Tentative Course Schedule and Assignments

Week One
Topic
●Introduction to class
●Introduction to Retailing ●Retail
Industry Overview

Week Two
Topic
Martin Luther King Holiday - January 20
●Introduction to Retailing ●Retail
Industry Overview
●Evolution of Retailing

Week Three
Topic
●What should my store look like? Do I even need a store?
●Omni-channel Retailing

Week Four
Topic
●Non-Store Retailing & Multichannel Retailing
Exam 1 -- February 7

Week Five
Topic
●Customer Buying Behavior
●Selecting a location

Week Six
Topic
●Where do I go? -- Site Selection
●Human Resource Management

Week Seven

●Customer Service
●Customer Relationship Management

Week Eight
Topic
Exam 2 -- March 2
●Paradox of Choice
●Long Tail Theory

Week Nine
Topic
●Private Label
●Buying Merchandise

Week Ten
Topic
●Category Management

**This schedule is subject to change to facilitate the learning needs of the class**
 Week Eleven
Topic
Spring Break, March 23-27

Week Twelve
Topic
●Category Management
●Shopper Marketing
Exam 3 -- April 3

Week Thirteen
Topic
●Retail Math - Volume Portion
●Retail Math - Profit Portion

Week Fourteen
Topic
●Retail Math & Pricing
●Retail Math - Asset Efficiency Portion

Week Fifteen
Topic
●Retail Math Scorecards
●Store Layout; Atmospherics

Week Sixteen
Topic
Exam Makeups - April 29
Dead Day - May 1

**This schedule is subject to change to facilitate the learning needs of the class**
Tentative Course Schedule and Assignments

Assignment
●Syllabus & Assignments

●Articles on Blackboard ●Chapter 1

Assignment
Martin Luther King Holiday - January 20

●Articles on Blackboard ●Chapter 1

Assignment
●Chapter 2 ●Articles on Blackboard
●Chapters 2 & 3 ●Articles on Blackboard

Assignment
●Chapters 2 & 3 ●Articles on Blackboard
Exam 1 -- February 7

Assignment
●Chapter 4
●Chapter 7 & 8 ●Articles on Blackboard

Assignment
●Hutch Case Study
●Chapter 15 ●Articles on Blackboard

Assignment
●Chapter 17 ●Articles on Blackboard
●Chapter 10

Assignment
Exam 2 -- March 2

●Articles on Blackboard

Assignment
●Chapter 12 (through p. 320) and articles on Blackboard
●Chapters 11 & remainder of 12

Assignment
●Articles on Blackboard

**This schedule is subject to change to facilitate the learning needs of the class**
 Assignment
Spring Break, March 23-27

Assignment
●Articles on Blackboard
●Articles on Blackboard
Exam 3 -- April 3

Assignment
●Handouts
●Handouts

Assignment
●Handouts
●Handouts

Assignment
●Handouts
●Chapter 16

Assignment
Exam Makeups - April 29
Dead Day - May 1

**This schedule is subject to change to facilitate the learning needs of the class**