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FOFTIVI T'P 2007243 ";,;;"TJiJlff;tldrrr6 TESTCI ,DE02233010
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\+- c.,'\RTBBEAN
ADVANCED PROFICIENCY
ffiour L
BXAMINATION
I\,IANAGEMENT OF BUSINESS
Unit2_paper0l
90 min utes
3.
of ro assist in t
l-]t,..:::
procuctton of^compurers
designs and drawins< f^. .
rn rhe manufacturing
proces! i, k;:;;;; diagram below
il??110t
0/CAPE2007
.;j
:a
-3-
Item l0 refers to the
diagram bclorv.
__A. __A___f ___Marimumsrock ,cl
e - - Re-order level
aJ)
Weetis
I 0. The iead rime for pet
fooos rs
2 weeks
3 weeks
'.4 weeks
1 A
/a-:'.''
---i-'._\
(A
''"'':"'::;
) tarl
{Dl oead
rC: .
node
1L-;; uurilf]t).
t
.
Items !4 - 15 refer to the diagram below.
18. Which one of thr ollo\^,ing is NOT :.
a
cnaractenstic ofa s vice?
(A) Unifonnity
(B) Intangibiliry
(c) Lnseparabilr
(D) Perishabilit'
il
19. Demand is said to b rrice elastic if
(A) rt rs sensiliv o changes in price
(B) rt is sensitiv o charges in demand
Order size (c) pr'rce has ve little effect on demand
(D) demand is nsittve lo changes in . a).
hmme "t
The
It
!t
.F
{
20. A producer rvho d berately restricts the
number ofdealers is ld to be implementing
{A} t - '
.l
(B) iI . - --21
Lhe e-nd-users of 1.,-,6" u-6 sen,ices are
{ \-; t known as
(A) buyers
'I-ne (B) customers
ever; member (c) .consumers
of the a Known chance of (D) producers
selectrcn
(A) Ase
Dividing a market into .jiscretc
groups of
(B) Cender
cuslotners is referred lo as (C) Schoot
(D) Education level
(.
A.: Ciffirsion
tBl s€gmentation
(cl concehtration
iilr diilerentiation
ro inuoducc a new
Y:P^::.:_1'. Co*ing line Items 29 - 30 refer
rc
ilff :11*,::x,",*":yiJffi ffi"fl;.';; re following diagram.
perceived value
11] price skrmming
):l cost plus pricing
):{
\LJ ) penetration pricing
-.E : -D
ira
zo (A) Decline
of prumbing suppries
li"j:lTlllr:*rcr
!L,1.r r lKet) to advenise
ils products
is (B) Stabiliry
(c) 142n:n'ty
(A) on relevisicn (D) Saturation
(B) on rhc intemet
by word of mourh
i:lu )
I ln the local newspapcr 30. Which one of the
foll rrng BEST cpfidoi
pornr D?
7'.7 .
stag-- of the decision
(al Market is
i:lt:l
tne consumer decide
wl"tt"-i
process wiil (B)' Competitors
or nor
purchase." i,.;;;;. ffi;:T' to (c)
(D)
Product featu
Substitute
Eva ji.:arion of alrematives
l1] posr purchase
',:). behaviour
search for alremarives
::1
\D) Purchase decision
'6
li \il-,::h one ofrhe following
BEST describes
: ::.3:actensric of a successful _r 6. \i&i;h ooe ..: rhe ; c\\ rng BEST defines
entrepreneui? 'icar
,
a
lce.ra:iee s: me'?
(A)
lR r
(c)
(D)
F YOU FIN,ISHBEFORE
TN{E IS CALLED, C.IIECK
J\TIilST'EST.