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Objectives
Analyse how theoretical concepts taught are applied/not applied in real situations,
Develop skills in technical report writing through data collection, data analysis,
data presentation and draw lessons cogently vis-à-vis a given firm or company.
The objective of this Academic Circular is to lay guidelines to conduct summer training and to
standardise the format of submission of report.
2. As per the syllabi of BBA (Paper No BBA-311 with number of credits six) students of
Semester IV are to carry out summer training in a firm or company for the duration of Eight
Weeks and to submit a report within Two Weeks of the commencement of Fifth Semester. The
evaluation of report has two components, viz.
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ANY PREVIOUS WORK OR BORROWED REPORT WILL BE SUMMARILY
REJECTED AND IN ALL CASES OF REJECTION THE WORK IS TO BE REPEATED
AFRESH.
Final Report
4. The Guidelines for methodology to be adopted for conducting the summer training are
attached as Appendix-A. The format of the project report is attached as Appendix-B. All
students are to adhere to these guidelines.
Schedule of Submissions
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6. Faculty Guides and company allotted to each student shall be notified separately and be
displayed on notice board.
Appendix-A
Chapter plan and the contents that are to be included in the summer training report are given
below (Report should be covered within 40-50 double space typed pages):
1. Company profile which includes name of the firm/company, its complete address along
with telephone numbers, email address, website name. Mention whether local, national or
multinational. If national/multinational, give location & address of the registered office and
geographical areas of operation of the company.
2. Explain the nature of the organisation and its business (service/production/trading etc),
i.e., type of industry & business in which the company is operating. Mention any specific
functional area, if any such as marketing, finance, HR, logistics etc, in which the company is
operating.
8. Present leadership of company and mention the people & their level with whom you have
interacted during the summer training.
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2. Opportunities & Threats that the company faces.
3. Best practices/USPs (Unique Selling Prepositions) that the company follows in different
functional areas such as marketing, HR, finance, inventory management, CRM, logistics, use of
ITeS etc.
Students are to analyse key functional areas (such as Marketing, Human Resource Management,
Finance, ITeS etc) of the company and include these in this Chapter. The data under each
functional area may be collected on the aspects mentioned below and the analysis be included in
the report (the aspects mentioned below are suggestive and not restrictive):
4. Finance: Analysis of Balance Sheet, Trading, Profit & Loss Statements, Cash Flow
Statements of the company and comments of at least two years.
5. Use of ITeS: Use of information technology in the organisational processes such as ERP
systems, Web based technologies and degree of automation & transparency.
In this chapter students are to mention learning value of the summer training covering following
aspects (these are suggestive but not exhaustive):
1. Comment on your experience about the working environment obtaining in the company.
2. Briefly explain the practical knowledge you gained during your summer training in terms
of practices followed by the company in different functional areas of management.
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3. Difficulties, if any, experienced in the company where you have undergone summer
training. Also, give your recommendations/suggestions whether the students should be sent to
the company in future for summer training.
Appendix-B
Format
1. The final report should be written and compiled in the following the
sequence:
Title Page
Certificate
Acknowledgements
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foundations. Acknowledgements should be expressed simply, tastefully, and
tactfully duly signed above the name.
Assignment Directive
Executive Summary
7. The Executive summary shall contain objectives, scope and an effective summary of the
Report. One additional loose copy of Executive Summary is to be submitted.
(a) Page Size: Good quality white A4 size executive bond paper
should be used for typing and duplication.
(d) Page Numbers: All text pages starting from Body of the Project
Report should be numbered at the bottom center of the pages.
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(i) Font Size: 12, Times New Roman, Double Spacing, Single
Side Writing.
(ii) Paragraphs Heading Font Size: 12, Times New Roman.
(iii) Page/Title Font Size: 14
(g) Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/ figure as given below:
References/Bibliography
4. www.sportseconomics.com/services/CS_marketing.html
Appendices
10. The appendices are to be attached at the end of the report and to be numbered as
Appendix-A, Appendix-B etc. right justified at the top of the page. Below the word
Appendix write in parenthesis “Refer Para No__”. The para number should be the number in the
body of text where the reference of appendix is given. An appendix may have annexure (s). The
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annexures, if any, are to be attached immediately after the said appendix. The annexures are to
be numbered as Annexure-I, Annexure-II etc.
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Annexure-I
To
Nurturing Excellence
Annexure-II
Certificate
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I, Mr./Ms._______________________________, Roll No. ________________ certify that the
embodied in this has not been submitted earlier for the award of any degree or diploma to the
Certified that the Summer Training Report (Paper Code BBA-311) entitled “____________”
under my guidance.
Signature of the
Guide
Date:
Designation:
Countersigned
Director/Project Coordinator
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Annexure-III
CONTENTS
S No Topic Page No
1 Certificate (s) -
2 Acknowledgements -
3 Assignment Directive -
4 List of Tables -
5 List of Figures -
6 List of Symbols -
7 List of Abbreviations -
8 Executive Summary -
9 Chapter-1: Profile of the Firm/Company
10 Chapter-2: SWOT Analysis of the Company
11 Chapter-3: Functional Analysis of the Company
12 Chapter-4: Lessons Learnt
13 References/Bibliography
14 Appendices
LIST OF TABLES
Table No Title Page No
1 Number of Employees in Organisation ABC
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LIST OF FIGURES
Figure No Title Page No
1 Sales Figures of ABC Company for 2010-2013
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LISTABLE OF SYMBOLS
S No Symbol Nomenclature & Meaning
1 Sigma (Summation)
2 @ At the rate
LISTABLE OF ABBREVIATIONS
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1 CRM Customer Relationship Management
2 EPS Earning Per Share
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