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Main Menu
This gives three options:
1. Access to the help system
2. Data entry and production of the Matrix
3.A tutorial on the theoretical concepts of the Matrix
Data Entry
Select the data entry option from the main menu this will access the data entry screen
Now enter the data for Business Strength - data entry follows the same format
Once you are satisfied with the data entered for a portfolio member "PRINT"
are transferred to the matrix using the "Transfer" command button (the data entry boxes are clea
To view the summary of the ratings for all portfolio members press the
View Data command button - you will transfer to the Matrix Data sheet
Matrix construction
The matrix rating data is held in columns I to L on the Matrix Data sheet
You may edit this data if required
Once satisfied with the data press the Construct Matrix command button
The matrix rating data is held in columns I to L on the Matrix Data sheet
the data is now transferred into columns A to D and a preview of the Matrix
is shown.
The matrix data summary can be printed using the Print Data command
button
The matrix can be accessed by the View Matrix command button.
The Matrix can be printed from the Matrix sheet using the Print Matrix
command button
N.B. If you require to save a matrix save the file giving it a new name as entering new data
will overwrite a previous matrix
sfer each set of data using "Transfer"
the ratings using the command button - this must be done before the ratings
(the data entry boxes are cleared on transf ready for the next portfolio member
BUSINESS STRENGTH /
COMPETITIVE POSITION
G.E. INDUSTRY ATTRACTIVENESS
BUSINESS STRENGTH MATRIX
STRONG AVERAGE WEAK
9
HIGH
LONG TERM
INDUSTRY
ATTRACTIVENESS MEDIUM
9 6 3 0
The Industry Attractiveness /Business Strength Matrix
Portfolio Member Bus . Stren. Ind. Att. Indusry
Rating Rating Size
The Industry Attractiveness /Business Strength Matrix
1. Enter weights for each factor N.B. total must equal 1
2. Rate the factors between 1 and 10 and enter in the Rating column (Press "Enter" to calculate "Industry Rating")
3. First PRINT then transfer the Ratings to the matrix data sheet using the command button below
Portfolio Member 4. Enter Portfolio Member Name
Industry Size 5. Enter Industry size in Millions (sales value)
Business Strength Competitive Position Weight Rating Industry Rating
Relative market share 0
Possession of Core Competencies 0
Profit margins relative to competitors 0
Ability to beat/match rivals on products/service 0
Relative cost position 0
Knowledge of customers and markets 0
Technological capabilities 0
Calibre of management 0
Total of Weights Must equal 1 (Column E) 0 Enter rating score 1 to 10 in col
Business Strength Competitive Rating 0
Print the ratings for each Portfolio member Transfer Ratings to Matrix
BEFORE transferring the data to the matrix as the
data entry boxes are cleared ready to accept View Matrix input data
data for the next Portfolio Member on transfer of data
"Industry Rating")