10 7 4
Organization pattern Organization pattern is
(specific introduction and
conclusion, sequenced material
Organization within the body, and
transition) is clearly and
consistently observable
and is skillful and make
the content of the video
assignment cohesive.
Demonstrates detailed
attention to and
successful execution of a
wide range of
Genre/Disciplinary conventions particular to
Conventions a specific discipline
and/or assignment(s)
including organization,
content, presentation,
formatting, and stylistic
choices
Language choices are
imaginative, memorable,
and compelling, and
Language Use enhance the effectiveness
of the video assignment.
Language in video is
appropriate to audience.
1
Organization pattern is Organization pattern is
clearly and consistently intermittently observable not observable within the
observable within the within the video video assignment
video assignment assignment
Demonstrates consistent Follows expectations Attempts to use a
use of important appropriate to a specific consistent system for
conventions particular to discipline and/or basic organization and
a specific discipline assignment(s) for basic presentation.
and/or assignment(s), organization, content,
including organization, and presentation.
content, presentation,
and stylistic choices.
Language choices are Language choices are Language choices are
thoughtful and generally mundane and unclear and minimally
support the effectiveness commonplace and support the effectiveness
of presentation. partially support the of the presentation.
Language in video is effectiveness of the Language in video is not
appropriate to audience. presentation. Language appropriate to audience.
in video is appropriate to
audience.
 Demonstrates skillful use Demonstrates consistent Demonstrates an attempt Demonstrates an attempt
of high-quality, credible, use of credible, relevant to use credible and/or to use sources to support
Working with Sources relevant sources to sources to support ideas relevant sources to ideas in the assignment.
develop ideas that are that are situated within support ideas that are
appropriate for the the discipline and genre appropriate for the
discipline and genre of of the assignment. discipline and genre of
the assignment. the assignment.

Background, clothes, and Background clothes, and Background, clothes, and Background, clothes, and
jewelry are appropriate jewelry are good choice jewelry are average jewelry are poor choices
choices with no with few distractions. choices with distraction. and often distracts. Too
distractions. Camera Mildly close or far from Little too close or too far close or too far from
Formatting placement is camera; few signs are out from camera; some signs camera; many signs go
appropriately sized. of picture. Mildly dark or are out of the picture. off the screen. Too dark
Correct brightness of bright to see signing. Little too dark or too or too bright to see
light on camera. Editing Editing is adequate and bright to see signing. signing.
is excellent and shows a acceptable. Editing is choppy and
completed product. unfinished.