SEARCH ENGINE MARKETING:

Introduction:
Before going towards our main topic Does Search Engine Marketing Works?
First we should know What actually is Search Engine Marketing? It’s a simple
form of internet marketing that involves the promotion of websites by
increasing their visibility in search engine results pages.
Now the question arises why there is a need of such kind of marketing? Can I
ask you something? When is the last time you browsed through to the fifth
page in a Google Search? Now my point would be much more clear. It provides
pliability to advertisers. They can easily see both immediate and protracted
results, analyze that data for better intuitions, and, convert visitors into
customers. It seems that for advertisers it’s a real heaven on earth.
Now is it that simple? What about its efficiency? It’s consider to be one of the
most prolific marketing strategies because you only have to pay when visitors
click on yours add. It’s not only involves the placement of targeted
advertisements in a user’s search engine results, but also hits meticulously to
the right population based on their interest, location and demographic criteria.

Overall Search Engine Marketing Worth

Now we come towards our main topic that is Does Search Engine Marketing
Works? According to the authentic figure Google earns about $100 million a
day through advertisements in third Quarter of this year, serving 5.5 billion
impressions per day on search pages and 25.6 billion impressions per day on
the Google Display Network. With $10.86 billion in the advertisement revenue
last quarter. In short Google is making $121million per day from ads. If
someone has that kind of a crock of gold then, it completely sums up the
equation of SEM working. This is only one side of the image.
TYPES OF PAID MARKETING:
There are seven main types of paid marketing available.

Search Engine Marketing

The most common form of online paid advertising is SEM. Its works based on
phrases and keywords. Your and other businesses like yours, bids on keywords
through search engines in an effort to get your website up higher on the
Search Engine Results Page (SERP).

All SEM ads that appear in Google, Bing and other search engines are text ads.
They’re listed at the top or sides of the SERP.

Paid ads can either be Pay Per Click (PPC) or Cost Per Thousand (CPM).

TYPES OF SEM:
It believes that SEM has three main types. Can you name any of them?
A. Pay-Per-Click
B. Local SEO
C. Organic SEO

i. Pay-Per-Click:
o Pay-Per- Click is Google’s form of online advertising. Advertisers bid on
trigger words and generate their advertisements to display on
sponsored search results.
o Advertisers pay a fee every time when someone clicks on one of their
ads.
ii. Local SEO:
o Local SEO is a type of search engine optimization that pays attention on
getting your business listing to show up in Google map results.
o There is no charge for clicks.
iii. Organic SEO:
 Organic SEO is a search engine optimization process that results in your
website content gaining increased visibility in unpaid, non-local results.

Native Advertising
Native advertising is those in which sponsored listings are mentioned at the
end of blog posts, appearing on your Facebook feeds and posted to other
Social Media.
 These kind of content are integrated and disguised into the platform on which
they appear. You can promote and post your Native Advertising through
networks like Adblade, Adsonar, etc.

Types of Native Advertising

There are several types of Native Advertising:

 In-feed
 Search ads
 Recommendation widgets
 Promoted listings

Email Marketing

It’s a great way to build customer loyalty and increase sales; when someone
uses an email campaign manager to prepare and send your emails, you can
easily track how well they do and monitor your ROI.
Email Campaign Managers:

 MailChimp
 GetResponse
 Campaign Monitor
 Active Campaign
 Constant Contact
 AWeber
 ConvertKit

Display Ads
The original form of online advertising, ads that are appeared on third party
websites visually These are usually related to our content or service in some
way. Display ads have evolved from the simple form of banner ads. Nowadays,
display ads come as:

 Static images
 Text
 floating banners Wallpaper
 Popup ads
 Flash Video
Display ads are mostly very affordable. If you go through a marketing site, they
will charge you a base rate. Some third party sites, like the Google Display
Network, allow for demographic, topographic, contextual picking – all of which
help you target the audience that would be most likely to be attracted in your
product or service.

Social Media ADs

In 2015, Social Media commerce totaled $30 billion in the US. It’s a marketing
arena that is not only efficient but effective. Very similar to Display Ads, They
can be anything from a banner or image to an auto-play video

Types of Social Media advertisements

 Organic – creates loyalty and gives you feedback from your target audience;
new form of Word-of-Mouth
 Paid – leverage promoted posts and reach specific people
Remarketing
The best way to market to people who already knows about your product and
service is to remarket to them. When people visit your site, you drop a cookie
on them so that, as they travel around the web, your ads will appear over and
over to remind them about your product or service.

Video Ads
YouTube ads are the most popular of video ads, there are actually several
different formats, types and content options. You can go the route of
educational/informative. Or maybe you want to post a how-to. Try to pull on
the emotional strings of your viewers by creating a visual story. Ideal for
branding, especially if you have a product or service that is best demonstrated
visually.

Ads Network in 2019

Some of the main ads network in 2019 are as follow:
LinkedIn

LinkedIn is the leading social network for professionals, it’s a great place for
advertisers to promote their messages. Advertising on the site is self-service
and can be targeted by geography, job function, seniority.

It’s one of the only ad networks that lets you target viewers by their role in an
organization, and they have the best data on job titles, company size, industry,
and more.

Yahoo!

According to Alexa, Yahoo! is the sixth most visited website in the world.
Advertisers can use the engine’s advertising network to reach over 1 billion
active monthly users and target them based on geography, age and a number
of other demographic factors

Conversant Media

Conversant Media is one of the renowned advertising platform that offers its
users several different advertising options. You can advertise on some of the
publications they have developed, including Foxtel or Vice.

Exponential

It is a global digital agency that interlinked advertisers with over 600 million
daily users. They are one of the only advertising networks that allows you to
market to viewers on multiple devices, enabling you to create highly targeted
ads.

TrafficForMe

TrafficForMe is consider to be the pioneer in the email marketing. They’ve

been testing traffic since 1999, giving them the grip and experience needed to
get your message on the very right lists. The network can deliver up to 100,000
clicks a day, so there’s sufficient volume for nearly any campaign.
Opt-Intelligence

Opt-Intelligence is an advertising solution that esoteric in helping users build

their email lists. Advertisers can promote their email opt-in forms to customers
across hundreds or top-tier websites and mobile apps.

Advertising.com

Advertising.com is one of the oldest online advertising platforms, but it

remains one of the most effective. The network offers a number of advanced
features, including a Dynamic Retargeter that lets you deliver individualized
ads to every viewer.

BuySellAds

BuySellAds offers advertisers a blend of display ads, media buys, sponsored

content and custom unit opportunities. It also boasts around 2 billion
guaranteed ad impressions a month, working with 1,500+ well-known
publishers like the Atlantic, NPR and PBS.

.Famebit

Famebit is a self-service platform for video marketing that connects advertisers

with YouTubers that can expand their reach to related customers. The service
allows you to collaborate with YouTubers on your own terms, so it shouldn’t be
difficult to find an influencer who’s willing to deliver your message to your
target customers.

Midroll

The podcast business is booming, and if you want to get your message in front
of this captive audience, Midroll is your advertising partner. The network
currently works with 120+ different shows that are downloaded more than 15
million times a month, in addition to providing advertisers with 24/7 access to
spots and metrics.
SRDS

SRDS isn’t an advertising network, but it contains a ton of information on other

advertising networks. They collect every bit of data on advertising networks
that they possibly can to help advertisers make more informed campaign
decisions. And though the network initially began with radio, newspaper and
television advertising, they’ve since branched out into the lucrative world of
digital media.

IAB

IAB is a free directory that serves companies across countless verticals. It’s an
option to reach potential customers on a very limited budget, but paid
members can receive much more exposure, since their listings receive
preferred placement in the search engines.