Assignment Brief Academic Year 2019-20

Module code BM461 Global Business Module leader: Paul Fowler

and title: Environment

Assignment CW1: Global Business Assessment 30%

No. and type: Environment Portfolio Paper. weighting:

Submission 17/03/2020 before 2.00pm Target feedback 3 weeks

time and date: time and date:

Assignment task
This assessment comprises one 500 word, (+/-10%) individual paper that will contribute towards your final
portfolio of 2 papers* and represents 30% of the marks available for this module.

(*Note that CW2 will require you to complete 1 further paper for 70% of the module marks).

This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:

LO 1 Obtain and interpret information relevant to an analysis of a firm's business environment.

LO 2 Assess the impact of government on the structure and operation of a business organisation.

LO 3 Demonstrate an understanding of the impact of changes in the business environment on

business organisation and activity.

Task requirements

You are to select a UK company** and conduct a PESTEL analysis on the firms operating environment and
identify the key drivers of change that the management should be taking notice of in their deliberations for the
future direction of the firm.

All models, theories and supporting secondary research material must be referenced using the Harvard
format.

** Please ensure you check that your chosen UK company is suitable with your lecturer before starting your
coursework.

Referencing and research requirements

Internal approval: John Hathaway, 30/9/19

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Please reference your work according to the Harvard style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields,
G. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan. Copies
are available via the University library.

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria as defined by your programme team.
BM461 CW1 30% weighting 2019-20

Criteria 70%+ 60-69% 50-59% 40-49% Fail

Generic: Clear precise assignment Mostly clear precise Well-structured and Insufficient structuring Poor structure and
Communication with excellent structure. assignment with good relatively clear with some flaws in argument
Coherent and structure. Fairly argument argument.
comprehensive argument. coherent and well
argued.
5% weighting

Knowledge & Demonstrates excellent Demonstrates clear Basic level of Demonstrates only Very limited
Understanding understanding of the topic, understanding of the understanding of the superficial understanding of
objectivity and reference to topic, objectivity and topic, some reference understanding, theory topic. Provides no
theory. Provides reference to theory. to theory. Provides limited or absent. contextual
appropriate level of Provides some small amount of Provides limited research.
additional research research including research, research,
including use of benchmarks. benchmarking may be benchmarking may be
benchmarks. limited or missing. limited or missing.

15 % weighting

Analysis Demonstrates clear and Demonstrates Demonstrates some Demonstrates weak Demonstrates
accurate analysis of acceptable analysis of level of analysis of level of research and inadequate
research and conclusions research and research and conclusions drawn analysis.
drawn conclusions drawn conclusions drawn
25% weighting

Synthesis/ Demonstrates excellent Demonstrates good Demonstrates Demonstrates weak Demonstrates

Creativity/ level of creativity and level of creativity and adequate level of levels of creativity and inadequate levels
Application industry examples in industry examples in creativity and industry industry examples in of creativity and
addressing the assignment addressing the examples in addressing the industry examples
15% weighting tasks assignment tasks addressing the assignment tasks in addressing the
assignment tasks assignment tasks

Evaluation Fully evaluates Evaluates Adequately evaluates Evaluates implications Displays only
implications, using implications using implications, using using poor or weak evaluation,
appropriate examples and appropriate examples appropriate examples inappropriate methods. not reflective or
theory and theory and theory based on theory.
25% weighting

Assignment Precisely meets guidelines Precisely meets Precisely meets Precisely meets Guidelines on
Parameters on word count. Excellent guidelines on word guidelines on word guidelines on word word count,
presentation and count. Good count. Presentation, count. Guidelines on presentation, and
referencing. presentation and and referencing presentation, and referencing fully
referencing. generally acceptable. referencing generally disregarded
disregarded

15% weighting

Total 100%

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Submission details

This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the
Submit your work area in your Blackboard module shell.

Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the
following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT),
Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of
fewer than 400 pages and be less than 40MB in size.

 You are reminded of the University’s regulations on academic misconduct, which can be viewed on the
University website: https://bucks.ac.uk/ data/assets/pdf_file/0024/9546/Academic-Misconduct-
Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood
these regulations
 Please also note that work that is submitted up to 10 working days beyond the submission date will be
considered a late submission. Late submissions will be marked and the actual mark recorded, but will
be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work
submitted after this period will not be marked and will be treated as a non-submission.
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This assignment should be submitted before 1400hrs 17 March 2019.
Feedback and marks for this assignment will be available 3 weeks after the submission deadline.