RESEARCH PROJECT - TOPIC REGISTRATION FORM

 This form is due to be completed and uploaded via Canvas by your due date, discuss your idea with your tutor

 You should aim to provide a concise but carefully considered summary of your intended research topic which will
communicate what you are intending to investigate as clearly as possible.

 This form is used to allocate supervisors. Notification of Supervisors will normally take up to 4 weeks from the receipt
of registration, you are asked to delete these guidance notes before submission.

 Concise summary: around 300 words but no more than one A4 page of what you intend
to investigate and your working title

International master’s in
LAST NAME: COURSE business administration
TITLE:
University of Wolverhampton
FIRST PLACE OF
NAMES: STUDY:
SUBMISSION 20/02/2019
STUDENT DATE:
NO:
KEYWORDS: 1. Marketing strategies 2. Consumer behaviour 3. SMEs in the UK

Research project working title:

The impact of marketing strategies and advertisement of consumer buying behaviour and how it can
affect SMEs in the UK
Summary of Topic:
(Include why, what and how you intend to investigate your topic using knowledge gained from research
methods)

Within this research I will be investigating the ways in which marketing strategies
and advertisement of consumer buying behaviour can be impacted as well as their
impact on small and medium enterprises in the UK. In order to write a sufficient
and reliable research I will be using a wide verity of methods to gather the
information needed as I am planning to use many journal articles and summaries
the required information of each one to satisfy the research need as well as using
relevant books and websites in order to collect the facts related to my topic. I am
also going to use my library search to look for e-books which will significantly
improve my understanding of the topic. Moreover, I will be referencing every
source of information I use in the Harvard referencing style and this is going to
make my research more reliable and trustworthy. Finally, I am going to use
qualitive and quantitative research methods as well as case studies in order to
make the main point and objective of my research understandable by everyone
and take into account all the ethics involved with my research and justify them.

Topic Registration is binding: i.e. you are committed to working in the research topic area that you register!
FOR OFFICE USE ONLY:

Supervisor: Academic
Department:

Second marker: Assessment

Board: