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1) What is your marital status?

2) What is employment status?


a) I am a college student (Post Graduate)
b) I am a college student (Graduation)
c) I am a High School student
d) I am a part time employee
e) I am self employed
f) None of the Above
3) How many people are there in your Household?
a) Only you
b) 1-2 or other
c) 3 to 5
d) >5
4) Internet Banking
 Yes
 No
5) Has a web connectivity inside company
 Yes
 No

6) Size of Company sft location


 Main Road
 Middle Company
 Ground Floor
 Glass Door
 Shutter Door
1) Did you see any add on TV, INTERNET, and HODINGS and in NEWS
PAPPERS?
 YES
 NO
2) Have you ever heard about Baharat Benz (Daimler or Mercedes Benz)
Trucks?
 Yes
 No
3) If answered YES how frequent do you purchase the Truck or Bus from
Showrooms, or Outlets?
 Often (>5 to 7 truck per Month)
 Occasionally
4) Rank the following Vehicles according to their Performance?

Excellent Good Average Fair Poor

 Tractors
 Tippers
 Cement Bulker
 Coal Haulage
 Containers
 Auto Carriers
 Steel Coils
 Tankers

5) Here are the names of types of Companies? Please tick the number which
have best describes how much you enjoy buying the truck and busses from
the Companies?

Excellent Good Average Fair Poor


 Tata Motors 5 4 3 2 1
 Baharat Benz 5 4 3 2 1
 Ashok Layland 5 4 3 2 1
 Mahindra & Mahindra 5 4 3 2 1
 Eicher Motors 5 4 3 2 1
 Swaraj Mazda 5 4 3 2 1
 Volvo Trucks 5 4 3 2 1

6) How Satisfied or Dissatisfied are you with each of the following attributes?
Very Satisfied Satisfied Natural Dissatisfied

 Staff behavior at the reception


 Service of the Vehicles
 Behavior of waiter
 Cost of the vehicle/ service
 Ambiance
 ON-Time-ARIVAL

7) Average number of Vehicles you move in a month?


a) 2 to 3
b) 3 to 5
c) 5 to 8
8) How long have you wait to get your vehicle?
 1 Month.
 3Months.
 6 Months.
 1Year (12 Months)
9) Who would be interested in buying it in the Future?
1. Transpotators
2. Companies
3. Schools
4. Institutes
5. Vendors
10) Who is your Competitors?
11) What image does people have to your brand v/s yours Competitors?
 Good
 Bad
 Better
 Excellent
12) What improvement could be made to your product or service to meet
people’s need even better?
a) Body
b) Engines
c) Gare Box
d) Race, Break and Clutch
e) Account System
f) Advance Technologies { Touch, Less Smoke, Less Oil Consumption}
13) Plz Rate us on the followings:-

Excellent Good Fair Poor

a) Customer service/ support 1 2 3 4


b) Quality of product/Service 1 2 3 4
c) Sales Staff 1 2 3 4
d) Price/Value 1 2 3 4
e) Waiter Service 1 2 3 4
f) Washroom 1 2 3 4
g) Cleanness in office 1 2 3 4
h) Canteen Service 1 2 3 4
14) How likely are you to continue purchasing from us?
a) Very Likely
b) Neutral
c) Very unlikely
d) Likely
e) Unlikely
15) How Long leave you used our product /Service?
a) Fewer than 6 month.
b) Between 6month and 1year.
c) Between 1year and 3 year.
d) Between 3 year and 5year.
e) More than 5 year.
f) Have not Used
16) Plz Suggest how we can improve our product/service to better serve
you?

17) How strongly do you agree with the following statement :{


Company’s} Payment Process is simple and Painless?

a) Strongly Disagree
b) Disagree
c) Agree
d) Strongly Agree
e) Neither Agree nor Disagree.

18) Company will provide better Service


a) Agree
b) Strongly Agree
c) Dis-Agree
d) Strongly Dis-Agree
19) What is the Right Price to Charge?
a) Online:-
 Debit Card
 Credit Card
 Rupiya
 Maestro Card
 Visa- Card
b) Off-Line:-
 Shop Purchasing
 Phone/Mobile Purchasing
 From Sellers
 From Agents.
20) How can you best communicate that benefit to the people you’re
interested in attracting?
a) Through calling him on the showroom.
b) Door to Door
c) By Identify Your Ideal Client
21) When was the last time you purchased a product/ service from us?
a) Within last Month
b) Between 1Month and 3Month
c) Between 3 to 6 Month
d) Between 6Month and 1 year
e) More than 1 Year
f) Never

22) What is company vision and mission?


23) When had company became in automobile industry?
24) How can you define various type of strategy plan for marketing?
25) Are you happy with the marketing strategy of Baharat Benz (Daimler)?
a) Happy
b) Un-Happy

26) Factors affecting customer satisfaction towards Baharat Benz?


Factor No. of Respondent Percentage

After Sales Service


Style
Comfort
Feature
Low Maintaince
27) Customer opinions towards fuel consumption.

Factor Percentage

Extremely Satisfied

Satisfied

Neutral

Dissatisfied

28) Customer opinions toward Design


Factor Percentage

Extremely Satisfied
Satisfied
Neutral
Dissatisfied

29) Customer opinions toward space availability in Mahindra Bolero.

Factor Percentage

a) More Satisfied

b) Satisfied
c) Neither Satisfied &
Dissatisfied
d) Dissatisfied

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