Discussion Guide – Yippee

Hi!! My name is Kanupriya and I am a management student at IIM Rohtak. Today I have come here
to talk to you, to know more about you and to understand your experiences with Snacks. Please feel
free to say what you think or feel. Remember, there are no right or wrong answers, so express your
opinions without getting conscious.
I assure you that all your views and opinions will be kept completely confidential and will be used
only for academic purposes. Anonymity will be maintained and no names or personal information
will be revealed in any form. The information would be destroyed immediately as soon as the analysis
is completed.

Research Objective Theme Discussion Points

- Let’s start by knowing a little about you.
Ice Breaking - Tell your name and tell me about your
family
- Who is the foodie of your house?
- If answer is myself, then what is your
favorite food?
- Ask the reason, why it is favorite?
- How many times do you have snacks in
Understand
a day?
food - What do you like to have in snacks?
consumption Appendix 1
pattern - Do you prefer instant snacks?*
- Do you prefer noodles? What brands
Consumer Awareness about
do you use?
different flavors? - If (name of brand) was the answer then
reason for the same would be asked
- Which of flavors of noodles you
purchase on your own?
- How many flavors of noodles have you
tried?
- Among the flavors, which is your
favorite one? Why?
- Do you wish to try new flavors of
noodles?
- Do you have any inclination towards
Traits for flavors
health factors in noodles?
- Does your native flavors affect your
preference?
- How often do you go for shopping
Consumer buying behavior
home essentials?
- When do you usually buy noodles?
- Who consumes noodles at your home?
- What time of the day do you prefer to
 have noodles?
- Who buys noodles at your home?
- Which factors are important for you
while purchasing noodles? Appendix 2
- What size pack do you generally
purchase?
- What prices would you like to pay for
Price Consumer would like to
underlined flavors? (Appendix 3)
pay for any specific flavor
Appendix 1
Snacks Preference
Order
Chips
Burger
Noodles
Sandwich
Pasta
Pizza
Fruits
Others

Appendix 2
Factors/Rating 1 2 3 4 5
Brand
Packaging
Price
Quality
Taste

Appendix 3
Flavours Price you would pay for 70g
packet
Spicy masala
Chicken noodles
Schezwan noodles
Chilli Fiery noodles
Vegetable noodles
Curry Flavour
Others