Documente Academic
Documente Profesional
Documente Cultură
PROJECT
ON
MARKETING MIX
OF
SUBMITTED TO,
PROF. SANSKRITI JAIN
SUBMITTED BY,
GROUP : 2
CLASS : S.Y.BMS (Third
Semester)
COLLEGE : P.D LIONS COLLEGE
ACKNOWLEDGEMENT
It gives me great pleasure in presenting this project
report on
“Marketing Mix”
With deep sense of honors and gratitude,
we acknowledge Prof. SANSKRITI for giving us
an opportunity to work on this project with her
planned and careful guidance for which we are
grateful.
HISTORY
FORECASTING
INTRODUCTION
Production / R & D
Organization overview
Production Milestones
MODEL TYPE
Maruti 800 Small
Omni Small
• Alto
• Alto Lx
Alto Lxi
•
• WagonR Lx
• WagonR Lxi
• WagonR Vxi
• WagonR Ax
Versa Mid-Size
• 5 seater
• Maruti Esteem Lx
• Maruti Esteem Lxi
By the time the larger new Indica is out, the Tata-Fiat tie-up
will be going full throttle. Tata will borrow engines from Fiat
with, you guessed it, the 1.3 litre Multijet being the engine of
choice. Thoroughly localised, cheaply assembled and very
capable, it will give the new Indica/ Indigo family a huge leap
forward as far as overall ability is concerned.
4P’s OF MARUTI
SUZUKI SWIFT
PRODUCT
PRICE
PROMOTION
PLACE
PRODUCT
Features:
The all-new Maruti 800 is fully loaded with a range of
exciting new features. It's a perfect complement to your
evolved tastes and lifestyle. And the best way to take
your driving pleasure to a brand-new high.
Swift LXi
Swift VXi
Swift ZXi
Swift LXi
3 assist grips, 3 spoke urethane steering wheel, antenna,
cabin light (3 position), console box (lower), cup holders
(front 2, rear1), front door trim pockets, green tinted glass
window, halogen headlamps, headlamp leveling device,
heater and manual Air conditioning, OVRM (internally
adjusted), rear fog lamps, wind screen wiper 2 speed plus 1
speed intermittent, tailgate opener key type, trip meter
(digital display), sun visors (both sides), brake assist , child
lock (rear door), high mounted stop lamp, power steering,
rear seat belts etc. are the features available in this model.
Swift VXi
Apart from the features found in other model, striking
features of this model are black colored A & B pillars, 12v
accessory socket in center console, day and night rear view
mirror, door ajar warming lamp, driver's seatbelt warning
lamp, tachometer, driver's seat belt warning lamp, vanity
mirrors (sun visor co-driver side), rear seat head restraints,
fabric accented door trims, central door locking (4 door),
front and rear electronic windows, front fog lamps, light off/
key reminder, manual air-conditioning, key not removed
warning buzzer, etc.
Swift ZXi
Special features that have made this model more market
friendly are rear window demister, rear parcel shelf, rear
window wiper, room lamp and luggage room, keyless
entry,dual front airbags, colored outside door mirror cowls,
colored outside door handles, 12v accessory socket in
luggage room, driver seat height adjuster, central door
locking (5 doors), seat belts 3-point ELR with shoulder
adjusters, seat belts front 3-point ELR with
pretensioning,tailgate opener electromagnetic type etc.
PRICE
Non
Metal Metallic
Variant
lic Price
Price
41648
Swift LXi 416485
5
44392
Swift VXi 443924
4
Swift VXi 46496
464962
(ABS) 2
52809
Swift ZXi 528096
6
PROMOTION
When Maruti Udyog launched the Swift in May last year, the
automotive industry was agog with expectation that the car
had the makings of a real winner. Three versions were
launched with the base variant carrying a retail tag of Rs
3.85 lakh, ex-showroom, New Delhi, and this aggressive
pricing only reinforced this feeling.
A year later, the company says the Swift is now the most-
sold car in the first year of any car in the history of the
Indian automobile industry, having totted up sales of 61,200
units.
PLACE
The car manufacturing company, called Maruti Suzuki
Automobiles India Limited, is a joint venture between Maruti
Udyog and Suzuki Motor Corporation holding a 70 per cent
and 30 per cent stake respectively.
MUMBAI - Showrooms
Autovista
257,S.V. ROAD, BANDRA (W)
MUMBAI
MAHARASHTRA
RATAN MOTORS
23/24 BEZZOLA COMPLEX
SION-TROMBAY ROAD
CHEMBUR
SWOT ANALYSIS OF
MARUTI UDYOG LTD.
STRENGTHS
WEAKNESSES
OPPURTUNITIES
THREATS
STRENGTHS
The Quality Advantage
WEAKNESSES
OPPURTUNITIES
Leading Growth
THREATS
THREATS FROM COMPETITORS
Introduction:
As a new product much time will be spent by the
organisation to create awareness of it presence amongst its
target market. Profits are negative or low because of this
reason.
Growth:
Cash Cows:
FORECASTING OF
MARUTI SUZUKI SWIFT
It's raining cars. Just three months after it launched Swift, Maruti
Udyog Limited has already sold over 8,000 units of the car and
hopes to add another 5,000 this July.
Not surprisingly, MUL now has a lot riding on the car: there's over
Rs 440 crore (Rs 4.40 billion) invested in the project (Rs 250
crore-odd is MUL's share). Not only is the company hoping that
the Swift will help expand the market for the B-plus segment
(premium hatchbacks), it's also counting on Swift to make a style
statement -- that Suzuki can deliver good-looking cars on Indian
roads.
For a company that has been known more for its value-for-money
proposition -- from the 800 to the Esteem -- that's important. "It's
not as if our cars weren't style statements. It's just that with
Swift, we have made a break from the past," reveals a company
official.
That has a planned capacity of 300,000 cars and Swift will need
at least 50,000-60,000. Till then, Swift will need to live up to its
name in delivering petrol cars.
REFERENCE
INTERNET
WWW.MARUTIUDYOG.COM
WWW.MARUTISWIFT.COM
WWW.GOOGLE.CO.IN
SOLUTION TOWARDS
• DOMINATING POWER.
• DIVERSIFICATION STRATEGY.
• CURRENT FOCUS.
• AGGRESSIVE MARKETER.
• RESTRUCTURING EFFORTS.
• ASSEMBLING OF FLEX TEAMS.