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COM PRESENTS
FAME
&
HUSTLE
30 LIFE LESSONS FROM HIP
HOP’S ELITE
CHARLES THE CEO
©2010-2011 CEO INDUSTRIES, ALL RIGHTS RESERVED.
Table of Contents
Introduction .............................................................................................. 4
Young Guru ............................................................................................... 6
Kenny Burns .............................................................................................. 8
David Banner .......................................................................................... 10
Nike ......................................................................................................... 12
Tariq “Elite” Nasheed ............................................................................. 14
Slim Thug ................................................................................................ 16
Diddy....................................................................................................... 18
Pharrell Williams..................................................................................... 20
J. Cole...................................................................................................... 22
Tyrese Gibson ......................................................................................... 24
Lil’ Wayne ............................................................................................... 26
Chris Rock ............................................................................................... 28
Robert Greene ........................................................................................ 30
Will Smith ............................................................................................... 32
Master P ................................................................................................. 34
Jason Geter ............................................................................................. 36
Ludacris................................................................................................... 38
Fabolous ................................................................................................. 40
Soulja Boy Tell ‘Em ................................................................................. 42
Jas Prince ................................................................................................ 44
Floyd Mayweather.................................................................................. 46
Ice-T ........................................................................................................ 48
Daymond John ........................................................................................ 50
50 Cent ................................................................................................... 52
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Birdman .................................................................................................. 54
Dame Dash.............................................................................................. 56
Kanye West ............................................................................................. 58
Dave Chappelle ....................................................................................... 60
Michael Jordan ....................................................................................... 62
Jay-Z ........................................................................................................ 64
Thanks..................................................................................................... 66
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Introduction
It used to be that, our teachers and advisors were the only
reality that praised celebrities like kings and queens and yearned
for a daily dose of their seeming wisdom, the very same wisdom
that catapulted them into the limelight in the first place, we began
how to succeed in real life was recorded. Even those who reached
a certain stature away from the screen and recording studio had
useful kind and the drivel that had absolutely grounding in the
giving abilities via seminars and self-help books, even so in the hip
hop realm like Damon John, Russell Simmons and Kevin Liles.
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The fact remains that we who live the hip hop lifestyle and imbibe
upon the waters of its culture enjoy hearing some “real talk” just as
just don’t have to go to that far a length to get what we’re looking
for.
game from some of its most successful players. Sound good? Well
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Young Guru
or deity him/her/itself that will walk your path for you. Some have
high expectations for you, others could care less if you get up off
your ass and make something of and for yourself. Cold as that
sentiment may come across, it’s the truth and you’d be the wiser
for learning early on that the gold stars and smiley faces you
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account for much once you’ve crossed the threshold into your
adulthood.
the disappointment of not getting what you want from life? Being
progressive for yourself means that when you realize that there is
more to be done and you’re worn down to the bone, you either
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Kenny Burns
The buzzword right now is ‘brand’. I’m sure that most saw
the episode of Entourage where Ari Gold was serving that “I can
Caesar’s $5 pizza to each and every client that came in the room
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use expressions like creed, motto or slogan that defines your life
goals and ambitions but unless you have a product to push, there is
no brand.
that the actor or rapper actually owns the company that produces
the product, they are little more than cheerleaders and spokesmen
for it, paid a salary to endorse. That’s part of the reason why I
Rather than worry about how loud your brand’s image is being
need.
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David Banner
Looking for a deal or to get put on got played out in the late
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trying to slide a demo into the grasp of an intern. You don’t have
to pound Craigslist all day long looking for a low paying (don’t get
what your time is REALLY worth) gig either. Now is the time to
put yourself in the game by your own wits. Can’t think of any
hustle that fits you? Copy somebody else’s and tweak it until you
you are unwilling to do so, then you’ve already lost and should
think about hanging it up right now. You’ve seen people who have
office. See that elderly lady who’s been with them for the best part
of 20 years? She gave up and gave in. She didn’t realize the
potential she had within herself and allowed herself to fall victim
some ass backwards capitalistic want but because you deserve it.
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Nike
no one really wants to hear about yours and at the end of the day
all you are left with is a lump only good for flushing. The number
one reason things don’t get done is procrastination, the feeling that
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‘now’. Trust me, when you look back at all of the opportunities
driven to see that day and only that day, as successful as you can
make it. Your boys want to go hoop? Tell them wait until you
time if you didn’t know), tell him to cool his jets; you’ve got some
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Tariq “Elite” Nasheed
People are born with the word ‘no’ on their lips it seems.
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makes them tune out whenever you have a request. Instead of
stopping every time someone turns you down, probe deeper and
offer ways to fix it or at the very least fix it in time for the next
person. Only the man who never hungers never opens his mouth
basically means that you could be offering the sky but make sure
you mention the rain to the guy looking skyward. Everyone likes
their interest met and you’d do well to put that before your cause.
Learn from the ‘no’ you receive and apply that game to the next
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Slim Thug
the diamond kind though, I never liked diamonds that much) but as
I got older and got into the game a bit more, I saw that the iced out
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chains, grills and earrings were symbolisms of the terrible money
choices made by not just rappers, but people in general. While the
overly expensive car, a good, yet not too upside down residence
and above all a modest mindset who values real value over the
implied.
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Diddy
they are not your main ones. Actively keep tabs on every money
route you’re involved with and as you progress, keep tabs on them
with even greater scrutiny because they built the foundation for
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Pharrell Williams
“Always be curious.”
explore. The left side of the brain becomes so heavily used that the
deferred, but buried under car notes, daycare costs and egg shell
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entrepreneurial type, find a part of your day each and every day to
something on the back burner that has been there forever? Try
tossing around ways to get that started. I promise it won’t hurt and
you’ll even be better for it. Find a nice quiet spot or lace up your
walking shoes and just GO. Unsheathe the inner child in your head
that would like nothing more than just to dream, just to create and
innovate. I can think of few things better for your health than that.
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J. Cole
is and just how much you believe him when he says it. Why? He’s
better together, make up the foundation that every good hustler that
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has walked God’s green Earth has used to catapult him or herself
skyward.
one will work harder for you than you, again, end of story. If this
never forget, not even for one moment, that working hard will bear
builds a failure proof way of thinking that will spur you to action
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Tyrese Gibson
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We tend to seek out comfort in those like us when, like
stations than our own. Ass kissing isn’t necessary when you can
poor and broke minded people will yield no gold so look for ways
own; someone who understands the ebb and flow of the game and
want; nothing else will do and the same should go for you as well.
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Lil’ Wayne
people.”
I believe he alludes to not those that are book or street smart but
block all day, the blogs all day or in the Xbox multiplayer mode all
day. There has to be that intelligent spark within you that yearns
for something better even if you don’t know exactly what that
something is.
harshest part of it is that they don’t care. They know that there are
rules to the game but they don’t care enough to implement them.
They don’t care enough to say, “Wayne’s in the studio all day long
element to the table.” And you wonder why that dude from the St.
Lunatics got booted from the group. You don’t work, you don’t
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Chris Rock
this: “Fuck rich, let’s get wealthy/ Who else gon’ feed we?” You
see that, to me, sits in the same vein as the Chris Rock quote
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above. You’ll find a billion and one books, seminars and
motivational tools whose titles either begin or end with the word
‘rich’ and I don’t understand why anyone would want that flash in
the pan status. Big Tymers epitomized it for me with their album
because until you cross over to wealth, real wealth, you’re only a
attitude first, one or more profit centers (or as we like to call them
expenses second, and lastly funnel the excess cash flow into a main
hustle that will put you over the top. Getting rich has no
the difference?
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Robert Greene
I’m sure you’ve heard people praying for fate to bless them
with good luck. Well, good luck on that. The same could be said of
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have a good day. Superstition and centuries old unfounded belief
still act. There is no “better time” to do what you need done; only
that the time for it to happen hasn’t yet approached fully. Good or
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Will Smith
destruction.”
destruct like 50 Cent but the sentiment behind the statement holds
get where you want to be. Sometimes, it takes that. More often
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than not, it doesn’t. Still, that you’ve conditioned yourself to the
guys telling you that it takes less than five hours a week to get
there. I’ve never seen it happen that way but maybe I’m wrong.
win, lose or draw you’ve made peace with yourself and the end
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Master P
effective in it.”
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business, even if you’re not the industry leader. Think of yourself
things entirely and the latter is determined by how well you know
What’s yours? Better yet, what can you do right now to become
more effective today than you were yesterday? Those are the kinds
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Jason Geter
for what others will pay for it.99% of the workforce in fact is made
up of people like this and to me it’s sad. It’s sad that they never
took the time to look within themselves to see what they’re really
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This is precisely why good enough is subpar. Perfection,
while very hard to attain, at least gives you something to shoot for.
that you’re never on the lowball end of the stick. One year, you
may be worth $1M. The next, $1. Make your worth relevant to
because you are the last currency you want to inflate. Know your
worth.
37
Ludacris
having your shit tight enough that others can’t pry a nail in it.
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That comes from being well versed in your Hustle, exercising a
and boasting is the one who unknowingly paints a giant red target
serious about these duckets, you need to keep a lower profile than
not sold”. Being the buffoon talking all wild out the side of his
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Fabolous
sentiment is still very much true. There is far too much posturing
and posing in the game right now and that, more than anything
else, is what is getting cats caught up. It’s okay to spend some
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money on stuff that doesn’t matter; it makes us feel good about the
long hours spent to get there however if you aren’t handling your
Pay your bills and taxes on time. Keep that damn credit
disposable happiness. I say this because the luxury taxes are just
ATMs not tied to your bank adds up over time. Remember that.
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Soulja Boy Tell ‘Em
have. So potent are the thoughts that you could have a PROVEN
hustle that you second guess just on the strength of the negativity.
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It’s bad when you get it from friends, family and colleagues but
negativity.
the process; just starting out or a couple feet from the goal line and
that heavy, dark weight will sit on your shoulders until you either
negativity comes from the thinking that you will either not succeed
the second time around or not be able to repeat the victory that
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Jas Prince
understand the Hustle, they won’t be trying to hold you up and will
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My thing is, there should always be some angle that you
can work right now to help push everything along. If there isn’t,
then you have a real problem that will also come with a quick
movements. Ever.
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Floyd Mayweather
you’re bullshit about the way that you handle your business, you’ll
order of things dictate that before you walk, you have to crawl a
First you get into it, then you get effective, then you get
efficient. Those out for the fast buck by any means necessary are
the ones that become dream merchants eager to sell crap to the
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Ice-T
people’s truer selves. All day long people can tell you that they
love you and are down to beat the block—as long as there’s no
match sweat or money that cats get real funny style, real fast. If
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money and time are the two gauges we use to evaluate everything,
being in the red on both because of someone else is a cut too deep.
bit less than I hate asking for it, which is something I near flat out
refuse to do. You see, I don’t like knowing exactly how much
two ways to handle it. Either they pay me back slowly with reason
the latter, I will usually charge the debt to the game along with our
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Daymond John
Truer words may not have ever been spoken. I talk a lot
for because they never make a decision on the side they favor.
Doing just enough will get you just enough and in 2011 enough
just isn’t going to cut it. The status quo is no life to lead, especially
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considering that you only have about 70 years on this rock. Do
more, see more, be more than you were yesterday and reapply that
cases we see stems from the unhappiness that people foster when
affairs, they’re all linked to this truth that we never see before us,
make.
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50 Cent
last.”
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bought, resold or cooperatively pushed. That’s it. Being in the
correct circles will take you to the point where your audience is
more influential than ever before. The time then is for you to use
the identity you have to make your own moves. Everyone loves a
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Birdman
means and investing it into another. The problem with most is they
tend to blow the incoming profits on the things they want off top
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instead of making it work for them further. I’m not saying that you
your money. You tithe the church right? Tithe yourself up to the
same amount you would them and let the rest of the cash go back
spreading the risk of losing out. Hustles get old and die; your job is
to not put all your eggs in one basket and lose it all.
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Dame Dash
Like I was saying earlier, we’re all born with a clean slate
and anyone can do anything if given the chance. It’s the effort that
separates the love from those that say they do it and definitely
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work. There’s a thousand different ways to say it, only a few ways
highly of the guy’s Hustle for one reason only: he keeps trying.
And what powers his steam engine? It’s his love of the game and
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Kanye West
this against the dash here. What I will say is that there should never
all day long, all year long, and your profession? No matter what
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you do, it is customer service. And the customer is always right,
right side of the brain, the creative side for a while and see what
you get.
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Dave Chappelle
Besides the “working hard” ideology that gets put out there,
you’ll come across people saying that they’ll do whatever for the
dream of. When you say that to yourself, does it sound okay? That
there is no real boundary of morality that holds you from doing the
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Naming your price means that no matter what the trend is,
no matter what super secret society there is, no matter what other
weird shit people are willing to do, you will not conform. Setting
your price before that makes the judgment calls a little easier
because you know yourself, what you’re capable of and what you
something you’re not comfortable with, you can reject it. The
object of the game is to get where and what you want and still at
the end of the day be able to be satisfied when you look yourself in
the mirror.
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Michael Jordan
Said from one of the most flyingest (I know it’s not a word,
sue me) cats to ever touch a basketball court. I’m pretty sure that
the idea of him NOT succeeding in a venture crossed his mind, like
You should never limit what you can do by what you can’t.
From there, you research it until you know enough to get started. If
you can get started, you should change that ‘possible’ to an ‘able’.
You will never touch your goals if you never outstretch your arm.
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Jay-Z
When you focus more on the result than the process, you
know it wasn’t for Bill Gates when he worked his voodoo for
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would go through to get there were thorough. His successes were
The spoils will always be there. Let me say that again. The
and boundless prosperity was there before you came and will be
there after you take dirt nap. That’s precisely why working the
angles are more important than what you get out of it because you
act and work the business. You being a fashion plate has so little to
do with it that it’s almost funny but somehow, people still think
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Thanks
Thanks to everyone who purchased this eBook, you’re the
best in the world. Go get yours. Now. Be sure to check me out at
hustleharderblog.com!
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