ANAGRAMS

OCANUMCIIANMT
ISDA
ARTGEESIST
OOTLS
GLONHECYTO
COMMUNICATION
AIDS AND
STRATEGIES
USING TOOLS
OF TECHNOLOGY
Chapter 6
 Presentation

-ACCORDING TO DUARTE(2014), PRESENTATIONS ARE CONSIDERED

ONE OF THE POWERFUL MEDIUMS OF COMMUNICATION.

- IT IS MOSTLY DONE TO GIVE A LECTURE, PRESENT A NEW

PRODUCT, PERDUADE PEOPLE TO ACT, BUILD GOODWILL OR
INFORM THE PUBLIC
- DO NOT ONLY INCLUDE YOUR
STANCE ON STAGE AND YOUR
PUBLIC SPEAKING ABILITY PRESENTATION
BUT ALSO THE STRUCTURE OF
YOUR PRESENTATION AND THE SKILLS
TECHNOLOGY THAT YOU ARE
GOING TO USE.
 COMMUNICATION
AIDS

- visual support that presenters use to make their presentation

interesting and effective
- but if a speaker over uses communication aids, there is a
tendency that the audience will only focus on the communication
aids instead of the speaker
- use communication aids to your benefit and not to your detriment
COMMUNICATION AIDS
AVAILABLE TO USE:

-POWERPOINT
- PREZI
- SLIDESHARE
- BRAINSHARK
- TED.COM
 SLIDESHARE

TED.COM

BRAINSHARK

- venues where you can share your

presentation
 Prezi &
Powerpoint
- popularly used type of
communication
POWERPOINT

- MOST COMMON TYPE OF

COMMUNICATION AID
UTILIZED BY PRESENTERS

- HOWEVER, IT IS ALSO THE

MOST MISUSED AND ABUSED
COMMUNICATION AID TO DATE
 HOW DO YOU USE
POWERPOINT AS A
COMMUNICATION AID?
1. Make your template as simple as possible
2. Consider light and color
3. Check your font size and style form
4. Check the pictures you use
5. Use words or phrases, NOT sentences
6. Do not kill your audiences with bullets
7. Limit the use of animation
8. Highlight to emphasize
9. Slides and handouts are not one and the same
1. Start with a good idea
2. Use your life as
motivation
3. Do good in using the
medium
4. Dirty your hands
5. Remember the "rule if
fives" of advertising
6. Love the brand
7. Use of the magic of
scales and proportion
8. Forget convention

PRINT
ADVERTISING
DESIGNING PRODUCT
PACKAGES
1. Make them use the packaging
for other purposes after they
have consumed the product.
2. Make sure the package does
no harm to the product.
3. Use the "Special Edition"
effect.
4. Think out of the box.
5. Use less to have more.
6. Integrate trends with
packaging design.
7. Study your market and
design for them.
8. Make it fun
9. Your best competition
is yourself so compete
with your product's
present packaging and
outdo it.
10. Easy carry makes
money.
11. Strategically use
colors to outdo
competition.
12. Let them see the
product
LESSON 1:
TECHNOLOGY-BASED
COMMUNICATION
TOOLS
EMAIL
This has become a standard form
of business communication,
especially for short messages
that require action.
TEXTING
has become the most
personal form of business
communication.

Whereas you might give your

email address to many
people, your personal text
number is reserved for a
few close associates.
 Instant messaging
through websites or
instant-messaging
applications can
contribute to the
success of your
negotiations.
The advantage of this
is that you can take
time to think before
you respond.
Instant
Messaging
 SOCIAL NETWORK SITES
SUCH AS FACEBOOK AND
MYSPACE CAN BE
ESSENTIAL TO GETTING
NEW MESSAGE OUT.

Social
Networking
 TWEETING

The website Twitter allows

you to broadcast very short
messages called "tweets" to
people who have elected to
follow your posts.
BLOGS
THE WORD "BLOG" IS SHORT FOR
"WEB LOG". THESE SITES ARE
OFTEN WRITTEN BY AMATEURS,
BUT GETTING A BLOGGER TO
REVIEW A PRODUCT OR SERVICE
CAN BE A GOOD WAY TO SPREAD
THE WORD ABOUT YOUR SMALL
BUSINESS
 VIDEO
CONFERENCING
You can save travel money by
using video-conferencing. If
you and another person both
have cameras and the right
software, you can see each
other and talk to each other
on your computers
 IMPORTANCE OF
TECHNOLOGY BASED
COMMUNICATION
TOOLS
1. TECHNOLOGY IMPROVES BUSINESS' COMMUNICATION.
2. TECHNOLOGY INCREASES EFFICIENCY.
3. WITH TECHNOLOGY, THERE ARE NO LIMITATIONS.
4. TONS OF NEW RESOURCES EXIST THAT CAN IMPROVE YOUR BUSINESS.
5. TECHNOLOGY IS NECESSARY TO SUCCEED.
6. TECHNOLOGY SAVES TIME AND MONEY
7. TECHNOLOGY ALLOWS MANY BUSINESSES TO EXPAND MORE QUICKLY
8. TECHNOLOGY IS EQUALLY IMPORTANT WITHIN SCHOOLS AS IT IS USED
TO COMMUNICATE IMPORTANT INFORMATION TO STUDENTS.
9. THESE TOOLS HELP US BE IN TWO PLACES AT THE SAME TIME.
10. TECHNOLOGY BRINGS EACH OF US TOGETHER.
Thank You!