How Zwende increased

product conversions by
230% using personalised
creatives

Case Study
 01

What is
Zwende?

Zwende is a unique e-commerce platform that enables its users to

buy fully customisable, hand-crafted lifestyle products. Users can
choose a product, its material, designs & colours and visualise their
creation in real time with a 360 degree live preview. All orders are
manufactured on demand and delivered to the buyer in 3-15 days.

Through the various design permutations and combinations,

Zwende boasts of having a total of four billion SKUs on their
platform today. With a rich variety of products inspired from
different art forms from India, and a delightful online interface for
product customizations, Zwende has already grabbed the attention
of thousands of buyers across the country.
 02

The Challenge

Given Zwende’s unique gamified buying experience, the platform

was definitely grabbing interest from a large set of inquisitive buyers.
However, due to the choice dilemma created by thousands of
possible design permutations for each product, the platform was
seeing a huge drop off in the buying journey. Besides, a lack of
repeat purchase was also bothering the team.

“The users would create a variety of design options, but not buy
due to a choice paralysis”, says Innu Nevatia, Co-Founder Zwende.

Zwende team was looking for a solution where smart and

personalised visual nudges could push the users to move to the next
stage in the conversion funnel. The team wanted to use a
multi-channel approach to display these visual nudges.
 03

Solution Overview
Zwende and Rocketium team worked closely to create a strategy to
mobilize the users in the conversion funnel.

This would be done though personalised visual nudges that were to

be fed to the users both inside and outside the platform. The visual
nudges were a combination of smart product recommendations and
personalised offers carefully designed to push the users over the
line.
 04
Here the channels where Zwende team decided to use the
automatically created personalised nudges:

Website popups (Exit intent and Idle-time popups)

Email drip and nurture campaigns

 05
Retargeting ads through paid channels
 06
How this works

Data tracking

Any personalised recommendation engine starts with collecting the

right set of data. As a part of understanding its user base better,
Zwende was already doing a lot of work around tracking user
behaviour and analysing their preferences in terms of styles, colors
and choice of products. Besides, Zwende team also collects
comprehensive data around user purchase history and ongoing
trends to predict which products and which design styles are most
likely to be bought.

Template creation

With the help of the design team at

Rocketium, Zwende team created
custom branded templates for each
use case for which they wanted to
send a visual creative. The templates
would contain fixed design elements
along with variable placeholders for
content elements like captions and
images.
 07

Setting triggers for image creation

The business team at Zwende conceptualized a series of work-flows

in the user journey where personalised visual creatives would act as
a nudge for a user to take a desired action. Personalised
offer/recommendation based visual creatives were to be produced
on the fly with dynamic data being fed into Rocketium’s visual
creation API.

API call

Everytime a nudge trigger was fired in the user journey,

Rocketium API was called to instantly produce a visual creative
using real-time user data. The visual creatives were shown as
web-popups inside the product, sent via an automated email or
used for Facebook retargeting ads.
 08

Impact

Personalised visual triggers had an unprecedented effect on some

of the key metrics in Zwende’s user journey:
● 230% increase in product conversions (For first-time users)
● 44% reduction in cart abandonment rate
● 86% increase in repeat purchase rates.

Innu Nevatia
Co-Founder, Zwende

“
Rocketium’s capability to produce visuals
automatically using a dynamic data feed is
just magical. They have been a fabulous
partner in our growth at Zwende.
 09

Looking for an automated

solution to produce
Visual Creatives at scale?

Learn more at

rocketium.com/api