Sample Report Apparel Childrenswear PDF

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LIST OF CONTENTS AND TABLES

Childrenswear in Ukraine - Category analysis ............................................................................... 1
Headlines ........................................................................................................................................ 1
Trends ............................................................................................................................................. 1
Competitive Landscape .................................................................................................................. 2
Prospectss ...................................................................................................................................... 2
Category Data ................................................................................................................................. 3
Table 1 Sales of Childrenswear by Category: Volume 2005-2010 ............................ 3
Table 2 Sales of Childrenswear by Category: Value 2005-2010 ............................... 3
Table 3 Sales of Childrenswear by Category: % Volume Growth 2005-2010 ........... 3
Table 4 Sales of Childrenswear by Category: % Value Growth 2005-2010 .............. 4
Table 5 Childrenswear Company Shares 2006-2010................................................. 4
Table 6 Childrenswear Brand Shares 2007-2010 ...................................................... 4
Table 7 Sales of Childrenswear by Distr bution Format: % Analysis 2005-2010 ....... 5
Table 8 Forecast Sales of Childrenswear by Category: Volume 2010-2015 ............. 5
Table 9 Forecast Sales of Childrenswear by Category: Value 2010-2015 ................ 5
Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth
2010-2015 ...................................................................................................... 6
Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2010-
2015 ............................................................................................................... 6
Childrenswear in Ukraine - Company Profiles................................................................................ 7
Adidas Ukrayina Dp in Apparel (ukraine) ....................................................................................... 7
Strategic Direction ....................................................................................................................... 7
Key Facts..................................................................................................................................... 7
Summary 1 Adidas Ukraina DP: Key Facts ...................................................................... 7
Company Background................................................................................................................. 7
Production ................................................................................................................................... 8
Competitive Positioning............................................................................................................... 8
Summary 2 Adidas Ukraina DP: Competitive Position 2010 ............................................ 8
Internet Strategy .......................................................................................................................... 9
Argo-torgovelna Merezha Tov in Apparel (ukraine) ....................................................................... 9
Strategic Direction ....................................................................................................................... 9
Key Facts..................................................................................................................................... 9
Summary 3 ARGO-Torgovelna Merezha TOV: Key Facts ............................................... 9
Company Background................................................................................................................. 9
Production ................................................................................................................................. 10
Competitive Positioning............................................................................................................. 10
Summary 4 ARGO-Torgovelna Merezha TOV: Competitive Position 2010 ................... 10
Internet Strategy ........................................................................................................................ 10
Marateks Dp in Apparel (ukraine) ................................................................................................. 11
Strategic Direction ..................................................................................................................... 11
Key Facts................................................................................................................................... 11
Summary 5 Marateks DP: Key Facts .............................................................................. 11
Summary 6 Maratex DP: Operational Indicators............................................................. 11
© Euromonitor International
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Company Background............................................................................................................... 11
Production ................................................................................................................................. 12
Summary 7 Marateks DP: Competitive Position 2010 .................................................... 12
Ultra-jins, Tov in Apparel (ukraine) ............................................................................................... 13
Key Facts................................................................................................................................... 13
Summary 8 Ultra-Jins TOV: Key Facts ........................................................................... 13
Production ................................................................................................................................. 14
Summary 9 Ultra-Jins TOV: Competitive Position 2010 ................................................. 14
Zara Ukraina Tov in Apparel (ukraine) ......................................................................................... 14
Key Facts................................................................................................................................... 15
Summary 10 ZARA Ukraina TOV: Key Facts ................................................................... 15
Summary 11 ZARA Ukraina TOV: Operational Indicators ................................................ 15
Production ................................................................................................................................. 16
Summary 12 ZARA Ukraina TOV: Competitive Position 2010 ......................................... 16
Apparel in Ukraine - Industry Overview ........................................................................................ 17
Executive Summary ...................................................................................................................... 17
Recovery of Apparel Market Begins ......................................................................................... 17
Slow Shift Towards Modern Retail ............................................................................................ 17
State Focuses on Unofficial Imports ......................................................................................... 17
Expansion of New Apparel Specialist Brands Slows Down ..................................................... 17
Further Apparel Market Development on the Way ................................................................... 18
Key Trends and Developments .................................................................................................... 18
Slow Recovery From Economic Recession .............................................................................. 18
Growing Cotton Prices Influence To Ukrainian Apparel Market ............................................... 19
Domestic Producers Look To Specialisation in Order To Compete ......................................... 19
Logistical Obstacles Limit Expansion To Country’s Regions ................................................... 20
Slow Development of Apparel’s Internet Retailing ................................................................... 20
Market Data ................................................................................................................................... 21
Table 12 Sales of Apparel by Category: Volume 2005-2010 ..................................... 21
Table 13 Sales of Apparel by Category: Value 2005-2010 ........................................ 21
Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010 .................... 22
Table 15 Sales of Apparel by Category: % Value Growth 2005-2010 ....................... 22
Table 16 Apparel Company Shares 2006-2010 ......................................................... 22
Table 17 Apparel Brand Shares 2007-2010 ............................................................... 22
Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010................ 23
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis

2010 ............................................................................................................. 23
Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015 ...................... 24
Table 21 Forecast Sales of Apparel by Category: Value 2010-2015 ......................... 25
Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015 ..... 25
Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015 ........ 25
Definitions...................................................................................................................................... 25
Summary 13 Research Sources ........................................................................................ 26
CHILDRENSWEAR IN UKRAINE -
CATEGORY ANALYSIS
HEADLINES
 In 2010 volume sales see marginal increase and current value sales increase by 14%
 Childrenswear suffers the least amongst all clothing categories during the recession, and
accordingly demonstrates lower recovery growth rates in 2010
 Baby and toddler wear is the prominent category in both volume and value terms, up by 2%
and 18%, respectively
 Unit prices increase by 13% to UAH126
 With unsatisfactory number of retail outlets and product assortments, competition in this
category is considered not strong
 Over the forecast period childrenswear is expected to grow at a volume CAGR of 6% and a
constant value CAGR of 8%
TRENDS
 In 2010 childrenswear did not show a quick recovery, as growth of volume sales was
marginal. Most Ukrainian families are very price sensitive regarding children’s clothing, as
children outgrow their clothes very quickly. This leads to high popularity of cheap products
and second-hand clothes shops. The market was also mildly affected by slightly decreased
birth rate. The dominance of positive moods amongst purchasers of girls’ clothing (resulting in
volume sales rising by 1% compared with 2009) could be explained by the natural proportion
of girls born amongst newborn babies and traditionally higher average girls’ wardrobe volume
(number of goods bought).
 Baby and toddler wear showed the best performance inside the category (2% volume growth
in 2010). Parents look for more quality clothes, as they consider babies’ health a higher
priority than some other of the family’s everyday needs.
 Boys’ apparel dropped by 1% in volume sales and in 2010 accounted for 39% of
childrenswear.
 The average childrenswear unit price grew by 13% to UAH126, but the price increase for
boys’ clothing was less (10%) than the price increases for baby and toddler wear and girls’
clothing (about 17% in both categories). It is worth noting that the average price of baby and
toddler clothing is about three times cheaper (by approximately UAH44) than girls’ and boys’
clothing (UAH141-151).
 Distribution channel structure displays a weak transition to modern retail formats: the value
share of clothing and footwear specialist retailers is slowly growing (26% in 2010), however,
mostly at the expense of dominating other non-grocery retailers (61% in 2010). At the same
time the value share of grocery stores is also increasing (3% in 2010) due to high demand for
cheap childrenswear. Share of grocery retailers expected to grow further, as now it is limited
by a small product assortment. All these channels additionally have to compete with second-
hand stores, which account for a significant market share, but not covered by Euromonitor
International research.
COMPETITIVE LANDSCAPE
 The Ukrainian childrenswear market is very fragmented and dominated by inexpensive

products, as parents do not want to spend much on clothes that will not be worn for a long
time. The branded products segment is relatively small with dominance of well-advertised
international brands sold at special departments of existing stores oriented for an adult
audience. However, none of the leading brands exceeds even a 2% value share in overall
childrenswear. Well-established N ke is the leading brand with a 2% value share followed by
combination of brands primarily represented by Marateks DP and adidas.

Content removed from sample
PROSPECTSS
 Over the forecast period through 2015 childrenswear is expected to demonstrate impressive
growth, ignoring the recession’s influence. Volume sales are expected to increase at a 6%
CAGR and constant value sales are expected to increase at an 8% CAGR over this time
period.



CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2005-2010
'000 units
2005 2006 2007 2008 2009 2010
Boys' Clothing
Girls' Clothing Data removed from sample
Baby and Toddler Wear
Childrenswear
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Sales of Childrenswear by Category: Value 2005-2010
UAH million
2005 2006 2007 2008 2009 2010
Boys' Clothing Data removed from sample

Girls' Clothing
Childrenswear , , , , , ,
Table 3 Sales of Childrenswear by Category: % Volume Growth 2005-2010
% volume growth
2009/10 2005-10 CAGR 2005/10 Total

Childrenswear
Table 4 Sales of Childrenswear by Category: % Value Growth 2005-2010
% current value growth

2009/10 2005-10 CAGR 2005/10 Total
Boys' Clothing
Girls' Clothing
Data removed from sample
Childrenswear
Table 5 Childrenswear Company Shares 2006-2010
% retail value rsp

Company 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0

Table 6 Childrenswear Brand Shares 2007-2010
% retail value rsp

Brand Company 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0

Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010
% retail value rsp

2005 2006 2007 2008 2009 2010
Store-Based Retailing
- Grocery Retailers
- Non-Grocery Retailers Data removed from sample
- - Mixed Retailers
- - - Department Stores
- - - Mass Merchandisers
- - - Variety Stores
- - - Warehouse Clubs
- - Clothing and
footwear specialist
retailers
- - Leisure and
Personal Goods
Specialist Retailers
- - - Sports goods stores
- - - Other Leisure and
Personal Goods
- - Other Non-Grocery
Retailers
Non-Store Retailing
- Homeshopping
- Internet Retailing
- Direct Selling
- Vending
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 8 Forecast Sales of Childrenswear by Category: Volume 2010-2015
'000 units
2010 2011 2012 2013 2014 2015

Girls' Clothing
Childrenswear
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 9 Forecast Sales of Childrenswear by Category: Value 2010-2015
UAH million
2010 2011 2012 2013 2014 2015
Boys' Clothing
Girls' Clothing
Childrenswear
trade sources
Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015
% volume growth
2014/15 2010-15 CAGR 2010/15 Total
Boys' Clothing
Childrenswear
trade sources
Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015
% constant value growth

2010-15 CAGR 2010/15 TOTAL

Girls' Clothing
Childrenswear
trade sources
APPAREL IN UKRAINE - INDUSTRY

OVERVIEW
EXECUTIVE SUMMARY
Recovery of Apparel Market Begins

The recent economic recession noticeably affected the Ukrainian apparel market. Almost all
brands and product group sales in volume and value terms dropped except those of some
premium brands which target consumers who are less sensitive to the impact of recession. In
2010, the apparel market started its way towards recovery due, according to national statistics,
to recovering disposable incomes, growing consumer confidence and delayed purchases for
more expensive products. Value sales were additionally boosted by increased prices and slow
shifting towards modern retail. However, volume sales were still way below pre-crisis levels.
Men’s apparel (underwear, outerwear and footwear) value sales showed the best performance
in 2010, as its target audience was the most solvent.
Slow Shift Towards Modern Retail

Branded apparel remains expensive for a majority of Ukrainian consumers and low price
remains very important to Ukrainians. Most people still purchase clothes at open markets, which
is the biggest distr bution channel for apparel, and second-hand stores are still very popular.
The recent recession helped to hold strong positions for these retail channels. Despite that,
modern retail is developing and the share of clothing and footwear specialist retailers gradually
expanded over the review period at the expense of open markets, mainly thanks to citizens of
large cities. Expansion of such outlets supported by promotional campaigns combined with
general cultural westernisation underpins this switch.
State Focuses on Unofficial Imports

During the review period, the majority of apparel in Ukraine was imported under various
shadow schemes devoted to avoiding taxes. Most often, the value of imported goods was
largely underestimated; for example, fashionable apparel was imported as second-hand goods
during the process of customs declaration. Usually it was done with the knowledge of corrupt
customs officers. Such schemes created a competitive advantage for illegal importers,
stimulated corruption and lost the country huge amounts of unpaid taxes. In 2010, the State
Customs Administration started changing its approach to unofficial proceedings during
clearance, which in the long term should facilitate a more transparently functioning apparel
market. However, it is not very likely that illegal import schemes will disappear in the short term.
Expansion of New Apparel Specialist Brands Slows Down

The Ukrainian apparel specialist retailing market is far from saturated, which allows current
operators to set high margins and at the same time keep a big share of price-sensitive
consumers switching from shopping at the open markets. The main obstacles for new
companies to enter the market are administrative barriers, industry’s opacity and poor logistics
infrastructure. Imperfect legislation is a key factor, too: a great number of controlling bodies,
sophisticated accounting paperwork requirements and unpredictable customs are amongst the
main hampering factors. Additionally there are not enough modern shopping malls where
retailers can open their outlets, a lack that has resulted in higher rental prices in existing ones.
The economic recession caused large multinational brands to postpone expansion or entrance
to Ukrainian market even more, which gave additional support for current players’ development.
Despite that, there were some noticeable entrants in 2010 such as New Look and Finn Flarre,
and GAP announced about plans to enter Ukraine in 2011.
Further Apparel Market Development on the Way

Ukrainian apparel market value has strong potential for growth over the long term, considering
the currently huge share of open markets and second-hand stores operating in this market. This
puts Ukraine on the radar of all major international brands. Over the forecast period, many
international companies are expected to enter this market, where competition is still not too
strong and there is a lack of branded products. On other hand, they are concerned about still
relatively low purchasing power of Ukrainians and possible political instability, which has
delayed their investments in the past. However, expansion of apparel specialist retailers,
followed by promotional campaigns combined with growing consumer purchasing power
inevitably will lead to the apparel market growth.
KEY TRENDS AND DEVELOPMENTS
Slow Recovery From Economic Recession
Current Impact
Outlook
Future Impact
Growing Cotton Prices Influence To Ukrainian Apparel Market

A cotton supply crisis that originated in Asia caused raw material prices to grow significantly in
2010. This increased production cost of domestic apparel, making competition against cheap
imported products even more difficult.
Current Impact
Outlook
Future Impact
Domestic Producers Look To Specialisation in Order To Compete
Current Impact
Outlook
Future Impact
Logistical Obstacles Limit Expansion To Country’s Regions
Current Impact
Outlook
Future Impact
Current Impact
Outlook
Future Impact
MARKET DATA
Table 1 Sales of Apparel by Category: Volume 2005-2010
mn units
2005 2006 2007 2008 2009 2010
Clothing
Footwear
Apparel
Table 2 Sales of Apparel by Category: Value 2005-2010
UAH million
2005 2006 2007 2008 2009 2010
Clothing
Footwear
Apparel
Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010
% volume growth
2009/10 2005-10 CAGR 2005/10 Total
Clothing Data removed from sample

Footwear
Apparel
Table 4 Sales of Apparel by Category: % Value Growth 2005-2010
% current value growth

2009/10 2005-10 CAGR 2005/10 Total
Clothing
Footwear
Apparel
Table 5 Apparel Company Shares 2006-2010
% retail value rsp

Company 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0

Table 6 Apparel Brand Shares 2007-2010
% retail value rsp

Brand Company 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0

Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010
% retail value rsp

2005 2006 2007 2008 2009 2010
- Grocery Retailers
- Non-Grocery Retailers Data removed from sample
- - Mixed Retailers
- - - Department Stores
- - - Mass Merchandisers
- - - Variety Stores
- - - Warehouse Clubs
- - Clothing and
footwear specialist
retailers
- - Leisure and
Personal Goods
- - - Sports goods stores
- - - Other Leisure and
Personal Goods
- - Other Non-Grocery
Retailers
Non-Store Retailing
- Homeshopping
- Internet Retailing
- Direct Selling
- Vending
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010
% retail value rsp

C CW CA H MO MU
Grocery Retailers
Non-Grocery Retailers
Mixed Retailers
Department Stores Data removed from sample
Mass Merchandisers
Variety Stores
Warehouse Clubs
Clothing and footwear
specialist retailers
Leisure and Personal
Goods Specialist
Retailers
Sports goods stores
Other Leisure and
Personal Goods
Other Non-Grocery
Retailers
Non-Store Retailing
Homeshopping
Internet Retailing
Direct Selling
Vending
Total 100.0 100.0 100.0 100.0 100.0 100.0
WO WU F
Grocery Retailers
Non-Grocery Retailers Data removed from sample
Mixed Retailers
Department Stores
Mass Merchandisers
Variety Stores
Warehouse Clubs
Clothing and footwear
specialist retailers
Leisure and Personal
Goods Specialist
Retailers
Sports goods stores
Other Leisure and
Personal Goods
Other Non-Grocery
Retailers
Non-Store Retailing
Homeshopping
Internet Retailing
Direct Selling
Vending
Total 100.0 100.0 100.0
Key: C = clothing; CW = childrenswear; CA = clothing accessories; H = hosiery; MO = men’s outerwear; MU =
men's underwear, nightwear and swimwear; WO = women's outerwear; WU = women's underwear,
nightwear and swimwear; F = footwear
Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015
mn units
2010 2011 2012 2013 2014 2015
Clothing
Footwear
Apparel
trade sources
Table 10 Forecast Sales of Apparel by Category: Value 2010-2015
UAH million
2010 2011 2012 2013 2014 2015
Clothing
Footwear Data removed from sample
Apparel
trade sources
Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
% volume growth
2014/15 2010-15 CAGR 2010/15 Total
Clothing
Footwear
Apparel
trade sources
Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
% constant value growth

2010-15 CAGR 2010/15 TOTAL
Clothing
Footwear
Apparel
trade sources
DEFINITIONS
This report analyses the market for Apparel in Ukraine. For the purposes of the study, the
market has been defined as follows:
 Women’s jeans
 Women’s outerwear
 Men’s jeans
 Men’s outerwear
 Women’s underwear, nightwear and swimwear

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LIST OF CONTENTS AND TABLES

Table 19 Sales of Apparel by Category and Distribution Format: % Analysis

 The Ukrainian childrenswear market is very fragmented and dominated by inexpensive

Content removed from sample

Content removed from sample

Table 2 Sales of Childrenswear by Category: Value 2005-2010

Boys' Clothing Data removed from sample

Table 3 Sales of Childrenswear by Category: % Volume Growth 2005-2010

Boys' Clothing Data removed from sample

Girls' Clothing Data removed from sample

Table 4 Sales of Childrenswear by Category: % Value Growth 2005-2010

% current value growth

Table 5 Childrenswear Company Shares 2006-2010

% retail value rsp

Data removed from sample

Total 100.0 100.0 100.0 100.0 100.0

Table 6 Childrenswear Brand Shares 2007-2010

% retail value rsp

Data removed from sample

Total 100.0 100.0 100.0 100.0

Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010

% retail value rsp

Table 8 Forecast Sales of Childrenswear by Category: Volume 2010-2015

Boys' Clothing Data removed from sample

Table 9 Forecast Sales of Childrenswear by Category: Value 2010-2015

Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015

Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015

% constant value growth

Boys' Clothing Data removed from sample

APPAREL IN UKRAINE - INDUSTRY

Recovery of Apparel Market Begins

Slow Shift Towards Modern Retail

State Focuses on Unofficial Imports

Expansion of New Apparel Specialist Brands Slows Down

Further Apparel Market Development on the Way

KEY TRENDS AND DEVELOPMENTS

Slow Recovery From Economic Recession

Content removed from sample

Content removed from sample

Content removed from sample

Content removed from sample

Content removed from sample

Growing Cotton Prices Influence To Ukrainian Apparel Market

Content removed from sample

Content removed from sample

Content removed from sample

Domestic Producers Look To Specialisation in Order To Compete

Content removed from sample

Content removed from sample

Content removed from sample

Content removed from sample

Logistical Obstacles Limit Expansion To Country’s Regions

Content removed from sample

Content removed from sample

Content removed from sample

Content removed from sample

Content removed from sample

Content removed from sample

Content removed from sample

Table 2 Sales of Apparel by Category: Value 2005-2010

Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010