SM

INTRODUCTION &
FUNDAMENTALS
MODULE 1

Naman Sharma, PhD

 Course Outline
Module Content Case
1 Introduction & fundamentals of Strategic Micromax
Management
2 External and Industry Environment Analysis Visiting Boeing and Airbus

3 Core Competency & Business Models Shradhanjali.com

4 Corporate and Business Strategy Mysore Ghee Stores

5 Strategy Implementation Ashok Leyland

1/9/2020 2:42 PM
 Segway

A personal motorized scooter that riders

control by leaning in one direction or
another. Designed as a revolutionary new
transportation option launched near 2000.
 Electric cars

The GM EV-1, available

between 1996 and 1999,
was a hit with the small
number of customers
who got to lease one.
Strategy

Competitive
edge

Value for
Boundary
end users
Strategic balance
• First Wheel : Market Opportunities {External Analysis}

• Second Wheel: Resources & Skills {Internal Analysis}

• Linking chain: Execution {Control systems/Structure - Sustainability}

 Strategic Management
Bad strategy formulation + Good execution = Doing wrong thing perfectly

Good strategy formulation + Wrong execution = Doing right thing poorly

Good strategy formulation + Good execution = Doing right thing well

Doing great in a weak
economy?
Starbucks can’t do food
and McDonald’s can’t do
coffee. We view breakfast
as a ‘value’ meal as noted
in our ad ‘Breakfast, NOT
Brokefast.
Mintzberg and Waters
Framework
Mission, Vision and Values
statements
Mission - Statement of purpose and business/means.

Vision – An image of the future we seek.

Values – Guiding concepts. Beliefs and principles.

Some Vision Statements

“To become the world’s most loved, most flown, and most profitable airline.”
– Southwest Air

“Our vision is to create a better every-day life for many people.”

– IKEA

“Bring inspiration and innovation to every athlete* in the world.”

– Nike

“A world without Alzheimer’s disease.”

– Alzheimer’s Association
VOLVO
VOLVO
 Volvo
• Values:
Customer success We truly understand our customers' business.
We listen to and talk with our customers about their needs, desires and
challenges.

Trust We are transparent and have respect for the individual.

We trust other teams to do their best and we respect the decisions made.

Passion We are engaged and committed to meet our goals.

Change We are curious about the world around us.

Performance We expect a lot from ourselves and others, and walk the extra mile to do a
great job.
UBER
We ignite opportunity by setting the world in motion
• Good things happen when people can move, whether across town or towards their dreams.
Opportunities appear, open up, become reality. What started as a way to tap a button to get a
ride has led to billions of moments of human connection as people around the world go all kinds
of places in all kinds of ways with the help of our technology.

Rides and beyond

• In addition to helping you get from point A to point B, we're working to bring the future
closer with self-driving technology and urban air transport, helping people order food
quickly and affordably, removing barriers to healthcare, creating new freight-booking
solutions, and helping companies provide a seamless employee travel experience.

Your safety drives us

• Whether you’re in the back seat or behind the wheel, your safety is essential. We are
committed to doing our part, and technology is at the heart of our approach. We partner
with safety advocates and develop new technologies and systems to help create a world
where it’s safe and easy for everyone to get around.
 Pratham
The mission is to improve the quality of education in India (Purpose) and
ensure that all children not only attend but also thrive in school is being
accomplished by working in collaboration with the government, local
communities, parents, teachers, volunteers, and civil society members.
(Mission)
Our programs aim to supplement rather than replace governmental
efforts (Values).
They are implemented on a large scale to not only reach as many
children as possible, but also to create an adoptable demonstration
model for state governments. (Vision)
 Thank You !

naman@iift.edu
1/9/2020 2:42 PM +91-8750987313