A Study on Amazon Company

Introduction:-
E-Commerce or Electronic Commerce means buying and selling of goods, ​products​, or
services over the internet. E-commerce is also known as electronic commerce or
internet commerce. These services provided online over the internet network.
Transaction of money, funds, and data are also considered as E-commerce. These
business transactions can be done in four ways: Business to Business (B2B), Business
to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B). The
standard definition of E-commerce is a ​commercial transaction​ which is happened over
the internet. Online stores like Amazon, Flipkart, Shopify, Myntra, Ebay, Quikr, Olx are
examples of E-commerce websites.

Types of E-Commerce Models

1. Business to Business

This is Business to Business transactions. Here the companies are doing business with
each other. The final ​consumer​ is not involved. So the online transactions only involve
the ​manufacturers, wholesalers, retailers​ etc.

2. Business to Consumer

Business​ to Consumer. Here the company will sell their goods and/or services directly
to the consumer. The consumer can browse their websites and look at products,
pictures, read reviews. Then they place their order and the company ships the goods
directly to them. Popular examples are Amazon, Flipkart, Jabong etc.

3. Consumer to Consumer

Consumer to consumer, where the consumers are in direct contact with each other. No
company is involved. It helps people sell their personal goods and assets directly to an
interested party. Usually, goods traded are cars, bikes, electronics etc. OLX, Quikr etc
follow this model.
4. Consumer to Business

This is the reverse of B2C, it is a consumer to business. So the consumer provides a

good or some service to the ​company​. Say for example an IT freelancer who demos
and sells his software to a company. This would be a C2B transaction.

1. Quality of Image

Image quality is king when it comes to ecommerce. Invest in quality images of your
own products. Don’t use the same images as other retailers.

2. Alternate Views

As important as it is to have quality images on your product pages, it is also important

to display the product in as many angles and details as possible. Remember, the sale
is in the details. People want to see exactly what they are getting. Having alternate
views will likely decrease your return rate as you’re showing customers exactly what
they are getting.

3. Zoom Feature

Related to alternative image views, the “zoom” feature on product images has become
increasingly popular. This helps consumers get a better view of the product.

4. Consumer Reviews

product pages have consumer reviews. Reviews are both positive and negative,
which,makes the shopping experience that much more authentic and real for the
shopper. There are many great review platforms to choose from, if your cart doesn’t
provide one.

5. Product Comparisons

Product comparisons can improve a shopping experience — and increase sales.

Consumers typically shop for similar features. A product comparison feature on product
pages can help them view features side-by-side, instead of flipping through many
pages.

6. Live Chat

Live chat is very important to an ecommerce site. This feature should be site wide, but
especially on every product page. Live help can help close the sale. Customer
questions can be answered immediately. There are many live help platforms in the
marketplace to choose from​.

History
The company was founded in 1994, spurred by what Bezos called his "regret
minimization framework", which described his efforts to fend off any regrets for not
participating sooner in the Internet business boom during that time. In 1994, Bezos left
his employment as vice-president of ​D. E. Shaw & Co.​, a Wall Street firm, and moved
to Seattle. He began to work on a business plan for what would eventually become
Amazon.com.

Jeff Bezos ​incorporated the company as "Cadabra" on July 5, 1994 and the site went
online as Amazon.com in 1995. Bezos changed the name cadabra.com to
amazon.com because it sounded too much like cadaver. Additionally, a name
beginning with "A" was preferential due to the probability it would occur at the top of
any list that was alphabetized.

Bezos selected the name Amazon by looking through the dictionary, and settled on
"Amazon" because it was a place that was "exotic and different" just as he planned for
his store to be; the Amazon river, he noted was by far the "biggest" river in the world,
and he planned to make his store the biggest in the world. Bezos placed a premium on
his head start in building a brand, telling a reporter, "There's nothing about our model
that can't be copied over time. But you know, ​McDonald's ​got copied. And it still built a
huge,multibillion-dollar company. A lot of it comes down to the brand name. Brand
names are more important online than they are in the physical world.

After reading a report about the future of the Internet which projected annual Web
commerce growth at 2,300%, Bezos created a list of 20 products which could be
marketed online. He narrowed the list to what he felt were the five most promising
products which included: compact discs, computer hardware, computer software,
videos, and books. Bezos finally decided that his new business would sell books
online, due to the large world-wide demand for literature, the low price points for books,
along with the huge number of titles available in print. Amazon was originally founded
in Bezos' garage in Bellevue,Washington.

The company began as an online ​bookstore​, an idea spurred off with discussion with
John Ingram ​of Ingram Book (now called ​Ingram Content Group​), along with Keyur
Patel whostill holds a stake in Amazon. In the first two months of business, Amazon
sold to all 50 states and over 45 countries. Within two months, Amazon's sales were up
to $20,000/week.

Since June 19, 2000, Amazon's logotype has featured a curved arrow leading from A
to Z,representing that the company carries every product from A to Z, with the arrow
shaped like a smile.Amazon was incorporated in 1994, in the state of ​Washington​. In
July 1995, the company began service and sold its first book on Amazon.com: ​Douglas
Hofstadter​'s ​FluidConcepts and Creative Analogies.​ In October 1995, the company
announced itself to the public. In 1996, it was reincorporated in ​Delaware​. Amazon
issued its ​initial public offering ​of ​stock ​on May 15,1997, trading under the ​NASDAQ
stock exchange symbol AMZN, at a price of​US$​18.00per share ($1.50 after three ​stock
splits ​in the late 1990s).

AMAZON CEO

Jeffrey Preston "Jeff" Bezos (​/ˈbeɪzoʊs/​ January 12, 1964) is an American business
magnate and investor. He is a technology entrepreneur who has played a key role in
the growth of ecommerce as the founder and CEO of Amazon.com, an online
merchant of books and later of a wide variety of products. Under his guidance,
Amazon.com became the largest retailer on the World Wide Web and a top model for
Internet sales. In 2013, Bezos purchased ​The Washington Post ​newspaper. As of
March 2015, Bezos's personal wealth is estimated to be US$34.8 billion,ranking him
number 15 on the Forbes list of billionaires.

COMPANY VISION & MISSION

Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff
Bezos has publicly referred to the Amazon.com mission statement as the guiding force
behind his leadership decisions many times in the company's 18-year history.The
mission and vision of Amazon.com is...

“Our vision is to be earth's most customer centric company; to build a place where
people can come to find and discover anything they might want to buy online.”

AMAZON BOARD OF DIRECTORS

As of November 2014, the board of directors is

1 Jeff Bezos, President, CEO and Chairman

2 Tom Alberg, Managing partner, Madrona Venture Group

3 John Seely Brown, Visiting Scholar and Advisor to the Provost at USC
4 Bing Gordon, partner, Kleiner Perkins Caufield & Byers

5 Jamie Gorelick, partner, Wilmer Cutler Pickering Hale and Dorr

6 Alain Monié, CEO, Ingram Micro Jon Rubinstein, former Chairman and CEO, Palm,
Inc.

7 Thomas O. Ryder, former Chairman and CEO, Reader's Digest Association

8 Patty Stonesifer, President and CEO, Martha's Table

ORGANIZATIONAL STRUCTURE
With so many different products and services, Amazon has a divisional structure. In a
divisional structure, different departments for different products and services allow
department heads to appropriately focus their resources and results, as well as monitor
the organization's performance. This structure is best for such a large organization
because it is the most flexible.

Amazon's organizational structure is comprised of CEO and founder Jeffery Bezos and
an eight-member board of directors. The CEO oversees the Chief Financial Officer
(CFO), the Chief Technology Officer and the following 8 departments: Business
Development, eCommerce Platform, International Retail, North America Retail, Web
Services, Digital Media, Legal & Secretary, and Kindle. The CFO oversees the Real
Estate and Control department. International Retail oversees three separate
departments.

China, Europe and India. North America Retail oversees the following five
departments: Seller Services, Operations, Toys, Sports & Home Improvement,
Amazon Publishing and Music & Video. The Web Services department oversees
Amazon S3 and Database Services. Other departments include Product Development
& Studios, Europe Operations,Global Advertising Sales, Computing Services, and
Global Customer Fulfillment.

Amazon's First Product:-

After reading a report about the future of the Internet that projected annual web
commerce growth at 2,300%, Bezos created a list of 20 products that could be
marketed online. He narrowed the list to what he felt were the five most promising
products, which included: compact discs, computer hardware, computer software,
videos, and books. Bezos finally decided that his new business would sell books
online, because of the large worldwide demand for literature, the low unit price for
books, and the huge number of titles available in print.In July 1995, the company
began service as an online ​bookstore​.The first book sold on Amazon.com was ​Douglas
Hofstadter​'s ​Fluid Concepts and Creative Analogies​: Computer Models of the
Fundamental Mechanisms of Thought.​ In the first two months of business, Amazon sold
to all 50 states and over 45 countries. Within two months, Amazon's sales were up to
$20,000/week

Amazon Marketing Mix

Amazon.com Inc.’s Products (Product Mix)
The company offers a wide selection of products. Such a product mix supports
Amazon.com Inc.’s mission statement and vision statement​. Through continued
expansion and diversification, the company’s products now include not just online
retail, but also a variety of other products that address market needs:

1. Retail service
2. Retail goods
3. Amazon Prime
4. Consumer electronics
5. Digital content distribution service
6. Amazon Video
7. Amazon Web Services (AWS)
8. Amazon Publishing
9. AmazonFresh
10. Amazon Prime Pantry
11. Amazon Dash
12. Video Direct

Amazon is primarily an online retail business. As such, its main product is retail
service. The company provides such service through its e-commerce website. Some of
the retail goods available on the website are also the company’s, such as those sold
under the AmazonBasics brand. In addition, the firm offers Amazon Prime, which is a
membership product that includes shipping service for purchases on Amazon’s online
retail website. The company has also expanded its product mix to include consumer
electronics like the Amazon Kindle e-book reader and the Kindle Fire tablet. Such
expansion led to an improvement of the effectiveness of the company’s marketing mix
in getting a bigger share of the e-commerce market. Further broadening of the firm’s
product mix involved the distribution of digital content, including music and e-books.
Amazon Video is an on-demand video streaming service offered to customers in some
locations in the United States, Europe and Japan. On the other hand, Amazon Web
Services (AWS) is a set of online services, including cloud storage. Amazon Publishing
offers book-publishing service using a number of imprints. Moreover, AmazonFresh
and Amazon Prime Pantry are the company’s services for orders and delivery of
grocery items. Furthermore, the company has integrated additional technology in the
purchasing process. For example, Amazon Dash involves a device that enables
customers to purchase household items by simply clicking a button that connects to the
Internet. Video Direct enables sale or ad-supported free viewing of user-generated
videos. These product lines indicate the company’s efforts in continually broadening its
product mix. Amazon.com Inc.’s marketing mix increases in effectiveness as more
products are added to these e-commerce offerings.

Place/Distribution in Amazon’s Marketing Mix

The venues used to reach target customers are identified in this component of the
marketing mix. Amazon.com Inc. is a mainly online business organization.
Nonetheless, the company uses the following places to reach its e-commerce
customers:

1. Official e-commerce websites

2. Amazon Books
3. Others

Amazon uses its official e-commerce websites as its primary places for transacting with
customers. These websites include Amazon.com, Audible.com (a subsidiary), and a
number of other sites with specific target markets. In addition, the company operates a
physical bookstore named Amazon Books in Seattle. This location enables the
company to reach out to customers who want to physically evaluate products before
purchase. Moreover, the firm uses other venues to temporarily transact with
customers. For example, the annual Amazon Web Services (AWS) Summit held in
various locations enable the company to reach potential customers and persuade them
to pay for its e-commerce services. In this regard, Amazon’s marketing mix significantly
relies on the strong online presence of the organization in reaching its target
customers.

Amazon’s Promotion (Promotional Mix)

This component involves the strategies and tactics that a company uses to
communicate with its target market. Amazon.com Inc. aims to persuade its customers
to visit its websites and pay for its online services. The following strategies and tactics
are used in such promotional mix:

1. Advertising (most important)

2. Sales promotions
3. Public relations
4. Direct marketing

Advertising functions as the primary means for Amazon to communicate with its target
market. For example, the company has an affiliate program for website owners or
online publishers to earn revenues by displaying advertisements and corresponding
links to products sold on the Amazon.com website. This strategy widens the company’s
market reach. Also, Amazon.com Inc. applies sales promotion as a secondary strategy
to attract customers and persuade them to purchase goods and services on the
website. For example, the company occasionally uses discounts and special offers to
generate more sales. On the other hand, the firm strengthens its brand image through
public relations programs, such as Amazon Smile, which donates a percentage of
sales to charitable organizations. Moreover, in using direct marketing, the company
directly communicates with businesses to offer its online services, such as publishing
and digital content distribution. In this component of Amazon.com Inc.’s marketing mix,
advertising is the main determinant of the organization’s marketing communication
effectiveness.

Amazon’s Prices and Pricing Strategies

This component of the marketing mix focuses on the price levels and pricing strategies
a firm uses in selling its products. Amazon.com Inc. uses low prices as a way of
attracting customers to its e-commerce website and product offerings. Nonetheless,
given the variety of the company’s products, the following pricing strategies are used:
 1. Market-oriented pricing strategy
2. Price discrimination strategy
3. Value-based pricing strategy

Amazon uses market-oriented pricing as its primary pricing strategy. For example, the
company evaluates competitors’ prices as basis for pricing AmazonBasics products.
The advantage of this pricing strategy is that it makes selling prices more competitive,
affordable and attractive to target consumers. On the other hand, the price
discrimination strategy involves setting different prices for the same product. Amazon
applies this pricing strategy through its different websites. For instance, the company’s
prices for the same products are different between the United States and the United
Kingdom, which has its own Amazon website (amazon.co.uk). This strategy is
advantageous because it enables the company to adjust its prices based on national
market conditions, perceived value of products, and consumer preferences and
expectations. In relation, Amazon.com Inc. uses the value-based pricing strategy,
which involves price levels based on product value, considering consumers’ perception
of value. Thus, the company’s marketing mix reflects flexibility in adjusting to current
market prices.

People:

Amazon gives a great importance to its workforce. Irrespective of what level and
domain of the organization they are working people get benefits from Amazon which
makes it a desirable employer. These benefits include health, financial, assistance
programs, some time off like vacations and equity plans. There are nearly 2,30,800
employees working across the globe round the clock to ensure best customer
experience and as Amazon is the most visited website in retail space (1.27 billion/year)
it offers its employees a great deal of training and development activities.

Process:

Amazon is a world leader in ecommerce and web services and has got a strong
process oriented business. As we have seen earlier that Amazon strategically divided
its warehouses and fulfilment centres for operational efficiency, it also uses the best in
the business technology to support its daily activities and also in its advertisements,
serving the customer like providing the information about the location of his package.
Its customer relationship and information management are core to its business
strategy.

COMPETITORS OF THE COMPANY

● Amazon Inc. (AMZN) is a multinational consumer electronics company and the
largest Internet company in the United States as of November 2014. The
company also sells a great deal of other consumer goods. Amazon.com operates
in three general segments:media, electronics and other merchandise.
● In the media segment, Amazon competes with auction site eBay (EBAY); media
game changer Netflix (NFLX); Time Warner Cable (TWX); Apple (AAPL), with
iTunes; Google(GOOG) with its Play Store; and media producer Liberty
Interactive (QVCB).
● Amazon has several competitors in the electronics and general merchandise
segment,many of which are brick and mortar rivals including Best Buy, Family
Dollar, RadioShack,Staples, Target, Walmart, Sears, Big Lots, Delia and
Systemacs.
● In the electronics and general merchandise segment online competition includes
Alibaba Group, LightInTheBox Holding Co., Overstock.com, PCM, Vipshop
Holdings, JD.com,Wayfair Inc. and Zulily.
● In the other operating segment, Amazon competes with several of the world's
largest companies including CDW, PC Connection, Insight Enterprises, Google,
Oracle;salesforce.com, Accenture and Citrix Systems, among others.

Amazon in India:-
Objectives:-

● Assess the issues and challenges of running Amazon in India

● To study amazon business models to overcome these challenges and
become the leading ecommerce company in India.
● To study expansion strategy of Amazon in India

Amazon India Business Models:-

Value proposition specify how product and service are put together and extended
to fulfil customer needs by company (Kambil et al., 1996). For attracting the
customer Amazon India is doing a lot for this it has enlisted mom-and-pop store owners
as partners in its delivery platform. In small villages and remote areas where few
people have internet access, residents can go to their local store and use the owner’s
internet connection to browse and select goods from online Store. Store owners record
their orders, alert customers when their products are delivered to the store, collect the
cash payment, and pass along the money — minus a handling fee to Amazon. And
store owners report increased sales of their own while customers are on-site.
Amazon targets the middle class & upper class people who have hands on experience
in technology but don’t have much time to do shopping from the physical outlets.
Taking this into consideration Amazon has successfully positioned itself as a Glocal
(Go global Act local) e-commerce giant where one can buy anything & get it delivered
at any remote locations. Using the catchphrase Aur Dikhaoin its most recent campaign
in India, it has further helped them carve a distinct space in the consumer’s mind.
Company acquired many IT & e-commerce start-ups like pets.com, audible.com,
Junglee.com, IMBD.com,Zappos.com, Woot etc. for providing high value to their
customers using existing technology of the acquired partners at low cost.

Amazon’s strategy involves discounts, low prices and wide range of products sold via
direct selling or marketplace.In the U.S., by contrast, Amazon holds and sells its own
inventory of toys, books, and more in addition to selling goods from third-party sellers.
The Indian Government, however, plans to allow foreign companies that manufacture
their products in the country to sell them directly to consumers over the Internet. But
Amazon would have to start making its products in India to take advantage of the
change in the law.The Indian government doesn’t allow companies with major foreign
ownership to operate retail locations having their own inventory. Because of this,
Amazon serves as a middle man between sellers and buyers, and doesn’t sell any
inventory of its own. But, Amazon helps sellers with warehousing and shipping
goods.In the U.S., by contrast, Amazon holds and sells its own inventory of toys,
books, and more in addition to selling goods from third-party sellers.

Market share in India:-

Amazon India is currently worth $16 billion and has the same 30% marketshare as
local competitor Flipkart, according to a new report from Citi Research. That’s in a
country which has a $2.6 trillion GDP growing at 6-7% annually.
Amazon entered the India space in 2013, and has yet to turn a profit. But it’s captured
about 30% of the Indian ecommerce market, and is poised to grow that 23% annually
until 2027. That would mean Amazon India would reach $70 billion in gross
merchandise volume and $11 billion in revenue.

The unit's revenues for 2018-19 more than doubled to Rs 834.5 crore over the
previous fiscal. Amazon Retail India posted a loss of Rs 127.4 crore and revenue of Rs
139 crore in 2019. On March 2019, it was available for customers in 125 cities, and
had leased out about one lakh sq ft of storage space.

Achievements:-
1) INNOVATION
Amazon’s success largely stems from its innovative technologies and practices, many
of which were championed by its CEO, Jeff Bezos. Consider the Echo, Amazon’s
impressive voice command device. Echo can be used to play songs, research your
favorite sports teams, and even check the weather with a few spoken words. This
innovative technology was a huge investment for the e-commerce giant—one that
fostered exceptional results. Over 22 million Echo units were sold in 2017 alone.

Amazon’s progressive mindset doesn’t always bear fruit, but accomplishments like the
Echo prove that innovation can yield impressive results for e-commerce companies.

2) CUSTOMER SERVICE
Because of its commitment to world-class customer service, Amazon has developed a
range of helpful tools users can employ to track packages and quickly return or
exchange ordered items, bringing simplicity and convenience to their online shopping
experiences. Amazon’s Customer Service team has won multiple awards for its
dedication to preventing and swiftly addressing problems for customers. One of
Amazon’s overarching missions is to become the planet’s most customer-centric
company—and the brand’s dedication to this goal has paid dividends.

Social media is another powerful tool that Amazon employs to engage with shoppers
and enhance the quality of its customer service. When done right, social media
channels can help your e-commerce business address customer concerns and build a
solid foundation of loyal and passionate followers who advocate your brand. That’s why
many e-commerce companies work with Snap’s Social Media Team to refine and grow
their social presence.

3) EXECUTION
Amazon gets everything right when executing customer orders. They select products
and services that customers want and need—and leverage distribution centers across
the globe that allow them to quickly ship products. Amazon also has excellent vendor
relationships that allow them to offer customers discounted pricing. The world’s largest
online retailer is also ramping up plans to invest more across Europe this year,
employing thousands of more employees. They’re also looking to implement
brick-and-mortar stores that will have the capability of same-day-delivery via drones!

4) DIVERSIFICATION
Starting off as an online bookstore, Amazon now offers everything from soup to nuts.
Literally. A search of the site reveals over 3,000 listings for vegetable soup. Search the
term “nuts” and you’ll see over 37,000 results. Amazon now carries products in music,
books, electronics, health and beauty, automotive, grocery and clothing. Business
owners can contract with Amazon’s network of pros to get IT support, furniture
assembly and even A/V services. By diversifying its offerings, Amazon is continuously
driving reach and relevance.

Regardless of your industry, you should be fearless in the pursuit of diversification.

Expanding into new markets and product categories will help you attract new business
opportunities to grow your organization. You should even diversify your digital growth
initiatives when possible. For example, Amazon currently boasts an impressive 3.6
billion backlinks and 3.8 million referring domains. A highly diversified link portfolio
plays a pivotal role to any successful SEO campaign. That’s why many e-commerce
companies partner with us to optimize their link building strategies.

5) OUTSTANDING USER EXPERIENCES

A strong UX makes it easy for e-commerce customers to find what they’re looking for
and move further down the conversion funnel, resulting in more sales. That’s why
Amazon employs a full UX team comprised of professionals in everything from user
research and interaction design to web development. These UX experts collaborate
with Amazon’s engineers, product managers and executives to create seamless user
experiences that drive customer conversions.
Fortunately, any company can improve its online UX with help from the right digital
marketing partner. Snap Agency’s Design Team offers comprehensive web design and
CRO (conversion rate optimization) solutions to help you perfect your website’s UX and
UI. Our human-centered design process will boost the conversion impact of your online
presence through user experiences that inspire and engage.

Swot analysis:-
A SWOT analysis is a comprehensive look at a company's strengths and weaknesses, or internal factors, as well as

external factors it faces in the market. A company usually starts a SWOT analysis by studying its strengths, such as

a strong brand name or good reputation, and weaknesses, like inexperienced management or poor distribution.

Subsequently, an external environment SWOT analysis enables a company to ultimately determine how it can

exploit its strengths and minimize weaknesses to compete.

Amazon’s Stakeholder Groups & CSR Initiatives
Amazon.com Inc. maintains corporate social responsibility initiatives to target the
interests of its main stakeholder groups. In general, the e-commerce organization
experiences pressure from a variety of stakeholders and their interests. Nonetheless,
Amazon’s corporate social responsibility programs are designed to address and satisfy
the interests of the following stakeholder groups, arranged according to significance:

1. Customers (most important)

2. Employees
3. Communities

Customers​. Amazon’s corporate social responsibility strategy gives the highest priority
to customers as the most important stakeholder group. The company considers
customers as the primary determinant of its e-commerce business success, especially
because these stakeholders significantly affect revenues. Such prioritization agrees
with ​Amazon’s mission statement and vision statement​, which highlight the centrality of
customers in the business and its development. The interests of these stakeholders
are fair pricing, convenience of service, and online security in transacting with the
company. Amazon satisfies all of these interests through emphasis on service and
technology. Amazon employees are also trained to maximize the benefits of these
technologies and to ensure customer convenience. In addition, fair pricing is
maintained through competition among sellers on the company’s online retail website
and through the market-based pricing strategy [Read: ​Amazon’s Pricing Strategies,
Marketing Mix​]. Thus, Amazon’s corporate social responsibility approach effectively
addresses the interests of customers as the primary stakeholder group.

Employees​. Amazon.com Inc. values employees as significant determinants of

organizational performance and corporate social responsibility policies and programs.
This stakeholder group is interested in competitive compensation and career
development. Employees are important because they support competitive advantage
based on ​Amazon’s organizational culture​. The company’s human resources facilitate
the development of new ideas to increase business efficiency. Amazon satisfies the
interests of these stakeholders through leadership development and an appropriate
compensation policy based on the organization’s high growth potentiaAmazon’s
continuing growth and global expansion also creates career advancement
opportunities for employees, especially in leadership and management positions. Thus,
competitive compensation and organizational cultural support are the main thrusts in
Amazon’s corporate social responsibility strategy to address the interests of this
stakeholder group.
Communities​. Amazon maintains a corporate social responsibility program for
communities. These stakeholders are significant because they influence consumer
perception on the company’s goods and services. The interests of communities include
development support, such as through education, healthcare and environmental
conservation. The company addresses these interests mainly through its primary
community support arm, Amazon Smile. For example, through Amazon Smile, a
percentage of sales revenues are donated to customers’ chosen charitable
organizations. This approach enables the broad reach of Amazon’s corporate social
responsibility strategy in satisfying the interests of communities as a significant
stakeholder group in the online retail business​.

Future of amazon

The future of Amazon is bright and also generates a dizzying amount of complex 
questions, but given its history to date, its ability to execute on multiple fronts, often in 
parallel, and still under the leadership of its dynamic, visionary founder, there’s little 
doubt that, over the next decade, Amazon will continue to increase its dominance in 
many of these categories and also earn influence in others. Like their name suggests, 
from everything from A to Z, Amazon is that one brand, worldwide, which can fulfill 
demand and close the loop on the transaction and delivery, and by owning the 
end-to-end process of selling these commodities, it has afforded the company a war 
chest, mindshare, and the potential to grow even bigger. Seen through this lens, 
Amazon may just be getting started. 

Conclusion:-
Amazon was founded in 1994 by Jeff Bezos. Bezos took to ​the astonishing growth of
internet firms​ to make a dollar, but ended up making much more. Amazon is the
internet retailing juggernaut we know it as today from a long history of acquisitions and
key strategic moves such as going public, establishing extra distribution channels, and
having a longer product line. Amazon overcame the dot-com bubble burst, made it’s
first profit, and acquired more firms. Amazon has implemented different features such
as Amazon Prime, introduced the Kindle eReader, and the Fire Phone. Amazon’s
future plans include more acquisitions most likely, ​and even the introduction of a drone
delivery service.​ Amazon’s journey from a Seattle basement to a worldwide company is
a key example in how strategic management is key in today’s business world, and how
learning the history of such firms is equally important. This has been my study for
Amazon.com’s history. It was essentially an overview of how the firm got to where it is
today from it’s humble beginnings. I hope you found it as informative as I have and
learned the things that I have learned from this assignment. Amazon is truly a company
to be analyzed for the steps to success, and their history holds the answers.