1.

Customer segments
Economy class segment: catering to Indian middle class
For individuals on the go, who value time & on-timeliness
Frequent point-to-point flyers

2. Value proposition
Affordable fares
Ontime performance
Hassle-free service

3. Revenue streams
Sale & leaseback business model: leasing aircrafts, without buying a brand-new plane
Aircraft Utilization

4. Channels
Online booking for tickets
Selective use of travel agents

5. Customer relationships
Friendly customer services
Fast customer concerns redressal
Extra benefits to avail

6. Key activities
Online ticket booking
Frequent and reliable departures
High efficiency of crew

7. Key resources
Aircraft
Human Resources
Brand Equity
Social capital
Employee relationship

8. Key partners
Aircraft manufacturer: Airbus/Boeing
Fuel companies
Airports

9. Cost structure
High utilization rate
Simple operations
Productive crew/personnel
BMC for IndiGo: -
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Aircraft Online ticket
manufacturer: booking Affordable fares -Friendly -Economy class
Airbus/Boeing customer segment:
Frequent and Ontime services catering to Indian
Fuel companies reliable performance -Fast customer middle class
departures concerns
Airports Hassle-free redressal -For individuals
service -Extra benefits on the go, who
High efficiency of
value time & on-
crew to avail
timeliness
Key Resources Channels -Frequent point-
to-point flyers
-Aircraft Online booking
-Human for tickets
Resources
-Brand Equity Selective use of
-Social capital travel agents
-Employee
relationship

Cost Structure Revenue Streams

High utilization rate Sale & leaseback business model:

leasing aircrafts, without buying a
Simple operations brand-new plane

Productive crew/personnel Aircraft Utilization