpretation:
It is revealed from the data that 94.2% of respondents use online banking for business
transactions. 0.8% use Debit Card. 5% use Credit card. 0% use Cash on Delivery.

9. What is the source of information from where you get to know about these game
developers?
o Advertisements on Social Networking Sites
o eWOM (electronic Word of Mouth)
o Magazines
o Newspapers

Table no. 9 - Source of information from where you get to know about these game
developers
Particulars Frequency
Advertisements on Social Networking Sites 86.7%
eWOM (electronic Word of Mouth) 10%
Magazines 1.7%
Newspapers 1.7%
Total 100

Chart no. 9 - Source of information from where you get to know about these game
developers

Source –
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit
Interpretation:
It is revealed from the data that 86.7% of respondents uses Social Networking Sites to
advertise their offers. 10% uses eWOM. 1.7% uses Magazines and 1.7% uses
Newspapers.
10. Please select the electronic devices through which you access LinkedIn regularly.
o Computer
o Smart Phone
o Tablet Computer
o Laptop
o iPad

Table no. 10 - Electronic devices used to access LinkedIn regularly

Particulars Frequency
Computer 1.7%
Smart Phone 84.2%
Tablet Computer 2.5%
Laptop 58.3%
iPad 9.2%
Total 100
Chart no. 10 - Electronic devices used to access LinkedIn regularly

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit
Interpretation:
It is revealed from the data that 1.7% of respondents use computer to browse LinkedIn.
84.2% of respondents use Smart Phone to browse LinkedIn. 2.5% of respondents use
Tablet Computer to browse LinkedIn. 58.3% of respondents use Laptop to browse
LinkedIn. 9.2% of respondents use iPad to browse LinkedIn.
11. Do you worry about privacy problem when using LinkedIn?
o Always
o Sometimes
o Occasionally
o Rarely
o Not at all

Table no. 11 - Privacy problem when using LinkedIn

Particulars Frequency
Always 1.7%
Sometimes 6.7%
Occasionally 10%

Rarely 29.2%

Not at all 52.5%

Total 100
Chart no. 11 - Privacy problem when using LinkedIn

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit
Interpretation:
It is revealed from the data that 1.7% of respondents always worry about privacy on
LinkedIn. 6.7% of respondents sometimes worry about privacy on LinkedIn. 10% of
respondents occasionally worry about privacy on LinkedIn. 29.2% of respondents
rarely worry about privacy on LinkedIn. 52.5% of respondents do not worry about
privacy on LinkedIn.

12. Will you stay on LinkedIn for next 2 years?

o Yes
o No
o Not sure

Table no. 12 – LinkedIn usage for next 2 years

Particulars Frequency
Yes 58
No 41

Not sure 1

Total 100
Chart no. 12 – LinkedIn usage for next 2 years

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit
Interpretation:
It is revealed from the data that 79.2% of respondents will stay on LinkedIn for next 2
years. 18.3% respondents are not sure whether they will stick with LinkedIn or not.
2.5% respondents will not continue to use LinkedIn after 2 years.

13. What problem do you think LinkedIn can possibly cause?

o Internet Fraud –(Giving false information through chatting, email, message

boards, etc..)
o Leaking Private Information – (Sharing one’s information with others without
his/her knowledge)
o Cyber bulling – (Hurting others through false message/information)
o Affecting communication skills– (Possibilities of individual communication
skills getting suppressed)
o Psychological Disorder (Anxiety, Depression, Loneliness)
o Narcissism (One who admires himself too much)
o Antisocial Behavior
o Others (Pls. Specify) __________________________

Table no. 13 - Problem that LinkedIn can cause

Particulars Frequency
Internet Fraud 22.5%
Leaking Private Information 47.5%
Cyber bulling 25%
Affecting communication skills 4.2%
Psychological Disorder 0%
Narcissism 0%
Antisocial Behavior 0.8%
Others 0%
Total 100
Chart no. 13 - Problem that LinkedIn can cause

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed from the data that 22.5% of respondents thinks Internet Fraud –(Giving false

information through chatting, email, message boards, etc..) is the cause of problem on
LinkedIn. 47.5% of respondents thinks Leaking Private Information – (Sharing one’s
information with others without his/her knowledge) is the cause of problem on
LinkedIn. 25% of respondents thinks Cyber bulling – (Hurting others through false
message/information) is the cause of problem on LinkedIn. 4.2% of respondents thinks
Affecting communication skills– (Possibilities of individual communication skills
getting suppressed) is the cause of problem on LinkedIn. 0% of respondents thinks
Psychological Disorder (Anxiety, Depression, Loneliness), Narcissism (One who
admires himself too much) is the cause of problem on LinkedIn. 0.8% of respondents
think Antisocial Behavior is the cause of problem on LinkedIn.
14. Please rate on a scale of 1 to 5
The offers that I get on LinkedIn are attractive.
o 1
o 2
o 3
o 4
o 5
Table no. 14 – Attractivenss of offers available on LinkedIn
Particulars Frequency
1 0.8%
2 3.3%
3 8.3%
4 39.2%
5 48.3%
Total 100
Chart no. 14 – Attractiveness of offers available on LinkedIn

Source-
https://docs.google.com/forms/d/1ujgZYYdaVOwjyGsl7hnHN5tv3czdJ81Qc3zQn-
Hs1Eo/edit

Interpretation:
It is revealed from the data 0.8% of game developer found LinkedIn to get attractive
offers on the scale of 1 out of 5. 3.3% of game developer found LinkedIn to get
attractive offers on the scale of 2 out of 5. 8.3% of game developer found LinkedIn to
get attractive offers on the scale of 3 out of 5. 39.2% of game developer found LinkedIn
to get attractive offers on the scale of 4 out of 5. 48.3% of game developer found
LinkedIn to get attractive offers on the scale of 5 out of 5.
Hypothesis Testing
Hypothesis Testing:

Findings of Set 1: Respondents claimed that game developers prefer to get knowledge

from LinkedIn. Hence, we accept H1 and reject H0.

Findings of Set 2: Respondents claimed that people feel secure while using LinkedIn.

Hence, we accept H1 and reject H0.

Findings of Set 3: Respondents claimed that people do look forward to use LinkedIn

for next 2 years. Hence, we accept H1 and reject H0.

Findings
Findings:

Q1-Q2s are demographic questions hence findings start from Q3.

Finding No.3: It is revealed from the data that 83.3% of Game developers have their
account on LinkedIn followed by 60% on Facebook, whereas on Google Plus and My
Space has 9.2% and 10% respectively.

Finding No.4: It is revealed from the data that 69.2% of game developer found
LinkedIn to be reliable on the scale of 5 out of 5, whereas 21.7% found LinkedIn
reliable on the scale of 4 out of 5 and 3.3%, 5% and 0.8% found LinkedIn to be reliable
on the scale of 3, 2 and 1 out of 5 respectively.

Finding No. 5: It is revealed from the data that 50% of Game Developers check their
LinkedIn many times a day. 28.3% of Game Developers check LinkedIn once a day.
10% check their LinkedIn 3-4 times a week. 2.5% check their LinkedIn once in a week.
9.2% check their LinkedIn whenever need arises.

Finding No. 6: It is revealed from the data that 45.8% of respondents use LinkedIn for
less than 16 mins. 29.2% of respondents use LinkedIn for 16-30 mins. 12.5% of
respondents use LinkedIn for 31-60 mins. 6.7% of respondents use LinkedIn for 61-120
mins. 5.8% of respondents use LinkedIn for more than 120 mins.

Finding No. 7: It is revealed from the data that 49.2% of respondents spends Rs.5001
and Less. 28.3% of respondents spends between Rs. 5001 to Rs. 10,000. 11.7% spends
between Rs. 10,001 to Rs. 15,000. 6.7% spends between Rs. 15,001 to Rs. 20,000. 4.2%
spends more than Rs. 20,000.

Finding No. 8: It is revealed from the data that 94.2% of respondents use online
banking for business transactions. 0.8% use Debit Card. 5% use Credit card. 0% use
Cash on Delivery.
Finding No. 9: It is revealed from the data that 94.2% of respondents use online
banking for business transactions. 0.8% use Debit Card. 5% use Credit card. 0% use
Cash on Delivery.

Finding No. 10: It is revealed from the data that 86.7% of respondents uses Social
Networking Sites to advertise their offers. 10% uses eWOM. 1.7% uses Magazines and
1.7% uses Newspapers.

Finding No. 11: It is revealed from the data that 1.7% of respondents use computer to
browse LinkedIn. 84.2% of respondents use Smart Phone to browse LinkedIn. 2.5% of
respondents use Tablet Computer to browse LinkedIn. 58.3% of respondents use
Laptop to browse LinkedIn. 9.2% of respondents use iPad to browse LinkedIn.

Finding No. 12: It is revealed from the data that 79.2% of respondents will stay on
LinkedIn for next 2 years. 18.3% respondents are not sure whether they will stick with
LinkedIn or not. 2.5% respondents will not continue to use LinkedIn after 2 years.

Finding No. 13: It is revealed from the data that 22.5% of respondents thinks Internet
Fraud –(Giving false information through chatting, email, message boards, etc..) is the
cause of problem on LinkedIn. 47.5% of respondents thinks Leaking Private
Information – (Sharing one’s information with others without his/her knowledge) is
the cause of problem on LinkedIn. 25% of respondents thinks Cyber bulling – (Hurting
others through false message/information) is the cause of problem on LinkedIn. 4.2%
of respondents thinks Affecting communication skills– (Possibilities of individual
communication skills getting suppressed) is the cause of problem on LinkedIn. 0% of
respondents thinks Psychological Disorder (Anxiety, Depression, Loneliness),
Narcissism (One who admires himself too much) is the cause of problem on LinkedIn.
0.8% of respondents think Antisocial Behavior is the cause of problem on LinkedIn.
Finding No. 14: It is revealed from the data 0.8% of game developer found LinkedIn to
get attractive offers on the scale of 1 out of 5. 3.3% of game developer found LinkedIn
to get attractive offers on the scale of 2 out of 5. 8.3% of game developer found
LinkedIn to get attractive offers on the scale of 3 out of 5. 39.2% of game developer
found LinkedIn to get attractive offers on the scale of 4 out of 5. 48.3% of game
developer found LinkedIn to get attractive offers on the scale of 5 out of 5.
Limitations
LIMITATIONS:

Every research involves some or the other challenges. Hence, some of the
limitations were as follows:

1. Only 100 respondents consisting of smartphone users have been interviewed,

which comprises a very small sample considering the mobile market.
2. Survey area was confined to limited parts of Mumbai due to the limitations of
time & cost element.
3. Survey was mostly confined to smartphone users, but players like company
representatives, dealers etc. we’re not taken into consideration.
4. Sampling method used was convenience & random so the results may not be
completely accurate.
5. Answers of the survey depend upon the belief & perception of the smartphone
users which may differ from the person-person.
6. Exaggerated/misleading information could have been given by the respondents
to cut short the interview.
7. This study is based on the prevailing customer’s satisfaction. But the customer’s
satisfaction level may change according to time, fashion, technology,
development etc.
Conclusion
CONCLUSION:

I worked on the topic, “To study the usefulness of LinkedIn in attracting game
developers”, it was observed that, Game Developers use LinkedIn a lot to get their
business done. Potential leads are successfully generating using LinkedIn.

I successfully accomplished the research project as described in the outline. We were

able meet our goals for interviewing the game developers in the timely fashion.

Initially I considered the hypothesis testing for three factors and according to the data
analysis that was done, I accepted the alternate hypothesis and rejected the null
hypothesis.

Conclusion Derived After Hypothesis Testing:

1. LinkedIn is prominently preferred to get knowledge of game developers

2. People are sure of security while using LinkedIn

3. People look forward to use LinkedIn for next 2 years

Appendices
Questionnaire:

Section I – Demographic Profile

1. Age
2. Gender
3. Occupation
4. Income Level

Section II – Usefulness of LinkedIn in attracting Game Developers

5. Which smartphone are you using?

 OPPO
 VIVO
 Samsung
 Xiaomi
 Apple

6. Which factors influence you while buying a mobile phone?

Factors Strong Good Average Less No
Influence Influence Influence Influence Influence
Brand Image & O O O O O
Quality
Look & Feel O O O O O
(Aesthetics)
Innovative features O O O O O
like selfie flash, dual
cameras etc.
Connectivity & O O O O O
Compatibility
Latest Operating O O O O O
System
Pricing O O O O O
7. How often do you change your mobile phone?

 Within 6 Months

 6-12 Months

 More than a year

8. How did you first become aware of the OPPO brand?

 Online Ads
 Magazines & Newspapers
 TV Commercial
 Store Signage Board

9. How much are you willing to spend on the new mobile

phone in the future? (in Rs.)
 <10,000
 10,000 – 20,000
 20,000 – 40,000
 40,000 & Above

10.Would you like to switch to another brand (OPPO) with

additional & innovative features?

 Yes

 No

 Maybe
11.Rate the OPPO exclusive store on the given 3 factors

Factors Excellent Average Bad

Expertise of Sales Staff O O O
Value Added Services O O O
Store Layout O O O
Range of Product & services O O O
Customer Service level O O O

Figure 3.11

12.Where would you prefer to purchase a smartphone mostly?

 Exclusive Store
 Multi-brands stores
 Online E-commerce
 Others
Research Proposal
 Executive Summary

LinkedIn will be presently an essential instrument for understanding changing

business sector needs, and specialists furthermore, Product managers will be a portion
of LinkedIn's most fulfilled clients.

One of the most significant things that Product managers will be searching for is
feedback about products and services – that can be elusive. In numerous business
sectors, product development will be an iterative procedure requiring regular
feedback on features, positioning, design and other detailed questions.

LinkedIn will be a precious instrument when input is generally elusive, for instance
before items are propelled or in specialty B2B markets where conventional market
inquire about strategies may not work. Without the conventional opening for field
study, LinkedIn will be one of the best approaches to understand clients’ habits, pain
points and unmet needs.

In this Research paper you'll find practical guidance on a range of approaches and
qualitative analysis of discussions and also how game developers view points are
regarding LinkedIn.
My Problem Statement for research proposal will be “To study the usefulness of
LinkedIn in attracting game developers”

The Research Objectives for the project will be:

1. To Study the reach of Game Developers on LinkedIn
2. To Measure the approximate engagement of Game developers on LinkedIn
3. To study the most preferred social media platform by game developers

The Hypotheses will be:

1. H0: LinkedIn is not prominently preferred to get knowledge of game developers

H1: LinkedIn is prominently preferred to get knowledge of game developers

2. H0: People are not sure of security while using LinkedIn

H1: People are sure of security while using LinkedIn

3. H0: People do not look forward to use linked for next two years
H1: People look forward to use linked for next two years

Importance of Study:

• Videos can be presented next on item depictions for most extreme effect.
• The items and administrations page currently has a promotion box, with the goal
that you can signal rivalries, offers and limits, and direct people to your site.
• Recommendations approve your association or your mastery.
• Engaging in the discussions occurring in pertinent LinkedIn Groups encourages
you position yourself as an idea head just as to all the more likely comprehend
your clients and potential clients.
• LinkedIn enables representatives to move toward becoming envoys for your
organization by posting organization writes on their announcements and joining
and taking an interest in pertinent gatherings.
• Network updates discloses to you progressively about your business associations
and can give new business open doors just as discussion openers.
• LinkedIn publicizing works similarly as PPC, so catchphrases and suggestions
 take action need cautious idea.

Benefits of Study:
These days, Social Media Marketing is generally utilized by organizations since it
speaks to a financially savvy showcasing arrangement. The Social Media Marketing
weapons can be utilized generally for nothing and effectively, in correlation with other
limited time instruments (Levinson, J.C. and Gibson, S., 2010). The principle
motivations behind utilizing Social Media Marketing are the intensification of verbal
promoting, statistical surveying, general advertising, thought age and new item
advancement, co-development, client support, advertising, representative
correspondences and notoriety the executives. In fact, informal communities can build
item and brand mindfulness, web traffic, client devotion, yet additionally improve the
organization's Search Engine Optimization, and even increment the accomplishment of
new item dispatches.

LITERATURE REVIEW:

• Impact of LinkedIn as a social network on jobseekers in the Irish IT sector

• A Longitudinal Study of Facebook, LinkedIn, & Twitter Use
• Developing Knowledge Models of Social Media: A Case Study on LinkedIn
• Linking in with LinkedIn: Three Exercises That Enhance Professional Social
Networking and Career Building
• Advanced LinkedIn for your Job Search, Business, and Career
• The Use of Twitter, Facebook, LinkedIn etc. as Strategic Tools for Crisis
Communication
• Social Presence on LinkedIn: Perceived Credibility and Interpersonal
Attractiveness
• LinkedIn Corporation Client Report
• A LinkedIn analysis of career paths of information systems alumni
Sampling Method:
We will use Non - Probability Sampling because
1. Sampling Frame is not available.
2. Heterogeneity is more.
3. The density of sample population is thin.

Sampling Procedure:
In this method we will be applying Judgmental Sampling.

Sample Size:
Sample size for this research will be 120 People.

Determining Sample Size:

Formula:

In order to determine the sample size, we are using the following formula:
n= (Z*S/E)*(Z*S/E)
Where,
n= Number of Elements (Sample Size).
E= Tolerance Limit.
S= Standard Deviation.
Z= Accuracy.
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