TWOS Matrix

Strength Weakness
1. Own Software House 1. Limited Infrastructural Facilities
2. Separate Girls Block & Women 2. Confused SFC Operations
Center 3. Security Hazard
3. Strong Vision and Mission 4. Weak Alumni Network
4. Energetic Registrar Office 5. Limited area for Extra Curricular
5. Strong Scholarship Policy Activities
6. Only Chartered University in the 6. Weak in Financial Recoveries
Region 7. Limited HR Resources
7. Strong IRO Office 8. Narrow Academic Departments
8. Societies & Forums
9. Experienced Faculty
Opportunities SO- Strategies WO- Strategies
1. HEC Barriers for Sub-Campuses  Using effective marketing strategies  Upgrade technological systems and
2. Outreach Market to expand, and to adapt Changing Academic department to fulfill new
3. Expand the array of Programs Demands and changing demands and to improve
4. Increasing population expectations.(S6S7S9S4O8O3O2O7) R & D. (W1W5W8O3O5O6O8)
5. Infrastructure to improve research  By offering strong scholarship
and development policy we can attract more
6. Vast geographical coverage via admissions. ( S5O4)
Technology  By using IRO office effectively can
7. Foreign links improve
8. Adapt to changing Demand and
Delivery & changing expectations
Threats ST- Strategies WT-Strategies
1. Growing Competition  By using societies & forums  Increasing the infrastructure
2. Legislative Actions effectively in bring awareness to facilities and also by improving
3. Virtual / Online Campuses change public perception. security hazards can overcome
4. Recruitment disadvantages (S8S2T6T7) legislative situations.
5. Declining Financial Support  Showcase the modern technologies (W1W3W5T1T2)
6. Socio-cultural norms facilities to take competitive  Actively improve alumni network
7. Negative public perception advantage. (S9S1T1T3) to moderate negative perception and
8. Reducing the budget for the Higher improve Socio- Culture norms.
Education Commission (W4T6T7)
 Expending HR department to
overcome recruitment
disadvantages. (W7T4)

Success Criteria
Suitability
To assess whether the strategy is align with the external environment and for that we will use the QSPM tool.
QSPM is a technique that objectively indicates which is the best alternative strategy. Evaluate alternative
strategies based on external and internal strategic factors that have identified previously.
The total AS score showed that the best strategy is Product development with 5.65 score. A successful product
development strategy can also increase revenue and profitability, but careful planning is essential to minimize
the risk of costly mistakes. It will fill the gap of untapped market.
Feasibility
Feasibility is concerned with whether a strategy could work in practice for example whether an organization
has the capabilities to deliver a strategy.
Two key questions: Do the resources and competences currently exist to implement the strategy effectively?
If not, can they be obtained?
Acceptability
Acceptability is concerned with whether the expected performance outcomes of a proposed strategy meet the
expectations of stakeholders.
1. Return on capital employed , ROI
2. Net Cash Flow , Pay Back period
3. Reaction of stake holders .

What will be the financial performance of the company in profitability terms?