NIGERIA

INTRODUCTION

Africa’s newest trusted source for the best in sports programming

Kwesé, has again managed to secure the best in sports rights for its
viewers by adding the FIFA World Cup Russia 2018 to its impressive
roster.

The broadcaster has secured exclusive free-to-air (FTA) rights for sub-
Saharan Africa (excluding South Africa). Kwesé will broadcast the
tournaments through its pan-African but including Nigeria FTA
channel Kwesé Free Sports (KFS) as well as accross the entire
sub-Saharan african territory a sub-licence agreement with
national broadcasters.

In addition to its exclusive FTA rights Kwesé has also secured non-
exclusive Pay-TV rights for sub-Saharan Africa (excluding South
Africa).

Kwesé’s broadcasting rights will include coverage on all Kwesé

platforms including TV, online and mobile platforms.
INTRODUCTION
BROADCAST DETAILS

Tournament Dates:
14 June – 15 July 2018

Matches:
64 Matches on Kwesé Pay TV
32 matches on Kwesé Free Sports (FTA)

Match Times:
14:00, 15:00, 16:00, 17:00, 20:00 & 21:00 CAT

Stadiums:
Ekaterinburg, Kaliningrad, Kazan, Moscow, Nizhny Novgorod,
Rostov-on-Don, Saint Petersburg, Samara, Saransk, Sochi, Volgogrd
VIEWERSHIP NUMBERS
FOR EACH OF KWESÉ’S 2 FEEDS

PLATFORM NIGERIA FEED

NIGERIAN BROADCASTERS 72 000 000

KWESE FREE SPORTS (FTA) 7 200 000
KWESE TV (PAY TV) 512 080
KWESE ESPN (DIGITAL) 3 000 000

82 712 080
 PLATFORMS
ON KWESÉ’S FEED (NIGERIA)

NIGERIAN KWESÉ
FEED FREE SPORTS KWESÉ TV KWESÉ APP

32 matches 32 matches 64 matches 64 matches – Kwesé TV

2 broadcast partners 1 country 1 country 32 matches – KFS
1 country
 PROGRAMMING

PROGRAMS ADDITIONAL
FEATURES
AROUND THE MATCH PROGRAMMING

Preview FWC Road-To 1. Man of the Match

(produced by FIFA) 2. Live scores
Half-Time Show
Post Show FWC Highlights
3. Fantasy Game
Match Day Show (produced by Kwesé) 4. Play of the day
5. Half-Time Show
FWC Look Forward 6. Head line of the Day
(produced by Kwesé) 7. Goal of the tournament
8. Save of the tournament
FWC Non-Match 9. Pre Match
(produced by Kwesé)
10. Road to Russia
11. WC XI

All FIFA partners are entitled to studio branding and incidental exposure (to be discussed)
FIFA Progarmming on Kwesé will commence January – July 2018
 NIGERIA TIER SUMMARY

TIER 3 (DIGITAL
TIER 1 TIER 2 ONLY)

Value $6 108 815 Value $3 106 222 Value $115 400

Cost $3 500 000 Cost $2 500 000 Cost $75 000
ROI 1.7:1 ROI 1.2:1 ROI 1.5:1

Rates are NET and excludes VAT

 NIGERIA

TIER 1 - OFFERING

1. Product Exclusivity
2. One of only 4 partners to Hold/ boast/ promote Broadcast Sponsorship Status
3. First option to choose a ‘Featured Moment’ which will be a themed and threaded
feature across all TV & Digital platforms.
4. Elements in ALL Programming

Match and Non Match Pan Africa

3 spots, 3 bumpers, 2 billboards every single game
1 spot, 1-2 bumpers and 1 billboard in all non match programming
That’s close to 500 spots

Match and Non Match Programming; Kwesé Free to Air

5 spots, 8 bumpers, 2 billboards every single game
1 spot, 1-2 bumpers and 1 billboard in all non match programming
That’s close 450 spots
Cost: $3 500 000
Match and non Match Programming; Kwesé Pay
5 spots, 8 bumpers, 2 billboards every single game
Value: $6 108 815 1 spot, 1 bumper and 1 billboard in all non match programming
(ROI: 1.7:1) That’s over 550 spots
NIGERIA

TIER 2 - OFFERING

1. 2nd option to choose a ‘Featured Moment’ which will be a themed

and threaded feature across all Kwese TV & Digital platforms
2. Elements in ALL Programming

Match and Non Match Pan Africa

1 spot every single game
2 spots, & 1 bumper in all non match programming
That’s over 320 spots

Match and Non Match Programming; Kwesé Free to Air

3 spots every single game
2 spot & 1 bumper in all non match programming
That’s close to 230 spots

Match and non Match Programming; Kwesé Pay

3 spots every single game Cost: $2 500 000
2 spots & 1 bumper in all non match programming
That’s close to 325 spots
Value: $3 106 222
(ROI: 1.2:1)
NIGERIA
TIER 3 - DIGITAL OFFERING
ONLY

Cost: $75 000

Value: $115 400

(ROI: 1,53:1)

1. Elements in Programming

Digital
Home Page Sponsorship, Football Sponsorship, Video Sponsorship
Reach – .com and app sports rotational

Features
Selection of 1 feature from the tier 5 options that will appear on display,
editorial and social
 FEATURES ON KWESÉ BREAKDOWN

Post Destination Studio Product Naming FB Post

Tier Units Pre Editorial Video Studio Men TW Post
Editorial Page Branding Placement Rights Editorial

Man of the Match 1 64 ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦

Live Scores 1 64 ✦ ✦ ✦ ✦ ✦ ✦ ✦

The Half-Time Show 1 56 ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦

The Review Show 1 64 ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦

Play Of The Day 2 27 ✦ ✦ ✦ ✦ ✦ ✦ ✦

Rant Of The Day 2 27 ✦ ✦ ✦ ✦ ✦ ✦

Goal Of The Tournament 2 27 ✦ ✦ ✦ ✦ ✦ ✦ ✦

Save Of The Tournament 2 27 ✦ ✦ ✦ ✦ ✦ ✦ ✦

Pre Match 5 64 ✦ ✦ ✦ ✦ ✦ ✦

Road To Russia 5 6 ✦ ✦ ✦ ✦ ✦ ✦ ✦

WC XI 5 24 ✦ ✦ ✦ ✦ ✦ ✦ ✦
 FIFA MEDIA RIGHTS DISTRIBUTION

BROADCASTERS POPULATION TV HOUSEHOLDS

Burkina Faso Radiodiffusion et Televison Du Benin (ORTB) 16 241 811 550 000

Burundi Radio Television National Burundi (RTNB) 9 863 117 320 000

Cameroon Spectrum Television (STV) | Cameroon Radio & Television (CRTV) 19 294 149 1 184 661

Cape Verde Radio TV du Cap-Vert (RTVCV) 508 660 80 000

Central Africa Radiodiffusion Télévision Centrafricaine (RTC) 4 844 927 250 000

Chad Radiodiffusion Nationale TCHAD (RTNT) 10 543 464 55 000

Congo Television National Congolaise 4 366 266 200 000

Congo (RDC) Radio Television Nationale Congolaise (RTNC) 4 844 927 5 000 000

Djibouti RTD 740 528 56 000

Equatorial Guinea Radiodifusao de Equatorial Guinea 650 702 15 000

Erithrea Erithrea Broadcasting Corporation 5 792 984 120 000

 FIFA MEDIA RIGHTS DISTRIBUTION

BROADCASTERS POPULATION TV HOUSEHOLDS

Ghana Ghana Broadcasting Corporation GBC | Kwese Free Sports - Ghana 24 339 838 3 187 000

Kenya Kwese Free Sports - Kenya | Kenya Broadcasting Corporation 44 354 000 4 000 000

Botswana Kwese Free Sports - Botswana | Botswana Television (BTV) 2 029 307 140 000

Cote d'Ivoire Radio Television Ivoirienne – Cote D΄Ivoire 20 617 000 1 000 000

Angola TV Zimbo | Televiçao de Angola (TPA) 18 500 000 2 505 000

Mozambique Televisao de Mozambique | SOICO TV 22 061 040 4 500 000

Madagascar Radiodiffusion Televison Nationale de Madagascar 20 653 556 325 000

Mauritius Mauritius Broadcasting Corporation 1 294 104 350 000

Seychelles Seychelles Broadcasting Corporation 90 000 20 000

Senegal Radiodiffusion Télévision Sénégalaise (RTS) 14 086 103 980 000

Benin Radiodiffusion et Televison Du Benin (ORTB) 9 056 010 400 000

 FIFA MEDIA RIGHTS DISTRIBUTION

BROADCASTERS POPULATION TV HOUSEHOLDS

Ethiopia Ethiopia Broadcasing Corporation (EBC) 88 013 491 2 000 000

Gabon Radiodiffusion Télévision Gabonaise (RTG) 1 545 225 300 000

Gambia Gambia Radio and Television Services (GTRS) 1 824 158 130 000

Guinea Radiodiffusion Télévision Guinéenne (RTG) 10 324 025 110 000

Guinea-Bissau Radio et Télévision Guinea-Bissau (RTVGB) 1 565 126 25 000

Lesotho Kwese Free Sports - Lesotho | Lesotho Television (LTV) 2 067 000 70 000

Liberia Liberia Broadcasting System (LBS) 3 685 076 80 000

Malawi Kwese Free Sports - Malawi 14 901 000 125 000

Mali Malawi Broadcasting Corporation | L’Office de Radio-Télévision du Mali (ORTM) 13 796 000 150 000

Namibia Kwese Free Sports - Namibia | Namibian Broadcasting Corporation 2 108 655 320 000

Niger L’Office de Radiodiffusion Télévision du Niger (ORTN) 15 878 270 314 000
 FIFA MEDIA RIGHTS DISTRIBUTION

BROADCASTERS POPULATION TV HOUSEHOLDS

Nigeria Nigeria Television Authority (NTA) | Kwese Free Sports - Nigeria 173 000 000 24 000 000

Rwanda Kwese Free Sports - Rwanda | Rwanda Broadcasting Authority (RBA) 10 537 622 145 000

Sierra Leone Sierra Leone Broadcasting Service (SLBS) 5 245 695 70 000

Swaziland Swaziland Television - Swazi TV 1 185 000 30 000

Tanzania Kwese Free Sports - Tanzania | Tanzania Broadcasting Services (TBS) 44 900 000 6 700 000

Togo Télévision Togolaise (TVT) 6 019 877 80 000

Uganda Kwese Free Sports - Uganda | Uganda Broadcasting Corporation 33 398 682 1 000 000

Zambia Kwese Free Sports - Zambia | Zambia National Broadcasting Corporation 12 935 000 650 000

Zimbabwe Kwese Free Sports - Zimbabwe | Zimbabwe Broadcasting Corporation (ZBC) 12 521 000 780 000

Others: South Sudan, Somalia, Reunion, Mayotte, St Helena, Mayotte, Sao Tome & Principe
THANK YOU

GET.KWESE.COM/MEDIASALES