BUSINESS ANALYTICS

ASSIGNMENT ON PIVOT TABLE

MBR2080T

NAME – SOUVIK SAHA

ROLL NO. - 70
SUBMITTED TO : DR. TANUSREE BISWAS
 INDEX

SL. NO. PARTICULARS PAGE NO.

1. AVG OF EACH 2
REGION

2. MODE OF PAYMENT 3

3. SHOPPING HOURS 4

4. PART 2 ANALYSIS 5-7

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 PART ONE – BASIC PIVOT TABLES

QUS 1. What are the averages for purchases in each region?

Source (All)
Payment (All)
Time Of Day (All)

Row Labels Average of Amount

North 32.479
East 41.860
South 42.942
West 38.075
Grand Total 38.827

AVG PURCHASES OF EACH REGION

50.000
45.000 41.860 42.942

40.000 38.075

35.000 32.479
30.000
25.000
20.000
15.000
10.000
5.000
0.000
North East South West

Interpretation

Average for East $41.86009901

Average for North $32.47902174
Average for South $42.94179245
Average for West $38.07507109

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Qus2 What form of payment is most common?

Product (All)
Source (All)

Row Labels Count of Cust ID

Credit 322
Paypal 188
Grand Total 510

count of payements
350

300

250

200

150

100

50

0
Credit Paypal

Interpretation

Thus, we can clearly see that credit is the most common form of payment.

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Qus3 Do our customers shop at work (between 8:00 and 17:00) or at home?

Region (All)

Row Labels Count of Cust ID

HOME 285
OFFICE 224
Grand Total 510

purchases from home or work

300

250

200

150

100

50

0
HOME OFFICE

Interpretation

Thus, we can clearly see that majority of the customers do not shop at
working hours. Rather they prefer shopping at home

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 PART TWO – ANALYSIS

Advertisement looks to inform the customer that a particular product

exists in the market which in turn can potentially lead to better sales
for the company.

Row Labels Count of Cust ID

Email 142
Web 368
Grand Total 510

No. of customers using source of purchases

400

350

300

250

200

150

100

50

0
Email Web

The above bar graph clearly shows that web is the most preferred purchase
forum.
Equal importance in advertising practices in all regions will lead to
maximum cost for the company and it may or may not lead to more
sales.
However, the company can focus on increasing advertisement activities
in the North region since sales from that region is the minimum.
However, on the other hand they can also increase advertisement by a
marginal amount in the Eastern and Southern region so that they can
push up the sales nearer to the Western region.

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This chart shows amount of sales made from each source of different regions

Sum of
Amount Column Labels
Grand
Row Labels Email Web Total
East 1056.65 3171.22 4227.87
North 545.06 2443.01 2988.07
South 1478.43 3073.4 4551.83
West 2791.37 5242.47 8033.84
Grand Total 5871.51 13930.1 19801.61

For West Region:

We should spend less on advertising in this region.
It's because currently the sales in West Region is already much higher than other regions so
we should spare our resources on other regions
For North Region:
We should spend less on advertising in this region.
It's because currently the sales in this region is the lowest, besides the region also has the
lowest average purchase amount, it implies that the purchasing power in this region is
rather low, so we expect that even we advertise more in this region the sales will not raise
much.
For Southt Region and East Region:
We should spend more on advertising in these regions.
Although the sales amount is not very high in these regions but since the average purchase
amount in these regions is high, it indicates that people in these region have higher
purchasing power than other regions, as a result advertising more in these regions may
bring along higher income.

The advertising, the company can emphasize the credit payment. Let more consumers know
they can use the credit payment. Also, It can attract more consumers come to buy their
product.

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 6000

5000

4000

3000 Email
Web
2000

1000

0
East North South West

This clearly depicts that west region has the most sales in respect of both email and web .
And in overall source web is more preferred than email in all regions .

we can say that the company should focus more on web ads since majority of their
sales are coming from it.

Count of Cust
ID Column Labels
Grand
Row Labels East North South West Total
Email 24 28 33 57 142
Web 77 64 73 154 368
Grand Total 101 92 106 211 510

The above chart combined with the chart of “Count of Source” we can say that the
company should focus more on web ads since majority of their sales are coming from
it.

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