Primark

Penneys
PO Box 644
47 Mary Street
Dublin 1
Ireland
Telephone: 353 1 888 0500
Email: hrm@primark.ie

Primark Stores Ltd

Primark House
41 West Street
Reading
RG1 1TZ
England
Telephone: 44 118 9606 300
Email: hrm@primark.co.uk
For a full store listing visit our website
www.primark.co.uk
 ®

look good, pay less

 Primark prides
itself on its loyal
customer base.

Look Good, Pay Less

Primark is one of the fastest growing retail chains in the UK and in Ireland,
where it trades as Penneys.

Primark targets young, fashion-conscious under 35’s,

offering them high quality, fashion basics at value for
money prices. Almost half of sales are in womenswear.
A quarter of sales is dedicated to menswear and
childrenswear, with other items such as, footwear, lingerie
and homeware, constituting remaining sales.

Buying and merchandising teams in Reading (West London)

and Dublin (Republic of Ireland) travel internationally to
source and buy up-to-the-minute fashion basics that best
reflect each season’s key fashion trends. Primark’s offer to
the customer is one of high-quality merchandise, at value
for money prices, backed by Primark’s service promise.
Primark prides itself on its loyal customer base.

Primark was awarded the “Shop Agents Society Town

Centre Retailer of the Year 2005”. In May, it was awarded
the “GMTV High Street Fashion Award” in the “Best Budget
Fashion Section”, in September the “Value for Money
Award” at the Prima High Street Fashion Awards and in
November the “High Street Retailer of the Year” at the
Retail Property Development Awards 2005.

The line “Look Good, Pay Less” has been developed for the
Primark brand and is used across all advertising materials.
This line communicates Primark’s value based offering in a
precise manner to its core target audience. The imagery of
all advertising is young, modern and dynamic.

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 let us introduce you to some stars...
We are proud of our products and service, we think that shows in the reviews our clothes & accessories
have been given. Have a look for yourself, we’re sure you’ll be impressed...

The Sunday Times, Style Magazine

2 4 T H J U LY 2 0 0 5

Streets Ahead
“Primark… got an eye for a trend and that, coupled
with it’s rock-bottom prices, has made it a
destination for every style-savvy girl.”

2
ELLE Magazine The Irish Times Magazine
2ND AUGUST 2005 24TH SEPTEMBER 2005

Cheap Chic Military Moments

“Denim doesn’t have to be designer… "Fashion is having a serious fling with
these are ELLE’s favourites” regimental regalia... purchase this well-
buttoned sleek coat from Penneys..."

Irish Independant, Life Magazine

30TH OCTOBER 2005

All that Glitters

"...cool looks and bargain prices...real fashionistas
only care about getting the right look."

3
 The Daily Mail The Saturday Times
27TH JUNE 2005 24TH SEPTEMBER 2004

Why Primark is the new Prada The Primark Challenge

“High-fashion looks from a low-budget store? “Looking good doesn’t have to cost a fortune.
Well Vogue magazine thinks so…” …create a look for under £100..”

4
Marie Claire Magazine NOW Magazine
AUGUST 2005 J U LY 2 0 0 5

Black-Tie Wedding NOW Fashion

“Get the look for less”

ELLE Magazine
2ND AUGUST 2005

Elle Loves....

5
 The Observer
1 0 T H J U LY 2 0 0 5

The lure of thrift luxe

Fashion assistants on glossy magazines are
expected to look fabulous on distinctly junior pay.
Thank heavens for Primark!

The Daily Mirror The Daily Mail

1 2 T H J U LY 2 0 0 5 16TH MAY 2005

Why we all adore Primark Luxurious Lingerie

“Now you can have guiltless shopping:
full bags for £20.”

Grazia Magazine The Sun

23RD MAY 2005 25TH APRIL 2005

Spree then Steal Don’t Splash Out

“Maxed out your credit card on “Primark is one of the High Street’s best-
your dream buy? Here’s how to kept secrets – with cheap-as-chips
work that look.” underwear and stylish separates such as
the nautical waistcoat.”

6
The Reading Evening Post The Daily Mail
15TH MARCH 2005 26TH MAY 2005

It’s Nirvana for bargain hunters 10/10 for Primark Jeans

7
 have we got news for you...
The Sunday Tribune, 24th April 2005

The Sunday Times, 17th July 2005 “Primark empire: Penneys

mightier than the sword”
“Absolutely “… As other retailers feel the pinch, Primark continues to operate on
competitive profit margins, selling £5 jeans and £3 shirts, and is happy
to pick over the bones of less efficient rivals and snap up new stores on
Fabulously Cheap” the cheap…the company sees no slackening of the pace of growth. By
the end of this year it will have added another 500,000 square feet of
retail space…Next year the company will place it’s first flag on the
“Forget Prada, fashionistas have discovered continent with the opening of a new Primark shop in Madrid.”
Primark, a cut-price chain leading a new
consumer trend – the rise of cheapskate
Britain.”

“…Once a little-known discount retailer, the

clothing chain is fast becoming a high street
phenomenon. It is the first stop for those with
an eye for under-a-fiver bargains – and a pair of
pointy elbows to shove other shoppers
aside….Primark is the high street’s flirty little
secret no more. Last week it’s owner,
Associated British Foods, announced that it had
bought 120 Littlewoods.”
The Financial Times, 16th July 2005
“Primark dressed for success
without cutting corners”
“… At a time when most retailers are struggling, Primark has been
that rare thing – a genuine growth story in an intensely competitive
market…Primark’s pricing has the same “wow” factor that discount
airlines had a couple of years ago.”

The Sunday Tribune, 17th July 2005

“Primark takes a giant leap in the space race”

“Stock control is central to the Primark machine, and the Dublin headquarters can monitor the movement of goods on an
hourly basis in all the stores. At the other end of the chain, the astute buying policy that enables Primark to deliver a
competitive margin is something of a source of wonder to other high street retailers.”

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 Drapers Record, 21st May 2005

“Primark turns up the volume”

“… Primark simply outguns everyone else in the market, if not on entry price points, then certainly on
the basket-loads of products its customers tend to buy. High street pricing specialist Retailmap says 94%
of Primark’s women’s clothing options for Spring 05 sit in either the £0 - £5 or £5 - £10 price bands. To
put this in perspective, Matalan allocates 65% of its options to this price band, while Tesco and Asda
devote 53% and 45% respectively.”

“At its (ABF’s) preliminary results meeting last month, Weston went out of his way to praise Primark…
he called it “outstanding”,(with a 12% rise in turnover in six months to March 5 and 18% surge in
operating profits, against price deflation in its products of 5%.)”

The Daily Mail, 12th July 2005

The Evening Standard,
20th May 2005
“…Primark is excellent at: printed
“How cheap chic took off”
skirts, shoes, underwear, and “... Fashion experts say it can beat the competition hands down by getting
recently, Marc Jacobs lookie-likey the clothes from the catwalk to the store within 24 hours and at a fraction
jackets…Part of the secret is that of the prices elsewhere.”
someone behind the scenes has a
great eye for fashion and a knack
for choosing spot-on colour that
throws places like Gap and M&S
into the shade. I shop there not
because of the rock-bottom prices, The Daily Mail, 12th July 2005
but because I actively prefer the
stuff to what other stores, “The new kids on the block”
including my once-beloved
Selfridges, are putting out.” “…There has been a very big swing away from general High Street
retailing to the more specialist discounter… Primark and its peers are set
to go from strength to strength.”