Dhanalakshmi Mandla

Mobile: + 91-7981171716 Email: dhanalakshmi.mandla@gmail.com

Objective
Seeking for a challenging position in a dynamic organization where I can utilize my knowledge
and Experience to a larger extent for organizational development and my career growth.

Summary
1 years 2 month of experience in SEO Analyst.
 Manage day-to-day progress of marketing planning and execution.
 Search Engine Optimization (SEO) On-Page & Off-page optimization.
 Keyword analysis & Competitor analysis includes Analysis of top keywords,
backlinks. Optimizing website structure, Meta tags, Content & Images to Search
Engines.
 Preparing reports of keyword ranking, Google Analytics traffic and Link building
Activities. Generated XML Sitemap & Implemented on website.
 Monitoring the Website Traffic with Google Analytics & performance with Webmaster
tools daily.
 Social Media Optimization (SMO): Increasing websites visibility in Social Media sites like
Face book, Twitter, LinkedIn, MySpace, Pinterest etc.
 Run Search Engine Marketing (SEM) Campaign using Google AdWords.
 On-Page: optimizing On-Page content, optimizing Meta tags, internal linking and
outbound linking, keyword targeting content optimization, frequently checking for
search engine algorithm updates like Google panda algorithm, penguin, pigeon, and
hummingbird algorithms.
 Off-Page: Site Article, Site Blog, Info graphic submission, Directory Submission, Social
Bookmarking, Search Engine Submission, Article Submission, Classifieds ads, Blog
Creation and Submission (blogger.com, wordpress.com), Forum Posting, Blog
Commenting, Business Listings etc.
 Sending Newsletter / Emails to customers using Mail Chimp and other email automation
tools.
 Creating XML sitemap, creating robots.txt files and uploading in Webmaster Tools.
 An effective communicator with good relationship building, interpersonal skills. Strong
analytical, problem solving, multitasking abilities. Possess a flexible detail oriented
attitude.

Experience
 Working as SEO Analyst in DataBI Solutions Pvt. Ltd, Bangalore from Mar 2016 -
present.

Academic Profile
 Degree Year Board/University Aggregate

M.B.A 2016 JNTU 81%

B.TCH(CSE) 2013 JNTU 69.54%

Intermediate (MPC) 2009 Board Of 77.4%

Intermediate, A.P
SSC 2007 AP SSC Board 86.7%

Technical Skills
Digital Marketing Skills : SEO, SEM, PPC, SMM, Google Analytics
Google Webmaster Tools, Google AdWords.
Other Tools : Mail Chimp, Keywords research tools,
Backlinks checker tools, Competitor analysis
Documentation : MS Office.
Web Technologies : HTML, WordPress.
Database Management Software : Oracle SQL
Operating System : Windows 7, Linux

Project Details
PROJECT #1: Tek Classes
Client: Tek Classes
Role: Team Member
Team Size: 5
Brief Description of the Project:
Tek Classes is IT Software training institute specialized in providing the best training
through online. Tek Classes provides a wide variety of job oriented software courses for fresher’s
and assist them in getting a job in IT industry. Tek Classes also provides corporate trainings with
highly qualified instructors. Tek Classes have different type learning modes like instructor LED
online training, Self-Paced video course and classroom trainings.

Roles & Responsibilities:

• End to End execution of marketing projects and campaigns, including ideation, creation
of collaterals, distribution of collaterals in various media and measurement and analysis
of impact.
• Be actively involved in SEO efforts on continuous basis (keyword, image optimization
etc.)
• Running and optimizing online adverts through Google AdWords, Facebook etc. to
increase company and brand awareness.
• Prepare online newsletters and promotional emails and organize their distribution
 through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools
(Google Analytics, Web Trends etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.

Certification
 Google Analytics certified.

Personal Information

Name Dhanalakshmi Mandla

Date of Birth 17th May 1992

Languages Known Telugu, English & Hindi

Marital Status Single

Hobbies Cooking, Traveling, Making new friends

I am confident that I shall strive and succeed in the position applied, to the satisfaction and
prove myself to the best.

Date: (Signature)
Place: Bangalore. Dhanalakshmi