OBJECTIVES OF THE STUDY:

1. Explore the Services and Products offered by Texmo Industry to Individual

Customers.
2. Understand the Perception of the Customers with respect to Products offered by
Texmo Industry.
3. To study the Customers Perception about Water Pump Sets.
4. To study the awareness of Texmo Products among the Customers.
5. To study the factors which influence the Customers in buying Texmo Products.
6. To study the Customers Satisfaction Level after using the Texmo Products.
 A STUDY ON CUSTOMER PERCEPTION TOWARDS TEXMO
INDUSTRY WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
QUESTIONNAIRE

1. Name: ……………………………………
2. Age:
a) 18-26 b) 27-33 c) 34-45 d) Above 46
3. Sex:
a) Male b) Female
4. Occupation:
a) Student b) agricultural c) household d) Self employed
5. Educational Level
a) School Level b) Graduate Level II c) Post Graduate d) Professionals

6. Marital Status
a) Married b) Unmarried
7. Number of family members
a) 2 members b) 3 members c) 4 members d) Above 4

8. Income per month:

a) Below Rs 5000 b) Rs 5000 – Rs 10000 c) Rs10000 – Rs 20000
d) 20000 & above
9. How did you come to know about Texmo pumps?
a) Advertising b) friends &relative c) Others……………………
10. If it is the advertisement what is the Media?
a) Television and Radio b) Newspaper and magazines
c) Internet d) Banners
11. Normally how many hours you run the motor pump per day?
a) Less than 1hour b) 1 -2hours c) more than 3hours
12. What are the purposes of using Texmo Pumpsets?
a) Domestic Use b) Agricultural Use
 c) Industrial Use
13.How long are you using Texmo brand Pumpsets?
a) Up to 5 yrs b) 6 – 10 yrs
c) 11 – 15 yrs d) 15 & above
14.What is your next preference than Texmo Pumpsets?
a) Texmo b) Sharp c) Suguna d) CRI
15. For what purposes do you require a water pump?
a) Household water pressure b) Garden watering/sprinklers e) Tank filling
c) Stock water supply d) Hosing down f) Fire fighting
16. From what source of supply is the water to be drawn?
a) River b) Channel Dam
c) Above ground tank, rainwater tank d) Underground tank or cistern
17. Which type of Pumps do you prefer?
a) Centrifugal Pumps B) Ammonia & Carbonate Pumps
c) Reciprocating Pumps d) Others
18. If electric pump what type of power supply:
a) Single phase 240 volt 50Hz b) Three phase 415 volt 50Hz
c) Other (specify)..................................................................
19. Why do you purchase Pumps/Compressors from Texmo?
a) Better quality and technology b) Timely Deliver c) Performance
d) After Sales Services e) Reasonable Price

20. Rank the attributes in the order of preference from 1 to 5

S.No ATTRIBUTES RANKINGS
1 2 3 4 5
1 a) Best Value & Best Quality and technology
2 b) Timely deliver
3 c) Performance
4 d) Service & reliable
5 e) Reasonable Price
21. Whom do you consider as close competitors in the market for Texmo pumps/
Compressors?
a) CRI PUMPS b) SUGNA pumps c) TEXMO pumps
d) Crompton pumps e) others ……………….

22. Does (Texmo Product) provide better results in functioning?

a) Yes b) No c) Can’t say
23. How would you rate the overall experience with the service?
a) Excellent b) average c) fair d) poor
24. Do you recommend others to purchase from Texmo?
a) Yes b) no
25. What is your level of satisfaction about Texmo Pumpsets?
a) Highly Satisfied b) Some what satisfied
c) Satisfied
26.How did you rectify complaints while using Texmo Pumpsets?
a) Through own Idea b) Through Retail shops
c) Trough Texmo Industries
27. Are you satisfied with the service provided after sales ?
a) Highly Satisfied b) Some what satisfied
c) Satisfied
28.What is your idea about the price of Texmo Pumpsets?
a) Very Low b) Low c) Normal d) High
29. What is your idea about the durability of Texmo Pumpsets?
a) Excellent b) Good c) Average d) Poor
30. What is your feeling about the Excellent offer provided by Texmo Industry?
a) Excellent b) Good c) Average d) Poor
a) 31.Do you recommend others to buy the Texmo Pumpsets?
a) Yes b) No
32.If Texmo Pumpsets not available in market, what is you next move?
a) Wait for the arrival b) Stop the purchasing idea
c) Postponed the purchasing idea d) Buy the next standard brand
 33.Suggestion, if any…
………………………………………………………………………………………………………
………………………………………………………………………………………………………
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