One example is a focus on delivering personalised messaging even long after the customer has

booked their accommodation.

Now, customers can interact with the site on their way to a hotel or apartment or even while out
and about looking at tourist landmarks.

Whether they want to order room service or make a restaurant reservation, concierge features like
these helps to create a more bespoke and personalised experience from start to finish.

Washington DC

We can observe from the price points that Booking.com is majorly trying to target upper middle
class-rich class. Majorly hotels and couple friendly, who are fitness conscious also.

For business travellers

For solo visitors they have rooms which could be affordable even for lower middle classes. Also

New York
London

Paris
Prague

Price range US $ Washingto New York London Paris Prague

per night n
0-55 7 5 250 54 601
55-110 35 131 1048 737 1204
110-166 52 251 1128 1277 692
166-221 64 278 1004 1173 331
221+ 153 331 1097 1056 241

Washington New York London Paris Prague

Twin beds 10 48 829 1253 554
Double beds 171 462 1932 1712 825
 Hostels price range Washington New York London Paris Prague
0-55 6 1 28 5 66
55-110 5 25 45 15 52
110+ 3 19 27 21 28

Lifestyle

Hostels price range Washingto New York London Paris Prague

n
Number of properties 237 534 2847 2355 1695
Number of hostels 12 24 68 25 91
Number of apartments 72 89 1248 828 993
Number of hotels 128 391 1030 1542 563
Fitness facilities 180 143 296 164 108
Pet allowed - - 259 699 750

Washington-hostels

Number of reviews Ratings Price

1825 9.2 89
4238 8.5 129
641 8.4 147
401 6.3 50
395 6.2 42

https://join.booking.com/