Assignment PV name - < … >

Team name - < … >

Get Marketing Ready Team members - < … >

You have started selling. Now what?

Do people know what, when, where, how, and why you’re selling your product/ service? Why should they
care? It’s important to craft appealing messages to each of your target audiences. Let’s find out how.

You have 3 hours to complete this assignment.

Once done, submit this assignment as PDF on LearnWise.

Foundational Course in Entrepreneurship

Instructions:

Part 1 – Key Idea

1. Reflect:

What is your key message? Articulating your key message and repeating it consistently across
platforms is crucial for it to register in people’s minds.

Who are you targeting? Go back to your User Personas and identify which audience you will reach
through specific platforms, and tailor the messages accordingly.

2. Do
a. Digital Ad – For adaptation across various social media platforms including WhatsApp
b. Poster – For use in print material and collaterals around the campus
c. Film – A short 60 second video/teaser to build excitement

Marketing and Sales Page 1 of 3

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 Assignment PV name - < … >
Team name - < … >
Get Marketing Ready Team members - < … >

Part 2 – Anatomy of a Good Ad

THE HOOK
WHAT IS YOUR BIG IDEA?
You need something that catches people’s attention. It
You need to have one key message that could be an interesting image, visual, or message. How will
can keep spreading. Example: A waste you hook them?
disposal venture’s big idea is
sustainability

WHAT MAKES YOU DIFFERENT? HEADLINE

Foundational Course in Entrepreneurship

Make sure the USP (Unique Selling Create a headline that makes people pause and think.
Proposition) is communicated

WHAT IS THE RTB (REASON TO BODY COPY

BELIEVE)?
Include the RTB and articulate a clear benefit. You must
Why should one believe you? answer the user's question, “What’s in it for me (WIFM)?”

CALL TO ACTION

What do you want people to do after seeing the ad? Visit

you? Place an order? Call you? Make sure the next step is
clear and actionable.

Marketing and Sales Page 2 of 3

© Wadhwani Foundation For Students’ Use
www.nen.org V01
 Assignment PV name - < … >
Team name - < … >
Get Marketing Ready Team members - < … >

Part 3: Tell Your Story

Create a 30-45 second video/short film to make your idea come alive, and demonstrate the usage and benefits
to your users. First, write a script. Then, create rough sketches scene-wise for this storyboard. The last step is to
do a low-budget shoot. Go!
Foundational Course in Entrepreneurship

Marketing and Sales Page 3 of 3

© Wadhwani Foundation For Students’ Use
www.nen.org V01