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UNIVERSITY OF CALOOCAN CITY 1

MARKETING STRATEGY

ACT Table Marketing Strategy will be the education of the consumer and word

of mouth. Our customer will also experience a quality product in affordable price.

Customers will be reached through flyers, social media advertisement and special

holiday promotion.

We will make a catalogue of Adjustable Cocktail Table for the features of design to be

able our customer to know about our product and more knowledgeable.

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ACT TABLE
UNIVERSITY OF CALOOCAN CITY
ADVERTISING AND PROMOTIONAL

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ACT TABLE
UNIVERSITY OF CALOOCAN CITY

FEASIBILITY
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ACT TABLE
UNIVERSITY OF CALOOCAN CITY

FEASIBILITY
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ACT TABLE
UNIVERSITY OF CALOOCAN CITY

We create a monthly promotional that will be posted to our facebook page, it will be easy

for us to communicate to our customer because social media was in demand now a days.

FEASIBILITY
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ACT TABLE
UNIVERSITY OF CALOOCAN CITY
2020 2021 2022 2023 2024
Demand 4,490 5,388 5,927 6,520 7,172
Supply 4,939 5,927 7,705 10,787 16,180
GAP 449 539 1,778 4,267 9,008
TABLE 4: DEMAND AND SUPPLY

Table 4 shows the demand and supply analysis. The demand for 2020 is 4,420 we get

the actual population of ten (10) barangays where we’ve conducted our survey and

multiplied it by the total frequency of those are willing to try our business which is 58.

The annual demand increases 1.2% by the year 2021 then 1.1% by the following year.

For projected supply, we multiplied the total demand for 2020 by 1.10% and it will

increase by .10% every year. To the Gross Annual Product, subtract annual supply and

annual demand.

FEASIBILITY
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ACT TABLE
UNIVERSITY OF CALOOCAN CITY
TITLE:
MONTH MARKETING DESCRIPTION COST
PROGRAM
Get 20% off for
NEW YEAR, NEW every purchase of Flyers 500.00
JANUARY
TABLE cocktail table.
January 13-17
Post your picture
together with your
loved ones to have
Boost Post
a chance to get
(Facebook)
Let’s dance and P1000 pesos off for
FEBRUARY reaching Metro
dine, this valentine purchasing an
Manila Target
Adjustable Cocktail
Buyers P5,110.00
Table and tag our
fb page
February 10-16
Buy 2 ACT Table
Transportation
for free shipping
Graduation blow cost
MARCH for Caloocan area
out sale. Gasoline cost
only
P2000 pesos
March 12-14
Buy 2 ACT TABLE
get free tickets
SUMMER ONE DAY good of 5 person
APRIL
SALE HURRY!!! for Jed’s island
resort
April 25-27
Create a hashtag
for your mother
and tag our fb page
and the most Boost Post
I love my MOM creative hashtag reaching Metro
MAY
Promo Sale!!! will get 40% off for Manila Target
purchasing the Buyers P5,110.00
adjustable cocktail
table.
May 9-15
Buy and get 50%
off and experience
our unique product
Because it’s your which is adjustable
Flyer’s
JUNE wedding, it’s cocktail table. Your
P500
should be unique. best day ever we
will make it
memorable.
June 12-13

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ACT TABLE
UNIVERSITY OF CALOOCAN CITY
Buy and get 10% Boost Post
off for the first 100 reaching Metro
JULY FLASH SALES
customers Manila Target
July 8-10 Buyers P5,110.00
Buy and get 20%
off every purchase
of adjustable
3 DAYS SALE!!!
AUGUST cocktail table. Flyers P500
“Celebrating Ninoy
Long weekends
Aquino day”
sale.
August 21-23
Buy and Get 25%
off for purchasing a
new ACT Table for
SUPER SALE!!!
your upcoming
“Celebrating the
SEPTEMBER event and Flyers P500
best deal you will
celebrating the
find”
best deal you will
find.
starting Sept. 1-3
Share your
Halloween photos
Halloween Sale, and tag us fb page
OCTOBER No Tricks, Just to have a chance to Voucher 5,000
Treats! get our P500 pesos
off voucher.
October 29-31
“Early Christmas Buy 2 ACT Table Transportation
Sale” FANTASTIC for free shipping cost
NOVEMBER
DEAL IN for Caloocan area Gasoline cost
NOVEMBER only November 1-2 P2000 pesos
Buy and get 50%
Christmas Sale is off for every
DECEMBER on! The Joy of second purchase of Flyers P500
Giving ACT Table.
December 13-17

FEASIBILITY
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ACT TABLE

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