Headlines

Secrets By Peter Sun
of Writing
Headlines
That Could
Make You Rich
Your Guide to Success In Writing

Profitable Ads and Sales Letters
mspub\066\manual\headline
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Secrets of Writing Headlines That’ll Make You Rich Page 1

Table of
Contents
How To Write Headlines That Get You Up To 19 Times Greater
Section I
Response To All Your Ads, Letters and Brochures ............................ 3
How to Target Your Market With Your Headlines ........................................ 5
10 Hottest Money Making Words for your Headlines ................................... 9
5 Essential Rules For Writing Effective Headlines ...................................... 10
Important Note on Targeting........................................................................ 10
How to Find the Best Headline for Your Product ........................................ 11
9 Different Headline Types................................................................... 12
1. The Headline Offering a Benefit............................................................. 12
2. The Personalised Headline...................................................................... 13
3. The Headline with a Testimonial ............................................................ 13
4. The Headline with a Guarantee ............................................................... 14
5. The Discount Sale Headline.................................................................... 15
6. The Headline with News ......................................................................... 16
7. How-To Headline.................................................................................... 17
8. The Headline Offering a Solution ........................................................... 18
9. The Headline Asking a Question ............................................................ 19
My Favourite Power Headline Words .......................................................... 20
Testing - The Golden Rule ................................................................... 21
Section II The 361 Best Headlines Ever Written ................................................. 22
Samples of Successful Advertisements and

Headlines That Made Them Successful ............................................. 42

Section I
How To Write Headlines

that get you up to 19 times
greater response to all your
ads, letters and brochures...
Please get a copy of today’s newspaper.
Look at the front cover and tell me what your read . . .
Let me guess, it probably says something like this - Cold Blooded

Murder, Sex Scandal, Corruption Charges Laid, Innocent
Victims Sued or something equally grizzly and sensational.
Do you know why most of the main articles in newspapers start

with headlines relating to disasters, murders, sex and corruption?
Well, I am going to tell you anyway. It’s because that’s what sells
newspapers. It attracts people who read newspapers (and
sometimes even those who don’t) and they buy it.
The only purpose of a headline is to target the person you

want to reach and to sell them on wanting to know more.
If you want proof, look at the magazine racks in the newsagents.

Magazines aimed at young women such as Cleo have articles
headlined - “What You Always Wanted To Know About Men, 4
Signs To Look For If He’s Cheating On You, 8 Tips On Looking
Freat This Summer.”
Headlines sell magazines Magazines for home owners and renovators such as Lifestyle
and newspapers to their Kitchens and Bathrooms have articles headlined - “12 Tips To
targetted audience. Help You Renovate On A Budget, New Fashion Colours For
Your Bathroom . . .”
None of the successful magazines have on their covers, or as

headlines for their articles, the publishers or the article writer’s
names. Let’s face it, who would buy a magazine or a newspaper
with Effecient Publishing Company as the feature story.
Followed by the Ron Smedley and Sarah Bushwhacker reports.

How to Write Headlines that get you up to 19 times greater
response to all your ads, letters and brochures . . . continued
None of the successful So why is it that most businesses keep sticking the company’s
magazines have on their name and logo on top of their advertisements or in the first
covers, or as headlines for
paragraph of everything they do?? Or the other kind of headline
their articles, the
publishers or the article that is a favourite with advertising agencies and many so-called
writer’s names. experts. This is the “Guess what I am all about - see if I can trick
you headline.”
These headlines are aimed at testing the reader’s intelligence and

ability to guess. They are usually the result of endless corporate
meetings and advertising agency think-tanks.
Here are a few samples of confusing headlines. Guess what they

are trying to sell . . .
“Go for the Gong” - subtitled - “your face will be red if you
Don’t use ‘clever’ headlines don’t” Any ideas what it’s selling?? No, you lose. It’s not a TV
— if you want results. game show, a story on sexual and mating habits or a tale about a
steep mountain climb to reach the sacred Chinese gong . . .
It’s a full page advertisement trying to get you to advertise in a

suburban newspaper. Here are a couple of better alternatives . . .
“Would you like to double your business?” . . .

. . . 48 of the companies that advertise in our paper have!
OR
FREE report - How to reach customers spending 1.9 billion

dollars with effective newspaper advertising.
Another clever headline I have come across recently is this one -

see if you can guess what they are selling . . .
JUST WHAT A SLAB OF SEASONED WOOD NEEDS. A

LITTLE MORE SEASONING. This could be selling anything
from a wood stain or preservative to a new recipe. It’s confusing
and written in hard to read upper case typestyle. Some better
alternatives . . .
At XYZ furniture we don’t use glues, nails, screws, hinges,

stains or paints . . . That’s why the rugged, natural looks will
last you a lifetime.
OR
Every piece of XYZ furniture is made from salvaged timber .

How to Write Headlines that get you up to 19 times greater
response to all your ads, letters and brochures . . . continued
. . . and is guaranteed for life by its makers.
A change in a headline has In both the above examples the writers assume - wrongly - that the
been tested to increase the readers will continue to read into the rest of the ad to find out
response to an advertisement what it is they are trying to say. What they don’t realise is that,
by up to nineteen times..
“Five times as many people read headlines as read the rest of

the advertisement, article or letter.”
A change in a headline has been tested to increase the response to

an advertisement by up to nineteen, yes nineteen times.
The best headlines are usually those that tell the reader the largest
benefit they will get from using your product or service. What
The best headlines are your product or service will do for them. This basic rule is
usually those that tell the overlooked by 95% of all the ads and selling letters I come
reader the largest benefit across.
they will get from using your
product or service. Here’s what Brian Voiles, a $6,500 per ad US copywriter
who’s sold millions of $$ worth of products has to say about
writing headlines . . .
How to “Target” Your Market With Your Headlines
Being clever, humorous, or abstract is one of the dumbest wastes

of money you can make, when it comes to headlines and ad
writing. Don’t do it
If you run ads in general interest publications or in local

magazines and your product is pest control, don’t use clever
headlines like, “Got the bug to clean the house?” or “This
problem affects every homeowner.” Instead, create a headline
that communicates your purpose for running the ad; and the,
qualify the reader. For example:
“If Your Home Is Plagued By Ants, Roaches, BoxElder Bugs,

Mice, Or Rats, I Can Quickly & Easily Get Rid of Them Forever
With An Exciting New Monthly Maintenance Service!... 100%
Guaranteed!”
If you sell plumbing supplies to the contractor market and you run
ads in “Contractor” magazine, you shouldn’t run ads that begin,
“The best source of them all.” Instead, come-up with a headline
that (again) communicates your purpose for running the ad; and
then, qualify the reader. For example:

How to Target Your Market With Your Headlines . . . continued
“If You’re Looking For A Convenient Source For

Quality Plumbing Supplies, We Sell 100% Guaranteed
Plumbing Parts Exclusively To Contractors At
10% Over Cost, With 30-Day Invoicing And A
Use the headline to qualify Special Added Discount For Orders Over $1,500.”
your targetted audience.
Do you see how these last two headlines target the prospects in
the headline right at the opening of the headline? That’s what you
must do. Let’s look at some other examples of this:
If you want to reach people over 45, say:
“If You’re 45 Or Over And Thinking Of Adding To, Replacing,

Or Getting Life, Health, Or Disability Insurance, This Information
Will Show You a 100% Guaranteed Way To Get It At The
Lowest Possible Rates.”
Or, try this one . . .
“100% Insurance Coverage For People Over 45 With No

Physical, No Waiting, No Restrictions.”
If you’re trying to target health- or weight-conscious people for

membership in your health club, use a headline like this:
“Here’s a Quick & Easy Way To Become Tight, Lean,

Attractive, Radiant, And Remarkably Healthy In Just 45
Minutes, Three Times A Week . . . 100% Guaranteed
Or You Pay Nothing!”
Or, how ’bout this:
Results oriented headline for “If You Want To Lose 15 Pounds In The Next 30 Days, Mark’s
gyms works better. Health Club Can Quickly And Easily Do It For You In Just 30
Minutes A Day, 2 Times A Week, 100% Guaranteed For Only
$35 -- But Only If You Come On-Board Before March 17th!
If you want to reach people interested in furniture, don’t use a

“cutesy” headline. Instead, try:
“Looking For a $1,500 Sofa Value For Just $475? We Have 150
In Stock Right Now!”
Or . . .

“Looking For Nice Furniture? We Sell Expensive Furniture At

Deep Discounts -- Our Average Price Is 45% Less Than The
Manufacturer’s Suggested Price.”
Whatever you sell, and whomever you want to reach with your
offer, be specific. Call-out to them in your headline. Send your
message directly to your target prospects, and tell them what
you’re offering, and what’s in it for them.
If you want to reach working women who don’t have time to

Being specific in your cook, say:
headline increases your
response “Here Are 24 Fast, Easy, Inexpensive Dinner
Ideas Especially Created For Working Women
Who Don’t Have A Lot Of Time To Cook!”
Don’t you think that’s going to “pull ’em over”? . . . you bet it
will! Working women will stop in their tracks for that headline.
The point is, put your target prospects in your headlines, and
you’ll prosper. Here’s another “snazzy” way to put your
prospects in your headline:
“Attention Homeowner! . . .”
“Attention Lawyers . . .”
“Attention Mechanics With Old, Worn-out Tools . . .”
Using the word “attention”, and then calling out to your precise
target, you can bet you’ll get their attention! Or, you can try it
without the word “attention”:
“MUMS! Now You Too Can Stop . . .”
Target groups of people with “Janitors! . . . End Your Worries . . .”

selective headlines.
These two headlines call-out directly to the target audience. This
concept really is obvious, and logical if you think about it . . .
when you’re out on the street and suddenly someone yells “HEY
YOU!!!” Doesn’t that make you stop! And depending on the
tone of voice being used, it could send scary shivers down your
spine . . . or it could get you real excited!
That’s exactly what you’re trying to do to your prospects. That’s

the impact you’ll get, and the power of putting your prospect into

the headline.
How do you write a winning headline? What are the rules to

follow . . .

10 Hottest Money Making
Words for Your Headlines
John Caples - head of the third largest advertising agency in
the USA for 40 years - analysed the most commonly used
words in one hundred successful headlines. Headlines that
Headlines that made money. made money. Headlines which were repeated over and over
Advertisers measured the
response from every
by advertisers who measured the response from every
advertisement. advertisement.
Here is a list of the ten most frequently

used words - in the most effective
100 headlines ever written.
Next to each word you will find a figure showing you the
number of times the word was used . . .
You..........................31 Money..............................6
Your.........................14 Now.................................4
How.........................12 People..............................4
New.........................10 Want................................4
Who......................... 8 Why.................................4
The 10 most frequent words The most common words used were you and your. They are
in the 100 most effective the most frequently used words in all successful advertising
headlines ever written. and marketing materials. This is because . . .
Every advertisement, promotion or letter should be

aimed at the person reading it.
You should never aim at the masses when writing. Imagine

you are sitting across from the person you want to reach and
write to them and them alone.

5 Essential Rules For Writing Effective Headlines
1... Headlines should appeal to the readers self interest by

promising a benefit. Will it save them time, make them
money, will it make the reader more beautiful or healthy, give
them more miles per gallon, or a whiter wash. What will it
do for them??
Don’t worry about the length 2... Don't worry about the length. 14 word headlines get
of your headlines as long as almost as much readership as three-word headlines. It is
you get your message across more important to get your message across than worry about
clearly. the length of the headline.
3... Put news into the headline. The news can be an

improvement of an old product, the announcement of a new
product, or a new way to use an old product. We are always
on the lookout for something "new." Something that will
benefit us.
4... Never use headlines that are tricky, confusing or

incomplete in their message. You are competing with an
average of 350 other headlines in a newspaper or magazine.
And most people are busy and read too fast to figure out what
you are trying to say. They will simply move on.
Make sure your headlines are

5... Never use headlines that need readership of the rest of
easily understood. the advertisement to be understood. You will lose four out
of five readers at that point. Most people are too busy and
read too quickly to be bothered to keep on reading to find out
what you are trying to say.
IMPORTANT:
Target Your Market
What it all boils down to is simply this . . .
The main purpose of a headline is to pick out the people

who will be most interested in your product or service.
Any other approach is wasting your money. Prove it to

yourself . . .

How to Find the Best Headline for your Product
Run your usual headline. Follow it up with a new one along
Test your headlines . . . the lines I have been talking about. Test several different
headlines to get the best response. Count the difference in
orders . . . and thank me for making you all that extra cash!!
Whenever I have to write any promotion for myself or for a

client, the headline is always the part that takes me the most
time and effort. I usually write 10, 20 or 30 headlines.
I ask someone else to look at four or five of the best ones and
pick the one that appeals to them. If the person asks me
"Sounds great Peter, what is it you are selling" - I know I
have a problem. However if they say "Gee, that sounds
interesting, tell me more" I know I may have a winner.
How do you become good

at writing headlines and
opening paragraphs to letters??
Well, for a start be on the lookout for headlines that attract

you. Anytime you get an idea for a headline you could use
for your business, write it down and file it under 'headlines' in
your filing cabinet. That way, the next time you need a
headline, you'll have something to work with.
Ask other people to read your openings and have them pick
the one they like out of the three or four you give them.
The world's biggest selling magazine, Reader's Digest, selects

cover stories by placing advertisements in other publications.
They ask you to choose three out of about thirty articles listed
in their next issues and they will send them to you in advance.
Reader’s Digest knows it is The most popular request is used as the article featured on the
the “Headline” that sells the front cover. Because that is the "Headline" that sells the
magazine.
magazine.
Pretty neat trick, isn't it?? That's how they got so big!!

9 Different Headline Types
According to Brian Keith Voiles, there are 9 different types of
headlines you can use to sell your product or service. Let’s have
a look at them . . .
1. The Headline Offering a Benefit.
It’s effectiveness depends This headline is just as it says, a headline offering a benefit. It’s
greatly on how well you’ve effectiveness depends greatly on how well you’ve researched your
researched your market market and found out what their hot buttons are. You must
and found out what their research your target market in order to know what benefits are
hot buttons are. going to motivate them to take action.
Once you do your research, take the biggest, most desirable

benefit that your market wants, put it in the headline in a
compelling way, and there you have it.
Example:
Here’s a winning headline for people looking for opportunities to

make money fast:
“Make More Money Faster with This New,

Cash Generating Computer Marketing System!”
Here’s a winning headline for small business owners:
“Want to spend more time making money in your business than

doing the books? Here’s the book keeping software package
That’s the key to a winning you’ve been waiting for . . . 100% Guaranteed!”
headline -- knowing your
market so well you can offer Both of these headlines focus on a major benefit the market
them a powerful, compelling wants. That’s the key to a winning headline -- knowing your
benefit they can’t easily get market so well you can offer them a powerful, compelling benefit
somewhere else. they can’t easily get somewhere else.

2. The Personalised Headline.

This headline can be any combination of the all of others, but it is
made personal. For example, if you have mail merge (and you
should) this would be a powerful headline:
“Finally, Here’s How You, Mary Jackson Can

Teach Your Children To Always Get Top Grades”
The “Mary Jackson” portion of the headline is the

This type of headline can be
personalisation. This type of headline can be incredibly
incredibly profitable.
profitable.
For some reason, it can motivate prospects who wouldn’t be

motivated in any other way.
3. The Headline with a Testimonial.

Combine the headline with a testimonial with the guarantee
Combine a testimonial with headline and you’ve got a powerful “hand” to play. A headline
a guarantee in the headline with a testimonial is just what it says . . . it uses a powerful
and you’ve got a powerful customer testimonial for the headline.
“hand” to play.
“I was hesitant to get my tools from Johnson Brothers -- after all,
all tool dealers have the same pitch. But, I’ve come to find
Johnson Brothers to be all they say they are and more. I’ve saved
$32,516 with them this year alone. That says everything!”
Scott Williams, Williams Construction
Sydney, NSW
A headline with a testimonial can also use a quote from a

“celebrity”. A celebrity is simply anyone who is widely known
by your prospects. They don’t necessarily need to be Bob Hope
or anyone like that (although sometimes that’s OK too). The
Using a celebrity can give celebrity just needs to be someone respected by your target
you creditibility. audience.
A headline with a testimonial can be combined with other types

of headlines as well.

4. The Headline with a Guarantee.

The Headline with a Guarantee states a desirable benefit, and
guarantees results, or other benefits. Here are a few ways to use a
Headline with a Guarantee:
Attention Ladies . . . We Guarantee You Will Be Completely

Satisfied With Your New Look and Your Complexion Will Be
Softer and Smoother, Or You Get Your Money Back!
“Announcing a New Technologically Advanced

Lap Top Computer That You Can Never Drop,
Never Smash, and Never Lose . . .
100% Guaranteed!”
I think you’d agree -- that’s pretty powerful stuff isn’t it?

Headlines with a Guarantee are are really effective. They can go
basically like this:
“Headline, Benefits . . . 100% Guaranteed!”
People want to find out It’s works very well for some of the world’s best copywriters; I
more about a product that suggest you give it a try. It seems to really give an added kick to
is so good, the company
the headline, making it more attention-getting, compelling, and
actually offers a no-
plus people want to find out more about a product that is so good,
questions-asked guarantee.
the company actually offers a no-questions-asked guarantee.
It’s powerful.
For example:
“Are You Tired of Throwing Away Your Hard Earned Time

and Money On Employees Who Do You No Good whatsoever?
Here’s A New Way to Solve All Your Staff Hiring Problems . . .
100% Guaranteed!”
If your prospect is throwing their time and money on high staff

turnover, you can’t miss with this headline! And the “100%
Guaranteed” is a real motivating kicker!

5. The Discount Sale Headline.

A discount sale headline tells your prospects directly, in no
uncertain terms, what’s in it for them, and why they should act
now. This is the best format for announcing limited-specials like
this:
“Take 50% Off Your Choice of

Ladie’s Shoes ’Til Thursday!”
or
“Get Up to 40% Off All Children’s Jackets On Monday!”
The discount sale headline speaks straight-forward to your

prospect. If you have a catalogue of some kind, you may want to
use this headline to announce special sales and discounts. Retails
stores are popular for these type of ads.
This headline focuses entirely on the fact that you’re inviting your
prospects to take advantage of a limited-time discount. But, I’ve
discovered a nifty technique you can use to make this headline
even more powerful . . . and that is called:
Using “Reason-Why Copy”
Reason why copy is just as it sounds. Copy that tells your

Reason why copy works prospects the exact, honest-to-goodness reason why you’re having
excellent with a Discount
such a discount. Reason why copy works excellent with a
Sale Headline.
Discount Headline.
What you do, is just be honest. Tell your prospects the real
reason why you’re offering your product for a discount.
If your business is slow in the winter months, tell them:
“You get the deepest discounts I’ve ever offered . . . 60-85% off.
Why? Simply because I’d rather give you a great deal on these
widgets and break-even, than sell nothing, have no cash flow, and
have to lay-off 3 or 4 guys. I know you’ll treat me good during
our peak season, just like you always do. This is kind of a
“thank-you” in a way.”
If you over-bought and are over-stocked, tell them:

“You see, what happened is I bought 30% too much inventory --

I’m over-stocked. Since you’re already a consistent, good
customer, I figured you might want to stock up on these widgets.
They’re the exact same widget you pay full-price for . . . now
they’re yours (take all you want) for only $17 delivered. That’s a
whooping 83% discount!
Then, you take your discount, and your reason why and you put it
into a headline:
“Smith’s Brothers Is Overstocked 30%! Because You’re On My

Mailing List, I Thought I’d Give You First Crack At Helping Me
Reduce My Inventory By Offering You These 1st Class Widgets
At An Honest, True, 83% Discount! I’ve gotta Make Room For
the ’95 Models -- Help Me & I’ll Save You a Small Fortune!!!”
If your product or service offers something newsworthy, you may

want to consider the Headline with News. Newsworthy is usually
6. The Headline with News.
something new. If your product offers your prospect something

new, something he can’t get anywhere else, you may want to
consider using a Headline with News. Here’s a Headline with
News Gary Halbert used:
“Just Released . . . 19 of the World’s Top

Marketing Geniuses Reveal Little-Known
Marketing Secrets That Could Make You Rich!”
Here’s another example of a News headline:
“Announcing a New Technologically Advanced Lap Top

Computer You Will Never Drop, Never Smash, and Never Lose!”
or
“Revolutionary New Product Gives You The

Fastest Way To Flatten Your Stomach, Shape-Up
Your Hips & Thighs, Strengthen Your Back Muscles
& Relieve Back-Pain, Shape-Up And Strengthen Your
Legs, Arms, And Waist, -- No matter where you go!!”
Here is one word of caution concerning using the News Headline:

Never Focus the News on the New Product or Service Itself . .

. Always Focus On the Benefits Your Prospect Gets From the
New Product or Service!
When turning features into benefits you must always lead with
the benefit, and follow with the feature. Benefits are always more
important than features . . . always . . . especially in headlines!
This is the headline I often use in the information business --
7. How-To Headline.
sometimes a how-to headline is just what the doctor ordered for

the situation!
People like to learn “how to” do all kinds of stuff. And so, if
you’re offering a strong system for showing people how to do
something, you may want to consider using a how to headline.
Here’s an example of a how to headline that was used for 5

months, and pocketed at least $500,000:
“How to Test & Prove a Winning Sales Process So You Can Roll-
Out With A Winner Everytime . . .”
The How-To headline is one of my favorites to use . . . when

you’re stuck for a headline you should turn to the How-to . . . it
will at least get you going, and soon it will help you to kick-in the
creative juices for coming-up with your winning headline.

8. The Headline Offering a Solution.

The headline offering a solution takes your target markets’
biggest problem or frustration (one that you can solve). It plays
on the problem or frustration and makes them acutely aware of it -
- and then you proceed to show them how you can solve it.
If your product helps to solve
your markets frustration,
“scaring” them into buying is Here are a couple of examples of headlines offering a solution:
doing them a BIG favour!
“If You Get a Sore Throat Tomorrow and Cannot
Talk For a Week, How Much Money Will That Cost
You in Lost Business -- Here’s a 100% Guaranteed
Way to Make Sure It Doesn’t Happen to You!”
“If Your Car Engine Were To Seize In High Speed

Traffic Tomorrow, Will You Enjoy Your Next Six
Months In Hospital? Here’s a Guaranteed Way to
Be Sure This Won’t Happen To You!”
Your prospects most powerful frustrations are basically just the

opposite of all he hopes to gain. She fears losing things like:
• house & home

• status
• job security
• health
• money
• good looks
• personal & family life
• security
• vitality
• valued possessions
• friends
• sex appeal

9. The Headline Asking a Question.
This headline can work

This headline can work great . . . with only one condition . . . you
great . . . with only one absolutely must know your prospect, what she’s thinking, what
condition . . . you her anxieties are, and what she’s hoping to accomplish.
absolutely must know your
prospect If you do know your prospects this well (and a lot of marketers
do, simply because they’ve worked with them for so long) you
can make powerful use of the headline asking a question. You
must deeply understand the problems or wants of your target
market in order to use the headline asking a question.
Here’s a winning superhead, headline, and double sub-head that’s

an excellent example of a question headline . . .
Dozens of business owners have become wealthy. Many of who

were on the verge of bankruptcy . . .
“How much money do you Really want to make in your business”
You can get almost instant results with this startling new
breakthrough marketing system just tested in Australia -- 36
testimonials tell of more profits, increased sales, and less work
and staff with these revolutionary, easy-to-use marketing
strategies.
What’s Your Best Chance To Succeed in Business? The Answer

Below May Surprise You . . .
If you or your family are having more financial difficulties than

you car to think about, this information may mean more to your
financial security than anything you’ve ever read . . .
This is a big headline, and it takes up one-half of the first page of

the letter . . . but it’s worth it! This collection of superhead,
headline, and subheads really gets the prospect’s attention. That’s
the kind of power a question headline can have if you know your
target audience well.
These are the 9 basic types of headlines. They are all proven
winners in most any kind of circumstance or market. They can be
combined to make effective hybrids, but are good on their own as
well. These have been taken from a copywriting course by Brian
Keith Voiles.
If you want more information on how you can write great copy
call 07- 5525 3455

My Favourite Power Headline Words
Here are my favourite, proven-to-work, power headline

words:
1. Do You
2. Amazing
3. At Last
4. Bargains
5. Little-Known Secrets
6. Life
7. Breakthrough
8. Only
9. The Truth About
10. Now
11. Sale
12. How Would
13. Advice To
14. Love
15. Facts
16. Discover
17. Inside-Secrets of
18. Announcing
19. Yes
20. Amazing Secrets
21. Which
22. Here
23. New
24. How Much
25. This
26. Which of
27. How to
28. You
29. Free
30. Hot

Testing - The Golden Rule
As with all the other marketing concepts and strategies, the
golden rule for writing and using headlines - is to TEST,
TEST and TEST some more.
One headline will give you One headline will always give you a much better result than
up to 19 times better the others.
result than others.
Maybe up to 19 times better result.
What to do next
If you want to make your money by writing great headlines

there is only way . . . practice . . . practice . . . practice.
Go to the next section of this manual and write out 50

headlines for your product or service using the examples
given to you. Let’s say you have a furniture business. The
headline ‘38 Fun Easy Ways to Earn $500 Next Weekend’
becomes ‘18 Ideas for Decorating Your Home With XYZ
Furniture’

Section II
The 361 Best

Headlines
Ever Written

How to raise your child’s How Much Are You Losing
IQ before it is even born. to Deadbeats Right Now?
SELL YOUR PRODUCT

ON NATIONAL TELEVISION
FOR A PERCENTAGE OF PROFIT
He Became Twice The The Secret of

Man At Half The Weight Being Wealthy
PHONE WIZARD The Child Who Won

The Hearts Of All
One Place-Setting Free

For Every Three You Buy!
Do You Make These Mistakes HOW TO WRITE A

in Job Interviews? GOOD ADVERTISEMENT
Doctors Prove 2 Out of 3 Life In the

Women Can Have More Fast Lane
Beautiful Skin In 14 Days
THE CRIMES WE COMMIT

AGAINST OUR STOMACHS
A Breakthrough Idea For Which of These 5 Skin Problems

Those Who Want To Act Do You Have?
In the Movies
Test Your Ability To Here Is A Way To Become Tight, Lean,

Ever Grow Up Attractive and Remarkably Healthy In Just 45
Minutes Three Times A Week.
How Do You Grow

$1,000 Worth of Food
In A Garden This Small?

Why People on the Queensland Are STOP DREAMING AND
Healthier, Less Overweight, Stay Young START MAKING MONEY
Longer, Live Longer Than People Of
Any Other State In Australia
Free Giant Cookie.
How to Get Out of the Wanted: Your Old Shredder.

Rat Race and Into the Chips Get a Minimum $700 Trade In
On Our New Models
Throw Away Your Oars! This is Marie Anoinette -

Riding To Her Death
The Chinese Secrets THINK AND

of Weight Control GROW RICH
Who Else Want to Make Big

Money In Electronics
Three Powerful Reasons You New Rubber Stamp Business

Should Come To My Pays Beginners Up To
Seminar $20.70 An Hour!
If Your Bathroom Isn’t Ready

in 8 Days I’ll Give You $100 Cash Who’s Making
For Every Day We Go Over Time A Bundle?
YOU CAN LAUGH AT MONEY

WORRIES IF YOU FOLLOW
THIS SIMPLE PLAN
Watch Your Weight and They Laughed When I

Inches Disappear Sat Down At The Piano —
But When I Started To Play!
$80,000 In Prizes! Help Vita-Mix Makes Juice 12 Times

Us Find The Name For These Faster Than Other Juicers -- And
New Kitchens 400% More Nutritious

Who Else Wants a How Your Horoscope Can Bring You
Screen Star Figure? Wealth, Love, Success and Happiness
IMAGINE ME . . . HOLDING AN
AUDIENCE SPELLBOUND FOR
30 MINUTES!
Why Are We Giving You These $18.50 THE AMAZING SECRETS OF THE
Delicious Macadamia Nut HOTTEST INVESTMENT OF
Chocolates - For FREE? THE LAST 5 YEARS!
Have a House You’ll Be Proud of . . . The Amazing Money-Making

With ColourMakers Range of 362 Tiles and New Power of Pac-Man And His Friends!
Easy-To-Apply House Paint
Important News For People Who Swore How To Pay

They Would Never Try Zero Taxes!
Another Reducing Product
A Wonderful Two Years’ Trip At Full Pay -

But Only Man With Imagination Can Take It
THE $112,000 HOUSEWIFE Your TV Fixed In 4 Days Or It’s FREE
Confessions Of A “You Kill That Story - Or I’ll

Disbarred Lawyer Run You Out of the State!”
Smart Car Owners: Save Up To 87% Off

Retail Prices On Your Spare Parts
THE SECRET OF How to Become Debt-Free

PERFECT PUTTING And Stay That Way - Forever
Where You Can Go How to Write A

In A Good Used Car Business Letter

Mobile Money Maker Today . . . Add $10,000 To Your
Estate - For The Price Of A New Hat
Gold Coast Lawyer Discovers How

To Make Money At Home With The
Help Of the Federal Government
Right and Wrong Farming Methods — Do You Sincerely

And Little Pointers That Will Want To Be Rich?
Increase Your Profits
World Poker Champ THOUSANDS NOW PLAY

Sells Secrets For $9.95 WHO NEVER THOUGHT
THEY COULD
Do You Do Any Of These How to Get $373,500

Ten Embarrassing Things? Out Of A $300,000 House
At Last, Someone Has Unlocked The Secret Of

Getting People To Fall In Love With You!
IF YOU READ MUSIC Brighten Your Dark Rooms

YOU’LL LOVE OUR MAGAZINE In Less Than 1 Hour
How To Form Your Corporation Are You Ready To Use

Without A Lawyer For Under 50.00 Self-Hypnotism To Make
Life Give You What You Want?
“I Had Been Overweight For 10 Years, So . . . My

Friends Could Hardly Believe Their Eyes When
They Saw Me Lose 56 Pounds In Only 6 Weeks!”
Do You Make These WHAT’S YOUR BEST CHANCE TO MAKE

Mistakes In English? MONEY IN REAL ESTATE TODAY? THE
ANSWER BELOW MAY SURPRISE YOU.
You Don’t Have To Die To Some Straight Talk About Vitamins

Collect On Your Insurance Policy And Your Sex Life

How You Can Make THE AMAZING GRAFTON
Money With The Arabs “WRINKLE ERASER” DISCOVERED
BY A TOP ORIENTAL CHEMIST
47 REASONS WHY IT WOULD HAVE PAID

YOU TO ANSWER OUR AD A FEW
MONTHS AGO
Buy No Desk . . . Until You’ve New “Energy Pill” Tested By

Seen This Sensation Of the R.A.A.F. With Amazing Results
The Business Show
The Amazing “Face-Lift-In-A-Jar” Used By HERE ARE 87 SURPRISE WAYS

Hollywood Stars Who Don’t Want TO GET MONEY FROM
Plastic Surgery PARLIAMENT HOUSE
Released At Last - The Machine That Peels Off

143 Perfectly Legal Ways To Get A Kilograms While You Sit Back
Cheque Out Of Uncle Sam! And Enjoy It
How to Wake Up the

Financial Genius Inside You
How You Can Eat Remember When You Could Have

More And Weigh Less Picked Up A Good Piece Of
Real Estate For A Song - And Didn’t?
Is the Life of a Child Worth $1 to You? Imagine Being Such A Great Lover
Women Can See It In Your Eyes!
How Long Will You Live? Ignorance About

Taking Care Of Yourself Can Be The Mistake
That Kills You In Your 50’s Or 60’s . . .
“The Dangerous Years”!
HOW TO DISCOVER WHAT YOU Again She Orders . . . “A

ARE REALLY GOOD AT Chicken Salad, Please”
7 Ways Long Distance Can How To Rob

Keep Your Head Above Water Race Tracks Legally

How To Avoid Having Your Car Stolen This Lawyers Reveal Legal Loopholes
Summer On The Gold Coast. That Make Money
Generous Creative Businessman

Wants To Find A Hot Sexy Woman With
A Good Sense Of Humour
HOW TO MAKE MONEY Science Has Finally Counterfeited

WRITING SHORT PARAGRAPHS A Perfect Diamond!
WOULD YOU LIKE TO “Insider Information” - On Who’s Really

TAKE IN $140 AFTER SUPPER? Making Money - Plus Exactly How Those
Businesses Operate
The Secret Of Teaching HOW TO BURN OFF

Yourself Music BODY FAT,
HOUR BY HOUR!
Sunshine Coast Man Swears Under Oath That His

New “Energy Pill” Does Not Contain Cocaine Or
Any Other Illegal Stimulant - “It’s A Food, Not A
Drug,” Says Joe Bloggs
At Marina Mirage’s New Mexican FREE KIT TELLS HOW
Restaurant Your First Meal is FREE TO TAKE BETTER PHOTOGRAPHS
Inventors, Strike Paydirt! It’s A Shame For YOU Not

To Make Good Money - When
These Men Do It So Easily
Fountain Of Youth Discovered By Little

Known Civilization Over 2700 Years Ago
How To Obtain Guaranteed Credit Now Any Auto Repair Job

Anywhere In Australia Can Be “Duck Soup” For You
How To Get Rich In Reading SYDNEY LAWYER REVEALS

Classified Ads THE INSIDERS WAY
TO GET EVEN

HOW TO MAKE A FORTUNE How to Find
TODAY STARTING Someone To Love
FROM SCRATCH!
TO THE TRAVELLING SALESMAN

WHO’S SMART ENOUGH TO KNOW
WHEN TO CALL IT QUITS
How To Turn $5000 into To People Who Want To

$5,436 in Just 12 Months Write — But Can’t Get Started
161 NEW WAYS TO A MAN’S Why Some People Almost Always

HEART — IN THIS FASCINATING Make Money In The Stock Market
BOOK FOR COOKS
It’s Easy To Cash In On Your How To Make A Killing In Closeouts

Amazing Astrological Abilities
How Often Do You Hear Yourself Saying,

“No, I Haven’t Read It; I’ve Been Meaning To!”
Can You Pass This TOO BUSY EARNING A

Memory Test? LIVING TO MAKE ANY MONEY?
LOOK GREAT WITH OUR Brisbane Man Reveals A

FREE STYLECUT Shortcut To Authorship
“Send Me To Any City In Australia. Take Away My Wallet.

Give me $100.00 For Living Expenses And In 72 Hours
I’ll Buy You An Excellent Piece Of Real Estate
Using None Of My Own Money.”
Attention: Home Owner. Don’t Buy Any How To give Your Children
Curtains Until You Read This Extra Iron - These 3
Delicious Ways
Money-Saving Bargains From The 5 Most Costly Mistakes

Australia’s Oldest Diamond In Business — How Many Are
Discount House You Making Right Now?

The Inside Story Of A Business 12 Special Tax Strategies That
That Requires So Little Of Anything, Are Making Doctors Rich
You Could Run It Out Of A Phone Booth
WHAT’S YOUR BEST CHANCE OF

EARNING $50,000 A YEAR
BY THE TIME YOU ARE 30?
No More Back-Breaking Garden MAKE ANYONE DO ANYTHING YOU

Chores For Me - Yet Ours Is Now The MENTALLY COMMAND -
Show Place Of The Neighbourhood! WITH YOUR MIND ALONE!
Take this 1-Minute Test - Of

DARE TO BE RICH! An Amazing New Kind Of
Shaving Cream
9 Good Reasons To Choose Country Curtains THE MAN WITH THE

Quality Sun Blinds And Beat The Scorching “GRASSHOPPER MIND”
Heat This Summer
“. . . The Amazing Thing, Of Course, Is The Speed At

Which This Program Works. It Is Rather Remarkable
To Throw Off As Much As 4 Kilograms Of Fluid And
Fat In The Very First Weekend . . .”
Man Who Limped With Foot Pain - Now Some Straight Talk About
Runs 2 Miles Every Day! Earning Extra Income
How To Make Money IMAGINE WORKING UNTIL

With Display Ads 4:00 AM - AND LOVING
EVERY MINUTE OF IT!
AMAZING NEW TITANIC COMMEMORATIVE

IS MINT-PERFECT AND EVEN BIGGER
THAN A FIFTY CENT PIECE!
My Name is Michael Trent . . . And Thousands Have This Priceless

I’d Like To Make A Gift — But Never
Confession! Discover It!
The Last 2 Hours Are The

Longest - And Those Are How To Pay Less For Advertising
The2 Hours You Save While You Get More Orders

An Open Letter To Every ONE TRANSACTION CAN MAKE
Overweight Person YOU INDEPENDENT FOR THE
In Melbourne REST OF YOUR LIFE
They Shocked Us. They Outraged

Us. They Didn’t Do Anything Wrong -
They Just Did It First
I’d Like To Give This To My HOW TO DEVELOP A SILVER

Fellow Men - While I Am TONGUE, A GOLDEN TOUCH AND
Still Able To Help A MIND LIKE A STEEL TRAP
New Halley’s Comet “Silver Eagle” Is

How To Raise And Train Your Puppy Totally Unique And Made
Of Pure Silver!
Free 1 Month Gym Membership Worth $79 WHY SOME FOODS “EXPLODE”
With Every Pair Of Reebok Cross-Trainer IN YOUR STOMACH
Shoes. This Weekend Only.
WANT TO SAVE A BUNDLE? AN OPEN LETTER

TO EVERYONE WHO DRIVES A TRUCK OR CAR
MORE THAN 10,000 KILOMETRES PER YEAR
The Other Side Of The A Little Mistake Cost A Farmer

Story On Rock Hudson $3,000 A Year
How Much Is “Worker Free Book - Tells You 12

Tension” Costing Your Secrets Of Better Lawn Care
Company?
The Secret Of How Australia’s Number

One Handicapper “STOLE” Over
$1,000,000 From The Racetracks Last Year
HOW TO WIN FRIENDS New Diet Burns Off More

AND INFLUENCE PEOPLE Fat Than If You Ran
98 Kilometres A Week!
Make Extra Cash Writing

Advertising Book Match Covers Pregnant? The Sooner You
Know, The Better.

Everywhere Women Are Raving WHY THESE VITAMINS CAN MAKE
About This Amazing New Shampoo! YOU FEEL PEPPIER
NOW LET THIS STRANGE AND POWERFUL GIFT

FROM OUTER SPACE BRING YOU INCREDIBLE
GOOD LUCK - ABSOLUTELY GUARANTEED!
“Some Straight Talk About Vitamins Are You Closing Your Eyes To
And Your Sex Life” The Profit Potential In 800 Services?
Winning At The Races May What Everybody Ought To Know . . .

Not Be Your Idea Of Fun, About This Stock And
But . . . Bond Business
Pierced By 421 Nails . . . Advice To Wives Whose

Retains Full Air Pressure Husbands Don’t Save
Money - By A Wife
THE AMAZING $10.00 FAKE

DIAMOND THAT WILL FOOL
9 OUT OF 10 JEWELLERS
There’s Another Woman Waiting FREE Report - “How To Increase

For Every Man - And She’s Too Smart To Your Profits In A Recession.”
Have “Morning Mouth”
Are You Too Busy Earning A TESTED ADVERTISING METHODS

Living To Make Any Money?
Local Business Swears Under Oath He Did Not

Steal Any Of The Car Radios He Is Selling So Cheap
Doctor Discovers The How To Write Copy

Cellulite Dissolver That Will Make You Rich
THE SECRET OF MAKING The “10 Quickest Ways” To

PEOPLE LIKE YOU Get More Customers

You Can’t Become Rich In
Your Pocket Until You How To Beat Tension Without Pills?
Become Rich In Your Mind!
If You Can Read And Write Simple English,

I’ll Show You How To Make Real Money
Selling Words
Now! Own Queensland Land How To Get What

This Easy Way . . . $10 Down The Australian Government
And $10 A Month Owes
YOU!
7 Ways To Collect
Your Unpaid Bills Let Me Tell You How
I Reduced For Keeps
17 STOCKS YOU SHOULD

DUMP RIGHT AWAY The Lowdown On
Self-Publishing
If You Were Given $200,000 To Spend - Isn’t

This The Kind Of (type of product, but not brand
name) You Would Build
You Never Saw Such Letters Do Your Employees Work

As Harry And I Got About As Slowly As They Read?
Our Pears
How to Get a Free Supply

Suppose This Happened On Of An Amazing New Diet Pill
Your Wedding Day! That Works Like Crazy!
This Almost-Magical Lamp

Lights Highway Turns
Before You Make Them
A STARTLING FACT The Most Expensive Magazine In

ABOUT MONEY The World. Yet Over 40,000
Businessmen Buy It Every Month. Why?
Have You Ever Seen A Grown How To Discover The Fortune

Man Cry? Lying Hidden In Your Daily Paper

DON’T TRY THIS WITH Fatten Your Bank Account
ANY OTHER COPIER
HOW TO DISCOVER THE PRICELESS

SECRET OF GOOD HEALTH AND SLASH
YOUR MEDICAL BILLS IN HALF!
It’s Crazy That A High Six Types of Investors —

School Dropout Would Which Group Are You In?
Make This Much Money
Here’s A Quick Way THE SECRET OF HAVING

To Break Up A Cold GOOD LUCK
How To Start From “Scratch” HOW TO GET A GRIP ON

And Become A AUDIENCE ATTENTION
P.O. Box Millionaire
Adelaide Man Discovers The

Secret Of How To Escape The
Australian Rat Race
When Doctors “Feel Rotten” Profits That Lie

This Is What Hidden In Your Farm
They Do
But What If You Could This Pen “Burps” Before It

See Her Naked? Drinks - But Never
Afterwards!
Here’s A Way To Make Money

That Has Never Yet Failed
How To Push Your Resume What Would You Rather

To The Top Of The Stack Do This Evening: Watch TV
Or Make Some Real Money?
Reduce Office Turnover

By 100% Want To Be A Legal
Investigator?

He Was 240 Pounds New Help For Not
Of Sweet Tooth So Perfect Hair
Take Any 3 Of These Kitchen Appliances -

For Only $8.95 (Values Up To $15.95)
An Educated Failure Reduce While You Sleep
GUARANTEED TO GO THRU The Amazing Diet Secret

ICE, MUD OR SNOW - OR Of A Frustrated
WE PAY THE TOW! Toowoomba Housewife
How a “Fool Stunt” Made How A New Kind Of

Me A Star Salesman Clay Improved My
Complexion In 30 Minutes
TOM MCCAHILL SAYS: “THE APPLIANCE

REPAIR FIELD IS SO UNCROWDED IT’S
ALMOST LONELY”
How To Flatten Your Tush Did You Ever See A

“Telegram” From Your Heart?
An Amazing Business You The Amazing Blackjack Secret

Can Carry In Your Pocket Of A Las Vegas Mystery Man!
If Your Home Doesn’t Hve An Alarm He’ll Break-In Just 10

Seconds. With A Wormald Back-To-Base Alarm He Won’t
Even Try!
Famed Physicist Proves That Sitting In A How To Collect From

Pyramid Causes Unexplainable Good Things Social Security At Any Age!
To Happen
HAVE YOU EVER TAKEN A
The Passport To Riches PRACTICE GOLF SWING AT A DANDELION?

How To Plan Your House How The Experts Buy And
To Suit Yourself Sell Gold And Silver
ANNOUNCING . . . THE NEW EDITION OF

THE ENCYCLOPEDIA THAT MAKES IT FUN
TO LEARN THINGS
The Amazing “Magic Mud” Used Do You Have These

By A Top TV Doctor Who Doesn’t Symptoms Of Nervous Exhaustion?
Believe In Plastic Surgery!
Little Leaks That Are You Ever

Keep Men Poor Tongue-Tied
At A Party?
Don’t Envy The How I Made A

Plumber — Be One Fortune With A
“Fool Idea”
My Feet Were Killing Me . . . Until I

Discovered The Miracle In Germany
HERE’S HOW TO FIND It’s Easy To Cash In On

OUT IF YOUR BANK IS ABOUT Your Amazing
TO GO BANKRUPT! Astrological Abilities
The Secret Of Making NEED MORE MONEY?

People Like You
Good News For Franchise Owners: Here’s How To Get

Hundreds Of Qualified Leads At Half The Cost
What’s Wrong With How Bad A Beating Are

This Picture? You Willing To Take
To Own A New Car?
Does Uncle Sam Owe You How To Discover The Fortune

Money You Don’t Even That Lies Hidden In
Know About Your Head

How To Take Out Stains . . . New Shampoo Leaves Your
Use (product X) And Follow Hair Smoother - Easier
These Easy Directions To Manage
HOW TO OWN A $139,000 INVESTMENT

HOME FROM ONLY $35 PER WEEK AND
NO DEPOSIT
38 Fun, Easy Ways To How To Do Wonders

Earn $500 Next With A Little Land!
Weekend
Corporation Uses Magazine

7 Steps To Freedom Articles As Marketing Key
HANDS THAT LOOK We’re Looking For People

LOVELIER IN 24 HOURS - To Write Children’s Books
OR YOUR MONEY BACK
You Don’t Know Me, I Realize . . . But I Want

You To Have This Before It’s Too Late
How To Overcome How Come Some People

The Body Chemical Can Walk Up To A
That Keeps You Fat! Blackjack Table
And Always Walk Away A Winner
Moneymaking Sledgehammer Want To Be An

Airline Flight Attendant?
Why Some Foods

Explode In
Your Stomach
How A New Discovery The Deaf Now

Made A Plain Girl Beautiful Hear Wispers
The Ugly Truth Scientists Discover

About Your New Car Mystery Chemical
That Seems To Drive Women Wild!

TO MEN WHO WANT TO Who Else Wants Lighter
QUIT WORK SOMEDAY Cake - In Half The Mixing Time?
10 Easy Ways To Meet People,

Have Fun And Lose Some
Weight At The Same Time
The Truth About The Book On Who

Getting Rich Owns Whom
NEW PILL FOR DIET FAILURES Are You Tired Of

LETS YOU BURN OFF BODY FAT The Treatment
24 HOURS A DAY! You’re Getting?
New Pill Gives Almost Complete BANKING SECRETS

Relief From Arthritis Pain! THAT BANKS DON’T
WANT PUBLISHED
How The Way You Undress

Reveals Your Personality
ALIVE WITH PLEASURE Check The Kind Of Body

You Want
How To Improve Desperate Woman Loses

Your Memory 277 Pounds With
Amazing New Diet Secret!
NEW! YOUR CHILD IS THE STAR OF THIS

BRAND NEW SESAME STREET STORYBOOK!
Have You Ever Said, The Amazing Diet Secret Of

“I Just Can’t Seem A Desperate Housewife
To Concentrate”?
How To Turn
No Office - No Phones - No Stumbling Blocks Into
Hassles - Just Cold Hard Stepping Stones
Cash In The Mail!

If You Read Nothing FINANCIAL COLUMNIST
Else - Read This MAKES UNIQUE
DISCOVERY
Greatest Gold Mine Of Easy

“Things-To-Make”
Ever Crammed Into One Big Book
The Most Comfortable Shoes Why (X brand) Bulbs Give

You Have Ever Worn You More Light This Year
Or Your Money Back
THE PEOPLE WHO READ THIS How To Beat The Banks

BOOK WILL END UP WITH At Their Own Game
YOUR MONEY
Often A Bridesmaid, How I Made A

Never A Bride Fortune With
A “Fool Idea”
The Amazing Secret Of A

Marketing Genius
Who Is Afraid To Fly
Save 20 Cents On 2 Cans THE LAZY MAN’S

Of Blueberry Sauce - WAY TO RICHES
Limited Offer
IF YOU CAN LICK A STAMP -

Greed And Gouging YOU CAN LICK YOUR
In The Stock Market WEIGHT PROBLEM
Former Barber Earns $8,000

In 4 Months As A Real
Estate Specialist
The Most Expensive Call Back These Great

Mistake Of Your Life Moments At The Opera
“LAST FRIDAY . . . WAS I How To Double Your Income

SCARED - MY BOSS ALMOST In Just 60 Days.
FIRED ME!”

Own A Business Of Your “I Lost My Bulges . . . And
Choice Without Investing 1 Cent Saved Money Too”
The Art Of Selling

By Telephone
Where The Money Is Get Out Of Debt In 90 Minutes

And How To Get It Without Borrowing!
HOW TO GET FREE How To Get 12 Hours

ADVERTISING AND Out Of An 8-Hour Day
FREE PUBLICITY
Are You An Overeducated

FULL TIME MINISTER FINDS Underachiever?
PART TIME GOLDMINE!
Movie Actor Reveals Amazing Lost For Words? Push

New Weight-Loss Breakthrough The Buttons And Voila!
How Raise Venture Capital Are We A Nation

Without Losing Equity Of Low-Brows?
At 6 For 99 Cents, You Can Does Your Child

Indulge Your Fantasies Ever Embarrass You?
This Month
How To Have A Cool Quiet

Bedroom. Even On Hot Summer Nights.
You Can Only Go So The Secret Of Sticking

Far On BS To Your Diet
Want To Lose The Amazing Lost Money

Some Weight? Secret Of The U.S. Government

How You Can Legally Profit THE SECRET OF BOWLING STRIKES
From “Insider” Information On
The Stock Market
Can Your Child

Read These Words?
How To Write Which Of These 5 Skin

A Hit Song Troubles Would
And Sell It You Like To End?
WHOSE FAULT WHEN New Cake-Improver Gets

CHILDREN DISOBEY? You Compliments Galore!
For The Woman Who Using A Lawyer May Be

Is Older Than She Looks Dangerous To Your Wealth
BY THIS TIME NEXT MONTH,

YOU COULD HAVE A GLOBAL
DATA COMMUNICATIONS NETWORK
Have You Ever Bowled A Strike “No Time For TAFE - Took
And Said, “I’ve Got It!”? College At Home”, Says
Well-Known Author
Speak Spanish
Like A Diplomat You’ll Just Love The Way
This Diet Pill Works!
Great New Discover Kills

Kitchen Odors Quck! - Makes
Indoor Air “Country-Fresh”
IS YOUR HOME PICTURE-POOR? Have You A

“Worry” Stock?
Are They Being Promoted Right DON’T LET ATHLETE’S FOOT

Over Your Head? “LAY YOU UP”

On The Next few
pages you’ll see
6 Samples
of successful ads
and headlines that
made them
successful

SALES & MARKETING
New Marketing Manual shows
Business Owners: “How to Increase
Your Profits In A Recession”
Marketing book review by L. Racine money back to your At just $277 (plus $7 postage) this
customers. marketing package is great value. Peter
In good times or bad if you want to • How to get FREE guarantees it’ll increase your profits and
increase your profits you have to products, money and he is giving a full 90 day Unconditional
think smarter. You get 58 proven marketing support Money Back Guarantee to prove it. If
marketing strategies and 103 from your suppliers. you don’t get results, you simply return it
successful ads, letters and promotions • Eleven tested for a full refund. With this guarantee
in a new marketing package. methods to increase you, as a business owner, have nothing to
You can easily adapt each ad, letter or the selling power of Peter Sun - Author lose and everything to gain. We highly
promotion for your business because your ads, letters and
recommend it.
promotions.
you get the results of each promotion
• How to guarantee 10%, 25% ... or 50%
and a description of how it was To order, or to get more information
more sales by asking a simple question.
executed. on the profit increasing marketing
• Nine quick ways to raise cash for your
For example, on page 24 there are two package call Peter Sun Marketing
business - NOW. Plus more.
promotions. One returns $1,451 nett (dept. 6A) on: (07) 5525 3455 or Fax
See the Marketing Strategies
profit for each $171 spent. The other
applied in 41 businesses.
gets 491 customers and $6,474 worth of
In part 2 of the marketing manual you
What Others Say . . .
extra sales in just three weeks. You can
adapt them for your business with the get specific Do-It-Yourself strategies “We increased from zero sales to
instructions given in the marketing for increasing profits in over 40 $37,800 in 6 weeks. We now have
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month.” Frank Kaslik - Owner of Best
spending more each time they visit you, analysed in this section. SystemsSoftware and Video repairs
or use your services. The manual also includes the right to
use any of Peter’s own promotions or "The day the ad went out I hardly had a spare
These five and 98 other ads, letters and
letters for your business without moment because of the phone enquiries. In 2
promotions are proof that the strategies weeks I earned more money than in the last 6
in this manual work. copyright worries. And there’s no better
recipe for success than to use what has months. I increased my fees by 60% and am
Here is a sample of the 58 still getting higher sales than before."
already worked for someone else.
strategies you'll learn . . . Bis Mukherjee, Desktop Publishing
Others have paid thousands of dollars
• Why marketing is the easiest way to
attending seminars, hiring marketing "I got an extra $11,480 per month from a
make more money in your business. Yellow Pages Ad written by Peter Sun. That's
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• Six Marketing Principles you must know ten times the response from last year". Mark
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attract new customers to your business. information contained in this package. "I got 16 jobs worth $44,870 in the first 4
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• Your Yellow Pages ad - A simple building their business, increasing their Journalist Agency, Sydney.
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• How to write headlines that'll get you up The marketing manual, by Australian new customers in just three weeks. Overall
Peter Sun, is written in easy-to-read the business is up by 48% on last year. We'll
to 19 times greater response to all your
be repeating this promotion!!" Craig - Pizza
Ads, letters and brochures. everyday English, making it easy to
parlour, Palm Beach.
• How to write newspaper and magazine follow, and easy to use to get immediate
'ads' that are 450% more profitable. results. The package also includes two “I am witnessing daily, businesses reaping the
• How to increase your profits by giving audio cassettes and a one hour video.
Finally, a way you can learn . . .
‘How to Earn $30,000 a

Month with Low Budget
Direct Mail Projects’
You’ll be surprised at how easy it can be to earn as much as $30,000 a
month from your home . . . if you know the secret formula the experts use to get RICH.
Earning $5,000 a Week is Easy!

A Real Live Success Story
Imagine this. Next Monday morning instead of going to
On September 27, 1992, one of the most successful
work, you drop by the post office, and mail 1000 letters.
husband and wife teams in the direct mail business today and
ten other top people in this industry shared their secrets of
And then you take a break. Because mailing those letters is
success with attendees of a $6,500 Direct Mail Bootcam in
all the work you need to do to boost your income
Hot Springs, Arkansas. During these 4 days, they revealed
possibilities by up to $30,000 or more per month.
their blueprint to achieving success in direct mail in any
business and country. Including . . .
Sounds like a fantasy? Well, it isn't. It is the Direct Mail
Business. No doubt you've heard of it. And no doubt you've ⇒ How to roll out a profitable direct mail project, starting with
also heard stories of people who started with just a few dollars less than $500!
and ended up making a fortune in this business in Australia ⇒ How to find or develop the ultimate product.
and overseas. ⇒ How to know before you start whether any project will be
profitable or will become a 'no win' situation!
Fortunes have been made, and are still being made in this ⇒ How to get credit cards payments processed (even if you don’t
business. By people like you. People with a desire to make have a merchant account!)
money without becoming a slave to a job or a business. Or by ⇒ How to identify a 'Ripe' market, and the only place you need
to look to find a mailing list for it.
people who already have a business and want to make it better
⇒ Why starting on a limited budget almost always guarantees
and have a better lifestyle. you a better chance of success!
⇒ The most important word you need to know when getting into
It's not surprising people are saying operating a direct mail the direct mail business!
business is the ultimate way to earn an income in the ⇒ How to earn as much as $80,000 in one hour (you'll see it
1990's. The advantages are many. actually done!)
⇒ Plus, an amazing plan so simple, yet so powerful, that almost
9 You can operate this business anywhere in the world. anyone starting with a $500 budget can be making $30,000 a
9 You don't need employees. month in less than a year!
9 You don't need retail store or office space.
9 You don't have to invest in inventory.
But that's not all!!! Along with this amazing presentation
9 There's no upper limit to the income you can make!
recorded on video, we provide you with complete Direct Mail
9 And, the whole operation can be put on auto-pilot.
Resource and Reference pack of materials vital to the
success of any direct mail project. Plus you’ll receive a
complete Direct Mail Business project that generated over
All of which means you can spend your time with your
$15,000 in sales in the last month.
loved ones, traveling the world, or just enjoying the good life.
(And few other jobs or businesses offer you that!)
FREE Information Kit now available
The Secret Behind the Success You get more than the recipe for success in Direct Mail.
While it true that fortunes can be made in the Direct Mail Much more. To get a FREE 16 page information kit on this
Business, most people who get into this business fail miserably project phone today on
for one simple reason - they don't know what they are doing! (07) 5525 3455
or mail/fax your details to us on . . .
You see, most people getting into business rely on out- Direct Mail - Dept M P.O. Box 18, Bond University,
dated books and advice from so-called 'experts' who make Queensland, 4229 fax: (07) 5525 3499
their living giving advice. And this can be a fatal mistake.
Because if you really want to be a success at anything, find We will send your free information package immediately.
someone who is successful at it right now (as opposed to
someone who was successful at it in the old days before
computers, credit cards, and over night delivery services),
then learn from them.
A Mother’s True Story
They Laughed When She Said She

Could Treat Her Sick Children
Without Drugs or Surgery . . .
And now, four years later, they are a
glowing picture of health - without ever
taking a pill or going to a doctor !
Special Feature by Peta Sun first child, and to her amazement they
worked like a charm. “I was ecstatic,” said
H er friends were amazed. After all, who Lise, bubbling with enthusiasm. “After all
would have believed a mother could treat those years, I felt like I had finally found
her sick children at home? Could her drug- the answer.”
free, common-sense remedies and natural And, as one thing led to another, Lise
ingredients found in most homes really met another woman (a trained midwife)
work in helping children get better? who had been teaching mothers how to
If her own children’s healthy-looking look after their sick children for many years
skin, bright eyes and happy personalities in Canada. Her name was Claire Brassard.
are the proof, then the answer is a definite Claire learnt the secrets of children’s H “You too can have beautiful, healthy
Yes. According to Lise, other mothers health, by helping over 208 mothers give o children” - Claire Brassard
often ask her, “How come your two birth. (She also has 4 of her own) And, as w to prevent and treat eczema
children always look so happy and bright? a result of her experiences, she collected a dermatitis and other skin infections.
How come they never seem to get all those wealth of knowledge about children’s The fastest way to heal cuts and bruises.
niggly childhood coughs, runny noses and health. Much of it passed on from Common colds - Their real causes. The
’flus like mine do?” “Some of my friends generation to generation of mothers. Some fastest treatments and why you should
think I am just ‘lucky’ to have such healthy of these women had to look after their own almost never use drugs to treat them.
kids,” laughs Lise, “but I know better” children’s health, because they lived in Ear infections - How to help your child
Drugs and surgery were not the answer remote countryside, without medical get a good night’s sleep, even if their ear
After all, nine years ago it was a doctors or hospitals nearby. is really painful.
different story. Lise was a full-time nurse During her recent visit to Australia, The most common childhood diseases-
in a children’s hospital. All she saw day Claire demonstrated her remedies at a chicken pox, rubella, measles, mumps,
after day, were endless lines of sick three-hour workshop for a few lucky scarlet fever and whooping cough. How
children, worried parents and relatives. All mothers on the Gold Coast. Because of the to help your child get through them and
coming to the hospital hoping the doctors demand from other mothers who couldn’t become healthier as a result.
could solve their ills. And sure, they did attend, Lise organised the video-taping of And lots more.
their best. However, although the children this event. And now, for the first time, FREE Book of
did eventually get better, they’d soon be these proven remedies are available for all Home Remedies
back with the same or worse problems, and mothers who really care for their children’s The two videos are available for just
walk away with more prescriptions and health. $69 (plus $5 postage and packaging) and if
drugs. Here are some of the vital health you act now, you’ll receive a FREE copy of
Lise said she felt so helpless. In her the book “Practical Home Healing.” It’s
secrets you’ll learn . . .
heart she knew that the drugs and surgery
dispensed in the hospital were not the
Lifestyle and Diet - What to avoid, and worth $39 and is a treasure-trove of quick
how some of the most common foods and safe home remedies for your family.
answer. Even then, Lise knew there had to You can only get these by calling . . .
affect your children’s health.
be a better way.
Many years later, and even though she
How to manage your child’s fevers (07) 5525 3455 . . . ask for department
without drugs - And why you shouldn’t H900 and use your credit card. Or, you
was still part of the hospital system, Lise can send your cheque or money order for
worry if your child gets a fever.
started to look for other ways. And one
day, while browsing through a library, she
How to handle convulsion the natural way $74 (made out to Lise Racine) to . . .
(this may come as a shock). “Home remedies for Children”
came across an interesting book called
“Practical Home Healing For Your Kids”
Asthma - What causes it, how to treat it P.O. Box 18, Bond University,
without sprays or drugs, and what you can Queensland, 4229
written by a mother of four children. A Quote Department H900 together with
do to prevent it.
woman who had also looked for more your full name and address and phone
effective ways to treat her children - and number.
seemed to find them.
Lise tried some of the remedies on her
MARKETING
Attention Business Owners:

$97 Makes $38,870
New Breaktrough in Marketing for Small to Medium
Business Can Now Bring You Huge Profits at Very
Little Risk.
Marketing book review by L. Racine
old Coast - Australia’s highest paid customers for your business

G marketing guru claims his totally new,
and scientifically based approach to
• How to use cheap classifieds and two-step
marketing to make up to $10,000 a week in
marketing can now be used by any business extra sales.
to . . . • How to turn price shoppers into
1 Get new customers profitable sales - even if your prices are
2 Increase sales to existing customers higher than your competitors.
3 Overcome ‘price shopping’ and increase • How to make an extra $100,000 a year
profit margins on every sale you make publishing your own newsletter.
Here’s an example of what one business • How to market your products to a “We increased from zero sales to $38,870 in 6
owner had to say after applying Peter’s world-wide audience through the weeks. We now have an international
techniques. Internet. business using direct mail.” Joan Lovett -
“We spent $10,000 in a year on marketing • The 7 deadly marketing mistakes - and Lovett Art Gallery, Marina Mirage.
consultants with NO RESULTS! I used some how to avoid them.
“Peter Sun Theories” and got an increase in • Plus over 35 examples of successful ads, What Others Say . . .
income of around $40,000 for one month.” letters and promotions you can apply in “My ad generated all the interese in my
Frank Kaslik, Best Systems your business. practice. It cost $290. It generated over 100
You can see the ad and strategy that We would have to rate this package as a responses with a 60% follow-up of paying
generated this increase on page 57 of Peter’s ‘must have’ for anyone serious about clients.” Steven McInnes, Naturopath
new manual “How to Make Maximum building their business, increasing their “I am witnessing daily, businesses reaping
Profits in Minimum Time”. In fact his profits and enjoying the lifestyle that goes the benefits. Peter’s strategies and
manual is full of practical examples any with it. philosophies are essential” Linda Echintelle,
business can adapt and use with very little The Manual is written in easy-to-read Manager of Business Enterprise Centre
cost or effort. everyday English, making it easy to follow. (BEC), Ballina
You’ll see how a Gold Coast retailer A technique to use in all your ads and letters I’ve seen a 30% increase in
generated over $15,000 extra in 2 days with if you want better results. local business. That’s $3,000
a new approach to newspaper advertising. If you spend more than $500 per year on to $4,000 a week extra as the
(See his ad on page 25 of this manual). any sort of ad or promotion (And what result of direct mail.”
Or the jeweller who took $143,000 in sales business doesn’t) - this package is the best G.J. Singh - Owner La Mex
in less than 2 months with a direct mail investment you’ll ever make. Restaurant
campaign to his existing customers. His At just $97 (Plus $7 postage and packing) In 2 weeks I earned more money than in the
previous results, using his old techniques, this manual and audio cassette package is
last 6 months. I increased my fees by 60% and
were dismal. (You’ll find this letter and great value. Peter is so sure it’ll will increase
am still getting higher sales than before."
strategy on page 20 of Peter’s manaul). your profits, he is giving a 90 day
Bis Mukherjee, Owner of Leading Desktop
There are over 39 proven ad and letter Unconditional Money-Back Guarantee.
examples for you to use . . . but that’s not all. With this guarantee you as the business Publishing & Computer
Here’s what else you’ll learn in his new owner have nothing to lose and everything to Business
marketing package called, “How To Make gain. We highly recommend it. “We mail our customers and
Maximum Profits In Minimum Time”. . . get more sales with direct
• How to turn $200 into $16,000 in less
mail. What I like is that your
than 14 days with effective ads. ideas are new, original and I can be
• How to steal customers from your successful with them.” June Dawrant -
To order, or get more information on Curtain Design Centre
competitors using a little known direct this profit increasing marketing
mail technique "I got an extra $11,480 per month from a
package contact Peter Sun Marketing Yellow Pages Ad written by Peter
• How to get $15,000 worth of FREE
advertising for your business each Year (dept 47A) on: (07) 5525 3455 and ask Sun. That's ten times the
• 15 easy ways to keep your customers for the Maximum Profits package or response from last year". Mark
coming back - - and spending their money Fax your details to (07) 5525 3499. Neilson - The Engine Shop.
with you. Note: Phone orders are welcome with “I sold 2 homes and had 11 sales
• The amazing secret of getting new credit card. (Amex, Visa, Master, B/C) from 200 letters. We made $3000
Internet Marketing
How To Make $25,000 a Month with
Low Budget, High Profit Projects you
can Start Today and Run from By Peter Sun - “Just like
the old goldrush days
Anywhere in the World !!! Internet Marketing could
be the last frontier for the
small guy to make good
money with low costs”
nsiders are calling Internet Marketing the the money. And lots of people are
I
greatest money-making opportunity of this doing just that. Like Bill Myers, the legendary USA
century. Direct Mail millionaire. Bill’s taken to Internet
Right now the Internet is the world’s marketing like a duck to water. After placing a ten
fastest growing, lowest cost, most widely word ad on the Internet, he got $55,000 worth of
reaching medium ever to be developed. business in less than eleven days.
At last: A way to compete against the big boys. What can you sell over the Internet??
Whether you own a large business or are a one 5 Rules for selecting products!!
man band, on the Intrernet you are equal. That’s If you are serious about making money on the
because no matter what your company size or what Internet you must follow these scientifically proven
product you sell, you can only display it one rules for finding and or developing the right products
computer screen at a time. This means that no for this market.
matter how BIG your business is, the amount of sales 1. People must want your product so badly they’ll
you or anyone else gets from the Internet is respond to any ad that offers it!
determined purely on how good you are at marketing 2. The product has such a high perceived value
your products and services. that almost any price you sell it at over the Internet will
And right now no one has the advantage, exept seem like a bargain to your customers.
the people that learn the secrets of successfull
3. The product appeals to people who have
Internet marketing by doing it.
money, and want to spend it now. (The people using
Get business from all over the world the Internet have money - lots of it).
for the cost of a local phone call 4. The product must be low cost to produce -
The computer age finally gives you the chance giving you high profit margins.
to reach millions of potential customers in the 5. When your customers get your products they
hugely profitable USA and Asian markets. should be so happy with it that they’ll want to order
Once you are on the Internet, marketing on the more from you. (Most direct mail businesses make
World Wide Web (WWW for short) you can reach a much more money from these additional sales than
targetted audience interested in a particular product from the first one.)
or service for free. And anyone, from anywhere in The greatest opportunities for marketing on the
the world, who has an Internet connection can view Internet lie in selling information products. Things
what you are offering - all for the cost of a local such as books, reports, videos, computer software and
phone call. the latest in information storage - - CD ROMs. But
This means you can virtually live anywhere you everything from Australian nuts and chocolates to
choose and for the cost of a local call place an ad holidays can be profitably marketed on the Internet if
that will put your product or service before a you know what you are doing. The opportunity is there
worldwide audience. And it works for you 24 hours all you have to do is do it.
a day, 7 days a week.
But the best part is that if someone is interested
in more information about what you have, they can Unique CD ROM and Information Offer: This easy to use CD
get this information automatically. They simply ROM has a pictorial tour of the Internet and maps and addresses of the
leave their name and address and the computer sends most interesting places on the Internet. Plus you’ll get Special Reports
what they asked for without you lifting a finger. You showing you all about how the Internet works, how to get connected,
how to place FREE ads on the Internet, how to develop product ideas
can even get orders and accept credit cards in the
to sell on the Internet and the diferent areas of opportunity available for
same way.
the small business person. You’ll also get 5 FREE hours of Internet
This makes your Internet advertising fully Access with one of Australia’s leading Internet providers. This package
automated, it works for you while you are on is worth over $187. However, as a reader of ABMO you can get it all
holidays, at the beach or going out to dinner. This for just $49 (plus $4 for Express Post delivery) by calling Peter Sun
really is the one way you can make money even Marketing, dept. MC4 on (07) 5525 3455 You can use your credit
while you sleep. card. Or send cheque or money order for $53 made out to Peter Sun
Just about the only thing you have to do, is send out Marketing (dept MC4) to P.O.Box 18 Bond University, Qslnd, 4229
the orders you receive and bank A 90 day money back guarantee (excluding postage) applies this
package.
Are you ready to start your own
$10,000 a Month
Direct Mail Business
It really is possible. We have earned as much as $8,200 a day Peter Sun - “4 years ago I was
making muffins. Now we have a
working from our home with just one casual employee!! $100,000 a month home-based
business.”
Earning $500 a day can be Easy!
Imagine this. Next Monday morning instead of going straight to fail. But we may help you eliminate some of those problems by
work, you drop by the post office, and mail 1,000 letters. And then providing our Distributors with . . .
you take a break. Because mailing those letters is all the work you
do to boost your income possibilities by up to $2,500 per week. 1. The Products - We supply you with several high quality
proven products that appeal to the enterpreneur/ business
Sounds like a fantasy? Well, it isn't. It is the Direct Mail opportunity market. These products include books, how-to
Business and we have recently experienced what it feels like to mail manuals, special reports, video tapes, and other materials
1700 letters . . . and get over $36,000 in sales in less than a week packaged together to give your customers a variety of high
from just one project. (Our total sales from that mailing were almost perceived value products. We developing new products on an
$100,000 within a month) on-going basis which means you’ll never run out of new products
to sell as you build up your client list.
And the reason we consistently earn close to $100,000 a month
in our business, is because we have a loyal client list, excellent 2. The Right Profit Margin - So that you can make maximum
products and good customer service. In fact, we found that this is profits, we give you the reprint and duplication rights to the
the one business where as you get better, you make more and more products you’ll be selling. You own the products, and you make all
money by working less and less. Unlike normal businesses where the profit from each sale you make.
you usually have to work harder and longer to make more money. 3. Marketing and Business Plan - You’ll get a business plan to
Mind you lots of conventional businesses make a lot more than use as a guide for your new business. Plus we give you sample
$100,000 a month. The difference is that in a Home based Direct display and classified ads, direct mail letters, press releases, and
Mail business you actually get to keep a lot of what you make. (our other materials you can use to get sales and build your client
list.(the most important part of the business) You can use these as
nett return averages 37.4% after wages and all expenses) In this
a starting point, until you have learned to develop your own.
business your fixed costs are kept to a minimum and most of your
expenses are related directly to the number of sales you make. 4. Database Systems, Support and Instructions! To assist you
You’ll be happy to pay tax each year, because the more tax you pay in getting your direct mail projects off the ground, you get video
the more you know you made. It's not surprising people are saying and written instructions for setting up and running a mail-order
operating a home-based direct mail business is the ultimate way to business. The computer software we use in our business. A set of
earn an income in the 1990's. The advantages are many. office procedure and computer manuals to make the day-to-day
9 You can apply the direct mail techniques to any business or

operations of your business easier, plus 12 months of on-going
support and help from us. You even get samples of how to package
product idea you have.
9
and ship the products to your customers!
You can operate this business from anywhere in the world.
9 You don't need employees, retail store or office space. Will you succeed in this business?? Maybe you will, maybe not.
9 You don't have to invest in a large inventory. We freely admit that not everyone will succeed in this business.
9 There's no upper limit to the income you can make! And we cartainly can’t guarantee you’ll make $10,000 in your first
9 And, the whole operation can be put on auto-pilot. month. (Altough there are people who have made up to $20,000 in
their first month in this business.) However, success and financial
All of which means you can spend more of your time with your inependence is certainly possible for those willing to put in the
loved ones, traveling the world, or just enjoying the good life. (And time and effort.
few other jobs or businesses offer you that!) We work from a 9.25
acre property surrouded by tall trees, the odd kangaroo or horse and Limited Distributorships are now available.
sounds of birds and nature. Recently we’ve taken one month off to If you’ve been looking for a new home-based opportunity which
travel to Canada with our two children and our assistant still took in has low overheads and high profits. This could be it. Call us today
over $10,000 each week while we were away. for a detailed 30 page free information package and audio-cassette.
We are taking applications for licensed distributors in Australia
The Secret Behind the Success and Master Distributors for New Zealand and Asia. You’ll need
The 2 secrets behind developing successful business like this are - $35,000 (to cover reprint rights and inital stock of products, the
1. Finding the right products to sell (a product that people want and software, the marketing and office systems, on-going support and
is profitable for you to sell) . . . 2. Having an effective way to reach training and lots more), plus the desire to learn new marketing
the people who want to buy these products. (marketing systems, ads skills. For full details, call Peter Sun Marketing (dept 50H) today
and letters) Unfortunately most people either end up with the wrong
product, one that appeals to the wrong market, one with too small a
on . . . Ph: (07) 5525 3455 (7 days/24 hrs)
profit margin, or one that is difficult to sell. And that’s why they

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Secrets By Peter Sun

Your Guide to Success In Writing

All rights reserved.

Published by Peter Sun Marketing Pty. Ltd.

Printed and bound in Australia.

Any perceived slights of specific people or organizations is unintentional.

Secrets of Writing Headlines That’ll Make You Rich Page 1

Section II The 361 Best Headlines Ever Written ................................................. 22

Samples of Successful Advertisements and

Secrets of Writing Headlines That’ll Make You Rich Page 2

How To Write Headlines

Look at the front cover and tell me what your read . . .

Let me guess, it probably says something like this - Cold Blooded

Do you know why most of the main articles in newspapers start

The only purpose of a headline is to target the person you

If you want proof, look at the magazine racks in the newsagents.

None of the successful magazines have on their covers, or as

Secrets of Writing Headlines That’ll Make You Rich Page 3

These headlines are aimed at testing the reader’s intelligence and

Here are a few samples of confusing headlines. Guess what they

It’s a full page advertisement trying to get you to advertise in a

“Would you like to double your business?” . . .

FREE report - How to reach customers spending 1.9 billion

Another clever headline I have come across recently is this one -

JUST WHAT A SLAB OF SEASONED WOOD NEEDS. A

At XYZ furniture we don’t use glues, nails, screws, hinges,

Every piece of XYZ furniture is made from salvaged timber .

Secrets of Writing Headlines That’ll Make You Rich Page 4

. . . and is guaranteed for life by its makers.

“Five times as many people read headlines as read the rest of

A change in a headline has been tested to increase the response to

Being clever, humorous, or abstract is one of the dumbest wastes

If you run ads in general interest publications or in local

“If Your Home Is Plagued By Ants, Roaches, BoxElder Bugs,

Secrets of Writing Headlines That’ll Make You Rich Page 5

“If You’re Looking For A Convenient Source For

If you want to reach people over 45, say:

“If You’re 45 Or Over And Thinking Of Adding To, Replacing,

Or, try this one . . .

“100% Insurance Coverage For People Over 45 With No

If you’re trying to target health- or weight-conscious people for

“Here’s a Quick & Easy Way To Become Tight, Lean,

Or, how ’bout this:

If you want to reach people interested in furniture, don’t use a

Secrets of Writing Headlines That’ll Make You Rich Page 6

“Looking For Nice Furniture? We Sell Expensive Furniture At

If you want to reach working women who don’t have time to

“Attention Mechanics With Old, Worn-out Tools . . .”

“MUMS! Now You Too Can Stop . . .”

Target groups of people with “Janitors! . . . End Your Worries . . .”

That’s exactly what you’re trying to do to your prospects. That’s

Secrets of Writing Headlines That’ll Make You Rich Page 7

How do you write a winning headline? What are the rules to

Secrets of Writing Headlines That’ll Make You Rich Page 8

Here is a list of the ten most frequently

Every advertisement, promotion or letter should be

You should never aim at the masses when writing. Imagine

Secrets of Writing Headlines That’ll Make You Rich Page 9

1... Headlines should appeal to the readers self interest by

3... Put news into the headline. The news can be an

4... Never use headlines that are tricky, confusing or

Make sure your headlines are

What it all boils down to is simply this . . .

The main purpose of a headline is to pick out the people

Secrets of Writing Headlines That’ll Make You Rich Page 1

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