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A presentation on

Business Plan of

Online Tailor Shop for Women


CONTENTS

 Executive summary  Marketing Strategy


 Objective  Promotion
 Value Proposition Worksheet  SWOT analysis
 Market Research  Financial Plan
 Competitors  Future Improvement

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Executive summary

We are introducing a business plan where we are bringing an Online


Tailor shop for women.
After having online orders our skillful & trained agents (female) will be
sent to their places to communicate, take measurements as per their
selected design to make dresses.

During the delivery of the desired dresses we will reach to their places
again & the full payment will be clarified.

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Objectives

The aim of our Online Tailor Shop is to bring tailor shop at the doorstep
of customer. So that they can avoid
▪ the unbearable, uncertain traffic jam
▪ carrying 4/5 bags of cloths & samples
▪ the botheration of finding the best fitted tailor in any location

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Value Proposition Worksheet

▪ Product: Tailoring service


▪ Customers: Women of any ages of Dhaka city who are aware of the
use of online service
▪ Statement of benefit: Easily available tailoring service

▪ Unlike: Online ordering, sending agents for taking measurement


▪ Our Service: Tailoring service at customers doorstep

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Market Research
customer time lose in a regular tailor shop
160

140

120

100

80

60

40

20

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
How much time it takes to reach to the tailor shop
How much time have to wait before placing an order there

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Market Research

 Data analysis

-TAILOR
SHOP
What designs What designs -CUSTOMER
people want Analyzing are available

Create
Design
Catalog
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Competitors

▪ Present tailor shops

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Marketing Strategy

 Focusing on the positive sides of online


ordering
 Sending agents for taking measurement
 Committed after sales service
 Offering new designs

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Marketing Strategy

▪ Product & price:

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Marketing Strategy

▪ Places

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Promotion

▪ Online promotion through social sites


▪ Sponsorship on girls festivals
▪ Distribution of leaflet at specific places
▪ Attractive Package offers
▪ Sticking Posters

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SWOT analysis
▪ Strengths  Weakness
Female
Availability
Agents
Lack of
interactivity

Product
Strengths Negative
verity
perceptions

Skilled
Innovativeness employees

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SWOT analysis

▪ Opportunities
▪ Expanding the market
▪ More innovative design
▪ Improvement of ads

▪ Threats
-Presence of local tailor shops
-Pricing competitions

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Financial Plan
▪ Fixed cost
-House Rent
-Website built
-Machine & vehicle purchase
-Marketing cost
-Utility , logistics, Maintenance, transportation & others
▪ Variable cost
-Workers salary
-Raw materials
-Others 15
Financial Plan (contd.)
BREAK EVEN ANALYSIS
7000000.00

6000000.00

5000000.00

4000000.00

3000000.00

2000000.00

1000000.00

0.00
1 2 3 4 5 6 7 8 9 10 11

Fixed Cost Variable Cost Sales Total Cost


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Future Improvement

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