Documente Academic
Documente Profesional
Documente Cultură
Dear Respondent,
We are the students of MBA and conducting research on Dawlance Deep Freezer for our
marketing research work. The basic purpose of this research is “Can we replicate the
success of Dawlance Refrigerator on Dawlance Deep Freezer”.
The purpose of this research is to educate the general public and you about actual status
of the Dawlance Deep Freezer in the Market. Your active participation and precious time
to fill up the questionnaire will helpful for us to reach the desired result, more over it’s
your social responsibility to give feedback for the product improvement Your feedback
will be kept highly confidential and only used for academic purpose.
If you want to get the results and finding of this research we will defiantly share with
you. To get the result and findings of this research kindly must fill up the last five
questions.
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6- What are the attractive features considered while purchasing deep freezer?
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7- You have Dawlance Deep Freezer
• Yes
• No
13- You will purchase the Deep Freezer if prices are same, kindly specigy.
• Waves
• Orient
• Dawlance
• PEL
• LG
14- Dawlance after sale services are good.
• Yes
• No
15- Price influence your purchase decision.
• Yes
• No
15- Dawlance Customer Services are good.
• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree
Strongly
Strongly
Agree Neutral Disagree
Agree
Disagree
Price
Quality
Promotion
Technology