E-COMMERCE

(BADB 2033)

ONLINE ASSIGNMENT

PREPARED BY:

ADRIANA HAIRUL BARIEYAH BINTI EMRAN (CM181007752)

PREPARED FOR:

MISS SUJITRA SUPPIAH

 CM181007752
ADRIANA HAIRUL BARIEYAH BINTI EMRAN

ONLINE ASSIGNMENT BADB2033 / JAN 2020

1. What is e-commerce? How does it differen tiate from traditional business

models? (5m)

Answer:

E-commerce is th e use of the internet and th e web to carry out dig itally enab led
commer cial transaction s by using electronic devices such as laptop, mobile and
tablet. Meanwhile, trad ition al business is the process of exchanging goods and
services in p erson, which involv es face to f ace dealing . E-commerce is easier
to use and operate if custo mer has basic d igital gadg et knowledg e while
traditional busin ess can be followed by any person irrespective of education or
knowledge. E-commerce is in electronic or digital mode onl y, unlike the
traditional business, it can be in any form which is non -electronic or man u al
form. Further more, e -commerce is available round the clo ck whereas
traditional busin ess available during limited time as prescrib ed by th e law and
based on the type of business. Moreover, e - commer ce is easier to main tain as
only warehouse is enough to store the good s. However, traditional business is
cost effective as display and showcase of th e products is requ ired to attr act the
customers.

2. Which co mpanies do you know which are doing e - commerce? List 5

companies. (5m)

Answer:

i. FashionValet Sdn. Bhd.

ii. Lazad a Group
iii. Sea Limited
iv. Global Fashion Group
v. Sephora Holdings S.A.
 CM181007752
ADRIANA HAIRUL BARIEYAH BINTI EMRAN
3. Based on question 2 abov e, what typ e of e - commer ce th at hav e listed and
explain two abbreviations B2C and B2B. (5 m)

Answer:

i. FashionValet Sdn. Bhd. - B2B and B2C

ii. Lazad a Group - C2C and B2C
iii. Sea Limited - C2C and B2C
iv. Global Fashion Group - B2B and B2C
v. Sephora Holdings S.A. - B2C

Two abbreviations B2C and B2B:

i. Decision-mak ing process : B2B main tain an open co mmunication

between businesses to d eter mine whether it is a good fit for both par ties
or not. On the other h and, B2C simplify the process, where the seller
start utilizing their expertise in the conversion funnel to maximize return
on investmen t.
ii. Audience targ eting : B2B businesses usually work in a niche market and
it is imp erative to und erstand the target au dience’s d emograph ic. B2C
work in a larger -scale market and the target is much more spread out.

4. Find th e advan tages and d isadvantag es of digital busin ess? (5m)

Answer:

The advan tages of dig ital bus iness are:

i. Global reach – it allows the seller to fine new markets and trade globally
for a small investment.
ii. Measurable results – online marketing eff ectiv eness can be measured
easily by using web an alytics and other on line metr ic too ls.
 CM181007752
ADRIANA HAIRUL BARIEYAH BINTI EMRAN
iii. Openness – If sellers involve and manag e the social med ia car efully,
they can bu ilt customer loyalty and create reputation for being easy to
engage with.

The disadvan tages of dig ital business are:

i. High competition – When the sellers reach a global customers using

digital business, they ar e also up to their co mpetitors.
ii. Complain ts and feedback – Any negativ e f eedback or cr iticism of the
seller’s brand can be view to the customers. It can damag e the seller’s
brand reputation.

5. How can customers benefit from e - commerce today? (5m)

Answer:

i. Wide range of produ cts and services – Customers are en able to choose
any products and services of their choice from any seller anywhere in
the world.
ii. Ease and conv enien ce – Customers can buy any product anywher e in th e
world without n eed to go to the store. The bad weather is no longer a
barrier for custo mers to shopping.
iii. Available round the clock – Customers can shop from their favorite
website for 24/7, ev en on weekends.
iv. Adequate information – Customers can find different information abou t
the products and services such as product and services offered, co lors,
and size easily. Sometimes, question that th e customers prob ably forget
to ask the seller when visiting th e store, alr eady state on the w ebsite.
v. Save time – Time tak en for choose produ ct or services, buying and
paying onlin e may not take more th an 10 minutes. Other than that, the
products are delivered to customer’s door steps within a week.