Visual Identity Style Guide Primary Representation Version 1.0 | 2009.06.

25

Full Color Representation

+ Logo Color Pallete
The Tangerine logo may only be reproduced using the colors stipulated in this style guide. If the
specified colors are not available, the CMYK translation may be used. (See values for reference)

PANTONE 165 C 375 C Cool Gray 11 C

C|M|Y|K 0 | 68 | 98 | 0 47 | 0 | 94 | 0 48 | 36 | 24 | 66
RGB 255 | 99 | 25 148 | 198 | 63 77 | 79 | 83
HTML FF6319 92D400 4D4F53

The full color representation is preferred for all marketing collaterals for print, video and online
applications. For reversed application, the Tangerine logotype is converted to white.

IMPORTANT:
Use the correct Pantone versions for coated, uncoated and matte paper stock. The CMYK, RGB and HTML values
stipulated in this guide is based on Pantone™ Color Bridge Matching System (GGS201).

Grayscale Representation
The grayscale representation can be used for internal use in essential forms and administrative
documents. This representation should never be used in reversed applications.

PANTONE 165 C 375 C Cool Gray 11 C

C|M|Y|K 0 | 0 | 0 | 60 0 | 0 | 0 | 35 0 | 0 | 0 | 85
RGB 102 | 102 | 102 166 | 166 | 166 78 | 78 | 80
HTML 666666 A6A6A6 262626

One Color Representation

The one color representation is preferred for essential forms, plaques, trophies and one color
signages. This representation comes in 2 versions: positive and negative representation.

One Color One Color NOTE: The background box in the

Positive Negative One Color Negative Representation
Representation Representation and reversed representation is not
part of the logo.
Visual Identity Style Guide Web Icon Representation Version 1.0 | 2009.06.25

Full Color Representation

+ Logo Color Pallete
If the logo will appear in small dimensions, the Tangerine Web Icon Represenation is preferred.
The Tangerine logo may only be reproduced using the colors stipulated in this style guide. If the
specified colors are not available, the CMYK translation may be used. (See values for reference)

PANTONE 165 C 375 C Cool Gray 11 C

C|M|Y|K 0 | 68 | 98 | 0 47 | 0 | 94 | 0 48 | 36 | 24 | 66
RGB 255 | 99 | 25 148 | 198 | 63 77 | 79 | 83
HTML FF6319 92D400 4D4F53

The full color representation is preferred for all marketing collaterals for print, video and online
applications. For reversed application, the letter “T” logotype is converted to white.

IMPORTANT:
Use the correct Pantone versions for coated, uncoated and matte paper stock. The CMYK, RGB and HTML values
stipulated in this guide is based on Pantone™ Color Bridge Matching System (GGS201).

Grayscale Representation
The grayscale representation can be used for internal use in essential forms and administrative
documents. This representation should never be used in reversed applications.

PANTONE 165 C 375 C Cool Gray 11 C

C|M|Y|K 0 | 0 | 0 | 60 0 | 0 | 0 | 35 0 | 0 | 0 | 85
RGB 102 | 102 | 102 166 | 166 | 166 78 | 78 | 80
HTML 666666 A6A6A6 262626

One Color Representation

The one color representation is preferred for essential forms, plaques, trophies and one color
signages. This representation comes in 2 versions: positive and negative representation.

One Color One Color NOTE: The background box in the

Positive Negative One Color Negative Representation
Representation Representation and reversed representation is not
part of the logo.
Visual Identity Style Guide Logo Application Essential Guidelines Version 1.0 | 2009.06.25
Primary Rep

Primary Representation Clear Space

For all marketing collaterals and especially when placed beside a partner logo, the clear space
around the logo should always be the total width and height of the Tangerine Leaf Icon™.

For internal usage, the clear space around the logo can be half the height of Tangerine Leaf
Icon™.

Tangerine Web Icon Representation Clear Space

For all marketing collaterals and especially when placed beside a partner logo, the clear space
around the logo should always be the total width and height of the Tangerine Leaf Icon™.

For internal usage, the clear space around the logo can be 1/2 of the total width and height of
the Tangerine Leaf Icon.

For web applications, the minimum clear space around the logo can decrease up to 1/4 of the
total width and height of the Tangerine Leaf Icon™.

0.75 in | 54 px
Minimum Size
The Tangerine Primary Representation logo should never be reproduced smaller than the
minimum size shown here - .75 in (width) by .09125 (height) for print and 54 pixels in (width) by
0.9125 in 65.7 pixels (height) for web.
| 65.7 px

The Tangerine Web Icon Representation logo should never be reproduced smaller than the
minimum size shown here - .25 in (width) by .3042 in (height) for print and 18 pixels in (width)
by 21.898 pixels (height) for web.
0.25 in | 18 px

0.3042 in
| 21.898 px
Visual Identity Style Guide Alternative Graphic Representation Version 1.0 | 2009.06.25

Full Color Representation

+ Logo Color Pallete
The Tangerine Alternative Representation can be used as an option for all marketing collaterals.
The Tangerine logo may only be reproduced using the colors stipulated in this style guide. If the
specified colors are not available, the CMYK translation may be used. (See values for reference)

PANTONE 165 C
C|M|Y|K 0 | 68 | 98 | 0
RGB 255 | 99 | 25
HTML FF6319

The full color representation is preferred for all marketing collaterals for print, video and online
applications.

IMPORTANT:
Use the correct Pantone versions for coated, uncoated and matte paper stock. The CMYK, RGB and HTML values
stipulated in this guide is based on Pantone™ Color Bridge Matching System (GGS201).

Grayscale Representation
The grayscale representation can be used for internal use in essential forms and administrative
documents. This representation should never be used in reversed applications.

PANTONE 165 C
C|M|Y|K 0 | 0 | 0 | 75
RGB 99 | 100 | 102
HTML 636466

One Color Representation

The one color representation is preferred for essential forms, plaques, trophies and one color
signages. This representation comes in 2 versions: positive and negative representation.

One Color One Color NOTE: The background box in the

Positive Negative One Color Negative Representation
Representation Representation part of the logo.