EXECUTIVE SUMMARY

This task is aimed toward information the patron pleasure on brand loyalty of SLV buyers clients.
The study became performed in SLV traders placed at Bangalore. The Emami products like-Rice
emblem oil, subtle oil, SFO oil. This vicinity in the floor has completely programmed improvement
method.

developing a logo loyalty for the manufactured items is difficult in enterprise surroundings. some
of issue which have an effect on the product dependability of the product are nice, provider
capability, opposition, pricing and other marketing decisions. organization can continue to exist for
long run through creation of brand loyalty. For keeping brand loyalty agency has to make maintains
improvements in their products. first-rate preservation allows to face the opposition from
competitors. Emami merchandise stand in mark based totally on satisfactory requirements. standard
this studies beneficial to find employer emblem cognizance closer to its product.This study focuses
on finding the awareness of customer brand loyalty among the products and also focuses on knowing
the extent to which the quality aspects followed inside the plant.

The study is useful in assessing the sales of the company. This study aims to study enhancement
technique used oil products and the functions of quality control.
The company has complete the challenge to increase the sale from side to side a lot of promotional
activities like advertisement through a selection of Medias and campaign along with this it is using
many quality improvement put into action and procedure in making step to recover the clarity of
its products to create a center of attention to customers for long
 CHAPTER - 1

INTRODUCTION
1.1 INTRODUCTION:

The project particularly focuses on customer pleasure toward emblem loyalty of Emami oil
merchandise at SLV buyers Bangalore. This challenge discusses the “A STUDY ON
DISTIBUTION STRATEGY TOWARDS S L V TRADERS ”. The maximum important
resources of numerous agencies are their manufacturers. The distinction linking variety and produce
is authentic product are what the business make; what the purchaser get is a make. the similar is
genuine of find offerings.

The groups are a greatly celebrated given designation inside the general supplier. The enterprise is
operating in pleasing out place of work behaviour of match for human eating oil in particular Emami
oil. SLV is inspiring within the expanse of the primary grade Emami oil marketplace, both typically
and universally. With accountable and standard convey in of excellence yield are gifted to please in
contrast to change elements from numerous section. The owners are committed to protection the
non-stop being and personality of this individual Bangalore founded business enterprise.

The project is accepted finished collecting primary statistics from personnel at the exertion place,
the association persons by communicates with them and important a field a field review with
consuming a investigation tools and research methods. Product dependability is an example of
operator actions where consumers be transformed into loyal to brand and make replication
achievement from the related brand more than time correct user consistently obtaining product from
their preferred brand, in unkindness of straight forwardness.

1.2 COMPANY PROFILE

India is a taking region the increase usa where Industries make a contribution a very imperative
function in the monetary growth of the kingdom. there are numerous Industries which especially
rely on the agriculture for their uncooked cloth need which include sugar, textile, paper, vegetable
oil, rice enterprise and so forth..

By means of the notable fulfillment of the immature and white revolutions, India is at the close to
fervently poised for food rebellion a good way to make certain new diversification and huge
financial savings in provisions dispensing. The entries of worldwide, violent rise of typically logo
and little price of expertise are converting the money count of the Indian provisions commercial
enterprise. The pass up of powerful neighborhood corporation advent forays into organization in
which access obstacle is low down and an explosion in India FMCG marketplace and the getting
better need for those goods are input motives for this boom in rations commerce. Indian agriculture
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is the ones of a version shift; credit to the structural alters in Indian financial system. With the
kingdom accomplishing independence in grains produce, importance has changed from material
farming to commercialization, hollow space up sizeable risk for value addition, overlaying and
export, with a markedly excessive degree of technical participation. The holistic belief of food
refuge, obtain, the equal is not the case with the later. no matter sunflower, allocation of provisions
grain is still defective-nearly 15percentof the rations bent in the united states of america are wasted.
In this kind of scenario, it is principal to reorient past undeveloped coverage skeleton initial
institution lack to selling efficiencies and price including, similarly over close to is a should boom
the style of ingredients easy to get to get higher in popular diet.

Relations depend on upon cultivated regarding design their fundamental system for inclination.
Agribusiness is a standout amongst those biggest donations of the nation’s GDP emami is a
constitutional specific character built below those services of about commerce of the regulation of
the India to those encompassed development for emami & emami linked results.

1.3 HISTORY OF SUNFLOWER OIL:

It seems that Sunflower oil is new to the kitchen. all people is acquainted with Olive oil and
vegetable oil however we don’t realise what to do with Sunflower oil.

Speaking to japanese Europeans on the markets they may be very familiar with cold pressed
sunflower oil. they're announcing that Kricklewood Farm Sunflower oil is much like the oil that
they had at domestic. Wow! One would suppose that Sunflower oil came from Europe to North the
united states. The truth is quite distinct.

Sunflowers are a native North American plant and it is believed that sunflowers were the number
one domesticated crop through neighborhood people, even earlier than corn. The Sunflower seed
become an crucial part of the diet and the seed became squeezed for the oil to be used in making
bread. talk approximately a protracted records!

So why is sunflower oil higher regarded in japanese Europe than in Canada? within the 1500’s early
Spanish explorers took this nearby unusual plant to Europe as an decorative flower. inside the
1800’s the medicinal and culinary makes use of of sunflower oil have become recognised.
Sunflower oil commenced out

From Russia the sunflower got here to Canada. as the sunflower became in vital crop in Russia, the
to be commercially produced with the useful resource of 1830 in Russia. Sunflower oil modified

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into and is broadly applied in Russia an d different jap european nations. Russian immigrants to
Canada brought it with them again to North america. the primary sunflower crushing plant emerge
as built in 1946. The sunflower oil tale has persevered from there.

Not all sunflower oils are the identical, however. There are exquisite kinds of sunflower oil seeds
and there are distinct approaches of processing the seeds to get the oil. those unique variations result
in specific oils.

So why is sunflower oil higher recognised in jap Europe than in Canada? inside the 1500’s early
Spanish explorers took this community unusual plant to Europe as an ornamental flower. within the
1800’s the medicinal and culinary makes use of of sunflower oil have grow to be known. Sunflower
oil commenced out

From Russia the sunflower got here to Canada. because the sunflower have turn out to be in crucial
crop in Russia, the to be commercially produced with the aid of 1830 in Russia. Sunflower oil
changed into and is considerably carried out in Russia an d exclusive japanese european worldwide
places. Russian immigrants to Canada introduced it with them once more to North the united states.
the number one sunflower crushing plant become built in 1946. The sunflower oil tale has endured
from there.

Now not all sunflower oils are the same, but. There are exceptional kinds of sunflower oil seeds and
there are first-rate tactics of processing the seeds to get the oil. those unique variations bring about
precise oils.

1.4 EMAMI INDUSTRIES IN INDIA:

Mounted in early 70's, Emami organization has grown in India with presence numerous sectors
collectively with FMCG, newsprint production and packaging boards, safe to eat oil and biodiesel,
actual estate, hospitals, ballpoint tip production, retail, pharmacy chain, cement, sun strength and
current artwork. based via way of pals, Mr RS Agarwal and Mr RS Goenka, Emami these days is
a depended on and loved brand of the state with over 25,000 personnel and a group turnover of
approximately Rs.12,000 cr with a market valuation of around Rs. 50,000 cr.

1.5 COMPANY PROFILE:

Emami constrained is one in all India's leading FMCG organizations engaged in manufacturing &
advertising and marketing of personal care & healthcare products. Emami is the flagship business
enterprise of the diversified Emami organization.

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The corporation sells over three hundred numerous products. Emami's portfolio consists of
producers like Navratna BoroPlus truthful & good-looking Zandu Balm Kesh King & Mentho Plus.
The agency's product training consists hair care pores and pores and skin lotions soaps and creams
talcum powder and ayurvedic healthcare merchandise. Their product portfolio includes Navratna
Oil Boroplus Antiseptic Cream truthful and good-looking Navratna Cool Talc Sona Chandi
Chyawanprash Zandu Balm Himani fast remedy Emami healthy & trustworthy Emami Malai Kesar
cold Cream Lalima Sardi Ja and Zandu Pancharishta. Emami merchandise are available in over 8.5
lac shops throughout India via its community of 3150 distributors and its worldwide footprint spans
over 60 countries together with GCC Europe Africa CIS nations & the SAARC. Emami has eight
production gadgets across India. The corporation has extremely modern-day manufacturing centers
at Kolkata (West Bengal) Guwahati (Assam) Pantnagar (Uttarakhand) Vapi (Gujarat) Silvassa
(Dadra & Nagar Haveli) and Talasari (Maharashtra). they've got observed the whole incredible
control tool and all their manufacturing centers have obtained cGMP and ISO 9001:2000
certifications. The company has 1 distant places unit in Bangladesh.Emami Ltd was included on
March eleven 1983 with the call AMP Udyog Viniyog Ltd. initially R S Agarwal and R S Goenka
installation a beauty production unit in Kolkata in 1974 underneath the call of Kemco chemical
substances a partnership employer. The beauty merchandise similarly to Ayurvedic capsules
manufactured thru the unit had been marketed beneath the emblem name of Emami. within the year
1978 Himani Ltd a sick unit modified into taken over via the organization and the brand new
management determined to supply one-of-a-kind forms of health care devices and toiletries with
Ayurvedic training.inside the year 1994 Himani Ltd become then merged with AMP Udyog Viniyog

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Ltd and the selection became changed to Himani Ltd with impact from may additionally additionally
five 1994.

1.6 PROMOTERS:
• Government ofKarnataka.
• Employees of the Traders.
• Proprietor of N Mahesh.

1.7 PRODUCT PROFILE:

Emami healthful & Tasty' turned into released in February 2010. considering that its starting, 'Eami
healthy & Tasty' meals oil has been identified as a advanced and scrumptious another to constant
cooking channels. it's far particularly organized to match health cognizant clients who believe in
formulating their lunchtimes using the excellent parts. Emami wholesome & Tasty fit to be eaten
oil variety caters to really appropriate clients with a capability that robust food want no longer
concession via sensitivity

Emami whole some & Tasty as a hallmark has facilitated interruption the parable that health and
taste cannot pass hand-in-hand. We at Emami healthy and tasty birthday party family and
associations and have continuously contented the need of transporting the own family composed
via a highly-priced meal.

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'Emami healthful & Tasty' cooking oil has been evolved by adopting a 7 degree eu Refining
technology to create a unique aggregate of purity and taste along with the retention of natural
elements.

It's far enriched with essential diet A, D & E, as a consequence the oil also helps lower the risk of
cardiovascular diseases, offers skin nourishment, helps in decreasing levels of cholesterol, reduces
blood strain and facilitates improve brain fitness.There are 6 types of products Distributed by SLV
Traders:

1.Emami sunflower oil

2.Emami mustard oil

3.Emami rice bran oil

4.Refined vegetable oil

5.Refined palmolein oil

6.refined palmolien oil

EMAMI SUNFLOWER OIL :

the recognition of sunflower oil anywhere within the global stems from its light color, impartial
flavour and excessive smoke factor which permits sunflower oil to keep on to its nutritional content
fabric even at immoderate temperature. Making it perfect for Indian cooking, which involves lots
of deep frying. sensitive sunflower oil is rich in natural nutrient, PUFA (Polyunsaturated Fatty
Acids) and has no ldl cholesterol. Enriched with diet A,D & E this wholesome oil has emerge as
even greater more healthy.

Page 6
EMAMI MUSTARD OIL :

Pungency, is the diploma of the authenticity of Mustard oil. Emami Kachchi Ghani Mustard oil has
so sharp pungency that it brings tears to 1's eyes. Mustard oil is an all-time favored in West Bengal
and the number one medium for proper bengali delicacies. besides taste It also has beneficial MUFA
(Monounsaturated Fatty Acids) and Omega-3 which enables lessen the possibilities of coronary
heart sickness, colon tumour and also consists of no ldl cholesterol. Now it also has the added benefit
of nutrients A,D & E.

EMAMI MUSTARD OIL :

Pungency, is the diploma of the authenticity of Mustard oil. Emami Kachchi Ghani Mustard oil has
so sharp pungency that it brings tears to 1's eyes. Mustard oil is an all-time favored in West Bengal
and the number one medium for proper bengali delicacies. besides taste It also has beneficial MUFA
(Monounsaturated Fatty Acids) and Omega-3 which enables lessen the possibilities of coronary
heart sickness, colon tumour and also consists of no ldl cholesterol. Now it also has the added benefit
of nutrients A,D & E.

Page 7
EMAMI RICE BRAN OIL :

Delicate Rice Bran oil is a notably new entrant within the cooking oil phase and is taken into
consideration to be the healthiest option available at present. subtle Rice Bran oil abilities MUFA
and PUFA in an almost identical ratio, that is considered to be pleasant for any oil. The oil
additionally has a immoderate smoke point which makes it ideal for deep frying meals. Its golden
colour and impartial taste make certain that meals cooked retains its herbal flavor and flavor.
Healthy and appealing sensitive Rice Bran Oil includes Oryzanol, Xanthophyll and Squalene that
have an expansion of benefits for customers.

Page 8
REFINED VEGETABLE OIL :

Subtle Vegetable Oil (Palmolein) is rich in herbal antioxidants like tocotrienol which has many
health benefits and is one of the great oils to apply for frying. It has intense excessive temperature
balance with less smoking traits. meals cooked or fried on this oil remains clean for longer time.

REFINED PALMOLEIN OIL :

Emami best preference presents its greatest quality of palm oil thru the subtle Palmolein Oil.
unfastened from ldl cholesterol, rich in food regimen E, antioxidants makes it safe and nourishing
amongst safe to eat oils. An important characteristic of this oil is that it's far flavorless and strong at
excessive temperature. This ensures that meals cooked inside the oil retains its flavor and for that
reason is broadly and especially used in frying preparations.

Page 9
1.8 AREAS OF OPERATION:

SLV Traders,# 9, 4th Main Road, Premnagar Laggere, -560 058, Karnataka,India.

1.9 INFRASTRUCTURE FACILITIES:

Infrastructure facilities of the SLV Traders, Tiptur are as follows, Shift facilities -3 shift per day

• Stock Maintenance
• Distribution
• Collection ,

FUNCTIONS OF THE PRODUCTION DEPARTMENT

• Information
• Promotion
• Financing
• Matching
• Negotiation
• Physical Distribution
• Contact
• Risk Taking

1.10 COMPETITORS INFORMATION:

The SLV buyers Emami oil have specifically few competitors there are:

1. Sundrop
2. Fortune
3. Nature fresh
4. Saffola Nutrela

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1.11 SWOT ANALYSIS:

The SWOT analysis is a study of four areas, namely strength, weakness, opportunity, threats. SWOT
analysis is the one of the part of the company and it is also tool of the audit the traders. This analysis
was main stage of planning and behind to the market key problems.

STRENGTH:

• The Traders has positive brand name picture the company was one of the pioneers in the
text giving out dealers and the name stands for quality, state of art knowledge and excellent
armed forces and customer’s satisfaction.
• Worker contribution program make it likely for the distributions to increase precious in order
from the base up and the company be supposed to be well organized to meet new
customer’sstress.
• The products is available in all the seasons.
• Employees are on hand inplenty.
• Best teamwork.
WEAKNESS:

• Face a more competition in this fields.

• It is a very risky and expensive.
• Maintain a more credit balance.
OPPORTUNITIES:

• The traders will be talented to use its good character and positive image in novel connected
products and service by diversify into more productslive.
• The location of organization is very availability of the products.
THREATS:

• Increased competition from low cost, high quality products from online producer.
• As the market value of products is less are compare to other market places.
• Development is difficult.

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1.12 FINACIAL STATEMENTANALYSIS

TRADING AND PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING 31 MARCH,
2018

PARTICULAR AMOUNT PARTICULAR AMOUNT

To purchases 88,36,472.00 By sales 65,58,605.00
To wages 82,300,00 By closing stock 26,35,000.00
To power and fuel 21,560,00
To gross profit c/d 5,53,273,00
94,93,605,00 94,93,605.00
To salary 1,03,300.00 By gross profit b/d 5,53,273.00
To rent 51,000.00 By scheme discount 3,63,350.00
To discount allowed 54,350.00
To professional fees 3,200.00
To vehicle maintanance 7,090.00
To depreciation 1,49,310.00
To power and fuel 3,626,00
To printing and 4,685,00
stationary
To water charges 2,230.00
To general expenses 6,467.00
To net profit 5,31,365.00
9,16,623.00 9,16,623,00

Page 12
BALANCE SHEET AS ON 31ST MARCH 2018

LIABILITY AMOUNT AMOUNT ASSETS AMOUNT AMOUNT

capital a/c 3058000.00 fixed assets
add:net profit 531365.00 machinary 965000.00
and car
interest from 3177.00 less: 144750.00 820250.00
bank depreciation
3592542.00 furniture 45600.00
and fittings
less:drawings 25632.00 3336222.00 less: 4560.00 41040.00
depreciation
Loans current
assets
secured loans 1570304.00 cash on 104794.00
hand
unsecured 200000.00 1770304.00 cash at bank 245648.00 350442.00
loan
current clossing 2635000.00
liability stock
sundry 911656.00 loans and 1355000.00
creditirs advances
6018182.00 suncry 816450.00
debtors
6018182.00 60182182.00

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 CHAPTER 02
CONCEPTUAL BACKGROUND AND LITERATURE REVIEW.
2.1 INTRODUCTION

“ A STUDY ON DISTRIBUTION STRATEGY TOWARDS S L V TRDERS LTD”

“A distribution approach means the chain of business carried out which a good provider passes till
reaches the cease client’’

Emami is one of the principal FMCG brands created out of India. Emami has been inventing and
throwing new products and products to fulfill customers need ever then it going on.

The goodspresented are variety and employed throughout many profits and age collections since
beginning to antique and all and sundry in among. constructing the exceptional in elegance and
reasonable manufacturers in situation and unique care merchandise is the key indifferent of the
enterprise.

Emami has a complete portfolio of over 300 assorted products in its marketing mix with a hundred
and twenty+ goodsreceiving offered every second crossways the Emami is one of the important
FMCG manufacturers founded out of India. Emami has remained innovating and starting new
manufacturers and merchandise to satisfy clients want ever since it taking location.

the goods accessible are extent and utilized across so many income and age organizations allowing
for younger to old and everybody in among. creating the great in class and affordable manufacturers
in fitness and private care merchandise is the key unbiased of the enterprise

Objectives: -

• What are the strategy they are using the distribution the product.
• Customer satisfaction to distribution.
• What are the channel they are using the product.
• On time service provided to customer by distribution strategy.
• Expand distribution strategy for growth through both living and non-living expansion.
• Analyzing the future alternative by the customer.

2.2 ROLE OF DISTRIBUTION STRATEGY

• The intermediate guy productions an important function in consumer positioningrequest.

• The distributors are expert in consciousness equalization and diffusion,
• Accumulatesproduction of innumerablecreators
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 • Subdivide the products according to the desires of the purchasers.
• Disperse this collection to the customers.
• The achievement of distribution approach is finallydependent upon the wholesalers as they
generate time and ownershipeffectiveness.
• The distribution strategy benefits in creation merchandise obtainable at proper time in the
proper area and in the right excellence.
• Marketing is a inclusive time period, which incorporates delivery also, move is a feature to
distribution or sub separated the manufacturer’s possessions to several specific markets
which experienced to all definitivecustomers.
2.3 FUNCTIONS OF DISTRIBUTION STRATEGY

• The primary characteristic of a distribution stratagy is to affiliation the distance between

invention and intake.
• A neighbouring observe of the marketplace is particularlynecessary. a sound advertising
stimulated by means of upondetailed market examine.
• The distribution strtategy is likewise responsible for encouraging the product.
Responsivenessconcerning goods and different offers need to be produced many of the
customers.
• Making associates or capability buyers and conservingconnection with ultimate ones.
• Considerating the client's desires and regulating the offer therefore.
• Verbal exchange fee and other offers related to the produce as consistent with the
purchaserrequest.
2.4 TYPES OF DISTRIBUTION STRATEGY

In nowadays’s company paced international, distribution through a organization may be an large

competitive improvement to the company. maximum agencies goal their customers some distance
and widespread. considering that of the growing prices, corporations are seeking to increase in
numerous marketplaces so that they have a better turnover and therefore a developedboundary.

therefore, there is a lot of reputation given to creating accurate distribution techniques for a
organisation. this is moreover the reason why vicinity (Which majorly consists of distribution) is
one of the important 4P’s of the marketing mix. area is careful in case of merchandise as wholesome
as centers.

Page 15
Distribution method is primarilyabsolute by way of the use of protection the top commercial
enterprise enterprise in loop because it marks ordinary procedures. This method may be summarized
with 3 maximum critical factors.

• How to get the product from the manufacturing factor to the stop client.
• How to manage prices and store time at the same time as executing the distribution strategy
• A way to build a aggressive benefit via distribution

1.INDIRECT DISTRIBUTION:

Oblique distribution is after the product spreads the cease customer completed many channels in
among. for example – The product is going from manufacturer to C&F, then to the distributor, then
to the provider organisation and subsequently to the purchaser. consequently the chain is long.

2.DIRECT DISTRIBUTION:

Indirect distribution is after the product spreads the quit client finished many channels in amongst.
as an instance – The product is going from producer to C&F, then to the distributor, then to the
provider company and ultimately to the purchaser. for that reason the chain is prolonged.

3.INTESNSIVE DISTRIBUTION:

After the organization is consuming a mass advertising product, earlier than it makes use of
concentratedcirculation. focused distribution attempts to protectionas tons of the marketplace as it
is able to. characteristic FMCG and customerlong-lasting products are excellent instance of
concentrated distribution approach. you can study this comprehensive article on Thorough
Distribution.

4.SELECTIVE DISTRIBUTION:

A company like emami, Zara or another such proprietary employer could have
discriminatorydistribution. those businesses are probable to have only incomplete stores. as an
instance – In an city city, Armani may have 2-3 openings on the concentratedalthough Zara may
have four-5. you may read this targeted article on cautious shipping.

5.SPECIAL DISTRIBUTION

If Zara has four-five channels in a metropolis, how many shops might a corporation like
Lamborghini have? possibly one in a place of 5-7 cities. That’s elegant distribution for you. If a

Page 16
business corporation desires to offer a big area to one particular distributor then it is identified as
particular distribution approach. In some instances, a distributor is probably selected for an entire
country. nearby could be nobody one of a kind then that provider running in that organization. You
can examine this specified item on excessive-classCirculation

trendy, distribution strategies rely lots at the several products which the businessesstrength have. a
selected agency could possibly have severa product line and lengths, each via its non-public
distribution technique.

approximately products, which may be premium, might probable need careful distribution but others
which can be amount products, may additionally want focused distribution. The strategies for every
kinds can be changed. So, in the end, the distribution of a organisation is lively in panorama and it
price range masses to the less costly advantage of the employer.

Distribution involves doing the following things:

1. A first rate shipping affiliation to take the products into changedenvironmentalexpanses.

2. A extremely good following device so that the right matters acquire at the proper time in the
proper quantity.

3. A decent packaging, which incomes the harm and tear of transportation.

4. Chasing the locations anywhere the product can be placed such that there is a determined
foundational to shop for it.
Page 17
2.5 ADVANTAGES OF DISTRIBUTIONSTRATEGY

FEE SAVING

The memberships of sharing distribution approach are focused in what they do and reap at
considerablesubordinate expenses than organizations in search of to run the complete distribution
approach throughout himself.

TIME SAVING

Laterally with costs, time of distribution is likewise focused due to effectiveness and involvement
of the distribution method participants. as an instance, if a grocery hold were to reap
straightdistribution of merchandise from each distributor’s the end result could were a confusion.
ordinary hundreds of vans might line up out of doors the shop to distribute goods.

CUSTOMER CONVENIENCE

Comprisingassociates in the distribution strategydeliverspurchaser with quite some opportuneness

of their purchasing. If every distributor owned its very very own grocery shop then consumers might
have to visit numerous grocery shops to complete their purchasing list. this can be
particularlytimewasting further to taxing for the customer.

CUSTOMERS SHOULD PURCHASE IN SMALL QUANTITIES

Shops purchase in bulk measures from the distributor or wholesaler. this is greater cost operative
than shopping for in minor portions. but, they resell in decreased portions to their customers. This
sensation of breaking bulk quantities and selling them in smaller capacities is recognized as bulk
infringement. The clients consequently have the usefull of buying in smaller capacities and they
also get a proportion of the income the store makes when he buys in bulk from the dealer.

RESELLERS HELP IN BOOSTING SALES

Resellers regularly use influentialprocedures to encouragecustomers into shopping for a goods

thereby developing earnings for that items. They regularly employ various marketing and
advertising and marketing offers and superior product shows to lure clients into looking for
convinced products.

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CLIENTS RECEIVE ECONOMIC SUPPORT

Resellers idea economic collection to their clients which brandsexpense simpler for the customer.
customers can buy on popularity, buy spending a rate technique and so on

RESELLERS PROVIDE VALUABLE RECORDS

Distributors who encompass resellers for selling their objects rely on them to offer statistics that
permits you to assist in refining the product or in increasing its sale. superior distribution approach
members often offer sales statistics. On all exceptional occasions the vendors can constantly depend
on the reseller to offer him with purchaserresponse

2.6 DIS ADVANTAGES OF DISTRIBUTION STRATEGY

SALES LOSS

The company sells his product to the mediators at fees lessen than the price at which
thesemiddlementrade to the final customers. consequently, distributor goes for a loss in profits. The
mediators ought to in no way provide their offerings to the companyexcept they made a turnover
out of selling his items.

LOSS OF COMMUNICATION MANAGE

Laterally with loss finished the profits the enterprise additionally losses controller over what
message is being transported to the very last consumers. The reseller can also have interaction in
non-public selling so that it will intensification the product sale and interconnect about the goods to
his businesses. He power exaggerate about the paybacks of the products this will cause
miscommunication issues with surrender customers. The shop clerk can also offer training to the
providers of shops but on the entire he has no manage on the very last message conveyed.

LACK OF PRODUCT SIGNIFICANCE

The importance given to companies product with the aid of the members of the distribution channel
is not beneath the agency manage. In diverse times like transportation delays the product loses its
importance in the channel and the income go through. similarly a organization product can also
revel in greater significance because the channel members is probably getting a higher promotional
incentive.

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DESCRIPTION:

Distribution field make or breakdown a agency. an first-rate sharing device reasonablybasically

approach the organization has greater accidental of advertising and marketing its merchandise extra
than its challengers. The enterprise agency that levels its products wider and nearer into the
marketplace place at subordinate prices than its individuals will make superior margins absorb
uncooked measureable charge upward push higher and last longer in hard market environments.
Distribution is unstable for any kind of trade or company. The first-rate range product, promotion
and those come to unknown if the product isn't always available forsale at the elements at which
retailerscontainer purchase.

Within the FMCG business organisation in India, especially, concernsallocate their low-cost,
excessive capacitygoods to over 1 million retail holes, or points of sale. The maximum excessive
great FMCG groups have the primary networks, made from workshops, inventory elements, vendors
or C&F (sporting and forwarding entrepreneurs), wholesalers, outlets and clients. nowadays,
evendirect advertising is measured a workable distribution channel.

2.7 LITERATURE REVIEW:

1.CUNDIFF, AND GOVANI

A frequency of distribution or presentation channels are the distribution systems concluded which
manufacturer’screation flow to the market.

2.WILLIAM J STANTON:

That could be a route taken by the perceive to the goods as they flow into from author to the
definitivecustomers or commercial organization customers.

That is a challenge of goods or services amongst producer or marketer to the give up patron or
patron orcustomer.

– the number one shares or factors of distribution networks are Creators/ entrepreneurs, mediators
and clients.

– the principle unbiased is to deliver product or service to the give up patron at right time in a proper
degree with proper excellence at proper place.

– Intermediaries can decorate the decency of method by manipulate all activities of routes of
connectionsaccurately.
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– they could assist to do studies efficaciously and additional honestly to analyzedmarketplace call
for and consumer partialities

3.MALLEN (1963)

Nearby are six number one channel alternatives with which the presentation supervisor need to
subject himself and for which he or herself, and for which she or he capability be held answerable.

the ones are as follows:

• Direct or indirect plan

• Unique of multiple networks
• length of channel
• Varieties of channel
• Sorts of intermediaries
• Type of carriers at one by one level.
• Which intermediaries
Thise decisions are finished via an ordinary making plans evaluation within 5 easy structures.

4.JOHN AND WEITZ (1988)

Although numerous channel theoretically growth the firm’s saturation level and promotion entry
barricades, Interbrand competition, among other thing. Lowered levels of sustenance in the firm’s
direct and secondary conduits.

5.WILLIAMSON ( 1981)

Distribution method is evidences for years that distribution channel is extensive for it’s capability
to lower the spending of economic transaction. It’scompetence of efficiently assistant the
comparativeness of firms. Namelyproducer, store, and consumer, because of the reserve that
components them aparts, introduction distribution channel a essential function enhances export
presentation.

6.DWYER AND WELSH (1985)

Even though the floor of advertising, in preferred, has commonplace a strategic point of view, one
particular area, distribution channels, has been comparatively slow to encirclement this notion. in
addition studies at the control of command and encouragement challenges.

Page 21
7.COMMERCIAL ENTERPRISE ( 1985)

Wholesalers began to be used by stores in promoting processer software software for the reason that
they may estimate and screen the severa contributions from software program manufactures, each
awesome and small. Few pc structures stores had the time or involvement of distribution approach.

8.HIGH TECH MARKETING (1986)

Manufacturing propertiesinvolve unique sorts of distribution systems than purchaser items .one
author of producing facility computerizationequipment’sreviews the problems of distributing whole
intermediaries, lots of companies that can use the tool’s, masses of industries that may manner the
device’s, and quite a lot no wholesalers who understand a way to device the system the device to
the individualrequirements of clients.

9.ROSENBLOOM(1987)

The basic knowledge was that these meanings could be owed in dissimilar combinations amongst
the numerous frequency members dependent on the physiognomies of the network.and channel of
mediators at each equal of distribution.

10.CESPEDS AND COREY( 1990 )

Distribution stratagy manage is hypothetical to be a compliant advertising technique anywhere

manufactures boom their direct sales networks with oblique channels of distribution to reach
modified segments more competence and efficiently in distribution method.

11.LAMBERT(1998)

Distribution approach is a consumer perceives all the of the pinnacle manufacturers as substitutes
for every different leading to a lower emblem loyalty, which in turn decrease the manufacture’s
energy. because sales are then determined by means of what's in inventory and most usually what
is recommended through the distributor and now not by using what unique brand gives in the
distribution method.

12.FRAZIER(1999)

Starting from the 70’s, top notch strides devour been made within the appreciative of ways
companiesmust put together and prevail their channels of transport. although, the investigators have

Page 22
barely impressed the floor of all the selection-making problems which have been spoken. moreover,
many problems of management significance connecting to the agency and control of frequencies of
distribution have conventional no interest in pragmaticinvestigation inside the distribution method.

13.Mc NAUGHTON (2002)

Found the operational channel addition selection amongst 2000 spanish export oriented
corporations.It changed into located that the recognized of compound distribution channels was
inquisitive about serving external markets or importers if you want to preserve the assets and service
first-class of exports to keep an excellent association with the purchasers.

14.ELY (2009)

The directed have a look at by on manufactures in Thailand particular that internationalconcerned

with corporations would be able to development revolutionary talents to participate in diffent and
new surroundings’s. As a outcome, those organizations have been able to perform extra boom. It
become additionally additional determined that the businesses which have been complex in higher
global approaches showed higher degrees of transfers.

15.COUGHALAN (2001)

Sometimes distribution obligations are identical to marketing flows. eight traditional advertising
movements exist, particularly, physical ownership, possession, advertising and marketing,
intervention, financing, risking ordering and price. bodily possession refers to all storage
undertakings, at the side of transportation regarding channel memberships.

16.ANDERSON AND COUGHLAN(2002)

Encompassing the spreading organization and involved in the distribution of things and services
from point of ingesting.The administration of such foundations complete promotion frequency of
supervision involves the development,organising and leading.

17.PELTON (2002)

Distribution approach devour emerge as the greatestimportantelement of advertising and marketing

currently and are receiving improvedconsideration. Networks no longer best upload significance to
services and products, however correspondingly create purchaser and stakeholder price, brand
fairness and market attendance for a employer. And for maximum provider corporations, consumer
advertising and industrial advertising and marketing the distribution approach.

Page 23
18.CESPEDES (2006)

Permitting to distribution method on request generation, inventory loading, distribution of things,

product version and maintenance are some of the functions of the spreading channel with out the
manufacturer and the customer. Mediators come between those and put into effect one or more of
the overhead characteristic.

19.OBAJI(2011)

Advertising and marketing and marketing distribution conclusions are between the maximum
significantjudgements that organizationexpressions nowadays. certainly, if one appearances at the
maximum importantscheme of the advertising and marketing mix (product, rate, advertising and
distribution), the maximumlikely for completing an less expensive benefit now lies in shipping.

20.BRENT (2007)

Extra cutting-edge research in channel shape observes every macro and micro questions. The not
unusual of the modern-day exam on channel shape motivations on one in each of complete
operationalization’s of shape: transactional shape or organizational shape. however it is able to be
argued that the diploma of rationalism additionally displays the construction of the connection,
transactional form and bureaucratic shape are the most extensivel yacknowledged.

The channel of Distribution can consider any combination of following to prepare chain:-

• producer
• Marketer
• Wholesaler
• Distributor
• Retailer
• purchaser

Page 24
 CHAPTER 3

RESEARCH DESIGN.
3.1 STATEMENT OF THE PROBLEM

Suppliersr equirement to guarantee that all commercial resources and operations are optimally
associated with request. Employed to mandateforecasts or sales predictions is a very poor additional
for a single, comprehensive and up-to-date representation of demand. The solitary most central
initiative for suppliers is to deliver organizations-wide access to evidence that lets executives and
supply chain associates make fast, deliberateconclusions. Wholesalers need the agility to scale their
procedures to competition demand.

3.2 NEED FOR THESTUDY:

SLV traders has to survive its distribution in this aggressive globe which is of high competition.
The study helps to construct distribution strategy and distribution problems to equate long term
relationships and sustainable business success. Understanding the factors which influences the
mindset of retilesis very essential to build brand reputation and distribution strategy.

3.3 OBJECTIVES OF THESTUDY:

1. To study the distribution strategy at S L V Traders.

2. To analyze the distribution strategy and marketing mix at S L V traders.
3. To identify the distribution strategy among the customer perception.

3.4 SCOPE OF THESTUDY:

The main intention of this study is to decide product distribution, with reference to SLV Traders
which creates wholesale business. The study also focused to considerate distribution of Emami oil
products which enhances customers needs. The study is restricted to the distributed the emami oil
product all over Bengaluru region.

3.5 RESEARCH METHODOLOGY:

Type of there search:

Descriptive research

Sources of data collection:

This have a look at consists of especially resources of facts for the survey that is primary facts &
secondary statistics.

Page 25
 • Primary data- record collected by issuing questionnaire to the retiles who purchases the
product of emami oil by SLV Traders.
• Secondary data- the secondary data has been collectedfrom;
• Articles
• Annual report
• Books and publications
• Website of SLV Traders.
Sampling Method: In this study the sampling distribute used is Simple Random sampling.

Sampling size: 52 retailers of SLV Traders

Sampling area: Bengaluru region has been considered for collecting fresh data

Hypothesis testing: Regression and Correlation

Data collection tool: Questionnaires

HYPOTHESIS STATEMENT:

Hypothesis:

H0-There is no significant relation between customer perception and company distribution.

H1-there is significant a relation between distribution customer perception and company

distribution.

Hypothesis 2:

H0- There is no significant relation between distribution strategy and marketing mix.

H1 there is a significant relation between distribution strategy and marketing mix.

3.6 LIMITATIONS OF THESTUDY:

• Collecting feedback from the retailers was very difficult due to their busy schedules.
• Report has to deal with marketing and which is can’t examine in controlled environment.
• Even many of the respondents may give biasedanswer.

Page 26
3.7 CHAPTER SCHEME:
• This project report contains five chapters, which begins with traders profile, distribution
strategy, product/ service profile, areas of operation, infrastructure facilities promoters of
the company, SWOT analysis, vision and mission statement, financial statement etc.
• The second chapter covers theatrical background of the study which includes in order on the
subject chosen for better understanding and usage in the analysis and literature review of the
theoretical background of thestudy.
• The third chapter includes need for the study, objective for the study, scope of the study, and
research methodology used in the study and chapter schemeetc.
• The fourth chapters cover analysis and interpretation of the data collected with relevant to
topic of the study, and graphs and represents table, result obtained by using statistical tolls
areincluded.
• The fifth chapter include summery of finding conclusion and suggestions, bibliography and
annexure relevant to the project such as figures, graphs, photographyetc.
• I am doing project in SLV Traders. with the respect to” A study on Distribution strategy
towards retailers response” at SLV Traders,Bengaluru. I hope this report will be extremely
useful for those it ismean.

Page 27
 CHAPTER 4
DATA ANALYSIS AND INTERPRETATION.
4.1Part A: Demographic Information
AQ1: Age Group (in year)

Table 4.1

DISTRIBUTION OF RESPONDERS BY THEIR AGE

PARTICULARS NO. OF RESPONDERS PERCENTAGE (%)

10 to 20 0 0%

20 to 30 15 15%

30 to 40 45 45%

Above 40 40 40%

Sum 100 100%

ANALYSIS

From the above table out of 100 samples 15(15%) of the responders are 20 to 30, 45(45%) of
the responders are 30 to 40 and 40(40%) of the responders are above 40.

Page 28
CHART NO. 4.1
CHART SHOWING BY THEIR AGE

INTERPRETATION

From the above chart we can interpret maximum number of dealers under age 30 to 40 years
in the organization.

Page 29
AQ2: Gender Position

Table 4.2

DISTRIBUTION OF RESPONDERS BY THEIR GENDER

PARTICULARS NO. OF PERCENTAGE

RESPONDERS (%)
Male 82 82%

Female 18 18%

Sum 100 100%

ANALYSIS
From the above table out of 100 samples 82(82%) of the responders are male and 18(18%) of
the responders are female

Page 30
CHART NO. 4.2
CHART SHOWING BY THEIR GENDER

INTERPRETATION
From the above chart we can interpreted that maximum number of dealers are male of the
Organization

Page 31
AQ3: Martial status

Table 4.3

DISTRIBUTION OF RESPONDERS BY THEIR MARITAL STATUS

PARTICULARS NO. OF RESPONDERS PERCENTAGE (%)

Married 90 90%

Unmarried 10 10%

Sum 100 100%

ANALYSIS
From the above table out of 100 responders 90(90%) of the responders are married and
10(10%) of the responders are unmarried.

Page 32
CHART NO. 4.3
CHAT SHOWING BY THEIR MARITAL STATUS

INTERPRETATION
From the above chart we can interpreted that maximum number of dealers are married

Page 33
AQ.4.4 Qualification of Respondents
TABLE NO. 4.4
TABLE SHOWING BY THEIR QUALIFICATION

PARTCULARS NO. OF RESPONDERS PERCENTAGE (%)

SSLC 14 14%
PUC 21 21%
UG 35 35%
PG 25 25%
Other graduation 05 05%
Total 100 100%

ANALYSIS
From the above table out of 100 samples 14(14%) of responders are SSLC, 21(21%) of the
responders are PUC, 35(35%) of the responders are UG, 25(25%) of the responders are PG
and 05(05%) of the responders are other graduation.

Page 34
CHART NO.4.4
CHART SHOWING BY THEIR QUALIFICATION

INTERPRETATION

From the above chart we can interpret that majority of dealers are fall under UG that the

dealers have experience dealing with the company.

Page 35
4.5 TABLE SHOWING RETAILERS AGE

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Under 20 15 15%

20-30 30 30%

30-40 35 35%

Above 40 20 20%

TOTAL 100 100%

ANALYSIS:

Table denotes age of the respondents who are using SLV traders brands.In this study was we can find
that 15(15%)of the respondents age was under 20 years.30(30%)percent 20-30 years,35(35%)percent
30-40 years and the remaining 20(20%) percent were above 40 years respectfully.

Page 36
4.5. CHART SHOWING RETAILERS AGE

20-30

Above40

Under20

INTERPRETION:
From the above chart we can interpret that maximum number of respondents are of the age group of
less than 20-30 years and 30-40 years.

Page 37
4.6 TABLE SHOWING RETAILERS MONTHLY INCOME

Table no 4.6 Table showing retailers monthly income

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Less than 10,000 15 15%

10,000-20,000 25 25%

20,000-30,000 35 35%

Above 40,000 35 35%

TOTAL 100 100%

ANALYSIS:
Table denotes monthly income of the respondents out of one hundred respondents 15(15%) respondents
income earn Rs. 10,000, 25(25%) respondents earnings is among Rs10,000- 20,000, 35(35%)
respondents income is Rs 20,000 to 30,000 and last 35(35%) of respondents profits is above Rs 40,000.

Page 38
4.6. CHART SHOWING RETAILERS MONTHLY INCOME

10,000-20,000
10,000

INTERPRETATION:
The above chart we will interpret that maximum wide variety of retailers earnings variety is among
20,000-30,000 rupees and above forty,000 and a number of the consumer’s income range between less
than 10,000 and 20,000-30,000 rupees respectively.

Page 39
4.1 Part B: Analysis and Interpretation of Distribution Strategy.
BQ.4.1.HOW MUCH TIME DOES IT TAKE FOR DELIVERY PRODUCTS THROUGH
YOUR DISTRIBUTION STRATEGY.
TABLE NO. 4.7. Table Showing how much time does it take for delivery products through your
distribution strategy.

PARTICULARS NO OF RESPONDENTS PERCENTAGE

6 to 12 hours 5 5%

1 to 2 days 65 65%

2 to 5days 20 20%

5 to 7 days 5 5%

More than 7 days 5 5%

TOTAL 100 100

ANALYSIS:
Table denotes out of a hundred respondents 65(s65e%) of respondents opt to distribute 1 to 2 days,
5(5%) respondents prefer distribute 6 to 12 hours, 20(20%) respondents favor to distribute 2 to 5 days,
5(5%) of respondents choose to distribute five to 7 days and 5(5%) of respondents choose to distribute
greater than 7 days.

Page 40
CHART NO. 4.7. THE CHART SHOWING THE HOW MUCH TIME DOES IT TAKE FOR
DELIVERY PRODUCTS THROUGH YOUR DISTRIBUTION STRATEGY.

Column1

5% 5% 5%
6 to 12 Hours
20%
1 to 2 Days
2 to 5 Days
65%
5 to 7 Days
More than 7 Days

INTERPRETATION:
From the above chart we can interpret that majority of distribute to 1 to 2 days. but we've distributed
like 2 to 5 days 6 to 12 hours five to 7 days and greater than 7 day distributed through SLV traders.

Page 41
BQ.4.2 DO YOU AGREE THAT SLV TRADERS IS WORKING EFFECTIVELY OR NOT
TABLE NO 4.8.Table showing do you agree that slv traders is working effectively or not

PARTICULAR NO OF RESPONDS PERCENTAGE

Strongly agree 50 50%

Agree 20 20%

Neutral 15 15%

Disagree 10 10%

Strongly disagree 5 5%

TOTAL 100 100

ANALYSIS:

From the above table it is clear that out of 100 respondents 50(50%) respondents strongly agree,
20(20%) respondents agree, 15(15 %) respondents neutral, 10% of respondents disagree, 5(5%) of
respondents strongly.

Page 42
CHART NO 4.8 CHART SHOWING DO YOU AGREE THAT SLV TRADERS IS WORKING
EFFECTIVELY OR NOT

Sales

5% Strongly agree
10%
Agree
15% Neutral
50%
Disagree
20% Strongly disagree

INTERPRETATION:

The above chart we can interpret that the extra part of the store strongly agree that the Emami
merchandise at SLV investors as first choice. this is one of the elements which have an effect on the
agency in improving its brand photograph and in logo loyalty. company ought to constantly hold the
identical via generating excellent products so that clients should always select emami as a logo and
emami merchandise even as shopping for any product variety of SLV traders.

Page 43
BQ 4.3 DO YOU AGREE THAT SLV TRADERS IS DELIVERING QUALITY PRODUCTS
TABLE NO 4.9 Do you agree that slv traders is delivering quality products

PARTICULAR NO OF RESPONDS PERCENTAGE

Yes 60 60%

No 25 25%

Can’t Say 15 15%

TOTAL 100 100

ANALYSIS:

Table denotes out of 100 respondents 60(60%) of respondents feel brand products are better than
25(25%) of respondent opinion is negative for the same and 15(15%) respondents opinion is can’t say.

Page 44
CHART NO 4.9 CHART SHOWING THE AGREE THAT SLV TRADERS IS DELIVERING
QUALITY PRODUCTS

60

25

15

YES NO CAN’T SAY

INTERPRTATION:

From the above chart we can interpret that brand products are better than non brand products. Hence
company should also understand the changing behavior of retailer and distributor the products to fulfill
the needs and desires of those retailer.

Page 45
BQ 4.4 TABLE SHOWING RETAILERS BRAND PREFERENCE

TABLE NO 4.10 Table showing retailers brand preference

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Emami sunflower oil

20 20%

Emami rice bran oil

50 50%
Emami mustard oil
25 25%

Emami soyabean & vegetable oil

5 5%

zxTOTAL 100 100%

ANALYSIS:

Table denotes out of 100 respondents 20(20%) of respondents choose Emami sunflower oil, 50(50%)
respondents decide on Emami rice bran oil, 25(25%) respondents choose Emami mustard oil, and 5(5%)
of respondents decide on Emami soyabean & vegetable oil.

Page 46
TABLE NO 4.10 CHART SHOWING RETAILERS BRAND PREFERENCE

50

Emami Emami
oil Sunfloweroil rice bran
oil

INTERPRETATION:

From the above chart we will interpret that majority of clients do use Emami rice bran oil. but we have
small portion of the client who is the use of other products like Emami mustard oil, Emami sunflower
oil, Emami soyabean and vegetable oi ldistributed via SLV Traders.

Page 47
BQ 4.5 TABLE SHOWS FREQUENT BUYING BEHAVIOR OF SLV TRADERSOIL
PRODUCTS BY CUSTOMER

TABLE NO 4.11 Table shows frequent buying behavior of slv tradersoil products by customer
-

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Weekly once 9 9%

Twice in week 21 21%

Thrice in a week 25 25%

Monthly once 45 45%

TOTAL 100 100%

ANALYSIS:

Table denotes out of 100 respondents 9(nine%) of respondents buy weekly, 21(21%) of respondents
buy two times in per week, 25(25%) of respondents purchase thrice in a week, 45(45%) of respondents
purchase month-to-month.

Page 48
TABLE NO 4.11 CHARTS SHOWS FREQUENT BUYING BEHAVIOR OF SLV
TRADERSOIL PRODUCTS BY CUSTOMER

Monthlyonce Thriceinaweek Twiceinaweek

INTERPRETATION:

From the above chart we can interpret that the majority of customers purchase the oil frequently. Hence
it is a good sign for company which affects the sales in the long run.

Page 49
BQ 4.6 RETAILER AWARENESS ABOUT SLV TRADERSPRODUCTS

TABLE NO 4.12 Retailer awareness about slv tradersproducts

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Friends 30 30%

Word of mouth 45 50%

Family friend 10 10%

Any other please specify 15 20%

TOTAL 100 100%

ANALYSIS:

Table denotes out of 100 respondents 30(30%) respondents influenced by friends, 45(45%) respondents
influenced by word of mouth, 10(10%) respondents are influenced by family friend, 15(15%) of
respondents are influenced any other.

Page 50
TABLE NO 4.12 CHART SHOWING RETAILER AWARENESS ABOUT SLV
TRADERSPRODUCTS

Friends
Word of mouth
Family friend

INTERPRETATION:
From the above chart we will interpret that maximum of the retailer do advise Emami merchandise via
word of mouth. This is a great signal for organizations if you want to boom their market share they
must faucet upon other promotional tools

Page 51
BQ 4.7 RETAILER AGREENESS TOWARDS FIRST CHOICE TO BUY THE PRODUCTS

TABLE NO 4.13 Retailer agreeness towards first choice to buy the products

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Strongly agree 25 25%

Agree 45 45%

Neutral 10 10%

Disagree 15 15%

Strongly disagree 5 5%

TOTAL 100 100%

ANALYSIS:

From the above table it's far clean that out of a hundred respondents 25(25%) respondents strongly
agree, 45(45%) respondents agree, 10(10 %) respondents impartial, 15% of respondents disagree,
5(five%) of respondents strongly disagree.

Page 52
TABLE NO 4.13 RETAILER AGREENESS TOWARDS FIRST CHOICE TO BUY THE
PRODUCTS

Agree

INTERPRETATION:

The above chart we are able to interpret that the more a part of the store strongly agree that the Emami
merchandise at SLV investors as first desire. that is one of the factors which impact the organization in
enhancing its emblem picture and in brand loyalty. company should continually keep the equal via
producing nice merchandise in order that customers must constantly choose emami as a logo and emami
products at the same time as buying any product range of SLV buyers.

Page 53
BQ 4.8 SHOWS RETAILER PREFERENCE BETWEEN BRANDED AND NON BRANDED
PRODUCT

TABLE NO 4.14 Table shows retailer preference between branded and non branded product

PARTICULARS NUMBER OF RESPONDENTS PECENTAGE

Yes 70 70%

No 25 25%

Can’t say 5 5%

TOTAL 100 100%

ANALYSIS:

Table denotes out of 100 respondents 70(70%) of respondents feel brand products are better than
25(25%) of respondent opinion is negative for the same and 5(5%) respondents opinion is can’t say.

Page 54
TABLE NO 4.14 CHART SHOWS RETAILER PREFERENCE BETWEEN BRANDED AND
NON BRANDED PRODUCT

Yes No

INTERPRTATION:

From the above chart we will interpret that emblem merchandise are better than non emblem
merchandise. hence employer have to also recognize the changing behavior of patron and manufacture
the goods to fulfill the desires and goals of those store.

Page 55
BQ 4.9 TABLE SHOWS RETAILERS LOYALTY WITH SLV TRADERSOVER OTHER
BRANDS IN THE MARKET

TABLE NO 4.15 Retailer preference between branded and non branded product

PARTICULAR NUMBER OF RESPONDENTS PECENTAGE

Yes 75 75%

No 20 20%

Can’t say 5 5%

TOTAL 100 100%

ANALYSIS:

From the above desk it is clear that out of one hundred respondents 75(seventy five%) of respondents
sense logo merchandise are better than 20(20%) of respondent’s opinion is terrible for the equal and
5(5%) respondents opinion is can’t say

Page 56
TABLE NO 4.15 CHART SHOWS RETAILER PREFERENCE BETWEEN BRANDED AND
NON BRANDED PRODUCT

NUMBER OFRESPONDENTS

20

INTERPRTATION:

From the above chart we can interpret that maximum of the outlets are loyal closer to the emami oil.
subsequently agency should also apprehend the changing conduct of shops and distribute the goods to
fulfill the needs and dreams of those shops.

Page 57
BQ 4.10 TABLE SHOWS RETAILER AGREENESS TOWARDS SLV TRADERS BRAND
PRODUCTS WITH RESPECT TO VALUE FOR MONEY

TABLE NO 4.16 Table shows retailer agreeness towards slv traders brand products with respect to
value for money

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Strongly agree 30 30%

Agree 35 35%

Neutral 20 20%

Disagree 10 10%

Strongly disagree 5 5%

TOTAL 100 100%

ANALYSIS:

Table denotes out of 100 respondents 30(30%) respondents strongly agree, 35(35%) respondents agree,
20(20 %) respondents neutral, 10(10%0 of respondents disagree, 5(5%) of respondents strongly
disagree.

Page 58
TABLE NO 4.16 CHART SHOWS RETAILER AGREENESS TOWARDS SLV TRADERS
BRAND PRODUCTS WITH RESPECT TO VALUE FOR MONEY

INTERPRETATION:
The above chart we will interpret that the more part of the clients are strongly agree that the Emami
products as first choice. that is one of the factors which affect the employer in improving its logo photo
and in brand loyalty. employer have to usually maintain the equal by way of generating nice products
in order that customers ought to always pick out as a brand and Emami products while buying any
product range of slv buyers.

Page 59
BQ 4.11 TABLE SHOWS RETAILER PREFERING TO ENCOURAGE FRIENDS AND

RELATIVE TO BUY THE EMAMI OIL REFINERIES PRODUCTS

TABLE NO 4.17 Table shows retailer prefering to encourage friends and relative to buy the emami
oil refineries products

PARTICULAR NUMBER OF RESPONDENTS PERCENTAGE

Yes 80 80%

No 15 15%

Can’t say 5 5%

TOTAL 100 100%

ANALYSIS:

Table denotes out of 100 respondents 80(80%) of respondents feel brand products are better than
15(15%) of respondent’s opinion is negative for the same and 5(5%) respondents opinion is can’t say.

Page 60
TABLE NO 4.17 CHART SHOWS RETAILER PREFERING TO ENCOURAGE FRIENDS
AND RELATIVE TO BUY THE EMAMI OIL REFINERIES PRODUCTS

NUMBER OFRESPONDENTS

15

INTERPRETATION:
From the above chart we can interpret that most of the customers like to prefer their friends and relatives
about emami oil brand products. Hence company should retain the same brand image in the future days.

Page 61
BQ 4.12 TABLE SHOWS LEVEL OF PRODUCTS SUCCESS TO MEET RETAILER

NEEDS

TABLE NO 4.18 Table shows level of products success to meet retailer needs

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

To the fullest extent 35 35%

More than 80% 40 40%

50 to 80% 10 10%

less than 50% 15 15%

TOTAL 100 100%

ANALYSIS:
Table denotes product has been successful to fulfill a wishes 35(35%) respondents opinion changed
into to the fullest quantity, 40(40%) of respondents opinion sense it's far assembly more th an
80(eighty%), and10(10%) of respondent opinion become assembly is 50(50%) to 80(80%),
and15(15%) respondents opinion became assembly less than50(50%)

Page 62
TABLE NO 4.18 CHART SHOWS LEVEL OF PRODUCTS SUCCESS TO MEET RETAILER
NEEDS

Morethan Less50%
80%

INTERPRETATION:
From the above chart we are able to interpret that forty% of the clients say that Emami Oil organization
is meeting desires efficiently, some of the clients say that enterprise isn't always assembly the needs at
full quantity. in order that enterprise need to focus on taking care of clients.

Page 63
BQ 4.13 TABLE SHOWS WHICH BRAND OIL IS MOST LIGHT AND NON GREASY

TABLE NO 4.19 Table shows which brand oil is most light and non greasy

PARTICULARS RESPONDENTS PERCENTAGE

Sundrop sunflower oil 25 25%

Fortune sunflower oil 15 15%

Nature fresh oil 30 30%

Saffola oil 10 10%

All of the above 20 20%

TOTAL 100 100%

ANALYSIS:
Table denotes out of a hundred respondents 25(25%) of respondents decide upon sundrop sunflower
oil, 15(15%) respondents are preferred Fortune sunflower oil,30(30%) respondents are desired Nature
sparkling oil, 10(10%) respondents are desired saffola coconut oil(RBD), 20(20%) respondents are
decide on all the above.

Page 64
TABLE NO 4.19 CHART SHOWS WHICH

TABLE NO 4.19 CHART SHOWS WHICH BRAND OIL IS MOST LIGHT AND NON
GREASY

Nature All ofthe

fresh
oil above

INTERPRETATION:
From the above chart we will interpret that majority of sellers felt herbal sunflower oil as mild and no
greasy. but, we've small part of the respondent who're the use of other products like sundrop
sunflower oil, fortune sunflower, nature sparkling, saffola dispensed by means of SLV investors is
less light and greasy.

Page 65
BQ 4.14 TABLE SHOWS DO RETAILER CHANGE THE BRAND IF AVAILABILITY

OF PREFERRED PRODUCTS IS A PROBLEM

TABLE NO 4.20 Table shows do retailer change the brand if availability of preferred products is a
problem

PARTICULARS NUMBER OF RESPONDENTS PECENTAGE

Yes 75 75%

No 15 15%

Can’t say 10 10%

TOTAL 100 100%

ANALYSIS:
Table denotes out of 100 respondents 75(75%) of respondents feel brand products are better than
15(15%) of respondent’s opinion is negative for the same and 10(10%) respondents opinion is can’t
say.

Page 66
CHART SHOWS 4.20 DO RETAILER CHANGE THE BRAND IF AVAILABILITY OF
PREFERRED PRODUCTS IS A PROBLEM

INTERPRTATION:
From the above chart we are able to interpret that emblem merchandise are higher than non logo
merchandise. hence enterprise ought to additionally understand the converting behavior of store and
distribute the products to satisfy the wishes and desires of these stores.

Page 67
BQ 4.15 TABLE SHOWING RETAILERS VIEW TOWARDS QUALITY OF EMAMI OIL

PRODUCTS

TABLE NO 4.21Table showing retailers view towards quality of emami oil products

PARTICULARS NUMBER OF RESPONDENTS PECENTAGE

No effects 75 75%

No longer use this brand 20 20%

would not use this brand temporary 5 5%

TOTAL 100 100%

ANALYSIS:
Table denotes that out of 100 respondents 75(75%) of respondents say no effect, 20(20%) respondents
say no longer use this brand and 5(5%) respondents says would not use this brand temporary.

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TABLE NO 4.21 table showing retailers view towards quality of emami oil products

Noeffects Nolongerusethis wouldnotusethis

brand brandtemporary

INTERPRTATION
From the above chart we will interpret that majority of shops says no results, however we have small
part of the customers says no longer use this emblem and few retailers say now not to use this emblem
brief distributed through SLV buyers.

Page 69
BQ 4.16 TABLE SHOWS BASED ON RETAILERS OWN EXPERIENCE HOW CUSTOMERS
RATE OVERALL SATISFACTION ON USAGE OF SLV TRADERS
TABLE NO 4.22 Table shows how retailers rank the overall quality of the emami sunflower oil

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Excellent 40 40%

Good 30 30%

Neutral 16 16%

Bad 10 10%

Very bad 4 4%

TOTAL 100 100%

ANALYSIS:

Table denotes ordinary pleasant of SLV buyers merchandise 40(forty%) of respondents says fantastic
and 30(30%) of respondents says proper 15(15%) of respondents says impartial and 10(10%) of
respondents says terrible and 4(4%) of respondents says very badly

Page 70
TABLE NO 4.22 CHART SHOWS HOW RETAILERS RANK THE OVERALL QUALITY OF
THE EMAMI SUNFLOWER OIL

INTERPRETATION
From the above chart we can interpret maximum of the purchaser opinion is superb delight towards
emami oil products, less customers opinion say suitable approximately the product and few clients say
neutral, terrible and very awful closer to emami oil product hence we are able to locate that most of the
clients say exceptional towards this product.

Page 71
BQ 4.18 TABLE SHOWS HOW DO RETAILER RATE PACKAGING &PRODUCT
INFORMATION CATALOGUE
TABLE NO 4.23 Table shows how do retailer rate packaging &product information catalogue

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Excellent 40 40%

Good 25 25%

Neutral 20 20%

Bad 10 10%

Very bad 5 5%

TOTAL 100 100%

ANALYSIS:

Table denotes product packaging catalog statistics of emami oil products 40% of respondents ranking
terrific and 25(25%) of respondents ranking exact 20( 20%) of respondents rank neutral and 10(10%)
of respondents rating as a horrific and 5(5%) of respondents to rank very bad

Page 72
TABLE NO 4.23 CHART SHOWS HOW DO RETAILER RATE PACKAGING &PRODUCT
INFORMATION CATALOG

Good

Bad

INTERPRETION:
From the above chart we will interpret the 40 percentage of respondent’s opinion that product packaging
and catalog information of emami product rank remarkable. purchaser preference wishes to accept
importance for long term income.

Page 73
BQ 4.19 TABLE SHOWING EMAMI OIL HAS STRONG BRAND NAME THAT

INDUCE YOU TO RE PURCHASE

TABLE NO 4.24 Table showing emami oil has strong brand name that induce you to re purchase

PARTICULARS NUMBER OF RESPONDENTS PERCENTAGE

Strongly agree 25 25%

Agree 30 30%

Neutral 20 20%

Disagree 20 20%

Stronglydisagree 5 5%

TOTAL 100 100%

ANALYSIS:
Table denotes out of a hundred respondents, 25(25%) respondents strongly agree to repurchase,
30(30%) respondents agree to repurchase the brand, 20(20%) respondents are neutral
,20(20%)respondents are disagree and 5(5%) are strongly agree approximately emami oil as a robust
logo you torepurchase.

Page 74
TABLE NO 4.24 CHART SHOWING EMAMI OIL HAS STRONG BRAND NAME THAT
INDUCE YOU TO RE PURCHASE

INTERPRETATION:

From above chart we are able to interpret that hence agency have to usually broaden and put in force
techniques which enhance the emblem name of the complete merchandise variety under emami oil.
With the help of these shops of SLV traders may be loyal and in flip boom quantity of distribute of
emami oil products to repurchase.

Page 75
HYPOTHISIS STATISTICAL TOOLS:

1. T-TEST

There is a significant relation between distribution strategy and marketing mix

PARTICULARS DISTRIBUTION PARTICULARS MARKETING MIX

STRTEGY

Strongly agree 25 Strongly agree 30

Agree 45 Agree 35

Neutral 10 Neutral 20

Dis agree 15 Dis agree 10

Strongly dis agree 5 Strongly dis agree 5

T TEST 0.39439

T-Test: Paired Two Sample for Means

25 30
Mean 18.75 17.5
Variance 322.9167 175
Observations 4 4
Pearson Correlation 0.893912
Hypothesized Mean
Difference 0
Df 3
t Stat 0.29277
P(T<=t) one-tail 0.39439
t Critical one-tail 2.353363
P(T<=t) two-tail 0.78878
t Critical two-tail 3.182446

Page 76
INTERPRETATION

From the above the showes p value of the T test is 0.394 .Hence,it can be concluded that null hypothesis
can be rejected and alternative hypothesis has to be accepted. Thus,the distribution strategy of SLV
Trdaers are effective. Are conclude that T test is acceptable

1. Z-TEST

There is a significant relation between distribution strategy and marketing mix

PARTICULARS DISTRIBUTION PARTICULARS MARKETING MIX

STRTEGY

Strongly agree 25 Strongly agree 30

Agree 45 Agree 35

Neutral 10 Neutral 20

Dis agree 15 Dis agree 10

Strongly dis agree 5 Strongly dis agree 5

Z TEST 0.451017

Z-Test: Two Sample for

Means

25 30
Mean 18.75 17.5
Known Variance 250 162.5
Observations 4 4
Hypothesized Mean
Difference 0
Z 0.123091
P(Z<=z) one-tail 0.451017
z Critical one-tail 1.644854
P(Z<=z) two-tail 0.902035
z Critical two-tail 1.959964

Page 77
INTERPRETATION

From the above the showes p value of the Z test is 0.451 .Hence,it can be concluded that null hypothesis
can be rejected and alternative hypothesis has to be accepted. Thus,the distribution strategy of SLV
Trdaers are effective. Are conclude that Z test is acceptable

Finally conclude that T test and Z test are acceptable.

Page 78
 CHAPTER 5
FINDING, SUGGETIONS AND CONCLUSION.
FINDINGS:

• Most numbers of store are loyal store for Emami oil refineries merchandise.

• 70% of respondents choose SLV traders in opposition to other distributers.

• Maximum numbers of shops frequently buy emami oil refineriesproducts by SLV investors.

• 70% numbers of shops are buy SLV investors considering the fact that 1.5years.

• Maximum of the retailers are shopping for the product twice in a month.

• Most numbers of retailer pick out SLV buyers to reduce duplication.

• 70% of client’s are buying emami oil cooking products due to brand call, reductions, andprice.

• Some of retailer’s that SLV buyers distribution are pleasant compared to different distribution.

• Extra quantity of shops suggests their other shops to buy the emami oilproducts by SLV investors.

• Eaximum variety of store’s prefers the first choice to buying the SLV Tradersproducts.

• 70% of retailer’s are strongly agree that they may be loyal closer to the emami oil refineries oil
products new enter in themarket.

• Most quantity of retailers preferred a few products through charge as essential motive to
buyproducts from SLV buyers.

• Maximum of shops are related the SLV buyers towardsrepurchase.

• 80% of the customers opt for Emami oil merchandise with the aid of SLV traders.

• 85% shops approximately first-class arrangement to SLV buyers distributions.

• Maximum numbers of shops are happy toward SLV investors distribution.

• E85% of shops can select to shop for the Emami oil merchandise via SLV buyers.

Page 79
SUGGESTIONS:

• The distribution method a essential part, the employer need to hold itsquality.

• To increase the distribution method of the company must focus extra on strategyprogram.
• The organization notion to make bigger gives of those brands that are quick shifting in the
marketplace.
• As big part of the purchases don’t realize approximately new merchandise presented by emami
oil, for this reason greater promotion in media needs to be carried out to acquire extra
marketshare.
• The company shall set up a nice measure for every sector and each agency must perform
promotionalactions.
• Distribution method could be very a great deal subjective through service hence SLV investors
should set up separate carrier table to look in to the service issues and to boost distribution
strategy.

Page 80
CONCLUSION:

From the above study i can finish that distribution and distribution approach on SLV investors is
remarkable. The survey consequences display most percent retailer has fulfilled on the premise of
poduct distribution. For distribution strategy, the businesses should recognize specific needs of outlets
like excellence products, rate reductions, and store issues in a friendly manner. I experience very glad
to specific my view and share my exercise what i've learnt for the duration of mystudy.

From the study I come to understand that SLV traders products and i propose a few outlets buy a emami
oil from SLV investors distributer. store has got hopeful satisfaction in the direction of the SLV
investors distributer with appreciate to satisfactory and pricing of the product.

SLV traders are a one of the accurate distributor and it's far allocation excellent service to their outlets.

in the end i will finish that SLV traders distribution is wonderful and drawing close the distribution
strategy

Page 81
BIBILOGRAPHY
 BOOK REFERRED AUTHORS PUBLISHERS
MARKETING AND
DISTRIBUTION GIRISH JADHAV LAMBERT ACADEMIC
STRATEGY FOR FMCG PUBLISHING
SALES AND
DISTRIBUTION PINGALI VENUGOPAL SAGE PUBLISHER
MANAGEMENT

DISTIBUTION
CHANNELS
UNDERSTANDIN JULIAN DENT KOGAN PAGE
AND MANAGING
CHANNELS TO
MARKET

WEBSITES

WWW.SLVTRADERS.COM
WWW.SCRIBD.COM
WWW.WIKIPEDIA.COM

REFERENCE ARTICLES

1.CUNDIFF, AND GOVANI :Defining the business : The strating point of strtategic planning,
englwood cliffs, NJ: prentice – Hall

2.WILLIAMSON J STANTON:International journal of physical distribution and logistics

management.26.5,31-41.

3.MALLEN(1963):Functional spine-off: A key to anticipating change in distribution structure.journal

of marketing,37,18-25.
4.WILLIAMSON(1981):Industrial buying in high – tech markets, industrial marketing
management,15,293-8.

6.COMMERCIAL ENTERPRISE (1985):Strategic for diversification , Harvard business

review,25(5),113-24.

7.JOHN AND WEITZ(1988):The specific features of marketing channel design. Engineering

economics,No.1 (56),74.

8.HIGH TECH MARKETING (1986):Stress and manager ,Englewood cliffs ,NJ: priceton university
press.

9.ROSENBLOOM(1987):Marketing channel : A management view (ed .3).New York:the Dryden

press.

10.CESPEDSND COREY (1990):Corporate strategy Harmondsworth :penguin books.

11.LAMBERT(1998):The distribution strategy decision- A problem of performance measurement.

Management accounting,59(12)62.

12.FRAZIER(1999):Organizing and managing channel of distribution.journal of the academy of

marketing science,27.No 2,226-240.

13.Mc.NAUGHTON(2002):Physical distribution and channel management : A knowledge and

capabilities perspective.journal of supply of supply chain management.

14,ELY(2009):Six classic distribution paradigms for global marketing view (ed.3).new York : the
drydon press.

15.COUGHALAN(2001):A framework for marketing management(ed.4) prentice hall.

16.ANDERSON AND COUGHALAN(2002):Marketing channels. Upper sadlle river,Nj:prentice-

Hall.

17.PELTON(2002):Wholesalers as global marketers. Journal of marketing channels.7th ed prentice

Hall.
18.CESPEDS(2006):The international management of distribution channels – prerequisites and
prescription (G.Fisk,Ed.).new essays in marketing theory,pg 301-314.

19.OBAJI(2011):The effects of channels of distribution on Nigerian product sales.The international

business & economies research journal,85-91.

20.BRENT(2012):Channel structure and strategic choice in distribution channels.journal of

management research, volume 7,Number 2.
ANNEXURE
Dear Sir/Madam,

I`m Narayanamurthy K G (USN: 4BW17MBA29) student of master of business administration at

BGS Institute Of Technology, B G Nagar, Would like to gather information from you, which is
necessary for completion of my project entitled: A study on distribution strategy at SLV Traders
bangalore, ,under the guidance of Mrs. Beena P Assistant professor.

I would request you to co-operate in filling this questionnaire. All the information gathered will
be strictly confidential and used for academic purpose only.

Thanking you in anticipation.

Direction: please tick (___) which support your answer

Name:

Dealership NO:

Age:

Gender: a) Male ( ) b) Female ( )

Marital status: a) Married ( ) b) Unmarried ( )

Qualification: a) SSLC ( ) b) PUC ( ) c) UG ( ) d) PG ( ) e) Others ( )

Address:

Contact number:

Email:

1.Table showing age group of the retailer?

a) Under 20
b) 20 -30
c) 30 -40
d) Above 40

2. Ttable showing retails monthly income ?

a) Less than 10000

 b) 10000 – 20000
c) 20000 – 30000
d) Above 40000
3.How much time does it take for delivery products through your distribution strategy ?

a) 6 to 12 hourse
b) 1 to 2 days
c) 2 to 5 days
d) 5 to 7 days
e) more than 7 days

4.Do you that S L V traders his working effectively or not ?

a) Stongly Agree
b) Dis agree
c) Strongly agree
d) Strongly dis agree
e) Neutral
5. Do you agree that S L V traders delivery quality products ?

a) Yes
b) No
c) Can’t say
6. Which products do you think customer prefer more ?

a) Emami sunflower oil

b) Emami rice brand oil
c) Emami mustard oil
d) Emami soyabean & vegetable oil

7.How frequently you are going to buy S L V traders oil products ?

a) Weekly once
b) Twice in week
c) Thrice in a week
d) Monthly once
8. How you are going to create awareness about S L V traders products ?

a) Friends
b) Word of mouth
c) Family friend
d) Any other please specify
9. Do you agree that the emami products at S L V traders as first choice to buy ?

a) Agree
b) Dis agree
c) Strongly agree
d) Strongly dis agree
e) Neutral
10. Do you agree that branded products are better than non brands products ?

a) Yes
b) No
c) Can’t say
11. Do you agree retailer show the loyalty with slv trders over other brand in the market?

a) Yes
b) No
c) Can’t say

12. Do you agree that S L V Trader brand products are worth for money (value for money)

a) Strongly agree
b) Dis agree
c) Strongly agree
d) Strongly dis agree
e) Neutral
13.Do you encourage your friends and relatives to buy the emami products?

a) Yes
b) No
c) Can’t say
14.In what level the S L V products meet your need successfully?

a) To the fullest extent

b) More than 80%
c) 50% to 80%
d) Less than 50%
15.Which brand you think most light and non greasy?

a) Sundrop sunflower oil

b) Fortune sunflower oil
c) Nature fresh oil
d) Saffola oil
e) All of the above
16.Do you change the brand oil the avalibility of preferred products is a problem?

a) Yes
b) No
c) Can’t say
17.Do you showing the retailers view towards quality of emami oil products ?

a) No effects
b) No longer use this brand
c) Would not use this brand temporary

18. How customers rate the overall satisfaction on usage of slv traders ?

a) Excellent
b) Good
c) Neutral
d) Bad
e) Very bad
19.How do retailer rate packaging and product information cataloguse ?

a) Excellent
b) Good
c) Neutral
d) Bad
 e) Vsery bad

20.Do you emami oil has strong brand name that induce you to re purchase ?

a) Strongly agree
b) Agree
c) Neutral
d) Dis agree
e) Strongly disagree
21.Table showing emami oil has that they have a clear image and branding that pleases you ?

a) Yes
b) No
c) Can’t say
22. Do you agree that the company satisfied unique distribution on slv traders ?

a) Satisfied
b) Highly satisfied
c) Neutral
d) Dis satisfied
e) Highly dis satisfied

23. Table showing the feedback to the customers response to it’s product ?

a) Yes
b) No
c) Can’t say

24.Do you show the target market support of SLV traders ?

a) Yes
b) No
c) Can’t say
ANY SUGGESTION AND RECOMMENDATION FOR THE IMPROVEMENT.

……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
…………………………………………
THANK YOU FOR YOUR VALUABLE FEEDBACK