GOING PLATINUM

This series will follow on the verge music artists in their everyday lives and explores
what it really takes to go Platinum. This show gives an invitation to viewers that is
only meant for the artist, their management and creative team which is usually
discussed behind closed doors with no cameras. This series will bust those doors
wide open and dig deep into the artist and their teams lives, giving the audience a
first look into the creative process. Artists today are not just made on shows like
"The Voice" or "American Idol”. These artists lives are full of hard work and drama at
every turn and viewers will have a front row seat to watch an artist embark on the
journey of a life time. Going Platinum.
Elijah Blake

Elijah Blake is an American singer, songwriter and contemporary R&B musician. He has
written songs for Rick Ross, Rihanna, and co-wrote Usher's number-one R&B hit, "Climax"
which he won the most notable esteem award in music for, a Grammy.Very few artist are
just as good at creating amazingly vivid and
passionate scenes with their voices, as they are with their words, Elijah Blake, is one of the
few. Standing apart from the manufactured acts produced by today's entertainment industry,
Elijah Blake is a refreshing dose of vocal and dancing ability. While Elijah Blake has had much
success helping the careers of others, him and his team feel it is time for him to have his
own shine and are ready to take his career as an artist to platinum status. They plan on
doing this by:
* Trying to lock down shows with big DJ names at the most popular music festivals
(Coachella, Governors Ball, Tomorrow Land etc).
* Becoming America's heart throb by taking on acting and movie roles that will fuse his
character with his real life music as an artist. Will he land a major role to boost his fan base.
Ty Dolla $ign
Tyrone William Griffin, Jr., better known by his stage
name Ty Dolla Sign, is an American hip hop and R&B
recording artist. Ty Dolla $ign was best known for
YG's "Toot It and Boot It," which he wrote and
produced for Def Jam and went to chart on
Billboard's #2 spot and reached gold status, however
he's become a hip-hop star in his own right. Ty signed
with Wiz Khalifa's Taylor Gang in the summer of 2013,
and went on to release the successful "Beach House
2" mixtape. His current release is Free TC which
debuted at #3 on Billboard charts. Ty$ and his team
plan on taking him to platinum status by:

* Will the different neighborhoods accept that he is trying


to be the voice of the streets in Hip Hop and bringing awareness to social injustices in a fun
way.
* Visiting different city neighborhoods, talking with the people and putting on small live
shows that they anticipate will go viral. They are calling it the take it to the street series viral
campaign.
* Letting fans record on his next project
KMac
Kevin "KMac" McCall is an American singer, songwriter,
producer and rapper. Best known for his collaborations
with Chris Brown such as "In My Zone', "Fan of a Fan"
and his most notable "Duces" which he received a
grammy nomination for and stayed on the billboard
charts for an impressive 19 weeks. Feeling like he has
been in Chris Brown's shadow he is ready to step out
on his own and reach platinum status by:
* Breaking the internet by becoming the sexy R&B
Tyson Beckford.
* Teaming up with major brands to become the face of
their line while promoting his music.
* Negotiating with fashion designers to walking the
runway during fashion week showing off all his sex
appeal
* Create a KMack sexy calendar for all his fans which
feature an exclusive song.
 Tinashe
Tinashe is singer, songwriter, dancer, actress and
former model. She released two critically acclaimed
mixtapes, In Case We Die and Reverie. After the
release of the mixtapes, Tinashe signed with RCA
Records. She later released her third mixtape, Black
Water (2013) and her debut studio album Aquarius
(2014).[4] Her debut single, "2 On", reached number
one on the Rhythmic chart, and peaked at number 24
on the US Billboard Hot 100. Tisane is all about girl
power. She feels that the industry feels like there can
only be one urban female artist at a time. Her and her
team feel its time to make some changes to get her to
go Platinum by:

* Doing the URBAN version of Taylor Swift music video by having all the hottest female
artist out in her next video. Will she be able to get everyone in time
considering everyones busy and hectic schedule?
* Starting a viral campaign doing daring and crazy acts that fans on IG or Twitter vote for
her to do showing her dedication to her fans like skydiving, riding a bull, bungie jumping etc
Teyana Taylor
Teyana Taylor is an American recording artist and actress.
She is currently signed to Kanye West's GOOD Music label.
She was known for her appearance on MTV's My Super
Sweet 16. which jump started her career turning her into a
hip-hop socialite. She had much Billboard success with her
single Google Me, which lead to various acting roles most
notable playing Sabrina in Tyler Perry's Madia's Big happy
Family. She has walked in various runway shows for brands
during fashion week. She is featured on Kanye West's
compilation Cruel Summer. Teyana has been in the studio
preparing for her long awaited feature debut album which
the fans have been waiting for. Teyana feels that will put her
back in the music forefront but she has had some set backs
due to her new life being a new mother to a new born
baby girl with her fiancé Iman Shumpert of the Cleveland
Cavaliers. Bouncing back from having her baby she is out to
prove that she can make a come back in music while being
a mother, showing everyone what it takes to go Platinum.
* Teyana has a big Samsung distribution deal on the table
that will help her reach her fans but she has to perform at
the showcase to secure the deal. Will she be ready in time
with her material and also the choreography?
 Mila J
Mila J: known as Mila J or MILA, is an American singer,
songwriter, rapper, and dancer. She is known for being
in Prince's video for "Diamonds and Pearls," and was
part of two short-lived girl groups called Gyrl and
Dame Four, and appeared on tracks by RaRa, IMx, Trey
Songz and Omarion. She released several singles in
2006–2009 under the name "Mila J," and then went on
a hiatus for a number of years before returning as
"Japollonia" in 2012 and then reverting to her stage
name as Mila J. Her sister is famed singer Jhene Aiko.
She is currently signed to Motown, and released her
debut EP entitled M.I.L.A., which stands for Made in
Los Angeles, she's working on her debut full-length LP
due to be released this Winter, 2016 but her and her
team are faced with something new to reinvent her
ever changing persona so she can show the world
what it takes to go Platinum.

* Mila and her team are looking to bring in the comic book fan base and give her fans a
comic book version of herself as an artist for her first song. Will her transformation read
well with the die hard comic fans or will she fall flat during her visit to comic con?
Sevyn
Sevyn is an American singer- songwriter that was first
introduced to the music industry being a member of
TG4, a pop-R&B group. The group released a single,
"Virginity," that topped Billboard's Hot R&B/Hip-Hop
Singles & Tracks chart. The group eventually split but
she caught the attention of producer Rich Harrison,
who asked her to join RichGirl, but that group was
short lived. Once that group dissolved, Sevyn
established herself as a songwriter for Chris Brown,
Kelly Rowland, Estelle, Brandy, and Alicia Keys. She
signed to Atlantic as a solo artist and released her first
single, "I Like It," and "It Won't Stop," featuring Chris
Brown and co-production from Diplo which landed
her back on Billboard's Hot R&B/Hip- Hop charts as a
solo artist. Sevyn has been in multiple girl groups that
did not last long. She feels that no one really got to
know who she is. After leaving the group she was able
to be hands on with her fans.
* Wanting to reconnect with her fans Sevyn will give her fans a chance to get a first
preview of her latest material via a silent listening party in her home. Will the fans show
up and will the listening party be a success?