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Media Relations
Basics
A L P H A A G E N C Y , L L C 1. Message
Development
Message Development
See the story from the reporter’s
perspective
o So what?
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A L P H A A G E N C Y , L L C
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A L P H A A G E N C Y , L L C 2. Media
Relations
Alpha Agency’s 10
Commandments of Media
Relations
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A L P H A A G E N C Y , L L C
The Interview
Preparing
Stay on message
Tough interviews
♦ Have all your facts and your most compelling story ready.
Practice it before with someone who can play a tough
reporter.
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A L P H A A G E N C Y , L L C
Inaccurate stories