A

Three “C” Report

on

Sharekhan Limited.

Submitted to:

Mrs. Chetana G Krishna.

(Faculty Guide)

UWSB,HYD.

Submitted by:

Koushik P

UWSB HYD

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Company Profile
Name: Sharekhan Company Limited.

Punch line: Your Guide To The Financial Jungle.

Logo:

Address:

Branch- Head Office,

A-206, Phoenix House,

2nd Floor,

Senapati Bapat Marg,

Lower Parel,

Mumbai-400013

Telephone no: 022-67482000

Toll Free: 1800227500

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About Sharekhan

 Sharekhan Limited Company belongs to(SSKI group) S S Kantilal

Ishwarlal Securities Limited.

 The company deals in shares, commodities, derivatives etc there is

also a facility of online as well as off line trading.

 The SMS alerts are sent to the existing customers for the market
fluctuations.

 Sharekhan.com is an online trading facility founded in 1999-2000 with

a focus on equities, derivatives and commodities brokerage execution
on National Stock Exchange of India Limited (NSE), Bombay Stock
Exchange Ltd (BSE), National Commodity and Derivatives Exchange
India (NCDEX) and Multi commodity Exchange of India Ltd. (MCX).

 Sharekhan has one of the best state of art web portal providing
fundamental and statistical information across equity, mutual funds
and IPOs.

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Types of Account in sharekhan Limited.

1. Sharekhan Classic account:

It allows investors to buy and sell stocks online along with feature like
integrated banking, demate and digital contracts, real time portfolio
tracking with price alerts and instant credit and transfer.

2. Sharekhan speed trade

account:

This account for active traders who trade frequently during the day’s

trading session.

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Company hierarchy

CHAIRMAN : Mr. Shripal Morakhia, who has worked with the

president of the New York Stock Exchange as executive Assistant during
1979-1980.

CEO : Mr. Tarun Shah.

MD: Mr. Shripal Morakhia.

VICE PRESIDENT: Mr. Kalyan Raman.

Branch Incharge: Mr. Milind Kher.

C.S.M : Mr. Jatin Kulkarni.

Assistant Manager: Mrs. Anupama Choudhary.

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Customers:
 The customers of Sharekhan are those people who are interested in
share trading, mutual funds, etc. The company is presently operating
in the various cities with the base of over 600000 customers. The
company targets everyday 1000 people for convincing them to deal in
the shares, derivatives, commodities etc.

 The customer feedback for the company is very much essential

because the company is a services provider. This feedback is posted
on the company website for other visitors also.

 Sharekhan ltd. Company is giving the full response to the queries of

the customers to maintain good reputation in the market.

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Competitors
The companies which deal with shares, commodities and other
such monetary securities are Sharekhan’s competitors. Following are some
of the companies that are its competitors:

• Motilal Oswal Securities

• Karvy Stock Broking

• Religare Securities

• India Infoline

• Indiabulls

• ICICI Direct

• Reliance Money

• Kotak Securities

• UTI Securities

• Anand Rathi securities

• Angel broking

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Company SWOT analysis
STRENGTHS
• 1st brokerage firm to go
online.
• PMS Services.
• Online fund transfer.
• Recommendations.
• Schemes for half brokerage.
OPPURTUNITIES
• Huge and vast market.
• Increasing industry size.
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WEAKNESSES
• High brokerage charge.
• Do not provide facility to
book limit order trades
during after-hours.
THREATS
• There are many competitors
entering into this segment.
• Low brokerages in the other
security offerings
Conclusion
Sharekhan ltd. is the company having good facilities for the
satisfaction of the customers. It has to provide best of the services
as it is mainly service provider. With respect to its services it can be
conclude that company will definitely having very good future
growth in the respective field.

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