Example of usage for Ch.

14
 Ticket Distribution & Product Place Grid

EXAMPLE 1
Ticket Distribution

Because ACES is a community wide organization, these volleyball games are not selling out

major arenas. With that being said, there are not people waiting to purchase a ticket for fear of

not making it into the games. However, I believe that with an online way to purchase tickets to

get into the gate at ACES play days and tournaments, parents and spectators will be able to

purchase tickets in advance. This would even give them an option to purchase season tickets with

a one-time payment. Online, as well as with the hard copy tickets, ACES will be sure to include

information on the history and the accomplishments of ACES as well as the local high school

volleyball team that ACES is fueling. Using the online source of payment may also give parents

an opportunity to keep their cash for the concession stand. We may even get a machine at the

concession stand that takes debit and credit cards.

Product- Place Grid

Product Product Price Place Promotion Public

Price= Images Product Relations

Value Interact Position Consumer

Receptively

Price Images Choice of Sincerity of

Interact Media Public

Relations
 Place Images Images

Interact Interact

Promotion Completely

Interdependent

Public

Relations

EXAMPLE 2

Ticket Distribution

The Monavation website will be the virtual business card and portfolio for the company,

as well as its online "home." It will showcase the Internet background of Monavation services,

as well as the portfolio of all the current activities. The website needs to be a simple, yet classy

and well-designed website that, at the same time, is in keeping with the latest trends in user

interface design.

Product-Place Grid

Product Media Retail Greeks/Civic Outer Markets Online/Web

Outlets Groups

Event Radio Signs/Posters Signs/posters Signs/posters Website

EXAMPLE 3

Ticket Distribution

While LRFFA will not need “tickets” parse, a partnership with local sports stores will help
increase membership sales. Local partnership stores will be able sell LRFFA memberships in
their stores. They can do so by advertising one of their products with a LRFFA membership, or
trial membership. (Purchase this item and receive a free LRFFA membership for 1 season). This
will support LRFFA’s mission in supporting the local community by supporting local small
business owners.
Product-Place Grid

Media Partnerships Field

Product Place
Events FB,Twitter, Tailgating Kick off Games
Instagram,
Website
Memberships Radio, Local Local partnerships will be Tailgating
Businesses, social able to sell memberships Raffles
media
Merchandise Free give away of LRFFA Local partnerships will LRFFA store on site
merchandise have the opportunity to for game days
sell/promote LRFFA gear

EXAMPLE 4

Pricing Strategies
Working with funds from a school can be a positive impact on a sports team. The school
gives us a set amount that we can use to buy our products for the team. Then again, those funds
can run out pretty quickly. How do we get more money? Baseball can get more money by
hosting showcases, instructional events, charity events, and have players market the team to
other people. Watching a baseball game doesn’t cost much money, but having teams pay to play
in your tournament can be expensive. Some teams will pay $500 or more just to participate.
This amount also depends on how good the tournament is and the competition. Normally there
are 12-18 teams in a tournament. Just having 12 teams in a tournament with create $6,000 in
revenue. This is a good way to increase funding as in almost every college team hosts their own
tournament or showcase. After a few successful years, you can have a great money maker for
the team. Charity events also help the team with funds. The team always gets half of what is
made. This money also goes towards our renovations of the field. Having these renovations also
helps with recruiting. Having more recruits and many successful seasons brings in more
boosters. With more boosters that means more money for the team. Boosters do great things for
the baseball team. We acknowledge them for their help by giving them different items such a
hats and sweatshirts. At our games and showcases we sell merchandise anywhere from $15 or
$60. The team has agreements with companies that we get discounts on many different items.
Getting discounts from many different companies’ help us save money. Some of the player’s
parents on the team donate a certain amount of money for the team. Occasionally the parents
will tell the coaches what to buy the players, and then give them money to do so. A lot of our
competitors in our conference use this same strategy to save money, and receive money. If we
continue to keep doing what we are doing, and hosting more events we will continue to be
successful as a team, as well as being more successful in funding a University team.
A main focal point for us is the renovations to our facilities. The facility would be one of the best
Division II facilities in the nation. It would also top some Division I schools facilities. This
facility would have a video room with state of the art computers that can record a player’s stats
and let them review there swing on a screen. It will show them what they are doing right and
wrong. This would be the team’s star power against other teams. This is going to be a durable
building that would be at Ouachita for a very long time. So many positive aspects are going to
come from this building. The main one would be highly rated recruits. Having more recruits
that are great players would increase our national ranking, and profits. Even though we are
already nationally ranked in the top 50 in the nation, it would help us achieve our goal in being
number one. A downfall to this building is how expensive it is. It will cost $150,000 to get the
base of what we want in the grandstands, then another $200,000 for infield turf. This facility will
be the main selling point to any player that is interested in Ouachita. It would also help us
change recruit’s minds from another school. Everything the team has, and wants is highly
affordable. Of course we would love more money, and that is one of the main focuses as a
whole is to get more money.

EXAMPLE 5
Pricing Strategies: Pricing objectives for the program
 Imaging (media photos and commercials)
 Job information (career fair)
 Promotional events

Pricing for the program will be driven by internal forces. Because this is free access to students,
money will be only given through grants and other university funds. The most important aspect
of what we do is setting the student up for success after graduation. Most of this can be done at
no cost. Having access to many job websites, however, does cost. Access to job websites will be
granted upon a certain GPA requirement, as well as classification.
Promotional events that encourage student participation can be done free of charge. Events that
attract the student’s attention have free access and require interactive participation. Career fairs
where students can have face-to-face interactions with employers and post-graduate school
recruiters.
Imaging will be the most expensive objective of the Educational Development Program.
Providing access to the school’s media technology center, a promotional commercial will give
prospective students outside of the university a chance to see what the university offers. Cost of
commercial airing will be a variable factor in the quality of the commercial. This will be an area
wide commercial.