Documente Academic
Documente Profesional
Documente Cultură
Prepared by :
1. Ricky Imanda 17/421942/PEK/23519
2. Alfianita Dewi S 17/421848/PEK/23425
Content
I. Company Background
II. Herb Keller : The CEO who
transformed southwest into a major
airline
III. Executive leadership at southwest : 2001-
2016
IV. Southwest Airlines Strategy in 2016
V. Southwest’s people Management Practise
and Culture
VI. Cast Highlight
VII. Conclusion & Recommendation
I. Company
Background
1971
Dallas City
3 cities
4 airplane
I. Company Background
.
The Value of
Southwest Airlines :
LUV grew into Southwest’s code
The Mision of word for treating individuals
The Vision of Southwest Airlines : employees and customers with
dignity and respect and
Southwest Airlines : “Is dedication to the highest
demonstrating a caring, loving
attitude.
quality of customer service FUN occurred throughout the
“Become the world’s most
delivered with a sense of company in the form of the
loved, most flown, and most
warmth, friendliness, generally entertaining behavior of
profitable airline.” employees in performing their
individual pride, and company
spirit” jobs, the ongoing pranks and jokes,
and frequent company-sponsored
parties and celebrations.
II. Herb Keller : The CEO who transformer
southwest into a major airline
TRANSACTIONAL LEADER
Keller
employees
• Relaxed management style
1981
• Use contingent rewards to
motivate employees
• He puts himself on the same
level of other employees
Key Success:
1. Hire great people and treat them like
James Parker CEO [2001-2004] family
2. Care for the customers warmly
Personality : Honest, good sense of 3. Keep fares and operating cost lower than
humor, Straight Arrow competitor
4. Prepared for bad times with strong
3 financial strategy
1 2
5 Objective Strategy of Garry C
Colleen Barrett, SWA President [2001- 1. Be the best place to work
2008] 2. Be the safest and more efficient airline
3. Offer customers a convenient flight
Principal : to ensure the employee felt good schedule
on what they’re doing and felt empowered 4. Give the best over all travel experience
The first women appointed as a CEO 5. Do all of the things is an effective way
to maintain the low cost
IV. Southwest Airlines Strategy in 2016
Culture-building Efforts
• Southwest executives believed that the company’s
growth was primarily a function of the rate at which it
could hire and train people to fit into its culture.
LOW
Porter’s 5
Rivalry among Competing
forces Suppliers US Airways, Delta, United Airlines, Customers
(nacks, Fuel, Beverages
Analysis American Airlines (High) Low Cost