SUPERIOR UNIVERSITY

LAHORE
Department of Aviation Management

Submitted to
MISS Kainat
Submitted By
M.ADIL HAMZA (BAMM-F16-144)
HAMZA BILAL (BAMM-F16-142)
MIRZA RAAD (BAMM-F16-145)
SYEDA SABIKA HASSAN (BAMM-F16-143)

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 ARC AVIATION SCHOOL
“ YOU NEED, WE SERVE ”
( a service provider company )

Vision and mission:

To be the Pakistan’s most admired service provider in aviation sector. We’ll
be Achieving 10-12 percent market share within the first 12 months of
service launch. We will diver promises our student make.
Values:
Delighting Students, Respect

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Table of Contents
Executive Summary 04
Business Plan 04
Planning 04
Financial Institute 04
Marketing 05
Competitors 05
Local Area Clearance 05
Location 05
Address 05
Cost on Location 05
Legal agreement 06
Owners, their qualification and responsibilities 06
Personnel 06
Detail about staff 06
Working hours 07
Insurance 07
Starting cost of business 07
Questions and answers 08
The Marketing Challenge 08
Describe your business 10
Situation Analysis 11
Define your customer 12
Define your marketing budget 14
Evaluate your progress 16
Conclusion 17

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Executive Summary:
We are providing a major portion to Aviation. Our business plan is to set an
aviation school which will be comprising of following two sectors:
 Complete job portfolio of Aviation round the Globe
 Giving out different licenses & courses related this field
(The Flight operation officer’s License & Dangerous Goods regulations
training)
We’ll majorly be focusing the student sector. Our school will be a bridge
between the job seekers and job providers. We’ll be having the complete job
descriptions and job specifications related this field.
We will have different method to promote our business example through
event sponsorship , print and electronic media and majorly the INTERNET.
We will make sure to make it as much as affordable and convent for our
customers and consumers.
We’ll apply the YEILD MANAGEMNET process for our inner auditing
process.

Business Plan:
Planning:
We are planning to open a school of aviation which will have two
campus in Lahore and Multan. We will provide some useful services like
ethic and skill development program, preparation for NTS test for ATC and
some license.
Finical Institute:
We are four partners and estimated cost is 875,000 we are contributing
100,000 each and we will take loan of 500,000 from Islamic Banking.

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 Marketing:
Initially we will start marketing with seminar, door to door marketing
and on social media.
Competitors:
Other schools in Pakistan which are offering same courses e.g Gerry’s
Danata.
Local Area Clearance:
Approval form Civil Aviation authority Pakistan (CAA).
Location:
Address:
ARC aviation School, Main Campus, Askari Road Gulberg Lahore.
ARC aviation School, Abdali Road, Multan.
Cost on Location:
Lahore campus Cost:
Monthly Rent 20,000
Security 60,000
Agent’s Commission 10,000
& Legal Expense
Total 90,000
Multan Campus Cost:
Monthly Rent 15,000
Security 45,000
Agent’s Commission 5000
& Legal Expense
Total 65,000

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Total Cost on Location: 1,55,000
Legal Agreement:
Rental Agreement and approval from Local POLICE
Owners, their qualification and Responsibilities:
1. Syeda Sabeeka Hassan (Bachelor of Science in aviation Management)
Director of School, Lecturer of English
Salary 40,000
2. Mohammad Adil (Bachelor of Science in aviation Management)
Admin of School, Lecturer of Physics and Mathematics
Salary 35,000
3. Mirza Raad (Bachelor of Science in aviation Management)
Marketing Head
Salary 30,000
4. Hamza Bilal (Bachelor of Science in aviation Management)
Human Recourse, Accounts and Finance Head
Salary 35,000

Personnel:
Our business is new so in starting we will hire few persons as we develop our
business we will increase our staff.
Detail about Staff:
1. Mr. Mohammad Inam & Mr. Mohammad Awis (Bachelor of Science
in aviation Management & Flight operation officer)
Salary: 30,000 Each
2. Mr. Faizan Raza & Mr. Ahmad Hassan (Bachelor of Science in
accounting)
Accountant
Salary: 25,000 Each
3. Miss Rishna & Miss sadia (Bachelor in Arts)
Admission’s In charge

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 Salary: 20,000 Each
4. Miss Ramsha & Palwasha (Bachelor in Arts)
Receptionist
Salary: 15,000 Each
5. Mr. Jawad Sabir, Mr. Ammar & Mr. Abdullah
Marketing & Advertisment
Salary: 15,000 Each
6. Mr. Mohsin, Mr. Nazir and Mr. Liaqat
Security Guard
Salary: 10,000 Each
Working Hour:
8 Hours 9AM to 5PM

Insurance:
We are not providing insurance to employees.

Starting Cost of Business:

Management Salaries 140,000
Location cost 155,000
Employee salaries 230,000
Marketing 200,000
Furniture 150,000
Legal expenses 150,000

Total Cost 875,000

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Question and Answers:
Marketing Plan:
The Marketing Challenge:
Question: Describe Your Business?
Answer:
An Aviation related school that will provide the complete job portfolio
with all job description and job specifications around globe, plus all the
necessary license training required.

Question: What is unique about your business idea? What is the general
need that your product or service aims to meet?
Answer:
The uniqueness comes with a different thoughts and ideas which is very
rare in this generation as this is getting to the advanced session day by day so,
the thing which is unique about our business is that it can take you to the
world of practicality. We are providing the complete booklet of what jobs are
there in this industry.
In this world every student that comes in this field knows the names of the
job but unfortunately they don’t know the exact pathway to it, which our
AGENCY will provide them.

Question: Who is your target buyer? Who buys your product or service
now, and who do you really want to sell to?
Answer:
The target buyer of our services is the group of students who come in
this vast field. As we have started this business now so, we are currently
arranging seminars for its promotion also.

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Question: Who are your competitors? How can your small business
effectively compete in your chosen market?
Answer:
As our agency is providing the complete booklets for aviation’s jobs
and different type of licenses, so gaining both training plus job under one
roof is not yet introduced in Pakistan, so we’ll be first in this race.

Question: What positioning message do you want to communicate to

your target buyers? How can you position your business or product to let
people know about your product?
Answer:
We are just acting like a bridge between job seekers and job providers.
We just want to support the buyers by making things easier for them and of
course safer, we can make them trust our work and by that people will know
about our service.

Question: What is your sales strategy? How will you get your product or
service in the hands of your customers?
Answer:
By contacting with the universities, airlines, Airport authorities.
Upcoming degree holders are our main targets which will come to us to find
their required sector for profession in Aviation.

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 1. Describe Your Business.

Question: What is your product of service?

Answer:
In our school we are providing some useful services which are given
below:
 The flight operation officer’s license studies and training
 Dangerous goods regulations training (all categories)
 Ethics and skill development program
 NTS Preparation for CAA ATC test
 Job provision

Question: How will your product benefit the customer?

Answer:
It will benefit a lot because our services provide complete
guidance and it will tell the student about the growth opportunities in aviation
industry. Our ethics and skill development program not only help the students
in professional life it will help them in every aspect of life. Job seekers will
not have to run here and there for jobs, rather job providers will not have to
publish as they do now.
Question: what is the different about the product your business is
offering?
Answer:
It’s the new type of service in city. Providing complete package of jobs
is what a student needs at the end.
As we are offering classes for NTS preparation of CAA’s ATC test which is
totally different and no one is offering classes for the test.

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Our job portfolio is also our unique product which have complete
descriptions about the jobs.
Question: Is it a new business, a takeover, or an expansion?
Answer:
It is a new business.
Question: why will your business be profitable?
Answer:
Our business will be profitable through our unique services our skilled
and hardworking most importantly our Bachelors in aviation management is
edge for profit.
Question: What are the growth opportunities?
Answer:
Now a days aviation industry is growing rapidly in Pakistan. Civil
aviation Pakistan opening new airports and expending the older airports.
CPEC will also prove help full for growing industry.
Demand of skilled and professional people is increasing and it will be growth
opportunities for our business.
Question: what is your geographic marketing area?
Answer:
Initially we will start our marketing in Lahore and surrounding. For
capturing the market in south Punjab we will start marketing in Multan.

2. Conduct a Situation Analysis

The situation analysis can be describe with 4 things I - e
Strengths:
 New in race
 Limited competition
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  Very high gross margins
 Ability to sell products online
 Highly visible website
 Limited start up risk
 Unique and most required thought
Weakness:
 Competitors can offer same product easily in market
 Limited startup cost
 High transportation cost
 Limited flexibility in pricing.
Opportunities:
 Continued expansion for online sale
 Ability to develop additional stores
 Affiliate relations with related vendors
 Collaborations with high reputed organizations
Threats:
 Changes in business can regulate the business
 services will be easily copied by related schools
 insurance costs are increasing
 increase in price inputs can cause upward pricing.

3. Define your customers

Question: who are your competitors and who do they target?
Answer:
As our agency is providing the complete booklets for aviation’s jobs
and different type of licenses, so gaining both training plus job under one
roof is not yet introduced in Pakistan, so we’ll be first in this race.
Question: who is your perfect customer and client base?

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Answer:
The target buyer is our services ids the group of students who come in
this vast field. As we have started this business now so, we are currently
arranging seminars for its promotion also. The perfect customer are those
who are achieving the aviation’s degrees and will come to us for courses and
job selections.
Question: what is your current customer base (in terms of age, sex,
income and geographic location)?
Answer:
Age: above 18 years
Sex: Both male and female
Income: monthly income should be more then 50,000
Geographic area: Lahore and Multan
Question: What prospective customers are you currently not reaching?
How can you reach them?
Answer:
The middle class students who are passionate about this field but are
not able to afford them. We will provide different contacts and scholarship
schemes for them which will help them in their carrier.
Question: What qualities do your customers value most about your
product or service? Do they value selection, convenience, service,
reliability, availability, or affordability?

Answer:
The qualities our customer value about the service we give will
be a trustworthy job. The majorly value the trust we are providing to them for
their future then comes their convince and affordability.

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Question: What qualities about your product or service do you need to
improve? How can they be adjusted to serve your customers better?
Answer:
Majorly will be the different consulting centers in different cities and
then, We can’t be sure about that now as we didn’t start the business but if
we’ll anything to be improved then we will definitely adjust our service
according to the customers’ needs and make the service better.

4. Define your marketing budget

Question: What previous marketing methods have been most effective?

Answer:
Starting up a new business, There is no previous marketing
methods of our business as we didn’t start it yet but we will be looking
forward to observe the marketing methods.
Question: What are your costs compared to sales?
Answer:
Above mentioned in executive plan.
Question: What is your cost per customer?
Answer:
Well it will be according to the service they will buy and with
that we will get the profit like 30% from the original price.
Question: What marketing methods will you use to attract new
customers?
Answer:

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 B to B marketing strategy. We’ll be dealing business to business for our
agency’s up growth. Internet is pretty much a useable thing these days so we
will prefer internet and also advertisement if we found any need of it by
observing the situation.
Question: What percentage of profits can you allocate to your marketing
campaign?
Answer:
Initially after the range of admissions we’ll get then the proper
percentage will be decided, but as for the plan we’ve decided 10-20 % .

Question: What marketing tools (i.e. - newspapers, magazines, Internet,

direct mail, telemarketing, event sponsorships) can you implement
within your budget?
Answer:
Event sponsorships and the print and electronic media. In our budget,
we can use some of the tools like internet (website).
Question: What methods are you using to test your marketing ideas?
Answer:
we’ll be making a team within our company for auditing that will
completely decide all the flaws in the business.

Question: What methods are you using to measure results of your

marketing campaign?

Answer:
we’ll be using the YEILD MANAGEMENT process. Yield
management process means that we will check the complete report of one
product / service which will brief us the marketing campaign overall.

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 5. Evaluate your progress

Question: Did we reach our goals?

Answer:
INSHAA ALLAH we will as according to our plans.

Question: Was the marketing campaign successful?

Answer:
Well if we do it good then it can be a success.

Question: Were we able to determine Return on Investment (ROI)?

Answer:
As we got our sales, we will determine return on investment.

Question: Did our efforts result in conversion? In other words, were we

able to convert an inquirer to a visitor, a visitor to a customer?
Answer:
We will definitely... the need of job is the priority for every
student and we are giving this to them in dish.

Question: Can we utilize our database to survey, capture additional

information, or establish a more comprehensive customer relationship
program?
Answer:

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 A great and trustworthy service can make the customer
relationship a big and strong one.

CONCLUSION :
We are providing such unique thought to market with best plans that we will
surely provide complete benefits to our targeted customers.
We’ll ROCK !

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