candy

candy
 Strategy has spoken. Planning has made itself clear.
The budget is law. It’s time to play. To get our hands dirty.

Time to be authors and artists, builders of things and

sap.vol.1
sap.vol.1
designers of stuff. To color outside the lines with a full
Eyecandy––SapientNitro
SapientNitro Works
Works of
of Art
Eyecandy Art palette of possibilities. To give the austerity of a carefully
SM

© 2010 Sapient Corporation

© 2010 Sapient Corporation
calculated idea, the multi-hued flush of life. Time to give
voice to that which, up to now, has been silent. Give them
words that move, and moments that sing. So put away
the spreadsheets and calculators, the percentages and
the plans. Clear the table. Wipe the slate clean. Let the
child in each one of us out, and the words of that
boundless world guide our dreams: What if…
social media

digital
merchandising

gaming

advertising & pr

mobile

web development
& design

print

3d /motion

tv / video
is for hybrid
Travelers was the first to offer a nationwide discount for
hybrids—up to 10%. It’s important because if we don’t do
our part to put more hybrids on the road, there won’t be
anywhere left worth driving to.
is for innovation
The thing about Better Coverage
is you have to keep improving it.
Because once you achieve
Better Coverage, then it’s just
coverage. In the process of keeping it
better, we’ve invented a few things:
the first auto insurance policy,
the first state-of-the-art claims
university, the first live call center,
and the first mobile claims service.
 is for optimization
The secret to Better Coverage. It’s about helping our
customers purchase what they need.
is for red
You suddenly go from a family of three to a family It’s sort of our color.
of four? No problem. Let us know. Travelers can You may have noticed.
accommodate all your life changes.

is for dedication is for Q&A

Doing anything for almost a century
is for agents and a half qualifies as dedicated.
Better Coverage means
so many things, people

better
Umbrellas are pretty amazing. In all that time, Travelers has never
are bound to have Q’s.
They keep the rain off. is for wavered from our commitment to
Make you feel protected, safe. Good to be stocked
It’s what our coverage is. covering our customers.
So by extension, the sort of people that up on A’s.
would go around handing others umbrellas A step above the competition.
must be really amazing, too. We know a
whole bunch of them.
An improvement on the old model.
A promise to always go beyond the regular
is for price
We call them agents. in all our dealings with customers. These days, most people think this is

{
how you choose an insurance company. It’s
ConciergeCLAIM
The one-stop auto repair program that makes it easy to get important, sure, but we know that some
on the road again as soon as possible.
things are too significant to
bargain on. Better Coverage means
finding the balance between a great
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein. 16 price and the coverage you need.
10 Coverages and discounts are subject to underwriting qualifications and state availability. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein.
18
Coverages and discounts are subject to underwriting qualifications and state availability.
Coverages and discounts are subject to underwriting qualifications and state availability.

is for joy is for travelers.com

It may seem odd, but Better Coverage
The virtual home of insurance in is for value
general, and Travelers in particular.
makes people happy. Yes, we are talking Because we value what you value.
Here consumers can find any information they
about car insurance when we say that. It’s the ability to get what you need
desire, either about their policies,
And before you go making any bets, for a better price. It’s a policy that makes
or just common insurance questions.
we’ve got the testimonials to prove it. sense and gives you Better Coverage.
And if they’d rather talk to a representative,
they can find the number to call them, too.

is for generations
After years of inventing cool stuff like auto
insurance, astronaut insurance and insurance
protecting travelers against pirates, there’s
no doubt we’re all about Better Coverage.
is for simple talk
Excuse the pun, but it’s simple.

experience
Really. No confusing commentary.
is for Just a straightforward conversation
about what Better Coverage offers.
We’ve got it. And we’ve learned from it.
We’ll put all 150 years of experience to
work for each one of our customers.
There’s not much that can surprise us, and
virtually nothing we’re not prepared for.
is for umbrella
A simple device designed to keep people dry
in the rain. Oh, and the single best symbol of

{ Flexibility and freedom go hand in hand 16

Better Coverage. 18
16 18
Choose Split Limits for individual limits,
or keep it simple with one limit for everything.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein.
22 The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein.
42 Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability. 23
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein. Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability.
14
Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability.

32

is for wheels
is for manifesto When you’ve been in an accident, we can give

My reason.
you wheels to get around while your car isn’t.
With optional transportation expenses zero policyholder pays for many of our
included services, such as repairs for
It’s the idea that everyone coverage, whether you want to take a bus,
has a unique reason worth a chipped windshield at an approved

is for knowledge
covering. And these reasons
deserve a custom policy
a taxi, or a rental car, we’ve got you covered.
That’s our policy. is for x marks the spot glass shop. Also known as Zilch.

language
X is where you’re going. And Travelers is what gets
with Better Coverage.
Like the knowledge all Travelers’ claims
is for you there. From the simple sense of confidence people
10
It’s why we’re here.
representatives gain from Claim U. experience when driving covered, to the towing and
Simple and straightforward.
It’s an intense program that ensures the labor coverage that can keep them going even when
Kind of like this guide.
person managing your claim has the their vehicle can’t. Travelers’ Better Coverage is here to
It’s plain talk without being boring.
knowledge and skills necessary to help. help them get there.

is for yes
It’s a little word, but it makes a surprising difference.
Travelers is dedicated to using it as much as possible with
our customers. Like if your car needs new parts, has less
than 15,000 miles or is the current model year, you’ll get
new parts from your car’s manufacturer.
It’s one of the things that makes our coverage better.

The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein. 14
12 28 Coverages and discounts are subject to underwriting qualifications and state availability.
Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability.

32
POWERADE // POWERADE // POWERADE // SAMSUNG // COCA-COLA // COCA-COLA //
The Never Ending Game The Never Ending Game The Never Ending Game Experience Samsung Happiness Factory 3 Happiness Factory 3
Advertising, Print Storyboard Concepts YouTube Channel, Video Augmented Reality, Social Media Campaign Online Campaign & Game 3D Modeling and Character Development

COCA-COLA FIFA // COCA-COLA FIFA // FOOTLOCKER // COCA-COLA // TOURISM QUEENSLAND // TOURISM QUEENSLAND //
The Longest Celebration The Longest Celebration Class in Session Happiness Factory 3 Best Job in the World Best Job in the World
Social Media Campaign YouTube Channel, Widgets Multi-Channel Campaign Live Messenger Games, MSN Chat Marketing Campaign PR, Online, Print

is for hybrid
Travelers was the first to offer a nationwide discount for
hybrids—up to 10%. It’s important because if we don’t do is for innovation
our part to put more hybrids on the road, there won’t be The thing about Better Coverage is for optimization
red
anywhere left worth driving to.
The secret to Better Coverage. It’s about helping our
customers purchase what they need.
is for

is you have to keep improving it.

You suddenly go from a family of three to a family It’s sort of our color.
of four? No problem. Let us know. Travelers can You may have noticed.
accommodate all your life changes.

Because once you achieve

Better Coverage, then it’s just is for dedication is for Q&A
Doing anything for almost a century

coverage. In the process of keeping it agents Better Coverage means

is for and a half qualifies as dedicated.
so many things, people
better
Umbrellas are pretty amazing. In all that time, Travelers has never
are bound to have Q’s.
They keep the rain off. is for wavered from our commitment to
Make you feel protected, safe. Good to be stocked
It’s what our coverage is. covering our customers.
So by extension, the sort of people that up on A’s.

better, we’ve invented a few things:

would go around handing others umbrellas A step above the competition.
must be really amazing, too. We know a
whole bunch of them.
An improvement on the old model.
A promise to always go beyond the regular
is for price
We call them agents. in all our dealings with customers. These days, most people think this is

the first auto insurance policy, { ConciergeCLAIM

how you choose an insurance company. It’s
The one-stop auto repair program that makes it easy to get important, sure, but we know that some
on the road again as soon as possible.
things are too significant to
bargain on. Better Coverage means
finding the balance between a great

the first state-of-the-art claims

The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. 16 price and the coverage you need.
10 Coverages and discounts are subject to underwriting qualifications and state availability. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
.
18
Coverages and discounts are subject to underwriting qualifications and state availability.
Coverages and discounts are subject to underwriting qualifications and state availability.

university, the first live call center,

and the first mobile claims service.
is for joy is for travelers.com
It may seem odd, but Better Coverage
The virtual home of insurance in is for value
general, and Travelers in particular.
makes people happy. Yes, we are talking Because we value what you value.
Here consumers can find any information they
about car insurance when we say that. It’s the ability to get what you need
desire, either about their policies,
And before you go making any bets, for a better price. It’s a policy that makes
or just common insurance questions.
we’ve got the testimonials to prove it. sense and gives you Better Coverage.
And if they’d rather talk to a representative,
they can find the number to call them, too.

is for generations
After years of inventing cool stuff like auto
insurance, astronaut insurance and insurance
protecting travelers against pirates, there’s
no doubt we’re all about Better Coverage.
is for simple talk
Excuse the pun, but it’s simple.

experience
Really. No confusing commentary.
is for Just a straightforward conversation
about what Better Coverage offers.
We’ve got it. And we’ve learned from it.
We’ll put all 150 years of experience to
work for each one of our customers.
There’s not much that can surprise us, and
virtually nothing we’re not prepared for.
is for umbrella
A simple device designed to keep people dry
in the rain. Oh, and the single best symbol of

{ Flexibility and freedom go hand in hand 16

Better Coverage. 18
16 18
Choose Split Limits for individual limits,
or keep it simple with one limit for everything.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. 22 The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
.
42 Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability. 23
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability.
14
Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability.

32

is for wheels
is for manifesto When you’ve been in an accident, we can give

My reason.
you wheels to get around while your car isn’t.
With optional transportation expenses zero policyholder pays for many of our
included services, such as repairs for
It’s the idea that everyone coverage, whether you want to take a bus,
has a unique reason worth a chipped windshield at an approved

is for knowledge
covering. And these reasons
deserve a custom policy
a taxi, or a rental car, we’ve got you covered.
That’s our policy. is for x marks the spot glass shop. Also known as Zilch.

language
X is where you’re going. And Travelers is what gets
Like the knowledge all Travelers’ claims
is for with Better Coverage.
you there. From the simple sense of confidence people
10
It’s why we’re here.
representatives gain from Claim U. experience when driving covered, to the towing and
Simple and straightforward.
It’s an intense program that ensures the labor coverage that can keep them going even when
Kind of like this guide.
person managing your claim has the their vehicle can’t. Travelers’ Better Coverage is here to
It’s plain talk without being boring.
knowledge and skills necessary to help. help them get there.

is for yes
It’s a little word, but it makes a surprising difference.
Travelers is dedicated to using it as much as possible with
our customers. Like if your car needs new parts, has less
than 15,000 miles or is the current model year, you’ll get
new parts from your car’s manufacturer.
It’s one of the things that makes our coverage better.

The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
.
The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. The statements herein are subject to the provisions, exclusions and conditions of applicable policy, which may differ from the statements herein
. 14
12 28 Coverages and discounts are subject to underwriting qualifications and state availability.
Coverages and discounts are subject to underwriting qualifications and state availability. Coverages and discounts are subject to underwriting qualifications and state availability.

32

FOOTLOCKER // FOOTLOCKER // UNILEVER // TRAVELERS INSURANCE // TRAVELERS INSURANCE // COCA-COLA //

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CALIFORNIA TRAVEL & TOURISM // CALIFORNIA TRAVEL & TOURISM // CRYSTAL CRUISES //
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sapientnitro.com