2016 Media Kit

Print and Digital

 Advancing the Value and Excellence of General Dentistry
Serious practitioners in any field are involved with the leading association for their profession. For general dentists, that is the Academy of General
Dentistry (AGD)—the only association working to improve the professional skills of general dentists and protect their business interests.

By joining the AGD, 39,000 general dentists have shown their commitment to advancing the value and excellence of general dentistry. The AGD is
harnessing their power to attract and embrace the entire general dentistry community and to promote greater public awareness of the link between oral
health and overall health.

The importance of continuing education (CE) is what drives AGD members, placing them on the cutting edge of advances in dental science and practical
applications of new procedures. That makes them prime purchasers of dental equipment, products, and services for the operatory and the business office.

Advertising Opportunities
The best way to influence these prime purchasers is with an integrated program utilizing the media and venues they trust: the AGD’s publications,
website, and annual meeting.

The bottom line for AGD publications is quality. Members know and the industry respects the peer-reviewed, non-commercial value of General Dentistry,
which spotlights the latest advances in the science of dentistry. AGD Impact provides a comprehensive look at important news and business issues facing
general dentists today.

The AGD’s website, www.agd.org, attracts 144,000 unique visitors each month. The online editions of our publications give you more opportunity to
reach your market.

In addition to print and web-based advertising, companies have opportunities to advertise to the attendees of the AGD annual meeting.

Detailed information on print, website, annual meeting, and other advertising opportunities can be found on the pages that follow. Developing a
customized, integrated program that utilizes these various vehicles can be the key to reaching the most influential members of the dental community.

Contact Information
AGD Advertising Representative Academy of General Denstiry
American Medical Communications, Inc.
Tim Henney
Grant Menard Manager, Production/Design
Associate National Account Manager 888.243.3368, ext. 4327
gmenard@americanmedicalcomm.com tim.henney@agd.org

Jen Callow Ad upload: http://www.agd.org/2/files/dept/pub

Associate National Account Manager Login: gonow
jcallow@triplethreatmedia.com

2 AGD Media Kit 2016 AGD Media Kit 2016 3

 AGD Impact
AGD Impact—the award-winning, national newsmagazine of the
AGD­—provides general dentists and dental team members the latest
on the hottest topics in dentistry, including:
• Critical practice management issues
• Dental product reviews
AGD Impact 2016 Editorial Calendar
January
Closing.....................................................................Dec. 4, 2015
Materials..................................................................Dec. 11, 2015
Mail date/online edition available..............................Jan. 8, 2016
• Marijunana Use and Oral Health
February
Bonus circulation: Chicago Dental Society Midwinter Meeting
"Practice Insider" section
Closing.....................................................................Jan. 8, 2016
Materials..................................................................Jan. 15, 2016
Mail date/online edition available..............................Feb. 5, 2016
• Diabetes and Dental Care
• AGD 2016 meeting preview
March
Closing.....................................................................Feb. 5, 2016
Materials..................................................................Feb. 12, 2016
Mail date/online edition available..............................March 4, 2016
• Treating Patients With Allergies
April
Closing.....................................................................March 4, 2016
Materials..................................................................March 11, 2016
Mail date/online edition available..............................April 1, 2016
• Oral Cancer and the Dentist’s Role in Detection
• Cosmetic Feature: Treatment Plans for Wedding Season
May
"Practice Insider" section
Closing.....................................................................April 1, 2016
Materials..................................................................April 8, 2016
Mail date/online edition available..............................May 6, 2016
• Infectious Diseases and Infection Control
• Feature: Annual Meeting Preview
4 AGD Media Kit 2016
• Key developments in the marketplace
• Dental news and industry features
• Regular columns by general dentists and dental team members
The online edition of AGD Impact includes all of the ads from the print
version and provides additional opportunities for advertisers.
June
AGD Annual Meeting Special Issue
Closing.....................................................................May 6, 2016
Materials..................................................................May 13, 2016
Mail date/online edition available..............................June 3, 2016
• The Latest in Dental Research
July
AGD Annual Meeting Special Issue
"Practice Insider" section
Closing.....................................................................June 3, 2016
Materials..................................................................June 10, 2016
Mail date/online edition available..............................July 1, 2016
• Forensic Dentistry
August
Closing.....................................................................July 1, 2016
Materials..................................................................July 8, 2016
Mail date/online edition available..............................Aug. 5, 2016
• Creating a Stronger Dental Team
September
Bonus circulation: California Dental Association Meeting
Closing.....................................................................Aug. 5, 2016
Materials..................................................................Aug. 12, 2016
Mail date/online edition available..............................Sept. 2, 2016
• Caring for an Aging Patient Population
• AGD 2016 Annual Meeting Wrap-up
October
Bonus circulation: ADA Annual Session
Closing.....................................................................Sept. 2, 2016
Materials..................................................................Sept. 9, 2016
Mail date/online edition available..............................Oct. 7, 2016
• Dental Insurance Plans: What Dentists Need to Know for Proper
Treatment Planning
• Feature: The True Overhead Costs of Running a Practice
Circulation
AGD members................................................................31,558
Nonmember general dentist subscribers............................7,194
Nonmember general dentists..........................................10,631
Paid subscribers..................................................................392
Complimentary....................................................................224
Total circulation ............................................................50,000
November
Military Special Issue
Bonus circulation: Greater New York Dental Meeting
"Practice Insider" section
Closing.....................................................................Oct. 7, 2016
Materials..................................................................Oct. 14, 2016
Mail date/online edition available..............................Nov. 4, 2016
• Articles From AGD Region 17
December
Closing.....................................................................Nov. 4 , 2016
Materials..................................................................Nov. 11, 2016
Mail date/online edition available..............................Dec. 2, 2016
• Nonprofit Dentistry
AGD Impact Practice Insider
Reach the best-educated, most dedicated dentists and dental professionals in the field
through AGD Impact’s “Practice Insider.” This special in-magazine section is the perfect
place to promote your newest products, services, technical papers, CE courses, and
other items that can help dentists be successful while improving your bottom line.
Four issues of AGD Impact will feature the "Practice Insider" special section:
February, May, July, and November. The July issue will be seen by more than 50,000
readers, as well as all attendees at AGD 2016 in Boston.
Generate sales leads and drive your brand awareness in the competitive dental
marketplace with AGD Impact’s “Practice Insider.”
Rates (net per slot, includes four-color)
First quarter page slot.............$800 Advertise in two issues of "Practice Insider" and
Size: 3.5" x 4.25" get the second insertion at half the regular price!
AGD Media Kit 2016 5
 General Dentistry
General Dentistry—the AGD's bimonthly, peer-reviewed journal—is
a primary educational and reference tool for its readers. Every issue
includes:
• Columns on pharmacology, restorative dentistry, prosthodontics,
and dental materials
• Self-Instruction exercises that allow readers to earn up to six
CE credits
General Dentistry 2016 Editorial Calendar
January/February
Bonus circulation: Chicago Dental Society Midwinter Meeting
Closing.....................................................................Dec. 4, 2015
Materials..................................................................Dec. 11, 2015
Mail date/online edition available..............................Jan. 8, 2016
• Effect of toothbrushes and denture brushes on heat-polymerized
acrylic resins
• The impact of endodontic irrigation solutions on the push-out shear
bond strength of fiber posts luted with resin cements
March/April
Closing.....................................................................Feb. 5, 2016
Materials..................................................................Feb. 12, 2016
Mail date/online edition available..............................March 4, 2016
• What every dentist needs to know about cannabis
• Properties of new dual-cured composite restorative materials
6 AGD Media Kit 2016
Circulation
AGD members ............................................................... 30,266
Paid subscribers.................................................................. 839
(general dentists, medical/dental libraries)
Complimentary.................................................................... 193
Total circulation ............................................................31,298
May/June
Closing.....................................................................April 1, 2016
Materials..................................................................April 8, 2016
Mail date/online edition available..............................May 6, 2016
• Effects of green tea on the shear bond strength of orthodontic
brackets after in-office vital bleaching
• Effect of a new salivary-contaminant removal method on bond
strength
July/August
Bonus circulation: AGD Annual Meeting
Closing.....................................................................June 3, 2016
Materials..................................................................June 10, 2016
Mail date/online edition available..............................July 1, 2016
• Risk/benefit assessment for antibiotic prophylaxis in asplenic dental
patients
• Adopting caries risk assessment in all practice environments
ADVERTISE IN THREE ISSUES AND
RECEIVE A FOURTH AD OF EQUAL SIZE
IN THE THIRD ISSUE!
Advertise in three issues of General Dentistry or
AGD Impact and recieve a fourth ad in the third
issue–free!
September/October
Bonus circulation: California Dental Association Meeting
Closing.....................................................................Aug. 5, 2016
Materials..................................................................Aug. 12, 2016
Mail date/online edition available..............................Sept. 2, 2016
• Various • Ear pruritus: a new otologic finding related to
temporomandibular disorder
• Surface roughness and bond strength between Y-TZP and self-
adhesive resin cement after air-particle abrasion protocols
November/December
Bonus circulation: Greater New York Dental Meeting
Closing.....................................................................Oct. 7, 2016
Materials..................................................................Oct. 14, 2016
Mail date/online edition available..............................Nov. 4, 2016
• A pilot study of dentists’ assessment of caries detection and staging
systems applied to early caries: PEARL Network Findings
• Impact of malocclusion on adolescents’ oral health-related quality
of life
AGD Media Kit 2016 7
 2016 Print Advertising Net Rates AGD Impact & General Dentistry Print Advertising Specifications
AGD Impact
Black & White Net Rate 1x 3x 6x 12x 18x 24x 36x
Full Page $4,370 $4,070 $3,720 $3,935 $3,275 $3,060 $2,945 8.125” x 10.625”
2.25”
Half Island $3,720 $3,455 $2,130 $2,980 $2,780 $2,605 $2,500 4.125”
x
1/2 Vert or Horz $3,065 $2,850 $2,600 $2,460 $2,230 $2,140 $2,070 x 4.125”
9.5”
1/3 Vert or Square $2,680 $2,440 $2,225 $2,110 $1,970 $1,830 $1,770 6.5” x
1/4 Standard $1,750 $1,630 $1,490 $1,390 $1,310 $1,225 $1,180 4.125”
1/6 Vert or Horz $1,310 $1,215 $1,110 $1,050 $980 $915 $875

Covers Color Inserts Full Page 1/2 Island 1/3 Vertical 1/3 Square
Inside Front: 35% of earned B&W rate Standard four color, add..................... $1,370 Two-page insert: $6,910 ($5,710 page charge
Inside Back: 15% of earned B&W rate Standard second color, add.................... $895 plus $1,200 non-commissionable tip-in charge) 2.25”
Back Cover: 50% of earned B&W rate
Opposite TOC: 10% of earned B&W rate Four-page insert: $10,780 ($9,580 page charge x
plus $1,200 non-commissionable tip-in charge)
3.5” 4.125”
x
Online Edition 9.5”
Custom URL, add......................... $450
6.5” 3.5”
Interactive ad query, add.............. $450 x x
Video, add.................................... $450 4.125” 4.125” 4.125”
x 2.25”
General Dentistry
1/2 Vertical 1/2 Horizontal 1/4 Standard 1/6 Page
Black & White Net Rate 1x 3x 6x 12x
Full Page $2,255 $2,040 $1,790 $1,730
Half Island $1,865 $1,680 $1,490 $1,310
1/2 Vert or Horz $1,440 $1,310 $1,160 $1,020
1/3 Vert or Horz $1,215 $1,090 $1,030 $845
Trim size: 8.125” x 10.625”
Single page bleed: 8.375” x 10.875”
Contact Information
1/4 Standard $1,030 $930 $825 $730 Spread bleed: 16.75” x 10.875” AGD Advertising Representative Academy of General Denstiry
American Medical Communications, Inc.
1/6 Vert or Horz $865 $780 $685 $600 Vital advertising matter should be kept at Tim Henney
least 0.5” away from trim edge. Grant Menard Manager, Production/Design
Covers Color Inserts Associate National Account Manager 888.243.3368, ext. 4327
Inside Front: 35% of earned B&W rate Standard four color, add.................... $1,160 Two-page insert: $4,590 ($3,390 page charge gmenard@americanmedicalcomm.com tim.henney@agd.org
Inside Back: 15% of earned B&W rate Standard second color, add................... $790 plus $1,200 non-commissionable tip-in charge)
Back Cover: 50% of earned B&W rate Jen Callow Ad upload: http://www.agd.org/2/files/dept/pub
Opposite TOC: 10% of earned B&W rate Four-page insert: $6,160 ($4,960 page charge Associate National Account Manager Login: gonow
plus $1,200 non-commissionable tip-in charge) jcallow@triplethreatmedia.com

8 AGD Media Kit 2016 AGD Media Kit 2016 9

 Advertorial Opportunities & Rates
• No implication of the AGD's endorsement of a product or advertiser
may be made in the advertorial page.
• The AGD retains final approval of all advertorial copy.
• The AGD reserves the right to reject, cancel, or remove at any time
any advertorial for any reason. In such a case, the AGD will provide
prompt notice to the advertiser, with an explanation.
Submitting Advertorials
1. Live page area is 7" x 8.75" in size.
2. See “Submitting Artwork” information for artwork guidelines.
Rates
AGD Impact General Dentistry
$5,740 $3,415
Submitting Artwork
Delivery of materials: Digital material may be submitted by email.
Emails should be addressed to the production manager and less than
6 megabytes in size. Digital ad files more than 6 megabytes should be
posted to the AGD’s Web file server:
http://www.agd.org/files/2/dept/pub
Login: "gonow"
Electronic Reproduction Material Requirements
PDF files are the preferred format for receiving digital ads. Fonts must
be embedded or subset within the file. All images, photos, and colors
must be CMYK and 300 dpi (dots per inch).
I Special Advertisement Brought to You by (Company Name).
All advertorials will have a yellow color banner along the top
of the page with text:
"Special Advertisement Brought to You by (Company Name)."
Live page area:
7” x 8.75”
AGD Impact Online Edition Opportunities & Rates
I All AGD Impact print Print advertisers can enhance their online opportunities by taking
display ads are included advantage of the following:
in the online versions • Custom URL: Your ad will link to a special URL, showing you how many
at no charge. The online readers are interested in your products or services. Rate: $500
version mirrors the content
of the print version and • Interactive ad query: Readers can send you an email by clicking on a
is offered as a member comment or question link, overlayed on your ad. You get direct feedback
and subscriber benefit. In from readers and prospects through this inexpensive way to collect research
addition, it features more data. Rate: $500
articles, more interactivity, • Video: Add a flash video overlay to your ad and capture reader attention
and more opportunities for and interest. Customize your message and drive readers to your website.
advertisers. Provide native video in WMV or AVI formats (three minutes or less play
time). Best quality is 24 frames per second or higher, 640 x 480 pixels or
higher (no less than 300). Rate: $500
There are other options for advertisers who, in addition to print ads,
want a presence in the online editons. A list of options is below:
• Email alert: Members and subscribers are sent an email message letting • Login page: All online edition readers must log in to view the publication.
them know the online edition is available for viewing. Each alert message This page contains a 180 x 150 pixel ad and guarantees visibility from all
contains a 468 x 60 pixel ad. Rate: $1,000 visitors. Rate: $1,500 per month
Email alert positions Login page ad positions

Contact Information
AGD Advertising Representative Academy of General Denstiry
American Medical Communications, Inc.
Tim Henney 180 x 150
Grant Menard Manager, Production/Design 468 x 60 468 x 60
Associate National Account Manager 888.243.3368, ext. 4327
gmenard@americanmedicalcomm.com tim.henney@agd.org 180 x 150

Jen Callow Ad upload: http://www.agd.org/2/files/dept/pub

Associate National Account Manager Login: gonow
jcallow@triplethreatmedia.com

10 AGD Media Kit 2016 AGD Media Kit 2016 11

 AGD Website Opportunities & Rates AGD E-newsletter Opportunities & Rates
www.agd.org AGD in Action
The AGD’s website, www.agd.org, features a variety of content, a modern • AGD audience you reach: 30,000 AGD members who have opted in to
design, and multimedia capabilities. The site also is optimized for mobile receive this weekly publication
devices. • Effective way to reach target audiences
• Information members receive:
The site offers:
o News about trends, products, government regulatory actions, public
• Prominent placement of CE opportunities
• Resource-filled practice management section relations updates, and more
• Easy-to-access patient education o AGD news, industry news, AGD advocacy, and more
• Late-breaking dental news, and a whole lot more 120
Stats
All of this is in addition to the member resources, like CE transcripts, the CE x Average number sent.............................. 30,000
Directory, magazines, and advocacy resources.
180 x 150 600 Average open rate..................................... 8,000

Stats
180 x 150 180 x 150 180 x 150 180 x 150 Average monthly visits........................... 381,400
Average monthly unique visitors............ 138,900

728 x 90
Average page views per visitor.................... 10.7
180 x 150 E-newsletter Ad Sizes
Rectangle ....................... 180 x 150 pixels
Online Ad Sizes Skyscraper ...................... 120 x 600 pixels
www.agd.org Home Page Banner............................ 468 x 60 pixels
Due to the limited advertising space on the AGD home page, the number of Rectangle ....................... 180 x 150 pixels
180 x 150
rectangle ads (180 x 150 size) will be limited to four, and there will be only
one leader board ad available.
Leaderboard..................... 728 x 90 pixels Net Rates
Skyscraper........................ 160 x 600
468 x 60 AGD in Action Weekly Monthly Quarterly

Net Rates Rectangle $340 $1,325 $3,900

Banner Bottom $410 $1,920 $4,620
www.agd.org Monthly Quarterly
Skyscraper $550 $2,180 $6,280
Home Page Rectangle $845 $2,200
Run of Site Rectangle $650 $1,200 Deadlines:
AGD in Action is sent every Wednesday afternoon.
160
Run of Site Leaderboard $1,600 $4,000 Space reservation and ad materials are due the Friday before issue date.
180 x 150 180 x 150 180 x 150 180 x 150
x
Run of Site Skyscraper $1,200 $3,000

30,000
600
Banner postions for AGD in Action are to bottom of page.
728 x 90

www.agd.org Run of Site Deadlines:

Run of site rate is for advertising on one page of the AGD website, other than Space reservation and ad materials are due the 20th of the month prior to
the home page, for the duration of the insertion. Average number of AGD members reached with AGD in Action every week.
insertion dates.

12 AGD Media Kit 2016 AGD Media Kit 2016 13

 AGD Annual Meeting On-site Program
The AGD annual meeting is recognized as one of the industry’s best opportunities for learning.
Attendees not only learn about new products and services that can advance the quality of their
patient care and improve the efficiency of their business management, but also earn CE credits by
attending seminars given by some of the most respected instructors in the dental field.
Every attendee at AGD 2016 in Boston will receive a copy of the on-site program with all of the
important information about meeting hours, exhibitors, educational programs, social events, and
more. The on-site program is the information tool that attendees turn to during the meeting.
The Fine Print
Advertising Terms and Conditions
The Academy of General Dentistry (AGD) accepts advertising of equipment, products, and
services of interest to general dentistry practitioners from responsible advertisers, and
reserves the right to accept or reject any advertisement considered unsuitable according
to AGD policy for its print journals, special publications, and website. Advertisers and their
agencies assume any liability for the content of their advertisements in AGD publications
or website and any claims arising therefrom.
The names, images, and logos identifying AGD Impact and General Dentistry are
proprietary marks of the AGD. No use, including reproduction or manipulation, of the
names, images, and logos is permitted without prior approval from the AGD.
Inserts
Bound, tipped, and magna-stripped inserts must meet United States Postal Service
specifications for second-class entry. Maximum acceptable stock weight is 80# coated.
Provide inserts flat. Consult production manager for insert specifications, shipping
instructions, and quantity required.
Digital Ad Submission
Delivery of materials: Digital material may be submitted by email. Emails should be
addressed to the production manager and less than 6 megabytes in size. Digital ad
files more than 6 megabytes should be posted to the AGD’s Web file server:

Net Rates Specifications Payment terms are net 30 days. Rates, position availability, and production charges
are subject to change without notice.
http://www.agd.org/files/2/dept/pub. Login: "gonow"

Electronic Reproduction Material Requirements

Full Page......................... $1,995
Half Page........................ $1,200
Back Cover...................... $2,520
Inside Front Cover........... $2,350
Inside Back Cover............ $2,240
Closing.................June 3, 2016
Materials..............June 10, 2016
Contact Information
Full Page: 8.5“ x 11“
AGD Advertising Policy and Copy Protective Clause
Advertisers and their agencies assume any liability for the content of their
Half page: 7“ x 4.5“ advertisements in AGD publications, including any claims arising therefrom. The AGD
reserves the right to reject any advertisement considered unsuitable according to AGD
policy.
High resolution PDF artwork
Payments, Short Rates, and Rebates
Terms are net 30 days. Recognized advertising agencies are allowed 15 percent of
gross billing on space, color, and special position. Agency commission only to those
agencies that pay within 30 days of invoice date. First-time advertisers/agencies will be
required to submit credit references. Commission is not allowed on such charges as art-
work, reprints, and classified advertising. A 1.5 percent monthly finance charge will be
added to all open balances over 30 days old. Advertisers will be short-rated if, within a
12-month period from the date of the first insertion, they do not use the number of in-
sertions upon which their billings have been based. Advertisers will be rebated if, within
Exhibitors in Boston receive a
a 12-month period from the date of first insertion, they have used sufficient additional
space to warrant a lower rate than that at which they have been billed. Prepayment is
Applications: PDF files are the preferred format for receiving digital ads. Fonts must be
embedded or subset within the file. PDF files using the PDF-X1a standard are acceptable.
Native files are accepted in the following programs on Macintosh platforms: QuarkX-
Press®, Adobe InDesign®, Adobe Illustrator®, and Adobe Photoshop®.
Macintosh Adobe InDesign®, Adobe Illustrator®, Adobe Photoshop®, QuarkXPress®,
and PDF files are preferred. Provide native files, all Postscript® fonts used, and all digital
artwork associated with the file, PDF, and/or EPS of the file with fonts converted to
outlines. All images, photos, and colors must be CMYK and 300 dpi (dots per inch).
Any alterations or corrections will be charged at a rate of $100 per hour.
We cannot accept AutoCAD(drw) native files. Native files must have all graphic artwork
and fonts included.
Fonts: Postscript® fonts are preferred. Both printer and screen fonts must be included.
True Type® fonts should not be used or should be converted to paths/outlines in a
drawing program.

AGD Advertising Representative
American Medical Communications, Inc.
Grant Menard
Associate National Account Manager
gmenard@americanmedicalcomm.com
Jen Callow
Associate National Account Manager
jcallow@triplethreatmedia.com
needed from all companies outside the U.S. Graphics: The resolution for photographs is 300 dpi in a TIF format. Line art should be
Academy of General Denstiry
15 percent discount on advertising Format
saved in a drawing application. If line art is created in Photoshop, resolution needs
to be 1200 dpi in a TIF or EPS format. Do not compress graphics by saving as JPG or
Tim Henney in the 2016 on-site program! Any deliberate attempt to simulate the publications’ format is not permitted, and the checking LZW compression. All graphics should be cropped and saved at the size used
publisher reserves the right to place the word “advertisement” or similar wording at within the application.
Manager, Production/Design the top of copy that, in the publisher’s opinion, resembles editorial matter.
888.243.3368, ext. 4327 Color: All full color graphics must be saved as CMYK files. Spot color (PMS) is used only
tim.henney@agd.org Errors if you are paying for additional PMS color cost. Graphics never should be saved as RGB.
Publisher is not liable for errors in any reader response listings or the Ad Index.
If an advertiser fails to submit a contract-quality proof, the ad will be run as it was
Ad upload: http://www.agd.org/2/files/dept/pub Cancellation Policy created in their file to SWOP standards, and the publisher will not be responsible for
Login: gonow Written notice must be received no later than one week prior to closing date. Cover color output.
positions are non-cancellable.
Production Charges
Publication Specs All art, drawings, photographs, and other work provided by the publisher will be
Trim size 8.125” x 10.625”, web offset printing, perfect binding. Inside paper stock is charged to the advertiser at cost.
45# coated web offset; cover is 80# coated offset.
Specifications for bleed: width depth
Single page bleed: 8.375” x 10.875”
Spread bleed: 16.75” x 10.875”
Vital advertising matter should be kept at least 0.5” away from trim edge.
Spreads should allow .375” in center for the gutter.

14 AGD Media Kit 2016 AGD Media Kit 2016 15

 Website Banner Ad Specs
• Artwork is due the 20th of the month prior to the reserved month
• Must be .gif, animated .gif, .jpg or .fla format
• Must provide URL to which banner links
• Unlimited looping allowed
• 50 character alt text limit
• Must not include any rapid or “strobing” animation of any graphic, copy or
background elements
Flash Requirements
• Must include a clickTAG action for banner tracking
• Flash banners must include the following code (exactly as shown) as an action on a
layered, transparent button that covers the entire graphic.
Ad Sizes and Size Limits
• Banner: 468 x 60 pixels, must be no larger than 30KB
• Rectangle: 180 x 150 pixels, must be no larger than 20KB
• Skyscraper: 120 x 600 pixels, must be no larger than 30KB
• Flash panel ads should not exceed 50KB. Provide URL to which panel links
If submitting an .swf:
• Must be a CS5 compatible file
• Include original .fla and any fonts used in a separate .zip file
• Run-time not to exceed 12 seconds
• Include a backup .jpg or .gif to be used if there are problems embedding the .swf file

on (release)
{
Contact Information
function cFcTg(t) { AGD Advertising Representative
return (t.substr(0, 7) == 'http://' || t.substr(0, 8) == 'https://');
}
American Medical Communications, Inc.

var fcTg = ''; var fcTt = '_blank'; Grant Menard

var cTgM = 'clicktag'; var cTtM = 'clicktarget';
Associate National Account Manager
for (prop in this) { gmenard@americanmedicalcomm.com
var p = prop.toLowerCase();
if (p == cTgM && cFcTg(this[prop])) fcTg = this[prop]; if (p == cTtM)
fcTt = this[prop];
Jen Callow
} Associate National Account Manager
if(fcTg == '' || fcTt == '_blank') jcallow@triplethreatmedia.com
for (prop in _root) {
var p = prop.toLowerCase();
if (p == cTgM && cFcTg(_root[prop]) && fcTg == '') fcTg = Manager, Production/Design
_root[prop]; Tim Henney
if (p == cTtM && fcTt == '_blank') fcTt = _root[prop];
}
888.243.3368, ext. 4327
if(fcTg == '' || fcTt == '_blank') tim.henney@agd.org
for (prop in _level0) {
var p = prop.toLowerCase();
if (p == cTgM && cFcTg(_level0[prop]) && fcTg == '') fcTg
Ad upload: http://www.agd.org/2/files/dept/pub
= _level0[prop]; Login: gonow
if (p == cTtM && fcTt == '_blank') fcTt = _level0[prop];
}
if (cFcTg(fcTg)) getURL(fcTg, fcTt);
else getURL("http://noclicktagfound", fcTt);
}

• In the Publish Settings window, under Local Playback options, verify that you have
selected the Access Network Only option.
• For additional information, please refer to: http://www.adobe.com/resources/
richmedia/tracking/designers_guide/

16 AGD Media Kit 2016