5a95MBA 2010-2011

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE
(Excellence in Technical Education and Research)
DIRECTORATE OF ONLINE AND DISTANCE EDUCATION
MBA
(Academic Year: 2010-11)
SYLLABUS
WITH CURRICULAM & REGULATIONS
(SEMESTER – I to IV)
ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE
DIRECTORATE OF ONLINE AND DISTANCE EDUCATION
REGULATIONS: 2010-11
This regulation is applicable to all candidates admitted into MBA Programmes from
the academic year 2010-11 onwards.
1. PRELIMINARY DEFINITIONS AND NOMENCLATURE

In this Regulation, unless the context otherwise requires:
i) “Programme” means MBA programme.
ii) “Branch” means specialization or discipline of MBA programme.
iii) “Course” means a theory or practical subject that is normally studied.
iv) “University” means ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE.
2. PROGRAMMES OFFERED
1. Airline and Airport Management

2. Banking, Insurance & Financial Services
3. Financial Management
4. General Management
5. Healthcare and Hospital Management
6. Human Resource Management
7. International Business Management
8. Marketing Management
9. Software Enterprises Management
10. Telecom Management
3. ADMISSION
1. Candidates seeking admission to the first semester of the four semesters MBA Degree
Programme:
• Should possess the degree from a recognized University
• Should have passed the Higher Secondary Examination of (10+2) curriculum (Academic
stream) prescribed by the Government of Tamil Nadu or authority accepted by the
Syndicate of Anna University Coimbatore as equivalent thereto.
2. The eligibility criteria shall be prescribed by the Syndicate of the University from time to time.
4. STRUCTURE OF PROGRAMME
1. Every Programme shall have a curriculum comprising of theory courses and a project work
with well defined syllabi.
2. The medium of instruction, examinations and project report shall be in English.
5. DURATION AND PATTERN

A student is normally expected to complete the MBA Programme in 4 consecutive semesters
(Two academic years) but in any case not more than 8 consecutive semesters (Four academic
years) from the admission.
6. INTERACTIVE LEARNING PROGRAMME

1. Interactive Learning Programmes are arranged on 6 weekends (Saturdays and Sundays) in
different centres all over the country based on the desirable quorum. If the quorum is not
adequate, the students will be advised to attend ILP in the nearest centre.
2. At the end of the each week of ILP, students will be issued the attendance certificate by the
respective centre.
3. Minimum of 50% attendance is required for appearing the End Semester Examinations.
Candidates with shortage of attendance need to submit one Additional Term Paper (ATP)
or Mini Project for each ILP with the permission from the Director along with the fees
prescribed.
7. SYSTEM OF EXAMINATION
1. Performance in each course (other than project work) of study shall be evaluated as follows:
S. No. Mode of Examination Percentage of Marks
1 Terminal Examination 80%
Continuous Assessment
2 20%
(Assignments)
Total 100%
2. Each theory course shall be evaluated for a maximum of 100 marks and the project work
shall be evaluated for a maximum of 300 marks.
3. The University examinations of 3 hours duration shall ordinarily be conducted between
December & January and between May & June.
8. REQUIREMENTS FOR APPEARING FOR UNIVERSITY EXAMINATION
A candidate shall normally be permitted to appear for the University examination of the current
semester if he/she satisfied the following condition requirement:
• Student is expected to attend all ILP classes and secure 100% attendance. However, in
order to allow for certain unavoidable reasons, the student is expected to attend at least
50% of the ILP classes (Three pair of Saturday and Sunday).
Note: - A candidate who could secure lesser than 50% of attendance shall be given
exemption with the permission from the Director and he/she shall be permitted
to appear for the examinations by submitting Additional Term Paper (ATP) /
Mini Project Work (MPW).
• Registration is mandatory for current semester examinations as well as arrears
examinations. Student is expected to register for examination for all courses of that
semester.
9. PASSING REQUIREMENTS
1. A candidate, who secures not less than 50% of total marks prescribed for all the courses (with
a minimum of 50% of marks in continuous assessment and 50% of marks in university
examination), shall be declared to have passed the Examination.
2. If the candidate fails to secure a pass / absent in a particular course, it is mandatory that the
candidate should register and reappear for the examination in that course during the
subsequent examinations until they secures a pass. However, the continuous assessment
marks obtained by the candidate in the first attempt shall be retained and considered valid for
all subsequent attempts.
3. In case the candidate fails to submit the assignments within the stipulated date prescribed by
the university, He / She will be considered to have failed in the internal assessment thereby
foregoing the continuous assessment marks of 20. However the candidate can pass the
external terminal examination by securing minimum of 62.5 marks out of 100.
4. A candidate who opts for project work shall be declared to have passed in the Project work
viva–voce examination if he/she secures an overall minimum of 50% marks. If a candidate
fails to secure a pass / absent in the Project work viva-voce examination can be permitted to
resubmit a project and appear for the viva – voce for the second time if so recommended by
the examiners. No candidate shall be permitted to submit the project work and appear for the
viva – Voce exam on more than two occasions.
5. If a student indulges in malpractice in any of the University examinations, he/she shall be
liable for punitive action as prescribed by the University from time to time.
10. ELIGIBILITY FOR THE AWARD OF DEGREE
A student shall be declared to the eligible for the award of the MBA Degree provided the student
has
• Successfully completed the course requirements and passed all the prescribed
examinations in all the 4 semesters within a maximum period 4 years reckoned from the
commencement of the first semester to which the candidates was admitted.
• The award of Degree must have been approved by the Syndicate of the University.
11. CLASSIFICATION OF THE DEGREE AWARDED

1. First Class with Distinction:
A candidate who qualifies for the award of the Degree having passed the examination in all
the courses in his/her first appearance in all the semesters within the minimum stipulated
period (four consecutive semesters from the commencement of first semester) with a
Cumulative Grade Point Average (CGPA) not less than 8.5 shall be declared to have passed
the examination in First Class with Distinction.
2. First Class:
A candidate who qualifies for the award of the Degree having passed the examination in all
the courses in all the semesters within minimum the stipulated period (four consecutive
semesters from the commencement of first semester) with a CGPA of not less than 6.5 shall
be declared to have passed the examination in First Class.
3. Second Class:
All other candidates (not covered in clause 1 and 2) who qualify for the award of the degree
shall be declared to have passed the examination in Second Class.
MBA - CURRICULUM
MBA – AIRLINE AND AIRPORT MANAGEMENT

Branch Code: 200
FIRST SEMESTER
Course
Courses Credits
Code
101001 Principles of Management * 4
101002 Managerial Communication * 4
101003 Accounting for Managers * 4
101004 Managerial Economics * 4
101005 Organizational Behavior * 4
SECOND SEMESTER
Course
Courses Credits
Code
102002 Marketing management * 4
102004 Financial Management * 4
102003 Human Resources Management * 4
102040 Airline Operations and Management 4
102041 Airport Planning and Administration 4
THIRD SEMESTER
Course
Courses Credits
Code
103027 IT for Managers and MIS * 4
103055 Aviation Management 4
103056 Aviation and Airport Security 4
103057 Aircraft Law and Convention 4
103058 Airport Engineering 4
FOURTH SEMESTER
Course
Courses Credits
Code
104001 Business Research Methods * 4
104002 Corporate Governance and Business Ethics * 4
104006 International Business Environment * 4
104007 Entrepreneurship Development * 4
104008 Strategic Management * 4
104011 Project Work and Viva – Voce 10
Total Credits 90
* This course shall be offered to all the branches.

MBA – BANKING, INSURANCE & FINANCIAL SERVICES
Branch Code: 201
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102031 Banking 4
102030 Corporate Finance 4
THIRD SEMESTER
Course
Courses Credits
Code
103008 E-Banking 4
103007 Mutual Funds 4
103053 Risk Management and Insurance 4
103048 Treasury Management 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – FINANCIAL MANAGEMENT
Branch Code: 206
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102014 Security Analysis and Portfolio Management 4
102016 Futures, Options and Derivatives 4
THIRD SEMESTER
Course
Courses Credits
Code
103052 Mergers, Acquisition and Corporate Restructuring 4
103050 Capital Markets 4
103035 Project Management 4
103030 Management of Cost and Control System 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – GENERAL MANAGEMENT
Branch Code: 208
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102005 Operations Management 4
102001 Operations Research 4
THIRD SEMESTER
Course
Courses Credits
Code
103033 Materials Management. 4
103049 Marketing Research 4
103044 Management of Services 4
103020 International Business 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – HEALTHCARE AND HOSPITAL MANAGEMENT
Branch Code: 209
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102039 Managing Health Services 4
THIRD SEMESTER
Course
Courses Credits
Code
103025 Issues in Public Health 4
103014 Global Health Issues 4
103016 Health Laws and Industrial Relations 4
103026 Health Policy and Health Care Evaluation 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – HUMAN RESOURCE MANAGEMENT
Branch Code: 211
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102055 Performance Management 4
102056 Compensation Management 4
THIRD SEMESTER
Course
Courses Credits
Code
103028 Knowledge and Change Management 4
103034 Organization Development 4
103043 Training and Development 4
103019 Industrial Relations and Labour Laws 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – INTERNATIONAL BUSINESS MANAGEMENT
Branch Code: 213
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102027 Logistics and Supply Chain Management 4
THIRD SEMESTER
Course
Courses Credits
Code
103009 E-Commerce 4
103047 Managing Global Businesses 4
103021 International Business Culture 4
103012 Export Procedures and Documentation 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – MARKETING MANAGEMENT
Branch Code: 214
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102006 Product and Brand Management 4
102010 Consumer Behaviour 4
THIRD SEMESTER
Course
Courses Credits
Code
103038 Services Marketing 4
103018 Industrial and Agricultural Marketing 4
103045 International Marketing 4
103036 Retail and Logistics Management 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – SOFTWARE ENTERPRISES MANAGEMENT
Branch Code: 218
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102018 Software Project Management 4
THIRD SEMESTER
Course
Courses Credits
Code
103039 Software Estimation and Costing 4
103040 Software Maintenance 4
103041 Software Quality Assurance 4
103011 Enterprise Resource Planning 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

MBA – TELECOM MANAGEMENT
Branch Code: 219
FIRST SEMESTER
Course
Courses Credits
Code
SECOND SEMESTER
Course
Courses Credits
Code
102034 Network Management 4
102035 Telecom Policies and Technology 4
THIRD SEMESTER
Course
Courses Credits
Code
103049 Marketing Research 4
103038 Services Marketing 4
103042 Telecom Services and Information Security 4
103024 Internetworking Technology 4
FOURTH SEMESTER
Course
Courses Credits
Code
Total Credits 90

SEMESTER - I
101001 - PRINCIPLES OF MANAGEMENT
OBJECTIVE: To expose with the challenges of New Millennium and to increase the confidence level.
MODULE 1:
Management science: Definition-evolution of management Thought-contribution of
F.W.Taylor, Henri Fayol, Elton Mayo, Mary Parker Follet, Rensis Likert, Chestard Bernard, Douglous
McGregor, Peter Drcker, Mickel Porter and C.K. Prahalad - Functions of Managers - Scientific
Approach, System Approach and Contingency Approach. Planning-Types -Steps-MBO-MBE-
Strategies-Policies-Planning Premises - Decision Making - Risk and Uncertainty - Decision Trees.
MODULE 2:
Organization: Formal and Informal-Span of Management-Organisation Structure-
Departmentation-Line and staff relationship -Centralisation Vs. Decentralisation-Organisational
Culture-Cultural Diversity-Multi Ethnic Workforce -Organizing Knowledge resource.
MODULE 3:
Leadership: Leadership Styles -Motivation-Motivation Theories-Maslow-X-Y theory, Two
Factor Theory-Equity theory-Vrooms Expectancy theory-ERG theory-Committees-Teams and
Groups.
MODULE 4:
Controlling: Process: Standards and Bench Marking-Core Competence-Competitive
Advantage of Industries and Nation, Co-ordination-Principles of Co-ordination-Inter-dependence.
MODULE 5:
Knowledge Management - Creativity and Innovation - Quality Concepts-Business Process
Outsourcing.
MODULE 6:
Challenges in Management: Change Management -Timing of Change-Reaction to change-
Planning organizational Change-Technological Change-Effective use of Communication Devices and
IT.
Text Books:
Harold Koontz, Heinz Weihrich, “Essentials of Management”, 7th Edition, Tata McGraw Hill, 2008
References:
1. Management – Rocky W. Griffin – Biztantra, 8th Edition, 2005
2. Management: Tasks, Responsibilities, Practices – Peter F. Drucker- Harper Collins Publishers
101002 - MANAGERIAL COMMUNICATION
OBJECTIVE: The Objective of this course is to develop, deliver, assess and build capability to
Communicate.
MODULE 1:
Managerial Communication Process – Objectives of Communication– Principles of
Communication – Forms of Communication – Types of Communication – Channels / Media of
Communication – Communication in Organizations – Barriers to Communication – Guidelines to
overcome Barriers.
MODULE 2:
Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict
Management – Negotiations – Group Communications – Mass Communication – Intercultural
Communication.
MODULE 3:
Oral Communication – Designing and Developing Oral Communication Presentation –Speech
– Characteristics of Speech – Committees and Conference - Technological aids in Communication –
Visual aids in Oral Presentation – Interview for Employment.
MODULE 4:
Written Communication – Stages of writing process – Organizing and Composing messages –
Writing effective E-Mail messages – Writing for Web – Writing good, goodwill and bad messages –
Resume and Applications.
MODULE 5:
Non Verbal and Visual Communication.- Body Language – Para Language – Significance of
Space – Graphics - Visual Graphics – Textual Graphics – Television and and other aids in Visual
Communication.
MODULE 6:
Documents and Reports – Preparation of Business Documents – Storage and Retrieval of
information - Formal Reports -Research reports - Project reports - Business reports and Academic
reports-Presentation of Bibliography.
Text Books:
Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, “Effective Business Communication”, Tata
McGraw Hill, 10th Edition, 2009
References:
1. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson Learning.
2. Bovee, Thill, Schatzman , Business Communication, 7th Edition, Pearson Education, New Delhi.
101003 - ACCOUNTING FOR MANAGERS
OBJECTIVE: To make the students expose to the various accounting systems, accounting control
and linking the accounting system to the Management Decision Making
MODULE 1:
Accounting Systems, Financial Accounting Corporate accounting management and
accounting information – Financial Analysis –Cash Flow and Fund flow statement Analysis –
Accounting Cycle –Trial Balance, income and expenditure statements, profit and loss accounts,
balance sheet.
MODULE 2:
Management Accounting: Basic framework – Classifications of manufacturing cost, cost
accounting systems, job order costing, and activity based costing, process costing, costing and the
value chain – Cost – Volume – Profit analysis – responsibility accounting and transfer pricing.
MODULE 3:
Capital budgeting decisions: Standards and variable costing – Production cost variance
analysis – Management control environment, responsibility control and responsibility accounting
information used in management control.
MODULE 4:
Budgeting – Operating budget, budget preparation, cash budget, capital expenditure budget –
Control reports – Use of control reports, Designing management accounting system.
MODULE 5:
Analysis of financial performance of a firm:- Ratio analysis – Different types of ratios –
Interrelationship between ratios – Due – Point analysis, common size statement of inter and intra firm.
MODULE 6:
Responsibility Accounting-Meaning, Obhectives and Types – Corporate Financial Statement-
Corporate Reports.
Text Books:
M.P.Pandikumar, “Management Accounting”, Excel Books, New Delhi 1st Edition 2007.
References
1. Khan & Jain, “Management Accounting”, Tata McGraw Hill Publication.
2. S.N.Maheswari & S. K. Maheswari, “Introduction to Financial Accountancy”, Vikas Publication.
101004 - MANAGERIAL ECONOMICS
OBJECTIVE: The objective of this course is to make the student understand the application of
economic theory in decision making and to study ramification of managerial economics in global
economy.
MODULE 1:
Nature and Scope of Managerial Economics – Theory of Firm – Profit Maximization Vs. wealth
maximization – Theory of Profit - Functions of Profit.
MODULE 2:
Demand and Supply – Concept of Demand – Concept of Supply – Market equilibrium –
Demand Elasticity – Factors determining the elasticity – Arc elasticity –Income elasticity – Cross
elasticity – Demand estimation and Forecasting.
MODULE 3:
Production and Cost Analysis – Production Function – Economies of Scale – Innovation and
Global Competitiveness – Production Analysis – Cost theory and Estimation- Plant size Economies of
Scale.
MODULE 4:
Market Structure and Pricing Policies- Competition and Perfect Competition-Monopoly-
Monopolistic Competition – Oligopoly - Pricing Policies – Non-Price Competition - Cartel- Price Index.
MODULE 5:
Theories of Inflation-Types of Inflation-–Balance of Payment-Internal External Balance- Risk
Analysis – Capital Budgeting – Capital Rationing – Cost of Capital.
MODULE 6:
National Income – Concepts and Measurement of National Income - Consumption, Saving
and Investment.
Text Books:
Atmanand, Managerial Economics, First Edition, Excel Books, New Delhi, 2005.
References:
1. Dominick Salvatore - Managerial Economics, Fourth Edition, Thomson Learning, New Delhi, 2007.
2. Craig Peterson and Cris Lewis - Managerial Economics, Fourth Edition Prentice Hall of India, New
Delhi.
3. Christopher R Thomas and S Charles Maurice, Eighth Edition, Tata McGraw Hill Publicity
Corporation, New Delhi, 2006.
101005 - ORGANISATIONAL BEHAVIOUR
OBJECTIVE: To manage people on deviant workplace and to inculcate the value of move of values.
MODULE 1:
Basic Concepts: Contributing disciplines to organizational behaviour -Challenges and
opportunities for Organizational Behaviour - Developing Organizational Behaviour model - Foundation
of individual behaviour.
MODULE 2:
Individual Behaviour – Ability and Learning Attitudes - Measuring employee attitudes -
Measuring job satisfaction –Causes-Impact –Personality- Types-Trait -Measuring personality –
Perception- Factors influencing perception -Perception and Individual decision making.
MODULE 3:
Motivation - Definition -Theories -Work environment - Employee involvement - rewarding
employees -Emotional intelligence-Organisational behaviour application of emotion and moods-
Training and development -Performance evaluation- Job enrichment, job enlargement, job analysis.
MODULE 4:
Foundation of group behaviour: Steps of group development - Group properties and decision
making, difference between group and team, types of teams, training individuals into team players-
Interpersonal and organizational communication, channel, barriers to effective communication.
MODULE 5:
Leadership theories -Trait, Behavioral and Contingency theories - Contemporary models -
Inspirational approach, authentic leadership- Leadership and Power – Bases of power -Power &
Tactics - power in group - Politics.
MODULE 6:
Conflict – Definition - Transitions in conflict thought- Conflict process, negotiation,
organizational culture, creating and sustaining culture -Managing change - Resistance to change –
Work stress and management of stress.
Text Books:
Stephen P.Robbins and Timothy A.Judge, “Organisational Behavior”, PHI, 12th Edition
References:
1. Keith Davis and John W.Newstorm– Human Behavior at work, TMH,11th Edition
2. Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition.
SEMESTER - II
102001 - OPERATIONS RESEARCH

OBJECTIVE: To inculcate the application of management concept through Operation Research for
scaling new height.
MODULE 1:
Definition of OR – scope of OR – Limitations of Operation Research – Linear Programming
Problem (LPP) – Application of LPP in Management – Advantages of LPP (only theory) Formulation
of LPP – Solution of LPP by Graphical method: Duality and sensitivity analysis – Introduction to
integer Programming, Dynamic Programming and Non-Linear Programming. (Only Theory).
MODULE 2:
Various methods of finding initial solution: Maximization and Minimization problems North
West Corner Method – Least Cost Method – Vogel’s Approximation Method; Finding Optimal
Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem – Degenerate
solution (Theory only); Assignment problems; General Structure; Finding Optimal Solution; Variations:
No square matrix – Maximization problem – Restrictions on Assignments – Alternate Optimal
solutions – Traveling Salesman Problems.
MODULE 3:
Networking Concepts; Rules of drawing network diagram; CPM Computations – Finding
critical path – Different Floats; PERT Computations: Computation of earliest and latest allowable
times – probability of meeting the scheduled dates; difference between PERT and CPM – Crashing of
a Project
MODULE 4:
Two person zero sum game: Solution to games: Saddle point – Dominance rule – Value of the
game – mixed strategy – Graphical method of solving a game – (2 X n and m X 2) games –
Replacement Theory - Replacement policy for gradually deteriorating items and for suddenly failing
items.
MODULE 5:
Introduction- Characteristics of Queuing models – Models for Arrival and Service Times; Poisson
arrival with Exponential Service Rate model – oxcer – Queuing models (Theory only) Inventory models –
EOQ models.
MODULE 6:
Introduction – Process of Simulation – Monte Carlo Method – waiting Line Simulation Method
– Inventory Management Simulation – Marketing Management Simulation – Financial Management
Simulation
Text Books:
N.D.Vohra, “Quantitative Techniques in Management”, Tata McGraw Hill Publications, 2 Edition, 2003
References:
1. J.K. Sharma, “Operations Research”, McMillan India
2. Wayne L Winston, Thomson, “Operations Research”, 4th Edition, 2004
102002 - MARKETING MANAGEMENT
OBJECTIVE: To gain knowledge in the concepts of marketing and to acquire capability in

Strategies formulations and tactics development
MODULE 1:
Introduction – Definition – Scope of marketing - demands situations – key customer markets –
Market Environment – Marketing concepts – target market – marketing mix – tasks of Marketing
Managers.
MODULE 2:
Marketing strategies - Value chain – strategic alliances – Marketing information System –
Marketing organizations – Marketing resource - Assessing Market Demand – Creating consumer
value – classification of markets
MODULE 3:
Consumer behavior – cultural, personal, psychological factors – Market Segmentation –
geographic, demographic, psychographic, behavioral, volume and benefit buying process –
Institutional marketing.
MODULE 4:
Brands – Brand Equity – Products – Product life cycle – classification of products – product
differentiation – Market positioning – Product line – New product development - Packaging, labeling,
warranties and guarantees - Marketing of Services.
MODULE 5:
Pricing – Pricing objectives – Pricing strategies – Discounts and allowances impact of price
change – distribution of networks and channels – wholesaling and retailing – Marketing logistics –
modifying channels.
MODULE 6:
Marketing Communication – Promotion – advertising – sales promotion – publicity and public
relations – Direct marketing and personal selling – managing sales force – global markets – E-
business.
Text Books:
Philip Kotler, Kevin Lane Keller, “Marketing Management”, PHI, 12th edition.
References:
1. Willam J. Stanton, Michael J. Etzel, Marketing Concepts and Cases, TMH 13th Edition.
2. Tapan K. Panda, Marketing Management, Text and cases, Excel books, 2nd Edition.
102003 - HUMAN RESOURCE MANAGEMENT
OBJECTIVE: To equip budding managers with a complete, comprehensive review of essential

human resource management concepts and techniques.
MODULE 1:
Strategic role of HRM – Nature and scope of HRM – objectives of HRM – Job Analysis – HR
Planning – HR Inventory.
MODULE 2:
Recruitment Process – Application Blank – Test and Interviews – Selection – Placement –
Transfer – Training – Types of Training – Uses of Training – Designing effective Training – Evaluation
and Training.
MODULE 3:
Compensation – Performance Appraisal – Pay structure – Incentives – Financial and Non-
financial incentives – Executive Pay – Employee Benefits.
MODULE 4:
HR Environment – Multicultural Environment in MNC’s – Equal Employment Opportunities –
Reservation System - Outsourcing – Hire and Fire System - Security in Services.
MODULE 5:
Employer and Employee relations– Collective bargaining- process–Unions-Ethics–Dominants
of Ethical Behavior -Discipline – Protecting Safety &Health
MODULE 6:
HRIS - HR Records – HR Accounting – HR Audit –- Maintaining International Employees
Text Books:
Gary Dessler -A Framework for Human Resource Management - Pearson - 3 rd Edition - 2008
References:
1. Raymond A Noe, John R,Hollenbeck, Barry Gerhart and Patrick M.Wright – Human Resource
Management – McGraw-Hill New Delhi-5th Edition - 2007.
2. Cynthia Fisher, Shaw - Human Resource Management – Wiley Dreamtech / Bistantra – 5th Edition.
102004 - FINANCIAL MANAGEMENT
OBJECTIVE: To understand the theories, concepts and techniques of financial management for
prudent decision making.
MODULE 1:
Nature and Scope of Financial Management - Objectives of Financial Management, Finance
Functions, Structure of finance department, Emerging role of the Finance Managers.
MODULE 2:
Techniques of Financial Statement Analysis - Trend Analysis, Common Size Statements,
Ratio Analysis: Classification of Ratios – Liquidity Ratios, Leverage Ratios, Activity Ratios- And
Profitability Ratios.
MODULE 3:
Working Capital Management: - Management of cash and Marketable Securities receivables
management – Inventory Management- working capital financing.
MODULE 4:
Sources of Finance: Sources of Long Term & Short Term finance-Financing decisions: Cost of
capital – Hybrid Financing Instruments – Lease financing - and hire purchase – Venture Capital
MODULE 5:
Capital Budgeting: Nature and Significance - Techniques of Capital Budgeting - Pay Back
Method - Accounting Rate of Return - Net Present Value and profitability index.
MODULE 6:
Management of Profits: Dividend policy - Determinants of dividend policy, bonus shares and
stock splits - Corporate Restructuring.
Text Books:
Prasanna Chandra - Financial Management, Tata McGraw-Hill,6th Edition 2004.
References:
1. I M Pandey - Financial Management, Vikas Publications, 9th Edition, 2005.
2. M Y Khan and P K Jain - Financial Management, Tata McGraw-Hill, 5th Edition 2007
102005 - OPERATIONS MANAGEMENT
OBJECTIVE: To understand the operation functions in manufacturing and service industry and to
achieve knowledge in new concepts development in this domain.
MODULE 1:
Nature of Production and Operations – System Approach to Operation management – Factors
– Types of Production and Production Systems- Productivity and Competitiveness –Operation
Strategy.
MODULE 2:
Designing Products and Services – Process Planning and Process Design in Services–
Production Processes – Production Technology
MODULE 3:
Manufacturing facility Planning – Long range Capacity Planning – Facility Location – Facility
layout
MODULE 4:
Master Production Scheduling –Service Operations Planning and Scheduling - Detailed
Scheduling – Facility Loading – Sequencing operations – Priority Sequencing Techniques – Line
Balancing – Line of Balance - Work Study – Time Study – Motion Study – Work Sampling.
MODULE 5:
Purchasing and Stores Management - Inventory Management – Functions – Information
Systems – Warehousing – Waste management – Maintenance Management - Just in Time (JIT) -
Enterprises Resources Planning (ERP) – Lean Manufacturing System.
MODULE 6:
Inspection and Quality Control – Statistical Quality Control Techniques (Control Charts and
Acceptance Sampling – Quality Circles – Introduction to Total Quality Management
Text Books:
Norman Gaither And Greg Frazier – Operations Management – Thomson – 9th Edition – 2007
References:
1. Martin K Star - Production and Operations Management – Biztantra – 2004
2. Chase, Jacobs, Aquilano - Operations Management for Competitive Advantage – Tata McGraw
Hill – 10th Edition 2007
102006 - PRODUCT AND BRAND MANAGEMENT
OBJECTIVE: To analyze, Plan and insight about branding, segmentation and positioning of the
product.
MODULE 1:
Product – Meaning – Classification – Product Mix and Line decisions – Growth Strategies of
FMCG – Managing Line Extensions.
MODULE 2:
New Product Planning – PLC – Classification – Routes of New Product Development –
Process – The Latent Factors – Successful New Product launches – New Product Failure
Dimensions.
MODULE 3:
Branding – Meaning – Strategic relevance – Creation – Principles – Brand Building – Branding
extension – Branding of Commodities – Managing Brand Equity – Anatomy of the Brand
MODULE 4:
Segmentation – Impact of Marketing Mix – Segmentation criteria – Lifestyle segmentation –
VALS.
MODULE 5:
Positioning – Meaning - USP – Brand image and Personality – 3 C’s of Positioning –
Competitive positioning and Strategy – Brand success – Core Benefits.
MODULE 6:
Managing Brand image – Concept Management – Functional brands – Symbolic Brands –
Forces affecting Brands – Brand revitalization – Brand recall and elimination – Types of Branding –
Brand valuation methods.
Text Books:
Ramanuj Majumdar – Product Management in India – Prentice Hall of India – Third Edition – 2007.
102010 - CONSUMER BEHAVIOUR
OBJECTIVE: To analyze and understand the behavior of the consumers in order to attack
consumers, satisfy and retain them.
MODULE 1:
Meaning – Nature & Objectives – Consumerism – Ethics
MODULE 2:
Consumes motivation – Pyramids – Dynamic Nature – Types and system – Motivation
research – models of consumes behavior – Learning and Howard Sheth model - Engel and Kollat
model – Blackwell model.
MODULE 3:
Consumer attitudes – Attitude properties – Types – Multivariable attitude model - Culture –
Sub-culture.
MODULE 4:
Reference Group – Family Decision Making – Family life cycle – Social class - Social class
and consumer Behavior
MODULE 5:
Opinion Leadership – Meaning – Process – Dynamic Nature – Persuasion and Motivation -
Diffusion of Innovation – Diffusion Process – Channel of Communication – Adoption Process.
MODULE 6:
CRM in Consumer Marketing – Focus on relationship – Building CRM – E CRM – CRM
Process CRM Implementation
Text Books:
Blackwell, Miniard, engel, Cengage 2006.
102014 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
OBJECTIVE: To provide comprehensive information about investing in securities.
MODULE 1:
Valuation of securities – bond and fixed income instruments valuation – bond pricing
theorems, durations of bond and immunization of interest risk, term structure of interest rate,
determination of yield curves, valuation of equity and preference shares (Dividend capitalization &
CAPM).
MODULE 2:
Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and
unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk.
Risk & risk aversion. Capital allocation between risky & risk free assets – Utility analysis.
MODULE 3:
Fundamental & Technical Analysis of equity stock. Concept of intrinsic value. Objectives and
beliefs of fundamental analysis. Economy-Industry-Company framework, points and figures chart,
bar chart, contrary opinions theory, confidence index RSA,RSI, Moving average analysis, Japanese
Candlesticks.
MODULE 4:
Behaviour of stock market prices – The market mechanism, testable hypothesis about market
efficiency, implications of efficiency market hypothesis for security analysis and portfolio
management. Asset pricing theories, CAPM & Arbitrage pricing theories.
MODULE 5:
Modern portfolio theory – Asset allocation decision. Dominant & Efficient portfolio – Simple
diversification, Markowitz diversification model, selecting an optimal portfolio – Single index model,
Treynor – Black model. Determination of corner portfolio. Process of Portfolio Management –
International Diversification.
MODULE 6:
Portfolio performance evaluation – Sharp & Treynor & Jemsen’s measure. Portfolio revision
– Active and passive strategies & formula plans in portfolio revision. Mutual funds – types,
performance evaluation of mutual funds, functions of Asset Management Companies
Text Books:
Donald E.Fischer and Roanal J.Jordan, Security Analysis and Portfolio Management, Pearson, Third
Edition - 2008
102016 - FUTURES, OPTIONS AND DERIVATIVES
OBJECTIVE: To understand the concepts of Options, Futures & Derivatives and to familiarize the
students about its usage.
MODULE 1:
Futures – Meaning – Specification – Types of Traders & Types of orders – Regulation –
Forward Vs Future contracts – Basic Principles – Basic Risk – Cross Hedging – Rolling the Hedge
forward.
MODULE 2:
Investment Assets Vs, Consumption Assets – Valuing forward contracts - Future contract on
currencies – Futures on Commodities-Mechanics of interest rate swaps – Nature of Swap rates -
Currency Swaps – Other Types of Swaps
MODULE 3
Options – Types – Trading Commissions – Margin – Regulation – Taxation – Warrants – Over
the counter markets – Factors – Assumption and notations – Put-Call Parity – Effect of Dividend -
Strategies involved in single option – Spreads – Combination – Other payouts.
MODULE 4:
Dividend yield – Option pricing formula – Option on stock indices – Currency options – Future
options – Binomial Trees – Drift of Future – Exotic options – Packages – Forward start options Types
– Option involving one Asset Vs. Several Assets
MODULE 5:
Credit Derivatives – Swaps & Indices – Valuation of Credit Default Swaps – CDS forward &
option – Convertible Bonds – Equilibrium models – No arbitrage models-Option on Bonds – Volatility
Structures
MODULE 6:
Heath, Jarrow & Morton Model – LIBOR market model – Mortgage-backed securities -
Experience of all user of Derivatives, Financial Institution and Non Financial Institutions Corporation.
Text Books:
John.C.Hull – Options, Futures & Other Derivatives – Prentice-Hall of India – Sixth Edition – 2008
102018 - SOFTWARE PROJECT MANAGEMENT
OBJECTIVE: To inculcate the fundamental practices of good project management needed by

software industry.
MODULE 1:
Meaning – Software projects versus other types of project – Contract Management – Activities
– Problems with software projects – Project Planning – Steps.
MODULE 2:
Programme management – Strategic Programme management – Evaluation –Choosing
technologies for a selection of a project – Structure versus speed of Delivery – Waterfall Model – V-
processes Model – Spiral Model – Prototype – Dynamic System Development method.
MODULE 3:
Estimation – Problems – Basis – Techniques – Activity planning – Schedules – Scheduling
Activities – Activity float – Identifying Critical Activities – Activity-on arrow networks.
MODULE 4:
Risk Management – Framework – Evaluating risk to the schedule – Monte Carlo Simulation –
Critical Chain Concepts – Resource allocation – Identifying resource requirements –Scheduling
resources – counting the cost.
MODULE 5:
Monitoring and Control – Creating the framework – Collection of data – Change Control –
Managing Contracts – ISO 12207 approach – Types of Contract – Contract Management.
MODULE 6:
Managing People – Understanding Behaviour – Motivation – Oldham - hackman Model –
Decision Making Influence of Culture – Stress – Software Quality – Meaning and importance –
Product versus process quality management.
Text Books:
Bob Hughes and Mike Cotterell – Software Project Management – Tata McGraw Hill – Fourth Edition – 2006
102027 - LOGISTICS AND SUPPLY CHAIN MANAGEMENT
OBJECTIVE: To present the vision of the future of business logistics and supply chain management
and their role in enterprise competitiveness.
MODULE 1:
Logistics – Importance – Value Generation and Proposition – Service Benefits – Cost
Minimizations – Functions – Logistics Design and Operational Planning – Planning Methodology –
Design Decisions – Design Logic – Transportation Decisions – Freight Lane Analysis – Inventory
Analysis
MODULE 2:
Procurement and Manufacturing – Quality Imperative – Dimensions – Total Quality
Management – Quality Standards – Procurement – Procurement Perspectives – Procurement
Strategies – Purchase Requirement Segmentation – E-Commerce – Manufacturing – Manufacturing
Perspectives – Manufacturing Strategies – Total Cost of Manufacturing – Logistical Interface – Just-
in-Time.
MODULE 3:
Transportation Infrastructure – Transport Functionality, Principles and Participants – Transport
Functionality – Transport Principles – Transport Participants – Transportation Regulation –
Transportation Structure – Transportation Operations – Logistical Interaction – Documentation – Bill
of Lading – Freight Bill – Shipment Manifest.
MODULE 4:
Strategic Warehousing – Benefits – Warehouse Operations – Handling – Storage –
Warehouse Decisions – Site Selection – Design – Product-Mix Analysis – Expansion – Materials
Handling – Layout – Warehouse management Systems – Accuracy and Audits – Security – Safety
and Maintenance.
MODULE 5:
Global Supply Chain Integration – Managing the Global Supply Chain – Supply Chain Security
– International Sourcing – Rationale – Challenges for Low-Cost – Country Sourcing – Total Cost
Network – Formulating Logistical Strategy – Threshold Service – Service Sensitivity Analysis –
Finalizing Strategy.
MODULE 6:
Information System Functionality – Comprehensive Information System Integration – ERP or
Legacy Systems – Global Data Synchronization – Internet – Extensible Markup Language –
Rationale for ERP Implementation – ERP System Design – Supply Chain Information System.
Text Books:
Bowersox, Closs and Cooper, “Supply Chain Logistics Management”, Tata McGraw Hill, Second
Edition, 2008.
102030 - CORPORATE FINANCE
OBJECTIVE: To evaluate firm value and equity value and to inculcate the concept of dividend.
MODUELE 1:
Introduction to corporate Finance – Corporate Finance and the Firm – First Principles of
Corporate Finance – Firm Value and Equity Value – Tools – Objective – Stockholder Wealth
Maximization – Stock Price Maximization and Agency Costs – Stockholders and Managers –
Stockholders and Bondholders – The firm and Financial Markets – Firms and Society – A Postscript –
Limitations.
MODUELE 2:
The Time value of Money – Cash Flows and Time Lines – Time Value of Money:
Compounding and Discounting – Compounding – Discounting – The Frequency of Discounting and
Compounding – Time Value of Money: Annuities and Perpetuities – Annuities – Growing Annuities
Perpetuities – Growing Perpetuities.
MODUELE 3:
Value and Price: An Introduction – Need – Valuing an Asset with Guaranteed Cash Flows –
Default-free Zero-coupon Bond – Default –free Coupon Bond – Bond Value and Interest Rate
Sensitivity and Duration – Introducing Uncertainty into Valuation – Valuing an Asset with Default Risk
– Valuing an Asset with Equity Risk – Valuing an Asset with an Infinite Life – Equity and Firm
Valuation – Dividends and Equity Valuation – Binomial Model – Market Prices and Value – The
Pricing Process – Information, Expectations and Prices – Market Efficiency – Testing Market
Efficiency.
MODUELE 4:
The Basics of Risk – Motivation and perspective in Analyzing Risk – Equity Risk and Expected
Return – Defining Risk – Diversifiable and Nondiversifiable Risk – Models Measuring Market Risk – A
Comparative Analysis of Risk and Return Models – Models of Default Risk – The Determinants of
Default Risk – Bond Ratings and Interest rates – Significance of miller modigilane theorem.
MODUELE 5:
Dividend Policy – Process – Measures – Empirical Evidence on Dividend Policy – Timing of
Tax Payments – Measuring the Dividend Tax Disadvantage – Reasons for Paying Dividends – Cash
Returned to Stockholders – The Effects of Buying Back Stock – The Magnitude of Stock Buybacks –
A Cash Flow Approach to Analyzing Dividend Policy Evaluating Dividend Policy.
MODUELE 6:
Alternative Ways of Returning Cash to Stockholders – Equity Repurchases – Forward
Contracts to Buy Equity – Actions that affect Number of Shares Outstanding – Stock Splits – Stock
Dividends – Actions that Affect claims on Assets – Diverstitures – Spin-offs, Split offs and Split-ups –
Equity Carve-outs(ECSs) – Tracking Stock – Comparing the Alternatives – Comparing the
Alternatives – Common Objectives – Key Differences – Choosing Between the Alternatives.
Text Books:
Aswath Damodaran,, ”Corporate Finance”, Wiley India, Second Edition, 2008
102031 – BANKING
OBJECTIVE: To Expose the students about latest banking systems and their applications.
MODULE 1:
Indian banking system-public sector banks in India-private sector banks-local area banks-pre
reforms development-RBI- legal frame work-Main functions of RBI-reforms in financial and banking
sector-Naragimhan committee-Ghosh committee-Nadkarni committee recommendations-15 years of
reforms
MODULE 2:
Types of accounts-HUF-married women-Insolvent persons- trusts-minors-joint accounts-
partnership firms-joint stock companies-banker and customer relationships-customer service
guidliness-Obligations, duties and rights of a banker-clayton’s rule-customer service guidelines-
Goiporia committee-banking ombudsman scheme 2006-cunsumer protection act 2002
MODULE 3:
Know your customer norms-Anti money laundering measures-RBI act1934-Negosiable
instrument act 1881-Contibution act 1963-Indian contract act 1872-Indian stamp act 1899-Right to
information act 2005-Transfer of properties act 1882-Bankers book evidence act 1891.
MODULE 4:
Technology in bank-Internet banking-Request for Information-e commerce-Online tax
accounting system-PGPRS-it act 2000-Payment and clearing system in bank-Credit card operations-
Electronic fund transfer ectronic clearing service-MICR clearing-Core banking solutions-RTGS
operations-National financial switch-SFMS.
MODULE 5:
SWIFT- New financial product and service-Money Market instruments-Capital market
instrument-Debt market instrument-Credit market instrument-Retail banking-Current accounts-Term
deposit-Recurring deposit-Project Appraisal-NPA-Credit risk management-Bill finance- co-acceptance
of bills-MPBF.
MODULE 6:
Analysis of balance sheet-Working capital-Inventory norms-RBI directives of advance-
Consortium leading loan syndicate-BPLR-Debit recovery tribunal-Basics of foreign exchange-L/C-
INCOTERMS-EEFC accounts - Asian clearing union-RBI guidelines for SSI-Impact of NPAS-Poor
credit management- Poor loan review systems-Dee mat accounts – Mutual funds.
Text Books:
Vijayaragavan Iyengar, ”introduction to Banking”, Excel Book 2007.
102034 - NETWORK MANAGEMENT
OBJECTIVE: Enables students to move onto the networking industry to acquire knowledge in the
field of network management
MODULE 1:
Data Communications and Network Management Overview-Analogy of Telephone Network
Management.-Data (Computer) and Telecommunication Network.-Distributed Computing
Environment.-Network Management: Goals, Organization and Functions.-Goal of Network
Management.-Network Installation and Maintenance.-Network Management System.
MODULE 2:
Basic Foundations: Standards, Models, and Language – Introduction - Network Management
Standards - Network Management Models - Organization Model - Information Model - Management
Information Tree - Managed Object Perspective - Communication Model.
MODULE 3:
History of SNMP Management.-Internet Organizations and Standards – Organizations -
Internet Documents - SNMP Model - SNMPv1 Network Management - Communication and
Functional Models. -SNMP Architecture- SNMPv2 System Architecture-Bi-lingual Manager-SNMP
Proxy Server.
MODULE 4:
Ethernet Management Information Base-Relationship Between Control and Data Tables-
Token Ring RMON Management Information Base- Broadband Network Management: ATM
Networks-Broadband Network and Services-ATM Technology-Virtual Path - Virtual Circuit-.ATM
Packet Size- Role of SNMP and ILMI in ATM Management- ATM Digital Exchange Interface
Management
MODULE 5:
Cable Modem and CMTS Management.-HFC Link Management- RF Spectrum Management -
ADSL Management-ADSL Network Management Elements - ADSL Configuration Management -
ADSL Fault Management. - Telecommunications Network Management Standards.-TMN Architecture
MODULE 6:
Network Management Tools- Configuration Management- Fault Management- Performance
Management-Performance Metrics- Commercial Network Management Systems- Web Interface
SNMP Management-Embedded Web-Based Management. Desktop Management Interface-Web-
Based Enterprise Management
Text Books:
Mani Subramanian,”Network Management: Principles and Practice”, Addison-Wesley
102035 - TELECOM POLICIES AND TECHNOLOGY
OBJECTIVE: To give a broader view of telecommunications technology and policies.
MODULE 1:
Evolution of Telecommunications – Simple Telephone Communication – Basis of a Switching
System – Manual Switching System – Major Telecommunications Networks – Storage switching
systems – Rotary Dial Telephone – Signaling Tones – Storage Switching Components – Step by Step
Switching – Design Parameters – 100 - Line Switching System – 1,000-Line Blocking Exchange –
10,000 Exchange.
MODULE 2:
Crossbar Switching – Principles of Common Control – Touch Tone Dial Telephone –
Principles of Crossbar Switching – Crossbar Switch Configuration – Cross point Technology –
Crossbar Exchange Organisation – e lectronic space division switching – stored program control –
centralized SPC – distributed SPC.
MODULE 3:
Speech digitization and transmission – sampling – Quantisation and Binary Coding –
Quantisation Noise – Companding – Differential Coding – Vacoders – Pulse Transmission – Line
coding – Time Division Multiplexing – Basic Time Division Space and time Switching – Time
Multiplexed Time Switching – Combination Switching – Three-Stage Combination Switching – n-
Stage Combination Switching.
MODULE 4:
Optical Fibers – Types – Fiber Optic Transmission – Optical Sources – Optical Detectors –
Power Budget Analysis – Telecommunications Applications – Network Traffic Load and Parameters –
Grade of Service and Blocking Probability – Modeling Switching Systems – Incoming Traffic and
Service Time Charaterization – Blocking Models and Loss Estimates – Delay Systems
MODULE 5:
Data networks – Data Transmission in PSTNs – Switching Technique for Data Transmission –
Data Communication Architecture – Link-to-Link Layers – End-to-End Layers – Satellite Based Data
Networks – Local Area Networks – Metropolitan Area Networks – Fiber Optic Networks – Data
Network Standards – Protocol Stacks – Internetworking.
MODULE 6:
Indian National Telecommunication Policy
Text Books:
Thiagarajan Viswanathan, “Telecommunication Switching systems and networks”, Prentice Hall India,
1st Edition, 2007
102039 - MANAGING HEALTH SERVICES
OBJECTIVE: To inculcate planning, designing and management of Hospitals.
MODULE 1:
Planning the Hospital –Planning for a New Hospital- Guiding Principle in Planning Hospital
Facilities and Services- Preliminary Survey- Financial Planning- Equipment Planning- Permanent
Hospital organization-Planning: Early Consideration- Operational Plan and Functional Plan
MODULE 2:
Facility Master Plan- Design Team- Design Development Stage- Planning and Hospital
Building –Building Contract and Contract Document- Furnishing and Equipping the Hospital-Purchase
of Capital Equipments- Ready to Operate Stage- Before Opening the Hospital- Commissioning and
Inauguration.
MODULE 3:
Organizing of the Hospitals-Organizational Structure-Management Structure- Organizational
Charts-Management of the Hospital- Introduction-Two Lines of Authority in the Hospital- Professional
Management of the Hospital
MODULE 4:
Recruitment and Selection –Orientation, Training and Development- Getting the Hospital to be
in Readiness to Operate Professionally-Readying for the D-day-Planning and Designing
Administrative Services- Executive Suite – Professional Service Unit.
MODULE 5:
Financial Management Unit- Hospital Information System (HIS) - Nursing Service
Administrative Unit- Human Recourse Management-Public Relations Department.
MODULE 6:
Communication Systems- Environmental Control- Solid Waste Management –Transportation –
Safety and Security in the Hospital-Safety in Hospital- Security and Loss-Prevention Programme- Fire
Safety- Bomb Threat-Alarm Systems-Disaster and Disaster Preparedness
Text Books:
G.D.Kunders – Hospitals – Tata McGraw Hill – 5th Edition – 2007
102040 - AIRLINE OPERATIONS AND MANAGEMENT
OBJECTIVE: To provide a fundamental concepts and the management of air transport.
MODULE 1:
Introduction to Transportation – Modes – Modal Competition – The Economic Importance –
Transportation and Economic Development – Transport as a Factor of Production – International Transportation
– Importance of International Transportation – Logistics Management – Concepts and Types of Aviation –
History of Civil Aviation Industry – Aviation Technology Transformation (1930 – 2003) – Scope of Aviation
MODULE 2:
Aircraft Manufacturers – Introduction - Airbus Industrie, Civilian Products, Competition with Boeing –
New Generation Aircraft – About the Airbus A-380 – The Boeing Company – Airline Market Projection (2000-
2020 & 2004-2024) – Economy and Aviation - Air Transport and the Economy – Benefits of Air Transports
MODULE 3:
Aviation Management Structure – Introduction – Operational Management – Era of Open Skies Policies
– Overview of Airline Industry – International and Domestic Air Traffic – Financial Performance of Airlines – New
Economic Model for Airline Business – Outlook Muted for Legacy Carriers – Infrastructure Management –
Airport Planning Management
MODULE 4:
Aircraft Characteristics – Airport Capacity Management – Terminal Management – Apron Management
– Size of Airport Infrastructure – Airports and their Economics in National Economic Growth and Development –
Indian Scenario – Global Emerging Trends of Airport Infrastructure Industry – Global Study on Airport
Performance – Modern Aviation Infrastructure Business Trend – Airspace Management – Airports and Airspace
Congestion Issues – Regulatory Management
MODULE 5:
International Civil Aviation Organization (ICOA) - Introduction – Objectives – Strategic Planning –
Annexes – International Air Transport Association (IATA) – Aims – Two Tier Systems – Growth and
Development – World Trade Organization – World Tourism Organization – Federal Aviation Administration
(FAA) – Civil Aviation Authority (CAA) – Director General of Civil Aviation (DGCA) – Functions
MODULE 6:
Concepts of Bilateral, Multilateral and Plurilateral in Air Trade Agreements – Major Factors that
Converge Private Sector Initiatives – Modern Airline Trends – Liberalization in Air Transport – Potential Paths to
Further Liberalization – Privatization in Indian Civil Aviation Industry – Deregulation in Indian Air Pocket –
Airport Internalization – Basic Principle behind Privatization – Airport Privatization – Forms of Airport
Privatization – Airport Privatization Models – Causes – Objectives – Airport Ownership and Governance Models
– Airport Privatization in India – Road Map for the Civil Aviation Sector
Text Books:
P.S. Senguttuvan, “Fundamentals of Air Transport Management”, Excel Books, First Edition 2006
102041 - AIRPORT PLANNING AND ADMINISTRATION
OBJECTIVE: To provide an extensive outlook on Airport Operations, Planning, and Market,

Competition, Capacity Optimization, Slots and international trade services
MODULE 1:
Economics in Aviation Studies – Infrastructure Economics – Economics of Aviation
Infrastructure in India – Aviation Industry and its Significance – Consumer Behavior – Airport
Operational Economics
MODULE 2:
Economics of Airport Optimization – Airport Operational Capacity – Airport Terminal Capacity
– Economics of Congestions & Delays – Airport Slot Mechanism – ICAO Air Transport Policy – Airport
Slot Trading – Slot Auctions – Monitory – Airport Market and Competition.
MODULE 3:
Airport Planning system – Aims & Scope – Airport Financial Economics – Goals of Airport
Finance – Principles of Airport & Air Navigational Charges – Airport Revenue – Charges – Non-
Aeronautical Revenue – Global Airport Market Overview.
MODULE 4:
Airport Pricing Strategy – Objectives – Principles Airport Costs – Structure & Control of Airport
Charges - Airport Cost Structure – ICAO Policies on Airport & Air Navigational Services – Prices
Determination – Aero / Non Aero Business – ICAO’s Policies on Charges for Air Navigator Services.
MODULE 5:
Airport Performance Systems – Importance User – Airport Performance Measures – Units of
Airport Measurement – Quality of Airport Services – Ground Access System Capacity.
MODULE 6:
Regulation & Completion in Civil Aviation Industry – Globalization & Aviation – Strategic Airline
Alliance – Regulation & Deregulation – Airline Compensation – Regulating Airport Industry - Airline
Privatization – Objectives – Global trend in Airport Privatization.
Text Books:
P.S. Senguttuvan, “Principles of Airport Economics”, Excel Books, First Edition 2007
102055 - PERFORMANCE MANAGEMENT
OBJECTIVE: To familiarize the students about the concepts in performance management.
MODULE 1:
Introduction to Performance Management – Definition – PM Contribution – Disadvantages of
Poor Implementation of PM – Definition of Reward Systems – Aims and Role of PM Systems –
Characteristics of an Ideal PM Systems – Integration with other Activities – Case Studies
MODULE 2:
Performance Management Process – Prerequisites – Performance Planning – Performance
Execution – Performance Assessment – Performance Review – Performance Renewal and
Recontracting – Performance Management and Strategic Planning – Definition and Purposes of
Strategic Planning – Process of Linking PM to the Strategic Plan – Building Support – Case Studies
MODULE 3:
Defining Performance – Determinants of Performance – Performance Dimensions –
Approaches to Measuring Performance – Measuring Results – Measuring Behaviors – Case Studies
MODULE 4:
Performance Information – Appraisal Forms and its Characteristics – Determining Overall
Rating – Appraisal Period and Number of Meetings – Need for Providing Performance Information –
Model of Rater Motivation – Preventing Rating Distribution – Implementation of PM – Preparation –
Communication Plan – Appeals Process – Training Programs - Pilot Testing – Ongoing Monitoring
and Evaluation – Case Studies
MODULE 5:
Performance Management and Employee Development – Personal Development Plans –
Role of Direct Supervisor’s – 360 Degree Feedback Systems – Performance Management Skills -
Coaching – Coaching Styles – Coaching Process – Performance Review Meetings – Case Studies
MODULE 6:
Traditional and Contingent Pay Plans – Reasons for Introducing Contingent Pay Plans –
Possible Problems Associated with Contingent Pay Plans – Selecting a Contingent Pay Plan –
Putting Pay in Context – Pay Structures – Legal Principles and Laws Affecting PM – Definition and
Importance of Teams – Types of Teams – Implications of PM – Purposes and Challenges of Team
Performance Management – Including Team Performance in the PM Systems – Rewarding Team
Performance – Case Studies
Text Books:
Herman Aguinis, “Performance Management”, Pearson Education 2008
102056 - COMPENSATION MANAGEMENT
OBJECTIVE: To presents a broader view about the concepts of compensation management.
MODULE 1:
Compensation and Organizational Strategy – Lifestyle and Compensation – Pay and Social
Class – Reward System – Compensation System – Compensation Dynamics – Rates of Pay –
Compensation Program – Jobs and Pay in India
MODULE 2:
Strategic and Tactical Compensation Issues – Employees - A Critical Resource – Division of
Labour – Pay Relationships – Legislation and Compensation – Indian Legal System – Minimum
Wages Act, Employee Compensation Act, Apprenticeship Act, Bonus Act
MODULE 3:
Job Analysis – Gaining Employee Acceptance – Collecting and Describing Job Data – Job
Facts – Job Contract – Elements of Job Descriptions – Job Requirements and Pay – Job Evaluation –
Job Ranking – Market Pricing Approach – Maturity Curve Method.
MODULE 4:
Point Factor Method of Job Evaluation – Job Evaluation Committee – Determining The Need
for a Survey – Preparing for the Survey – Identifying Survey Methods – Designing the Survey – Using
Third Party Surveys
MODULE 5:
Pay Structure Architecture – Pay for Performance – Application of Motivation Theories – Merit
Pay –Performance Appraisal Issues and Opportunities – Designing a File Content – Short Term
Incentives – Premium and Differentials – Individual Based Bonus and Rewards
MODULE 6:
Long Term Incentive and Deferred Compensation Plan – Executive Compensation –
International Competition – Benefits Administration – Employee Benefits – QWL And Pay
Administration
Text books:
Richard I. Henderson, “Compensation Management in a Knowledge Based World”, Pearson
Education, 10th Edition 2008
SEMESTER - III
103007 - MUTUAL FUNDS

OBJECTIVE: To provide an insight into the principles, operational policies and practices of Mutual
Funds in India.
MODULE 1:
Introduction – Financial Market in India – Financial Sector reforms – Money market – Capital
Market – SEBI – NSE – BSE – Security Trading Corporation of India – Stock Holding Corporation of
India – National Clearance and Depository System.
MODULE 2:
Mutual Funds in India – Concept – importance of Mutual Funds – Classification – Advantages
– Tax Implications – Long term Capital gains – Growth trends of Mutual Funds – Efficiency –
Emerging issues in Mutual funds in India – Global Scenario – Shortcoming of Mutual Fund
Operations – SWOT analysis of Mutual Funds.
MODULE 3:
Regulatory Framework and Organization of Mutual Funds in India – Regulation of Mutual
Fund – Guidelines by Ministry of Finance – Dave Panel recommendations – SEBI guidelines for
Mutual funds – General guidelines – Guidelines for advertisement – Schemes of mutual funds –
Recent scenario of Regulations – Mutual fund evaluation – Organization of Mutual funds – Role of
Association of Mutual funds of India.
MODULE 4:
Investment – Portfolio risk and return – Time and investing – Performance evaluation –
Portfolio theory – Risk return theory – Risk – Measuring risk – CAPM model – Efficient market
Hypothesis – Treynor’s, Sharpe’s, Jensen’s, Fama’s measure – Treynor & Mazuy measure –
Henriksson & Merton measure.
MODULE 5:
Mutual funds marketing – Market analysis – Process of marketing – Developing Marketing
Strategies – Rationale behind mutual funds – Marketing Plan – Marketing mix – E-marketing in
Mutual funds – Scope of Marketing Research in Mutual funds – Market Research Process in Mutual
Funds.
MODULE 6:
Mutual fund Derivatives – Hedging – Speculation – Arbitrage – Future Scenario of the Mutual
Fund Industry – Key Challenges – Future growth – Growth Strategy of Indian Mutual Funds – Cases.
Text Books:
Nalini Prava Tripathy, “Mutual Funds in India - Emerging Issues”, 5th Edition, Excel Books, New Delhi,
2007
103008 - E-BANKING
OBJECTIVE: To provide familiarity regarding the latest development in the area of E-banking and
throw light on the Control and Security of Banks
MODULE 1:
Core Banking Solution (CSB) – Technology behind CSB – Network Connectivity – Network
Security – ATM Operations – Internet Banking Operations – Implementation of Core Banking Solution
– Functions of the IT Department.
MODULE 2:
Systems and Procedure for Effective implementation of CBS – Data Centre Security Process
– Network Management, Media Handling and Security – Access Control Policy – Data Centre Server
Procedures Manual – Network and Security Administration – Data Centre Operations Manual – Data
Centre Backup Processes & Procedures – Antivirus Policies and Procedures.
MODULE 3:
Managing Business Processes of Banking Functionality – Accounts Management – Cash
Operations – Clearing – Master Maintenance – Log Maintenance – BAnk Guarantee – Bills – Letter of
Credit
MODULE 4:
Branch Activation – ATM functionality – ATM card issue process – Internet Banking Process –
RTGS – Cash Management System – Security Policy – Business Continuity Planning and Recovery
Planning.
MODULE 5:
Evaluation of Security And Control of CBS – Review of Security Policy Implementation –
Review of Business Continuity Planning – Review of Disaster Recovery Planning – Systems
Development and Change Management.
MODULE 6:
Network Security – Network Vulnerability Assessment –Evaluation of Controls in Operating
System – Testing the application modules of CBS – Evaluation of Controls and Audit of Branches –
Review of System Logs – Audit Tools.
Text Books:
Revathy Sriram M, Ramanan P K, Chandraskhar R, Core Banking Solution – Evaluation of Security
and Controls, Prentice Hall of India Private Limited, 2008.
103009 – E-COMMERCE
OBJECTIVE: To learn the advancements of electronic commerce this has become a compelling
necessity in the present day communication based commerce which is happening in the digital
space.
MODULE 1:
Introduction to Electronic Commerce – Definition, Categories, Growth and Development, Key
Characteristics, Advantages and Disadvantages – Economic Forces – Identifying E-Commerce
Opportunities – Technology Infrastructure – The Internet and WWW – Packet Switched Networks –
Internet Protocols – Markup Languages – Intranets and Extranets – Internet Connection Options –
Semantic Web
MODULE 2:
The Legal Environment – Use and Protection of Intellectual Property – Online Crime,
Terrorism, and Warfare – Ethical Issues – Taxation – Setting on the Web – Revenue Models –
Revenue Models in Transition – Revenue Strategy Issues – Creating an Effective Web – Web Site
Usability – Connecting With Customers
MODULE 3:
Marketing on the Web – Web Marketing Strategies – Communicating with Different Market
Segments – Customer Behavior – Advertising on the Web – E-Mail Marketing – Creating and
Maintaining Brands on the Web – Search Engine Positioning – Electronic Data Interchange – EDI on
the Internet – SCM using Internet Technologies – Electronic Marketplaces and Portals
MODULE 4:
Overview of Auction – Online Auctions – Virtual Communities and Web Portals – Web Server
Hardware and Software – Basics of Web Server – Software for Web Servers – Electronic Mail – Web
Site and Internet Utility Programs – Web Server Hardware
MODULE 5:
E-Commerce Software – Web Hosting Alternatives – Basic Functions – Advanced Functions –
E-Commerce Software for Small and Midsize Companies, Midsize to Large Businesses - E-
Commerce Security – Overview of Online Security Issues – Security for Client Computers –
Communication Channel Security – Security for Server Computers
MODULE 6:
Payment Systems for E-Commerce – Basics of Online Payment – Payment Cards – Electronic
Cash – Electronic Wallets – Stored-Value Cards – Internet Technologies and the Banking Industry –
Planning for E-Commerce Initiatives – Strategies for Developing E-Commerce Web Sites – Managing
E-Commerce Implementations
Text Books: Gary P. Schneider, “E Commerce”, Cengage Learning 2007

103011 - ENTERPRISE RESOURCE PLANNING
MODULE 1:
Business functions – Functional areas of operations – Business processes – Processes of
very small business – marketing and sales – SCM – accounting and finance – Human resources –
Functional Information Systems
MODULE 2:
Evolution of information systems – Software and Hardware – manufacturing roots of ERP –
Management inputs – ERP software SAP and R/3 – Directions in ERP – SAP R/3 software
implementation – ERP for midsized companies – best of breed approaches – Choosing Consultants
and vendors – benefits of ERP software and systems – continuing evolution of ERP – additional
capabilities – internet
MODULE 3:
Sales and Distribution in ERP – Presales – sales order processing – inventory sourcing –
delivery – billing – payment – taking order in SAP R/3 – discount pricing – integration of Sales and
accounting – CRM – core CRM activities – SAP’s CRM software – benefits of CRM
MODULE 4:
SAP R/3 approaches to production planning – sales forecasting – sales and operations
planning – demand management – MRP – SAP R/3 MRP records – detailed scheduling – Production
data to accounting – ERP and Suppliers – Traditional Supply Chain – Measures of success
MODULE 5:
Accounting activities – credit management – product profitability analysis – management –
reporting in ERP systems – using document flow – Human Resource with ERP – Time management
– Pay roll – travel management – Training and Development mobile time management – family and
medical leave – long term incentives – personnel cost planning
MODULE 6:
Flow charting process models – extensions of process mapping – event process chain
diagrams – evaluating process improvement – ERP workflow tools – ERP system costs and benefits
– implementation tools – B2B e-commerce – ERP and E-Commerce – Net weaver tools and
capabilities – Accessing ERP systems over the internet XML – RFID
Text Books:
Ellen Monk, Bret Wagner, “Concepts in ERP”, Cengage Learning, 2nd Edition
103012 - EXPORT PROCEDURES AND DOCUMENTATION
MODULE 1:
Foreign Trade in India – foreign Trade Policy – EXIM Policy 2005-07 – Trade and BOP of
India – Institutional infrastructure for Exports – Institutions for financing exports Commodity Boards –
Indian Council of Arbitration – Export Development Authority – Agricultural and Processed Foods
Export Development Authority.
MODULE 2:
Export Promotion – Duty Drawback – Eligibility, Conditions, Types – Special Economic Zones
– EPZ/EOU – The Customs Act 1962 – Definitions – Appointment of Customs Port – Air Port –
Warehousing Station.
MODULE 3:
Notified and Specified Goods – Prohibition on Importation and Exportation of Goods – Levy of
and Exemption from Customs Duties – Preparation of Invoices – Advance Rulings – Surveillance on
Conveyances – Clearance of Goods – Goods in Transit – Warehousing – Baggage, Postal Parcels
and Stores – Coastal Goods
MODULE 4:
Searches – Seizures and Arrest – Confiscation of Goods and Conveyances etc – Settlement
Commission – Appeal and Revision – Miscellaneous.
MODULE 5:
Export Procedure and Documentation – Registration, Pre-shipment, Shipment, Post-Shipment
and Pre-shipment Inspection – Claiming Exemption – Excise Clearance – Shipping and Customs
Formalities – Marine Insurance – Import – Pre-import procedure – Legal Documentation of Import
Procedure Requirement of import Documents – Customs Clearance.
MODULE 6:
Customs Valuation –Determination of Price of Imported Goods Rules 1998 – Customs and
Central Excise (Drawback) Rules 1995 – The Baggage Rules 1995 – The Customs
Tariff Act 1975 – Classification – Interpretive Rules – Import-Export Tariff Structure – Classification –
Judicial Principles
Text Books
Dr.Khushpat S. Jain, Export Import Procedures and Documentation, Fifth Revised Edition, Himalaya
Publishing House, August 2007.
103014 - GLOBAL HEALTH ISSUES
OBJECTIVE: To clarify the various parameters of global health in an emerging globalization.
MODULE 1:
Conceptual Framework on Globalization and health – Technologies behind Global health –
Global social change – Determinants of Health – Globalizing lifestyles and aspirations – Non-
communicable Disease
MODULE 2:
Gender & Health – Gendered impacts of economic Liberalizations - Gender Trade & Health –
Civil Society response – Impact of Globalization in Food – Concentration & power – manipulation and
marketing of food.
MODULE 3:
History of Population movements and infections Disease control – Globalization and emerging
infection diseases – Developing global response – Three types of economic globalization – key
institution – Merits and Demerits of economic globalization.
MODULE 4:
World Trading System – Creation WTO – Protection of trade versus public health – TRIPS –
GATS – Globalization of Pharma industry – Consequences – Regulating the Pharma Industry.
MODULE 5:
Tobacco and global health – Globalization & Tobacco – Framework convention on Tobacco
Control – Understanding global environmental change – Relationship between environmental
changes & globalization – Impact of environmental changes on Health.
MODULE 6:
Global Health & Security – Definition – Health Realized Security – Bioterrorism & Biological
Weapon – Risks and Benefits of linking health & Security – Health and Governance – Emergence of
neo-Westphalianism and New terms of post-westphalianism.
Text Books:
Kelley Lee & Jeff Collin, “Global change and Health”, Tata McGraw Hill, First Edition 2006
103016 - HEALTH LAWS AND INDUSTRIAL REALTIONS
OBJECTIVE: To inculcate the changes in the Industrial relation policies in terms of health.
MODULE 1:
Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial
Relations – Scope and Aspects of Industrial Relations –Factors Affecting Industrial Relations –
Perspectives/Approaches to Industrial Relations – Organization of Industrial Relations – Dimensions
of Industrial Relations Work – Prerequisite Successful Industrial Relations Programme
MODULE 2:
Evolution of Industrial System – Anatomy of industrial conflicts - Genesis of Industrial Conflicts
– Industrial Conflicts/Disputes – Concept and Essential of a Dispute – Classification of Industrial
Disputes – Impact of Industrial Disputes – Cause of Industrial Conflicts –Strikes – Typology of Strikes
–– Lockouts.
MODULE 3:
Changing Scenario of Industrial Unrest – Dispute by Results – Cost Causes of Industrial
Dispute – Striking Features of Industrial Conflicts – New Dimensions in Industrial Conflicts – The
Ways of Industrial Peace – National Commission on Labour and Industrial Relations – New Policy
and Industrial Relations.
MODULE 4:
The mines Act 1952,- Health and safety provisions-Drinking Water-Conservancy services-First
aid bathrooms-Rest shelters-Canteen-Appointment of a welfare officer-Penalties-Notice to be given
of accidents-The plantation labour act,1951- Certifying surgeons-Provisions regarding health.
MODULE 5:
The contract labour Act ,1970-Scope and coverage –Welfare and health of contract labour-
Rights of principal employers and contractors-Right of contract labour-The child labour prohibition
and regulation Act ,1986-Scope- Impartment definition under the Act –Main provision of the Act-
Health and safety.
MODULE 6:
Factories Act 1948 - Key terms - Provisions regarding health – Employees State Insurance
Act - Key terms - Provisions regarding health.
Text Books:
Mamoria, Mamoria and Gankar – Dynamics of Industrial Relations – Himalaya Publishing House –
Sixteenth Edition – 2008
103018 – INDUSTRIAL AND AGRICULTURAL MARKETING
OBJECTIVE: To expose to the changes in Industrial Marketing Environment and to understanding the
functioning of agricultural marketing system.
MODULE 1:
Industrial versus consumer marketing management – pros and cons – Concept of Industrial Market –
Organizational customers and their characteristics - Industrial Marketing Environment – Strategies for
managing the Industrial Marketing Environment
MODULE 2:
Organizational Buying activities – Buy grid Model – Model for determining the composition of the
Organizational buying centres – Purchasing influence on buying behavior – Strategic planning in the industrial
markets – Strategic Process – Marketers role in strategic planning process
MODULE 3:
Industrial Market Segmentation – Micro and Macro variables – Decision Support System – Industrial
Product Management - Industrial Product Life cycle – Recruiting and Selecting industrial sales people –
Developing and motivating the sales force – Effective use of sales compensation – Organizing and Controlling
the sales force – Industrial Advertising
MODULE 4:
Concept and definition of Agricultural Marketing-scope-components of market-dimensions-Market
structure-Market forces-Factors affecting demand and supply of agricultural products-Importance, history and
growth of agricultural marketing-Ideal marketing system-Scientific marketing of farm products-Marketing
functions-Grading and standardization-Storage and ware housing-Rural godowns and cold storage
MODULE 5:
Processing and value addition-Process of price discovery-Criteria for good market information-
Financing for marketing-Types of risk in marketing-Hedging-Futures trading-Marketing infrastructure-Marketing
agencies – Marketing Institutions – Marketing Channels – Definition - Factors affecting length of marketing
channels – Marketing Channels for Cereals, Oilseeds, Fruits & Vegetables, Eggs, Live Poultry, Pulses –
Innovative Marketing Channels – Objectives – Contract Marketing – Meaning - Advantages of contract farming-
Marketing of farm inputs-Marketing of fertilizers
MODULE 6:
Seed marketing-Export and import of seeds-Plant protection chemicals-Marketing of pesticides-
Directorate of marketing and inspection-Regulation of agricultural marketing-State agricultural marketing
boards-Food corporation of India-Buffer stocking-Quality management in food-Administered prices-Cooperative
marketing-NAFED-Marketing efficiency-Training, research in agricultural marketing-International trade
agreements
Text Books:
nd
1. Robert R. Reeder, Edward G. Brierty, Betty H. Reeder, “Industrial Marketing”, Prentice Hall India, 2
Edition 2007.
2. S.S. Acharya, N.L. Agarwal, “Agricultural Marketing in India”, Oxford & IBH Publication, 4th Edition 2007
103019 - INDUSTRIAL RELATIONS AND LABOUR LAWS
OBJECTIVE: To inculcate the changes in the Industrial relation policies and economic policies.
MODULE 1:
Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial
Relations – Scope and Aspects of Industrial Relations –Factors Affecting Industrial Relations –
Perspectives/Approaches to Industrial Relations – Organization of Industrial Relations – Dimensions
of Industrial Relations Work – Prerequisite Successful Industrial Relations Programme.
MODULE 2:
Evolution of Industrial System – Anatomy of industrial conflicts - Genesis of Industrial Conflicts
– Industrial Conflicts/Disputes – Concept and Essential of a Dispute – Classification of Industrial
Disputes – Impact of Industrial Disputes – Cause of Industrial Conflicts –Strikes – Typology of Strikes
–– Lockouts.
MODULE 3:
Changing Scenario of Industrial Unrest – Dispute by Results – Cost Causes of Industrial
Dispute – Striking Features of Industrial Conflicts – New Dimensions in Industrial Conflicts – The
Ways of Industrial Peace – National Commission on Labour and Industrial Relations – New Policy
and Industrial Relations
MODULE 4:
The state and industrial relations policy - Evolution of Industrial relations policies –Industrial
Relations Policy During the plan Period – The Plan Period – Recognition of Unions Machinery for
solving the Dispute - Standing Orders –Grievances – Procedure for Settlement –Essence of Model
Grievance Procedure.
MODULE 5:
Ethical codes and industrial relations - The Code of Discipline – Evolution of the code –
Principles of the Code – Objectives of the Code of Discipline
MODULE 6:
The Industrial Employment Act, 1946 - The Industrial Disputes Act, 1947 – Payment of Wages
Act, 1936 – The Minimum Wages Act, 1948 - Wage Legislations - The Payment of Bonus Act, 1965 -
The Factories Act, 1948 – The Mines Act, 1952 – The Plantations Labour Act, 1951 – The Child
Labour Prohibition and Regulation Act, 1986
Text Books:
Mamoria, Mamoria and Gankar – Dynamics of Industrial Relations – Himalaya Publishing House –
Sixteenth Edition – 2008
103020 - INTERNATIONAL BUSINESS
OBJECTIVE: To make the students to understand the methods to enter International Business and
how to manage the Global Business
MODULE 1:
Meaning of Globalization – Drivers of Globalization – Changing Demographics – National
Differences in Political Economy – Political and Economic Legal Systems
MODULE 2:
Understanding Culture – Values and Norms – Social Structures – Religions and Ethical
Systems – Language – Education – Culture and Workplace – Cultural Change – Ethics in
International Business – Ethical Dilemmas
MODULE 3:
International Trade theory – Mercantilism – Absolute Advantage – Comparative Advantage –
Heckscher-Ohlin Theory – Porters Competitive Advantage – Mapping Competitiveness Shifts
MODULE 4:
Trade Policy and its Instruments – Government Interventions – Revised Free Trade –
Development of Work Trade System – Foreign Direct Investments – FDI in World Economy –
Horizontal and Vertical FDI – Political Ideology of FDI – Benefits and Costs of FDI to Host Countries
MODULE 5:
Regional Economic Integration – Trade Blocks – SAARC – ASEAN – NAFTA – BRIC –
Advantages and Disadvantages of Regional Economic Integration – Foreign Rate Forecasting –
Currency Convertibility – Gold Standard – Breton Words System – Fixed Exchange – Floating Rate –
Exchange rate in practice
MODULE 6:
Strategies – Global Expression and Profitability – Cost Pressures Organizational Structure –
Entry – Alliance – Strategic Alliances – Joint Venture Strategies – Exporting – Importing – Counter
Trade – Global Production and Logistics
Text Books:
Charles W L Hill, Arun K Jain, “International Business”, Tata McGraw Hill – 6th Edition, New Delhi
103021 - INTERNATIONAL BUSINESS CULTURE
OBJECTIVE: To make the students to understand the Cultural Behaviour on various nations and
how to manage it.
MODULE 1:
Meaning of Global Workforce – Factors influencing Global workforce – Global Perspectives
MODULE 2:
Definitions of Culture – Major models of Culture – Culture Convergence Vs Divergence –
Culture and Workforce management
MODULE 3:
Labour Force demographic and migration – Outsourcing – Legal policy on migration – Global
Labour Supply and Work demand – HR Planning
MODULE 4:
Factors affecting Global Staffing – Global Recruitment and Selection – Training and
Development for Global Workforce
MODULE 5:
Expatriate Preparation – Foreign Assignment – Repatriation – Compensation – Performance
Management – Performance Appraisal
MODULE 6:
Employee Relations – Unions and their role in Employee relations – MNCs and labour issues
Text Books:
Charles M. Vance, Yongsun Paik, “Managing a Global Workforce”, Prentice Hall India
103022 - INTERNATIONAL HUMAN RESOURSE MANAGEMENT
OBJECTIVE: To address the global dimension of workforce standards ever increasing demand of multo
etic workforce.
MODULE 1:
International HRM – differences between domestic and IHRM – context of IHRM – global
status – control mechanisms – mode of operation
MODULE 2:
Staffing – transferring staffing for international activities – roles of an expatriate & non
expatriates – corporate HR function.
MODULE 3:
Staff selection issues – factors moderating performance – selection criteria – dual career
couples – expatriate training – predeparture – training programmes – developing staff thro
international assignments
MODULE 4:
International compensation objectives – compensation of international compensation program
– approaches – patterns in complexity.
MODULE 5:
Repatriation process – individual reactions – multinational response – standardization and
adoption of work practices HR practices in host country – trade unions and international industrial
relations
MODULE 6:
Multinational performance management – performance appraisal of international employees –
international business ethics and HRM – mode of operation and IHRM
Textbooks:
Peters dowling and denice e.welch, “international human resources management”, fourth edition,
Thompson
103024 - INTERNETWORKING TECHNOLOGY
OBJECTIVE: To provide a simple yet clear view of implications of design-time choices on the
evolution of internetwork protocols, design and architecture.
MODULE 1:
Introduction and Overview – Review of Network Technologies – Internetworking Concept and
Architecture Model – Classful Internet Addresses – Mapping Internet Addresses to Physical
Addresses (ARP)
MODULE 2:
Internet Protocol: Connectionless Datagram Delivery (IPv4) – Internet Protocol: Forwarding IP
Datagrams – Internet Protocol: Error and Control Messages (ICMP) – Classless and Subnet Address
Extensions (CIDR) - Protocol Layering
MODULE 3:
User Datagram Protocol (UDP) - Reliable Stream Transport Service (TCP) – Routing
Architecture – Routing Between Peers (BGP) –Routing within an Autonomous System (RIP, OSPF)
MODULE 4:
Internet Multicasting – IP Switching and MPLS - Mobile IP – Private Network Interconnection
(NAT, VPN) – Client Server Model of Interconnection
MODULE 5:
The Socket Interface – The Domain Name Service (DNS) – Remote Login and Desktop
(TELNET, SSH) - File Transfer and Access (FTP, TFTP, NFS) – Electronic Mail (SMTP, POP, IMAP,
MIME)
MODULE 6:
World Wide Web (HTTP) – Voice and Video Over IP (RTP, RSVP, QoS) – Network
Management (SNMP) – Internet Security and Firewall Design (IPsec, SSL) – A Next Generation IP
(IPv6)
Text Books:
Douglas E. Comer, “Internetworking with TCP/IP – Volume 1”, Pearson Education, Fifth Edition, 2008
103025 - ISSUES IN PUBLIC HEALTH
OBJECTIVE: To explain the conceptual outline of the issues in Public Health.
MODULE 1:
Historical Development of Public Health – Disciplinary Publish Health – The Practice of public
Health – Challenges for Public Health Practitioners – Understanding the health of a population – Data
on Deaths and Populations – Life Expectancy with Data on Mortality.
MODULE 2:
Measures of Public Health – Health life expectancy – valid and comparable measurement of
population health – Health gaps and disease Burden – Key issues – Global Burden of disease
Programme
MODULE 3:
Health inequalities and inequalities – Historical Background – Changing concepts – Emerging
potential mechanism – potential action to tackle health inequalities – Psychological environment and
health.
MODULE 4:
Impact of health care on population health – Usage of health services – Health Impact
Assessment – purpose of Health Impact Assessment - Historical background – methods of Health
Impact Assessment
MODULE 5:
Evolution of Human Disease – Global burden of infection disease – Emergent & Re-emergent
infections Disease – Factories affecting the growth and spread of injection disease – control of
infection disease.
MODULE 6:
Health affects of smoking – Health impacts of involuntary exposure – global epidemic –
tobacco control – Diet and Health Nutrition, food security, safety and the environment – Ecological
impacts of waste.
Text Books:
Joceline Pomerleau & Martin Mckee, “Issues in Public Health”, Tata McGraw Hill, First Edition – 2006
103026 – HEALTH POLICY AND HEALTH CARE EVALUATION
OBJECTIVE: To provide a comprehensive introduction to the study of power and process in health
policy and also to provide the methods available for evaluation of health services.
MODULE 1:
The Health Policy Framework: Context, Process and Actors – Power and the Policy Process –
The State and the Private Sector in Health Policy
MODULE 2:
Agenda Setting – Government and the Policy Process – Interest Groups and the Policy
Process
MODULE 3:
Policy Implementation – Globalizing the Policy Process – Research, Evaluation and Policy –
Doing Policy Analysis
MODULE 4:
Health Care and Evaluation – Introduction to Health and Health Care – Introduction to
Evaluation – Measuring Disease – Measuring Health Status – Measuring Health-related Quality of
Life
MODULE 5:
Evaluating effectiveness – Association and Causality – Randomized Designs – Non-
randomized Designs – Cohort and Case Control Studies – Ecological Designs – Comparing Study
Designs
MODULE 6:
Measuring Cost – Evaluating Cost-Effectiveness – Evaluating Humanity – Measuring Patient
Satisfaction using Quantitative and Qualitative methods – Evaluating Equity – Defining Equity –
Assessing Equity
Text Books:
1. Kent Buse, Nicolas Mays, Gill Walt , “Making Health Policy”, Tata McGraw Hill
2. Sarah Smith, Don Sinclair, Rosalind Raine, Barnaby Reeves, “Health Care Evaluation”, Tata
McGraw Hill
103027 - IT FOR MANAGERS AND MIS
OBJECTIVE: To provide a clear, complete understanding of how business professionals can use
and manage Information Systems and Technologies to achieve business success.
MODULE 1:
Foundation Concepts: Information Systems in Business – Foundation Concepts: The
Components of Information Systems – Fundamentals of Strategic Advantage – Using Information
Technology for Strategic Advantage
MODULE 2:
Computer Systems: End User and Enterprise Computing – Computer Peripherals: Input,
Output, and Storage Technologies – Application Software: End User Applications – System Software:
Computer System Management
MODULE 3:
Data Resource Management - Managing Data Resources - Technical Foundations of
Database Management – Telecommunications and Networks - The Networked Enterprise –
Telecommunications Network Alternatives
MODULE 4:
Enterprise Business Systems – Functional Business Systems – Electronic Commerce
Fundamentals – e-Commerce Applications and Issues – Decision Support in Business – Artificial
Intelligence Technologies in Business
MODULE 5:
Developing Business Systems – IS Development – Web Systems – The Systems Approach –
The System Development Cycle – Prototyping – Starting the Systems Development Process –
Systems Analysis – Systems Design – End User Development - Implementing Business Systems –
Implementation – Implementing New Systems – Evaluating Hardware, Software, and Services –
Other Implementation Activities – Managing Organizational Change
MODULE 6:
Security and Ethical Challenges - Security, Ethical, and Societal Challenges of IT – Security
Management of Information Technology – Enterprise and Global Management of IT - Managing
Information Technology – Managing Global IT
Text Books:
James A. O’Brien, “Introduction to Information Systems”, Tata McGraw Hill Publication – 12th Edition
103028 - KNOWLEDGE AND CHANGE MANAGEMENT
OBJECTIVE: To make the students to understand comprehensively the practice of Knowledge and
Change management in organization
MODULE 1:
External influences on organization- Workforce composition- Evolving work roles and
responsibilities- Teamwork- Relationship building- Communication- Leadership- Decision making-
Change management-Worker motivation- Types of organization- Creating strategic focus- Strategic
values and corporate culture- Systems and policies- Employee capabilities-Knowledge as asset –
organizational knowledge-Leadership and knowledge management.
MODULE 2:
Learning organization-Knowledge systems- Knowledge workers- Phases of knowledge
development- Knowledge management infrastructure-Harassing organizational knowledge –Five P’s
of knowledge management-Knowledge sharing as a core competency-Developing strategic
knowledge community.
MODULE 3:
Contribution of disciplines to knowledge Leadership –Librarianship-HRM-Strategic visionary –
Motivator-Communicator-Change agent- Learning facilitator-Strategic knowledge leader- Self
managed team- Virtual knowledge team- Leading a knowledge network Recruiting and selecting
knowledge leaders.
MODULE 4:
Organizational Change – Overview of Change – Forces of Change – Types of Change –
Theoretical Frameworks of Organizational Change – Perspectives on Organizational Change –
Models of Change
MODULE 5:
Resistance to Organizational Change – Roles of Change Agents and Leadership –
Implementing Organizational Change – Organizational Culture and Change
MODULE 6:
Effective knowledge repositions-Mapping content structure- Repository quality control –
Knowledge services-Models of service provision-Learning in a knowledge environment –Working with
technology-Knowledge strategy evaluation – Successful knowledge management-Mergers
,acquisition and downsizing integrated knowledge development.
Text Books:
1. Shelda Debowski, “Knowledge Management”, Wiley 2007
2. Radha R. Sharma, “Change Management”, Tata McGraw Hill 2007
103030 - MANAGEMENT OF COST AND CONTROL SYSTEM
OBJECTIVE: To familiarize the students with the fundamental concepts of Managing Cost and
institutionalizing Cost Control System
MODULE 1:
Introduction to Cost – Cost Concept – Types of Cost – Cost Management – Classifications of
Costs and Cost Sheet – Designing Job Costing and Process Costing Systems – Marginal Costing –
Relevant Cost Analysis and Management Decision.
MODULE 2:
Cost Management – Material Cost Management – Labour Cost Management – Overheads
Management – Service Costing – Normal Costing –Multiple Overhead Cost Pools.
MODULE 3:
Activity Based Costing – Cost analysis under ABC – Computational methodology of ABC –
Benefits and Weaknesses of ABC – Implementation of ABC – Activity Based Management.
MODULE 4:
Cost Behaviour – Estimating Cost Functions – Cost Estimation Models – Steps in estimating a
Cost function using Quantitative Analysis – Cost Drivers and Activity Based Costing.
MODULE 5:
Management Control System – Transfer Pricing – Decentralization and Transfer Pricing –
Organization Structure and Decentralization – Choices about Responsibility Centers – Market based
and Cost based Transfer Prices – Negotiated Transfer Pricing.
MODULE 6:
Emerging Concepts in Cost management – Inventory Management – Just in time – Backflush
costing – Target costing – Life Cycle Costing – Benchmarking – Value Analysis or Value Engineering
– Learning Curve analysis
Text Books:
Horngren T Charles, Datar M Srikant, Foster George, “Cost Accounting – A Managerial Emphasis,
Thirteenth Edition, Pearson Education, New Delhi, 2008.
References:
Banerjee Bhabatosh, Cost Accounting – Theory and Practice, Twelfth Edition, Prentice Hall of India
Private Limited, New Delhi, 2007.
103033 - MATERIALS MANAGEMAENT
MODULE 1:
Role of Material Management – Classes of Materials – Materials and Profitability – Profit
Center Concept- Contribution to Profits –Policy Manual– Organization of Material Function –
Organization Structure – Internal Interface - External Environment- Centralized Purchasing –
Decentralization – Delegations of Powers.
MODULE 2:
Material Planning – Definition - Influencing Factors –Materials Requirement Planning – Use of
Standard Deviation – Exponential Smoothing – Importance of Material Research- Advantages of MIS
– Techniques of Materials Intelligence – Environment Conditions – Source of Information.
MODULE 3:
Relevance of Computers – The Computer Relevance – Software and Hardware – Material
Information System- Reports and Information Needs – Identification – Evaluation of Code – Names of
a Pin – Classification –Methodology of Codification – Coding Structure Design – Advantages of
Codification – International Codification .
MODULE 4:
Relevance of Standardization – Definition of Standards – Specification – Indian Standards –
ISI Certification Marks Scheme- Company Standardization – Techniques of Standardization –
Problems and Constraints – Value Analysis and Cost Reduction –Techniques– Brain Storming –
Steps for Value Analysis – Matrix Method – Road Block to Value Analysis .
MODULE 5:
Learning Curve –Uses– Learning Factor –Drawing the Curve – Interpretation – Pitfalls –
Creating Learning Conditions – Role of Finance – Materials Holding Costs – Acquisition Cost –
Settlement of Bills – Accounting- Audit in Materials Management – Internal Audit – Operational Audit
MODULE 6:
Inventory Management and EOQ – Cost and Consequences – Right Quantity Example –
Economic Ordering Quantity – Derivations of EOQ – Staggered Deliveries – Ready Reckoner
Text books:
P. Gopalakrishnan – Purchasing and Materials management – Tata McGraw Hill – 23rd Edition –
2008.
103034 - ORGANIZATION DEVELOPMENT
OBJECTIVE: To provide OD paradigms in the rapidly changing context of globalization and

organizational change.
MODULE 1:
Definitions - Characteristics of Organization Development - History of the OD - Second
generation OD – values – Beliefs - assumption in OD
MODULE 2:
Models and theories of planned change - teams and teamwork - applied behaviour science
MODULE 3:
OD diagnosis - action component - OD interventions - action research - its application and
approach
MODULE 4:
OD interventions meaning – methods - classifications of interventions - team interventions -
Gestalt approach of team building - inter group interventions - comprehensive interventions
MODULE 5:
MBO - quality circle – TQM - QWL (quality of work life) Physical setting etc., Training - T
groups - coaching and mentoring and other methods
MODULE 6:
Consultant – client relationship - power, politics and OD Research on OD - Future of OD
Text Books:
Wendell, L. French, Cecil H. Bell, “Organization Development”, Prentice Hall, 6th Edition 2008
103035 - PROJECT MANAGEMENT
OBJECTIVE: To identify how business regularly uses Project Management to accomplish unique out
comes with limited resources under critical constraints.
MODULE 1:
Project Definition – Project Life Cycle – Project objectives – purpose of Project Management
– Project Management Maturity – Project Selection and Choice – Types of Project – Selection Models
– Analysis under Uncertainty and Rise – Project Portfolio Process.
MODULE 2:
Functional Manager vs. Project Manager – Project Responsibilities – Demands on the Project
Manager – Project Manger Selection – Culture and the Project impact of Institutional Environments –
Need for Multicultural Communications
MODULE 3:
Project Organization – Pure Project Organization – Matrix – Mixed Organizational Systems –
choosing a Firm – Risk Management – Project Management Office – The Project Team – Human
Factors and the Project Team – Sources of Conflict.
MODULE 4:
Project Planning and Coordination – Systems Integration – Action Plan – Work Breakdown
Structure – Partnering - Chartering – Categories of Conflict – Principles of Negotiation – Top Down
and Bottom Up Budgeting – Activity vs. Program Budgeting.
MODULE 5:
Network Techniques PERT and CPM – Precedence Programming – Resource Loading –
Leveling – Goldratts’ Critical Chain – Monitoring System Design – Reporting Process – Project
Management Information Systems (PMIS).
MODULE 6:
Project Control – Purposes, Types – Three Types of Control Processes – Post Control –
critical Ratio and Control Charts – Balance in Control System – Project Auditing – Purpose of
Evaluation – use of Audit Report Product Audit Life Cycle – Measurement – varieties of Project
Termination.
Text Books:
Jack.R Mexdith and Samuel J.Mantel Jr, ”Project Management, A Managerial Approach”, Willey, Fifth
Edition.
103036 - RETAIL AND LOGISTICS MANAGEMENT
OBJECTIVE: To understand the core aspects of modern retail management and operations in a fast-
moving, competitive sector.
MODULE 1:
Retail environment – world stage – retail environment – changing consumer – retail response
– Theories of retail change – cyclical theories – environmental theories – conflict theory – combined
theory
MODULE 2:
Retail strategy – Strategy planning process – corporate strategy and objectives –
environmental analysis – resource audit analysis – strategic choice – location strategy
MODULE 3:
Retail marketing – environment – marketing strategy and objectives – market segmentation –
retail branding – service marketing mix – role of the retail buyer – principal buying activities – buying
function
MODULE 4:
Retail logistics – retail supply chain – efficient consumer response – logistics culture in
international markets – customer service definition – characteristics – improving quality of customer
service
MODULE 5:
Retail selling and product – classification – types of buying decision – shopping motives –
buying process – scale of retail crime – types of retail crime – retail loss prevention
MODULE 6:
Internationalization of retailing – sourcing of products and services – store development –
reshaping of global retail market – growth of e-commerce – online store attributes – E-fulfillment –
B2B market
Text Books:
John Fernie, Suzanne Fernie, Christoper moore, “Principles of Retailing”, Elsevier 2007
103038 - SERVICES MARKETING
OBJECTIVE: To make the students to understand the principles of services marketing in the present
and future economy.
MODULE 1: Services – Tangibility spectrum – Service based economics – Service and Technology
– characteristics of Services – Service Marketing Mix – Gap Analysis - Customer gap – Provider Gap
– Consumer Behaviour in services – Understanding differences among consumers.
MODULE 2: Consumer expectations of Service – Types – Factors influencing customer expectations

– Customer perception – Customer satisfaction – Service quality using marketing research to
understand customer expectation – Elements of Effective service marketing research – Model
services marketing research program.
MODULE 3: Relationship marketing – Relationship development strategies – Relationship challenges

– Impact of service failure recovery – Customer’s recovery expectations – Service guarantees –
Service development and design – Types of New services – Stages in new services development –
Service blueprint.
MODULE 4: Customer defined service standards – Types of customer defined services – Physical
evidence and the services cape – Types of services cape – Guidelines for physical evidence
strategies - Employees Rules in Service Delivery – Boundary Spanning roles – Strategies for
Delivering Service Quality through people.
MODULE 5: Importance of Customers in Service Delivery Customer’s roles – Strategies for

enhancing customers participation – Delivering Service through intermediaries and Electronic
Channels – Franchise – Agent and Brokers – Electronic Channels – Managing Demand and Capacity
– Strategies for matching capacity and Demand.
MODULE 6: Integrated Services Marketing Communications Four Categories of Strategies to match

Service Promises with Delivery- Approaches to Pricing Strategies – Pricing Strategies – Service and
Profitability – Customer Perception of service and purchase intentions – Balanced Performance
Scorecard.
Text Books:
Valarie A. Zeithaml, Dwayne. D. Gremler, Mary. J O Bitrer and Ajay Pandit- Services Marketing- Tata
McGraw Hill 4th Edition.
103039 - SOFTWARE ESTIMATION AND COSTING
OBJECTIVE: To get a clear, complete understanding of how to estimate software costs, schedules,
and quality using the real-world information.
MODULE 1:
Introduction – The Origins of Software Cost Estimation – Six Forms of Software Cost
Estimation – Software Cost-Estimating Tools - Project Success and Failure Rates – Sources of Error
in Software Cost Estimation
MODULE 2:
Manual Software Estimating Methods - Manual Software Estimating Methods derived from
Agile Projects and New Environments – Automated Estimates from Minimal Data
MODULE 3:
Sizing Software Deliverables – Compensation and Work-Pattern Adjustments – Activity
Pattern Adjustment Factors – Software Technology Adjustment Factors
MODULE 4:
Estimating Software Requirements - Estimating Software Prototypes - Estimating Software
Specifications and Design - Estimating Design Inspections – Estimating Programming or Coding
MODULE 5:
Estimating Code Inspections - Estimating Software Configuration Control and Change
Management - Estimating Software Testing - Estimating User and Project Documentation –
Estimating Software Project Management
MODULE 6:
Maintenance and Enhancement Estimating – Software Cost Estimating Research Issues
Text Books:
Capers Jones, “Estimating Software Costs”- Tata McGraw Hill Publication – 2nd Edition.
103040 - SOFTWARE MAINTENANCE
OBJECTIVE: To provide a clear and complete knowledge about checklists and templates that can
assist a software project organization to organize its maintenance and support functions.
MODULE 1:
Introduction - Customer’s Viewpoint of Software Maintenance – Evolution of Software
Products – Economics of Maintenance – View of Maintenance - Product Life Cycle Activities –
Different types of Software Products – Deployment Models – An Overview of Corrective Maintenance
– Other Forms of Maintenance
MODULE 2:
Customer side Preliminary Activities – Role of Customer Support Group – Defects Reported
by Internal Customers – Logistics and Tooling – Skill sets Needed for the Various Roles during
Problem Reporting – Challenges, Best Practices and Pitfalls – Measurements of Effectiveness in
Problem Reporting - High Level Overview of Activities in Problem Resolution – Categorizing the
Problem – Prioritizing the Problem – Identifying the Right Developer for Fixing the Problem –
Reproducing the Problem – Making the Fix and Testing it – Scheduling for Release – Skill sets
Needed for Various Roles during Problem Fixing – Challenges, Best Practices and Pitfalls –
Measurements of Effectiveness in Problem Resolution
MODULE 3:
High Level Overview of Activities in Fix Distribution – Choosing the Method of Distribution –
Composing the Fixes – Preparing the Shipment Unit – Testing the Shipment Unit – Scheduling for
Release – People Issues during Fix Distribution – Challenges, Best Practices and Pitfalls – Tools for
the Fix Distribution Phase – Measurements of Effectiveness in Fix Distribution – Adaptive
Maintenance – Enhancement Requests – Preventive Maintenance
MODULE 4:
Metrics and Measurements – Software Quality Assurance Activities for Maintenance –
Configuration Management and Maintenance
MODULE 5:
Software Maintenance from Customer’s Perspective – Maintenance of Mission-Critical
Systems – Global Maintenance Teams
MODULE 6:
Maintenance and Other Life Cycle Activities – Effect of Requirements Gathering on
Maintenance – Design and Maintenance – Programming, Debugging and Maintenance – Testing and
Maintenance - Common Technical Problems Encountered – Troubleshooting Approach –
Categorization of Defects – Common Programming Defects – Machine Dependencies – Debuggers
Text Books:
Ramesh & Ramesh, “Software Maintenance”, Tata McGraw Hill Publication, New Delhi
103041 - SOFTWARE QUALITY ASSURANCE
OBJECTIVE: To imbibe the knowledge of managing and maintaining quality issues concerned with
the software design, development and maintenance.
MODULE 1:
Overview - People's Quality Expectations - Software Quality Perspectives and Expectations -
Quality Frameworks and ISO – 9126 - Correctness and Defects - Definitions, Properties and
Measurements A Historical Perspective of Quality
MODULE 2:
Quality Assurance – Classification - QA as Dealing with Defects - Defect Prevention -
Education and training - Formal method - Other defect prevention techniques Defect Reduction -
Direct fault detection and removal- Other techniques and risk identification-Defect Containment-
Software fault tolerance- Safety assurance and failure containment.
MODULE 3:
Handling Discovered Defect During QA Activities - QA Activities in Software Processes -
Verification and Validation Perspectives - Quality Engineering - Activities and Process - Quality
Planning - Goal Setting and Strategy Formation - Quality Assessment and Improvement.
MODULE 4:
Quality Assurance beyond testing- Defect Prevention and Process Improvement - Basic
Concepts and Generic Approaches - Root Cause Analysis for Defect Prevention - Education and
Training for Defect Prevention - Analysis and modeling for Defect Prevention - Technologies,
Standards and methodologies for defect prevention --Software tools to block defect injection.
MODULE 5:
Focusing on Software Processes - Process selection, definition and conformance Process
maturity - Process and quality improvement - Fault Tolerance and Failure Containment - Basic Ideas
and Concepts - Fault Tolerance with Recovery Blocks - Fault Tolerance with N - Version
Programming - Failure Containment - Safety Assurance and Damage Control - Application in
Heterogeneous Systems.
MODULE 6:
Comparing Quality Assurance Techniques and Activities - General Questions - Cost, Benefit
and Environment - Applicability to Different Environments - Effectiveness Comparison - Defect
perspective - Problem types - Defect level and pervasive level - Result interpretation and constructive
information - Cost Comparison - QA Monitoring and Measurement - Direct and Indirect quality
measurements - Models for Quality Assessment.
Text Books:
Jeff Tian, Software Quality Engineering: Testing, Quality Assurance, and Quantifiable Improvement,
Wiley-India Edition
103042 - TELECOM SERVICES AND INFORMATION SECURITY
OBJECTIVE: To provide a clear and complete knowledge about Telecommunication Systems and
Services. Also to provide a Comprehensive Introduction to the Fundamental aspects of Information
Security
MODULE 1:
Wireless Transmission – Frequencies for Radio Transmission – Signals – Antennas – Signal
Propagation – Multiplexing – Modulation – Spread Spectrum – Cellular Systems – Motivation for a
Specialized MAC – SDMA – FDMA – TDMA – CDMA – Comparison of SDMA, FDMA, TDMA, CDMA
MODULE 2:
Telecommunication Systems – GSM – Mobile Services, System Architecture, Radio Interface,
Protocols, Localization and Calling, Handover, Security, New Data Services – DECT - System
Architecture, Protocol Architecture – TETRA – UMTS and IMT 2000 – UMTS Releases and
Standardization, UMTS System Architecture, UMTS Ratio Interface, UTRAN, Core Network,
Handover
MODULE 3:
Satellite Systems – History – Applications – Basics of Satellite Systems – Broadcast Systems
– Overview – Cyclical Repetition of Data – Digital Audio Broadcasting – Digital Video Broadcasting –
Wireless LAN – Infra Red Vs Radio Transmission – Infrastructure and Ad-Hoc Network – IEEE
802.11 – HIPERLAN – Bluetooth
MODULE 4:
Overview of Information Security and Cryptography – Classical Encryption Methods –
Confidentiality: Symmetric Key Cryptography – Confidentiality: Public Key Cryptography
MODULE 5:
Information Hiding: Steganography – Data Integrity: Cryptographic Hash Functions –
Authentication
MODULE 6:
Authentication: Biometrics – Virus and Malware – Firewalls – Introduction – Design Goals –
Types of Firewalls – Firewall Configurations
Text Books:
1. Jochen Schiller, “Mobile Communications”, Pearson Education, Second Edition
2. Dhiren R. Patel, “Information Security”, Prentice Hall India, 2008
103043 - TRAINING AND DEVELOPMENT
OBJECTIVE: To make the student to understand the role of Training and Development in enriching
the Capabilities.
MODULE 1:
Definition – Scope – Objectives and Benefits of training – The role of Training in Organizations
– Place of Training in Organizational structure – A training process Model – Difference between
training and development.
MODULE 2:
The framework for conducting a Training Needs Analysis : - Organizational Analysis,
Operational analysis, Person Analysis – Gathering Training Needs Data – Approaches to Training
Needs Analysis Business – TNA and Design.
MODULE 3:
Training Design – Factors – Organizational constraints – Developing objectives- Facilitation of
learning – Focus of Trainee – Design – Organizational intervention – Design theory – Outcome of
design.
MODULE 4:
Training Methods and Aids – Lectures and Demonstrations – Discussion Methods – Computer
– Based Training – Programmed Instruction - Intelligent Tutoring Systems, Interactive Multimedia and
Virtual Reality – Games and Simulations.
MODULE 5:
Approaches to Management Development – Overview of the Managerial Job - Management
Development implications - Sources of knowledge and skills - Special needs of Technical Manager –
Training for Executive Level Management
MODULE 6:
Validation concepts – Types and methods – Rationale for Evaluation - Types of Evaluation
Instrument - Types of Evaluation Data - Evaluation Designs - Training Audit – Meaning, Features,
Approaches – Functions, Model and Steps.
Text Books:
Dr.B.Janakiraman – Training and Development – Biztantra/Wiley Dreamtech - 2005
103044 - MANAGEMENT OF SERVICES
OBJECTIVE: To create an opportunity for future employment in service economy.
MODULE 1:
Services definitions – Nature of Service sectors – Sources of Service sector growth – Services
classification – Characteristics – Strategic service vision – Competitive service strategies – Virtual
value chain – Stages in service firm competitiveness.
MODULE 2:
Service development blueprint – Taxonomy - Approaches – Customer value equations –
Internet services – Economics of scalability – Service Quality – Measuring service quality – Service
recovery – Quality tools.
MODULE 3:
Service encounter triad – Service organization, Contact personnel and Customer – Service
capes – Facility design – Process Analysis – Facility layout – Location consideration – Estimation of
geographic demand and techniques – Breaking the rules.
MODULE 4:
Nature and techniques of Project management – Monitoring projects – Forecasting demand –
Subjective models – Causal models – Time series models – Strategies for managing demand and
capacity – Yield management
MODULE 5:
Queuing systems – Psychology of waiting – Essential feature of queuing systems- System
simulation – Analytical queuing models – Capacity planning criteria – Service supply relationship –
Sources of value – Outsourcing services – outsourcing
MODULE 6:
Inventory theory – Order Quantity model – Inventory control systems – Single period model –
Retail discounting model – Domestic growth and expansion strategies – Franchising – Globalization
of services – Global service strategies.
Text Books:
James A.Fitzsimmons and Mona J. Fitzsimmons – Service Management – Tata McGraw Hill – Fifth
Edition – 2006
103045 - INTERNATIONAL MARKETING
OBJECTIVE: To educate the future managers to meet international challenges.
MODULE 1:
Meaning – Nature & Scope – Process – Domestic Marketing Vs. International marketing –
characteristics of MNC’s – Basis for international trade – Factor Endowment the organization – Validity of Trade
theories.
MODULE 2:
Marketing Barriers – Tariff & Non-Tariff – WTO – Multiplicity of potential Environment – management of political
risk – Multiplicity of Legal Environment – Legal form of organization – Intellectual Property
MODULE 3:
Culture and its characteristics – Influence of culture on consumption & communication – consumes Behavior in
term of motivation, Learning, Personality, Psychographics, Perception, Attitude & Social class – International
marketing Research.
MODULE 4:
Quality – Products and culture – analyzing product components for adoption – Marketing consumer services
globally – brands in international markets products and services for business demand in global business to
business markets – quality and global standards – business services – trade show’s crucial part of business to
business marketing – relationship markets in business to business context.
MODULE 5:
Direct exports – indirect exports – licensing – joint ventures – wholly owned subsidiaries – franchising – other
methods – international marketing channels – distribution patterns – alternative middlemen choices – factors
affecting choice of channels – surface Vs. air transportation – advantages and disadvantages – marine
transportation – warehousing.
MODULE 6:
Pricing policies and decisions – price escalations – cost of exporting – marginal cost pricing – its importance –
price quotation – INCO terms – preparation of quotations – promotions international advertising – sales
promotion in international markets – international advertising – direct mailing – personal selling – exhibition –
generic promotions in international marketing.
Text Books:
Sak Onkvisit, John J.shaw “International Marketing” Person-Prentice Hall
References:
1. Cateora, Graham “International Marketing” TMH 12/E, 2005
2. Warren Keegan “Global Marketing Management” Pearson / PHI, 7/e
103047 – MANAGING GLOBAL BUSINESSES
OBJECTIVE: To provide a thorough review and analysis of multinational business management

MODULE 1:
Foundations of Multinational Management – The Nature of Multinational Company – The
Globalizing Economy – The Next Generation of Multinational Managers – Definition of Culture –
Levels of Culture – National Culture – Business Culture – Occupational and Organizational Culture –
Cultural Differences and Basic Values – Caveats and Cautions – Social Institutions and Influence on
Society – Economic Systems – Industrialization – Religion – Education
MODULE 2:
Basic Strategy Content Applied to Multinational Companies – Strategy Formulation -
Multinational Strategies – The Global-Local Dilemma and its Resolve – Participations Strategies and
its Synopsis – Formulating a Participation Strategy – Definition of Small Business – Definition of
Entrepreneur – Internationalization and the Small Business – Overcoming Small-Business Barriers to
Internationalization – International Market – New-Venture Strategies for Small Multinational
Companies – New Product and First Mover Advantage
MODULE 3:
The Nature of Organizational Design – Organizational Structures to Implement Multinational
Strategies – Overview of Multinational Strategy and Structure - Control and Coordination
Systems – Linking the Value Chain – Choosing a Partner and Alliance Type – Negotiating the
Agreement – Building the Organization – Commitment and Trust – Assessing the Performance – The
Internet Economy – Fundamentals of E-Commerce Strategy – Globalizing through the Internet
MODULE 4:
Definition of International HRM – Multinational Managers – The Expatriate Manager –
International Assignments for Women – Multinationals and Electronic HRM – Multinational Strategy
and HRM – Recruitment – Selection – Training and Development - Performance Appraisal –
Compensation – A Comparative View of Labor Relations
MODULE 5:
The Basics of Cross-Cultural Communication – International Negotiation – Work Values and
the Meaning of Work – Work Motivation – Theories of Work Motivation – Global Leadership – Three
Classic Models – Contingency for Leadership Behaviors – Contemporary Leadership Perspectives –
Global Woman Leaders
MODULE 6:
International Business Ethics and Social Responsibility – Ethical Responsibility – National
Differences in Business Ethics and Social Responsibility – Toward Traditional Ethics – The Ethical
Dilemma in Multinational Management
Text Books:
John B. Cullen, K. Praveen Parboteeah, “International Management”, Cengage Learning 2005
103048 - TREASURY MANAGEMENT
OBJECTIVE: To objective of this paper to throw light on the Treasuring Management Operations
and Functions in India.
MODULE 1:
Introduction to Treasury function – Treasury Concept – Historical Evolution – Treasury as
Money Management – Micro Treasury Operations – Paper Currency Act – RBI Treasury Function –
Currency Notes – Objectives and Currency Chest Operations – Scope and Functions of Treasury
Management – Accounting for Treasury Operations – Legal Issues.
MODULE 2:
Analysis in Treasury Function – Financial Statement Analysis – Planning and Budgeting –
Zero Base Budgeting – Ratio Analysis – Fund flow analysis – Trend Analysis – Corporate Balance
Sheet analysis – Market Price and Corporate Performance – Types of Companies – Finance and
Investment Decisions.
MODULE 3:
Planning in Treasury Function – Financial Forecasting – Short term financial planning – Cash
Management – Receivables Management – Inventory Management – Long term Financial Planning –
Internal Treasury Control – Physical Controls – Custodial Control and Insurance – Treasury Control
on Market Operations
MODULE 4:
Operations in Financial Markets – Money Market Operations – Bill Market in India – Treasury
Functions – Money Market Mutual Funds – Gilt Edge Market Operations – Public Debt Management –
RBI Management of Gilt Edged Market.
MODULE 5:
Foreign Exchange Market Operations – Foreign Exchange Market – Segments of Forex
Market – Spot and Forward Rates – Arbitrage – Indian Foreign Exchange Market – RBI and
Exchange Market – Floating vs. Fixed Rates – Hedging – Treasury Management in Commercial
Banks – Risk Management in Market Operations – Impact of Treasury Operations.
MODULE 6:
Environment in Treasury Management – Tax Management and Planning – Government
Policies and Industrial Regulation – Industrial Policies – Industrial Licensing – RBI policies and
Industry – Banking Relationships – Managing Investor relations – Current Economic Developments
and Financial Reforms.
Text Books:
Avadhani V.A, Treasury Management in India, Himalaya Publishing House, 2002.
103049 - MARKETING RESEARCH
OBJECTIVE: To acclimatize students in the process of research in marketing
MODULE 1:
Meaning – Value and limitations – applications – client researches interface – information
system – problem identification.
MODULE 2:
Objective – Planning research design – Types of Research – quantitative and qualitative
research & benefits data objectives – sources – formation of data acquisition plan.
MODULE 3:
Scaling techniques – Basics rating scalar – Specific attitude scalar – Questionnaire design –
Functions –Validation.
MODULE 4:
Data collection – census and samples – sampling methods and non profitability methods –
probability and non probability sampling methods – sampling size
MODULE 5:
Data processing methods – microcomputers in marketing research – nature and functions of
statistical analysis – interpretation process – analysis & differences – analysis of payment – graphical
presentation.
MODULE 6:
Presentation & research analysis- Role of the reports – Contents of the report for Executives –
Principles – Marketing Research Agencies – Resources for Marketing Research.
Text books:
David J Luck and Ronald S.Rubin – Marketing Research – Prentice Hall of India – Seventh Edition
2008.
103050 - CAPITAL MARKETS
OBJECTIVE: To inculcate Knowledge on Capital Markets.
MODULE 1:
Money Market – Indian Capital Market – Evolution and Growth – Constituents of Indian Capital
Market – New Financial Institutions – New Financial Instruments – Capital Market Doldrums –
Measures of Reactivation – Measures of Investor Protection – Recent Initiatives in the Indian Capital
Market – Indian Capital Market – Major Issues – Rebound in Indian Capital Market
MODULE 2:
Capital market instruments - Meaning – Types – Preference Shares – Equity shares – Non-
Voting Equity Shares – Convertible Cumulative Preference Shares (CCPS) Company Fixed Deposits
– Warrants – Debentures and Bonds – Global Debt Instruments
MODULE 3:
Regulation of Indian capital market - Genesis – The Factors – The Regulatory Framework –
Committees on Regulatory Frame work – Primary Market – NIM and Secondary Markets – An
Interface – Services of NIM – NIM Vs. Secondary Market – Methods of New Issue – Methods of
Marketing Securities – Stock Option or Employees Stock – Option Scheme (ESOP) – Bought – Out
Deals Vs. Private Placements
MODULE 4:
Intermediaries in New Issues Market – Intermediaries in NIM – Merchant Bankers/ Lead
Managers – Underwriters – Bankers to An Issue - Brokers to an Issue – Registrars to an Issue and
Share Transfer Agents – Debenture Trustees
MODULE 5:
Listing – Security Listing – Security – Stock Exchange – Recognized Stock Exchange – Legal
Provisions – Steps – Legal Significance – Refusal of Listing – SEBI Powers – Listing and Corporate
Governance – Listing Agreement – Stock Exchange Powers – Listing – Benefits - Consequences of
Non-Listing – New Entry Norms for Unlisted Companies – Listing – Suspension / Withdrawal
MODULE 6:
Underwriting – Definition – Types – Mechanics of Underwriting – Benefits/Functions – Indian
Scenario – Underwriting Agencies – Obstacles – Underwriter – Underwriting Agreement – SEBI
Guidelines – Variants of Underwriting Grey Market – BOOK-BUILDING – Concept – Characteristics –
The Process – Allocation Procedure –Initial Public Offer (IPO) Issue – Additional Issue by Listed
Company – Offer by Unlisted Company
Text Books:
Dr. S. Gurusamy - Capital Markets - Vijay Nicole Imprints – First Edition - 2006
103052 - MERGERS, ACQUISITION AND CORPORATE RESTRUCTURING
OBJECTIVE: To provide more complete treatment of mergers, takeovers, restructuring and

corporate control by foreseeing fluctuations in the economy and with changing
regulatory environment.
MODULE 1:
Mergers types and characteristics – Reasons for merger – Theories – Operating, financial and
managerial synergy of mergers – Value creation in horizontal, vertical and conglomerate mergers
MODULE 2:
Valuation – Principles of Valuation-Capital Budgeting Decisions – Definitions and
Measurements of Cash Flows Capital Budgeting Basis for Firm Valuation – The Free CASH Flow
(FCF) Basis for Valuation-Dividend Growth Valuation Model
MODULE 3:
Mergers and divestitures – Theories of Mergers and Tender Offers – Efficiency Theories –
Information and Signaling Agency Problems and Managerially – The Free Cash Flow Hypothesis
(FCFH) – Market Power – Tax Considerations – Value Increases by Redistribution.
MODULE 4:
Sells-offs and divestitures – Definition – Divestitures – Spin-offs – Equity Carve - Outs –
Explanations and Rationale for Gains to Sell-Offs Motives for Divestitures – Case Illustrations of Spin
– Offs and Divestitures – Voluntary Liquidation and Takeover.
MODULE 5:
Corporate Control – The Nature of Cash Share Repurchase - Basic - Stock Repurchases –
Model – the Theories behind Share Repurchases – Exchange Offers – Mechanisms – Internal and
External Control Mechanisms – Managerial Ownership and Corporate Performance.
MODULE 6:
Takeover defenses – Financial Defensive Measures – Coercive Offers and Defense
Theoretical Background – Ant takeover Amendments – Poison Pill Defense – Targeted Share
Repurchase and Standstill Agreements – Strategic Reactions by Targets – Risk Arbitrage in M&A
Activity – Theory of Insider Trading – Insider Trading at the International Level.
Text Books:
J.Fred Weston, Kwang S.Chung and Susan E.Hoag, ”Mergers, Restructuring and Corporate Control”,
Prentice Hall of India, First Edition, 2007.
103053 - RISK MANAGEMENT AND INSURANCE
OBJECTIVE: intended to assist the student in identifying and analyzing all types of risk and in
managing it through insurance and alternative tools.
MODULE 1:
Introduction to risk – Definitions – Measurement of risk – Risk identification – evaluation –
property loss exposures – Law of negligence – Types of liability exposures – Life, Health and loss of
income exposures – Non-Insurance methods – nature of insurance
MODULE 2:
Indemnity – subrogation – insurable risks – role of agents and brokers – insuring agreement –
basis of recovery – loss control measures - Commercial package policy – reporting forms –
Transportation insurance – credit insurance – disaster risk management – commercial liability –
captive insurance companies
MODULE 3:
Automobile losses and Insurance claims – automobile insurance – car theft – alcohol and
driving - Driver and auto safety - Homeowners coverage and policy – flood insurance – personal
articles floater Types of life insurance – Contract provisions
MODULE 4:
Health insurance providers – Health case reform – annuity taxation – health expense benefits
– pension plans – premature death benefits – disability income benefits - Social security
MODULE 5:
Retirement benefits – Pension plans – Deferred profit sharing plans – Employee savings plan
– Keogh plans – financial planning and estate planning - Field of insurance – Types of insurers –
channels of distribution in insurance
MODULE 6:
Globalization of risk management and the insurance industry – function of insures –
reinsurance – Insurance Regulatory and Development Authority – The McCarran-Ferguson Act -
Responsibilities of insurance regulations – Tort Reform – taxation of insurance
Text Books:
Trieschmann, Hoyt, Sommer, “Risk Management and Insurance”, Thomson, 12th Edition
103055 - AVIATION MANAGEMENT
OBJECTIVE: To provide a broader view about the principles and policies of aviation industry.
MODULE 1:
Introduction to Aviation Management – Aviation – Aviation Sector in India - Civil Aviation –
Airport – Air Traffic Control – Flight Data Recorder – Airline – Case Study
MODULE 2:
International Civil Aviation Organization – Aeropol Aviation Services Corporation - Aviation
Management Consulting Group - AOPA – International Association of Airport Executives – Federal
Aviation Interactive Reporting Systems - Case Study
MODULE 3:
Aircraft Regulations and Guidance – Convention on International Civil Aviation – Inter Agency
Committee for Aviation Policy – Active Level of Services Reviews – Aircraft Engineers International
Affiliation – AVSEC Rules and Regulations – Overview of Indian Air Travel – Case Study
MODULE 4:
Air Safety – FAA Aviation Safety Draft Documents – Aircraft Management Interagency
Committee for Aviation Policy Safety Standards – Aircraft Management Safety Standards Guidelines
for Federal Flight Programmes – National Transportation Safety Board – Airline Water Supplies –
JFIM
MODULE 5:
Overview of Contemporary Global Industry – Airline Industry Profitability – Present State of the
Air Transport Industry – Aviation Industry – Global Aviation Industry – Indian Aviation
MODULE 6:
International Air Transport Association (IATA) – Fact Sheet – Financial Services – IATA at the
Air Transport Industry - IATA Industrial Priorities – IATA Partners – IATA Corporate and Corporate
Governance Structure – IATA Human Capital – IATA Committee’s – Cargo, Mandate, Environment,
Financial, Legal, Operations, Industry Affairs – Rules and Regulations of the Industry Committee
Text Books:
Ratandeep Singh, “Aviation Management”, Kanishka Publishers, 2008
103056 - AVIATION AND AIRPORT SECURITY
OBJECTIVE: To provide a broader view about the principles and policies of aviation industry.
MODULE 1:
Aviation Industry – Importance of Air Transportation – Airways – Development of the Aviation Industry –
Deregulation – Emergency Funding – Protecting Public Air Transportation – Hijacking – Legal Responses to
Expanding Security Measures – International Perspectives – Federal Aviation Regulations – Airport Security
Programs – New Carrier Rules-1972 – Aviation Security Improvement Act of 1990 – Federal Aviation
Reauthorization Act of 1996 – Civil Aviation Security - Air Transportation Security Act of 2001
MODULE 2:
Screening – Facilities – Law Enforcement Officers – Flexible Aviation Industry – Public and Private
Security Interface – Initial Screening – Screening Procedures – Screening Babbage – Screening Computers
and Laptops – Screening Passengers – Public Relations – Airborne Aircraft Security – Criminal Guards –
Ergonomic Solutions – Potential Operator Concerns – Measuring Operator Performance – Operator Selection
MODULE 3:
Metal Detectors – Hand-Held Body Scanners – X-Ray Inspection Units – Sizers – Passengers X-Ray
Screening Devices – Digital Imaging Systems – Testing X-Ray Equipment – Detection Capabilities – Explosive
Detection Systems – Taggants – Cargo Security – Cargo Carrier Responsibility – Suicides – Babbage Tags –
Passenger Reconciliation – Airport Lockers – Container Hardening – Blast Containment Vs Blast Management
– Airmail Security – Indirect Air Carriers – Known and Unknown Shipper – Vacuum Chambers – Inspection of
Cargo – International Air Cargo Standards - TSA Inspection of Airports
MODULE 4:
Security and Rules of Law – Administrative Search Exception – Balancing Approach – Less Intrusive
Alternatives – Stop and Frisk Exception – Individual and Selectee Class Stop and Frisk Search – Consent
Exception – Reasonableness – Probable Cause – Exclusionary Rule – Police Participation – Nonviolent Threats
– Airport Administrative Screening Searches – Passenger Rights
MODULE 5:
Ground Security – Diversion Airports – Profiling – Bomb-Sniffing Dogs – Gore Commission –
TM
Microwave Holographic Imaging – Body Orifice Security Scanner – Flight Vu Aircraft Data Scanner – New
TM TM
Generation of Video Security Systems – BiosimMer – Quadruple Resonance Device – Intelliscan 12000
TM
Metal Detector – Biometric Systems – FACEIT Access Controls – Imaging Technologies
MODULE 6:
Airport Operator Concerns and Other Safety and Security Issues - Airport Incursions – Passenger
Interference – Conventional Weapons – Explosives – Nuclear Weapons – Perimeter Security - Access Control –
Exterior Alarm Sensors – Control Room – Media Intrusion – Computer Security
Text Books:
Kathleen M. Sweet, “Aviation and Airport Security”, Pearson Education, 2004
103057 - AIRCRAFT LAW AND CONVENTION
OBJECTIVE: To make the students to understand the various act pertaining to aircraft industry.
MODULE 1:
Introduction to Aircraft Rules 1937 – Basic Definitions and Interpretation – General Conditions
of Flying – General Safety Conditions – Registration and Marking of Aircraft – Personnel of Aircraft
MODULE 2:
Airworthiness – Radio Telegraph Apparatus – Aeronautical Beacons, Ground Lights and False
Lights – Log Books – Investigation of Accidents – Investigation of Incidents – Aerodromes –
Engineering, Inspection and Normal Requirements for Organizations – Regularity Provisions
MODULE 3:
Indian Aircraft Rules 1920 – Aircraft Arriving or Departing – Aircraft Rules 1954 for Public
Health – Aircraft Rules 1994 for Demolition of Obstructions caused by Buildings and Trees – Aircraft
Rules 2003 for Carriage of Dangerous Goods
MODULE 4:
Air Corporations Act 1953 – Constitution and Functions – Finance, Accounts and Audits –
Acquisition of Undertakings of Existing Air Companies - Air Corporations Act and Ordinance 1994 for
Transfer of Undertakings and Repeal
MODULE 5:
International Airports Authority Act 1971 – Basics – Property and Contracts – Functions –
Finance, Accounts and Audits – Miscellaneous – National Airports Authority Act 1985 – Basics –
Property and Contracts – Functions – Finance, Accounts and Audits – Miscellaneous - Airports
Authority Act 1994 – Basics – Property and Contracts – Functions – Finance, Accounts and Audits –
Miscellaneous
MODULE 5:
Carriage by Air Act 1972 – Anti Hijacking Act 1982 – Basics – High Jacking and Connected
Offences - Miscellaneous - Suppression of Unlawful Acts Against Safety of Civil Aviation Act 1982 –
Basics – Offences - Miscellaneous
Text Books:
“Aircraft Manual – Volume 1 and Volume 2”, Sterling Book House.
103058 - AIRPORT ENGINEERING
OBJECTIVE: To provide an in-depth knowledge on the fundamentals of air transport.
MODULE 1:
Air Transport – Basics – Advantages – Air Transportation in India – Civil Aviation Department
– Airport Terminology – Components Parts of Aeroplane – Characteristics of Aircraft and Jet Aircraft –
Civil and Military Aircrafts – Classification of Airports – Flying Activities – Airport Surveys – Objectives
and Types of Surveys – Drawings to be Prepared.
MODULE 2:
Airport Planning – Improvement of Existing Airport - Site Selection – Airport Size –
Forecasting in Aviation – Zoning Laws – Regional Planning – Airport Architecture – Environmental
Considerations – Factors influenced by Airport Activity – Runway Design – Runway Orientation –
Runway Length – Airport Capacity – Runway Patterns.
MODULE 3:
Taxiway Design – Layout of Taxiways – Exit Taxiways – Loading and Holding Aprons –
Separation Clearance – Planning and Design of Terminal Area – Terminal Building – Passenger Flow
– Parking of Vehicles – Size of Apron – Hangars – Typical Airport Layouts – Layout of Military
Airports.
MODULE 4:
Airport Pavement Design – Types of Pavements – Design Factors – Design of Flexible and
Rigid Pavements – Causes of Failure of Pavements – Typical Flexible and Rigid Pavements Failures
– Maintenance and Evaluation of Airport Pavements – Aircraft Pavement Classification Number
System.
MODULE 5:
Airport Grading – Importance – General Requirements – Operations – Airport Drainage –
Aims – Functions – Special Characteristics – Basic Requirements – Surface Drainage – Visual Aids –
Requirements of Pilots – Airport Markings – Guidance to Pilots – Factors Affecting Airport Lighting –
Elements of Airport Lighting
MODULE 6:
Air Traffic Control – Importance – Flight Rules – Air Traffic Control Network – Ari Traffic
Control Aids – Automation in Air Traffic Control Aids – Heliports and Stolports – Advantages,
Characteristics, Planning of Heliports – Elevated Heliports – Heliports at Airport – Characteristics and
Advantages of STOL Aircraft – Planning of Stolports
Text Books:
Rangwala, “Airport Engineering”, 7th Edition, Charotar Publishing House, 2007
SEMESTER - IV
104001 - BUSINESS RESEARCH METHODS
OBJECTIVE: To introduce to the students the fundamentals of research methodology and its
application in business.
MODULE 1:
Research-Concepts, Constructs and Definitions – Research Process – Business Research
Proposals – Ethics in Business Research – Structuring the Research Proposal
MODULE 2:
Research Design – Formulation of Research Design – Classification – Features of good
design – Measurement – Meaning – Sources of Measurement Differences – Characteristics of good
measurement –
MODULE 3:
Measurement Scales – Types of Scale – Selecting a Measurement Scale - Sampling Design –
Nature – Concepts – Steps in Sampling Design – Probability and non-probability sampling
MODULE 4:
Data collection – Types of Data – Sources – Tools for Data Collection – Types of Data
Collection – Construction of Questionnaire – Validation of Instruments - Pilot study – Case Study –
Data preparation and Description – Editing – Coding – Exploratory Data Analysis.
MODULE 5:
Hypothesis testing – Tests of Significance – Parametric and Non-Parametric Tests –
Parametric test – T-test, F-test, and Z test – Multivariate analysis – Factor Analysis, Cluster Analysis,
MDS – Non-Parametric test – One Sample test, Mann-Whitney U Test, Sign Test.
MODULE 6:
Report Writing – Components of Research Reports – Significance of report writing –
Presentation - Presentation of Report – Presentation of Statistics and Interpretation – Presentation of
References - Oral Presentation
Text Books:
Donald R Cooper & Pamela S Schindler – Business Research Methods – Tata Mc Graw Hill, 2007
104002 - CORPORATE GOVERNANCE AND BUSINESS ETHICS
OBJECTIVE: To highlight the value of Corporate Governance and Business Ethics this yields
economic prosperity and social development.
MODULE 1:
Introduction of Corporate Governance – Concept – Nature and Purpose - Structure &
Evaluation – Characteristics – Corporate Governance in India – International Governance.
MODULE 2:
Shareholders & their Role – Legendary Rights – Responsibilities and Accountability of Stock
owner – Directors Role – Duties – Committee – Tenure of Director – Nature of Voting
MODULE 3:
Measurement of Board performance – Internal accountability – Economic and Non-Economic
Objectives of Corporation – Brand function – Learning model – process of strategic Development &
Implementations – Expectation from CEO – Socially Responsible Investment - Corporate
MODULE 4:
Ethics – Definition – Types of ethical dilemmas – Overcoming ethical dilemmas – Ethical
challenges – Business and its product
MODULE 5:
Individuals, Individual values and the Business organization – Trust and employment – The
ethics of confrontation – Individuals Rights – Sexual harassment
MODULE 6:
Diversity – Equal employment and Affirmative action – Benefits of Diversity – Human Rights
Declaration and Company policies.
Text Books:
1. Kesho Prasad – Corporate Governance – Prentice Hall of India – First Edition - 2006
2. Marianne M. Jennings – Business Ethics – Cengage Learning
104006 - INTERNATIONAL BUSINESS ENVIRONMENT
OBJECTIVE: To make the students to understand the dynamics of business environment in

international perspective.
MODULE 1:
Meaning of Multinational Enterprises - Global Vs Transnational – Ethnocentric – Polycentric –
Geocentric - Mode of Entry in to Global Markets
MODULE 2:
Definition of Foreign Exchange - Purchasing Power Parity - Exchange Rates -Foreign
Exchange Market - Determining the Values of Exchange Rates – Hedging -Currency Futures
MODULE 3:
Theories of International Trade - Absolute Advantage - Competitive Advantage –Heckscher -
Ohlin Theory - Factor Endowment Theory - Free Trade - Forms of Protection - Tariff and Non-tariff
Barriers - Impact of Protection on Welfare - Newer Theories of International Trade
MODULE 4:
Multilateral Trade Laws - Uruguay Round – GATT – WTO - The Ministerial Level Talks of
WTO - Impact of WTO on Developing Countries and other Nations - Current Issues in WTO -
Regional Trade Blocks - European Union – ASEAN – NAFTA – SAARC – BRIC.
MODULE 5:
MNE Social Responsibility - Ethics in International Business – Teleological –Utilitarianism -
Deontological Perspective - Foreign Corrupt Practices Act.
MODULE 6:
Country Analysis - Origin of Countries – Internal-External Environment Impact on
Organizations - Political Risk - Economic Risk - Risk Analysis Procedure - Cost Analysis - Cultural
Environment - The Essence of Culture - Matrix of Culture - Impact of Culture on Managerial
Behaviour.
Text Books:
Anant K. Sundararam, J. Stewart Black, “The International Business Environment”, Prentice Hall India
– New Delhi - 2007.
104008 - STRATEGIC MANAGEMENT
OBJECTIVE: The subject aims to provide an insight on the strategic management concepts, theory
and techniques.
MODULE 1:
Nature of Strategic Management – Definition – Need for Strategic Planning – Strategic
Management Model – Benefits – Pitfalls in Strategic Management – Business ethics and Strategic
Management – Strategy formulation – Vision and Mission statements – Importance – Characteristics.
MODULE 2:
External Assessment – External Audit – Industrial Organizational view – Economic – Social,
Cultural, Demographic and Environmental forces – Technological forces – Competitive forces –
Competitive analysis – Porter’s Five-Forces Model – Forecasting – Industry Analysis – EFE matrix -
Competitive Profile Matrix (CPM)
MODULE 3:
Internal Assessment – Internal Audit – Nature – Resource based view (RBV) - Integrating
Strategy and Culture – Value Chain Analysis – Internal Factor Evaluation analysis.
MODULE 4:
Long term Objectives – Balanced Scorecard – Types of Strategies – Integration, Intensive,
Diversification, Defensive Strategies – Michael Porter’s Five Generic Strategies – Strategic
Management for Non-Government Organizations – Strategic Management for Small and Medium
Enterprises.
MODULE 5:
Strategic Analysis and Choices – Nature – Strategy formulation framework – Stages – SWOT
Matrix – SPACE Matrix – BCG Matrix – IE Matrix – Grand Strategy Matrix – Quantitative Strategic
Planning Matrix (QSPM)
MODULE 6:
Strategy Implementation – Annual Objectives – Policies – Resource Allocation – Managing
Conflict – Matching Structure with Strategy – Restructuring, Reengineering and E-Engineering –
Managing Resistance to Change – Issues in Strategy implementation – Strategy Evaluation –
Contingency Planning – Auditing.
Text Books: David R Fred, Strategic Management, Concepts and Cases, Pearson Education,
Twelfth Edition, New Delhi.
References:
Pearce A John, Robinson B Richard Jr, Strategic Management – Formulation, Implementation and
Control, Tata Mc Graw Hill, Ninth Edition, 2007, New Delhi.

5a95MBA 2010-2011

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ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

(Excellence in Technical Education and Research)

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

1. PRELIMINARY DEFINITIONS AND NOMENCLATURE

1. Airline and Airport Management

5. DURATION AND PATTERN

6. INTERACTIVE LEARNING PROGRAMME

11. CLASSIFICATION OF THE DEGREE AWARDED

MBA – AIRLINE AND AIRPORT MANAGEMENT

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

* This course shall be offered to all the branches.

101001 - PRINCIPLES OF MANAGEMENT

102001 - OPERATIONS RESEARCH

OBJECTIVE: To gain knowledge in the concepts of marketing and to acquire capability in

OBJECTIVE: To equip budding managers with a complete, comprehensive review of essential

OBJECTIVE: To provide comprehensive information about investing in securities.

OBJECTIVE: To inculcate the fundamental practices of good project management needed by

OBJECTIVE: To inculcate planning, designing and management of Hospitals.

OBJECTIVE: To provide a fundamental concepts and the management of air transport.

OBJECTIVE: To provide an extensive outlook on Airport Operations, Planning, and Market,

OBJECTIVE: To familiarize the students about the concepts in performance management.

OBJECTIVE: To presents a broader view about the concepts of compensation management.

103007 - MUTUAL FUNDS

Text Books: Gary P. Schneider, “E Commerce”, Cengage Learning 2007

OBJECTIVE: To clarify the various parameters of global health in an emerging globalization.

OBJECTIVE: To explain the conceptual outline of the issues in Public Health.

OBJECTIVE: To provide OD paradigms in the rapidly changing context of globalization and

MODULE 2: Consumer expectations of Service – Types – Factors influencing customer expectations

MODULE 3: Relationship marketing – Relationship development strategies – Relationship challenges

MODULE 5: Importance of Customers in Service Delivery Customer’s roles – Strategies for

MODULE 6: Integrated Services Marketing Communications Four Categories of Strategies to match

OBJECTIVE: To create an opportunity for future employment in service economy.

OBJECTIVE: To educate the future managers to meet international challenges.

OBJECTIVE: To provide a thorough review and analysis of multinational business management

OBJECTIVE: To acclimatize students in the process of research in marketing

OBJECTIVE: To provide more complete treatment of mergers, takeovers, restructuring and

104001 - BUSINESS RESEARCH METHODS

OBJECTIVE: To make the students to understand the dynamics of business environment in

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