INTRODUCTION

A market is defined by demand which creates supply intact; consumer

demand determines characteristic at supply.

A market is a place where buyers and sellers meet each other and
exchange goods and services.

The marketing manager plays a vital role occupying an important posting.

He is responsible off carrying out ail of the marketing activities within the firm
and co-ordinating the activity with other company function.

Marketing Research
According to Altaian and Burger marketing research is defined "As the
field which involves the diagnosis of information needed and the selection of
revenant inter related variables about which and reliable information I gathered,
recorded and analysis".

Marketing survey is an effective tool measuring the consumer's aspiration

trade channel behavior, action etc. It providers a linkage between the corporate
environment and marketing organization. Marketing survey thus, may be
viewed as an important tool used as an aid for tacking problem in marketing.

Marketing research in as an integral part of a management information

system (MTS) should provide a flow information inputs mainly from external
sources useful in market decision making.

Marketing research that gives a very good indication of the past but based
on the data analysis they were not able to offer any prediction or trends.

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 Marketing survey has become an integral part of marketing budgets. In
any country increasing competition is one of the most important factors that
drive market research.

The one who understand the customer the most is able to offer the latest
products better cheaper and faster market research is one the ways that can help
you to get better consumer understanding.

The American marketing association has defined marketing research as

"systematic Gathering recording and analyzing data about problem relating to
the marketing of goods and services" according to Philip Kolter.

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 COMPANY PROFILE

Sh. Vijay Kharabanda, the founder of NIVIA was a visionary and

patriarch, whose boundless ambition and deep sense of passion led him to
establish one of the most successful Indian Sports Brands in history. His life of
exemplary hard work, compassion, care and accomplishment was filled with
spirit and zest.

Kolkata, not Jalandhar was the center in India where quality footballs
were manufactured before NIVIA came into the scene in 1960’s. He established
NIVIA and with that the reputation of Jalandhar as the quality football,
volleyball and basketball manufacturing base of India.

In 1970’s when women empowerment and equal rights were not even an
issue in India, he opened training centers at Kishanpura locality in Jalandhar to
train women to stitch balls so that they could supplement their home income.
Today, it is estimated that 60% of thousands of craftsmen stitching football are
women.

While the world had moved to rubber and plastics in football shoes,
Indian sportsmen were still forced to play with leather studs. Not even 1% of
football shoes in India were manufactured in Jalandhar. Through his research
and development he launched the first Successful plastic sole shoe in India
called NIVIA Low Cut. This revolutionized the Indian football shoe market and
soon Jalandhar became the center for football shoe manufacturing in India. With
less than 1% share in the Indian football shoe market in 1980, today Jalandhar is
estimated to have 90% share of football shoe manufacturing in the country. IT
has become one of the major hubs of sports shoe manufacturing the country.

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In collaboration with another ball bladder manufacturer, he launched molded
basketballs and volleyballs for the first time in the country. He also set up the
first successful molded ball manufacturing unit in Jalandhar which today is the
largest manufacturer of molded balls in the country. Jalandhar, which had no
history of molded ball manufacturing today boasts to half a dozen established
and upcoming plants which would enhance India’s export and widen the range
that Indian exporters can offer to the world.

Under his leadership, NIVIA was the first Indian company to get FIFA
approval for its footballs. When the entire industry had surrendered to imported
material for making footballs, he took up the challenge to upgrade the local
rubber material to global standards. NIVIA today, is probably the only company
in the world which has been successful in getting FIFA PRO marking on a
football made of rubber.

OUR VISION
At Nivia Sports our vision is be the nationally respected No 1 Indian
sports brand, by creating a better tomorrow than today.

OUR MISSION
We are committed to produce the finest sports equipment for every
sportsperson to help improve his/her performance. We strive to create and build
sports talent by making available the world class sports equipment at right price.
We are dedicated to continuously upgrade our technology & improve our
product range and services.

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 PRODUCT PROFILE

Nivia Sports produces sports products in India which have been

sponsored and used in national and international tournaments, leagues and
championships. It includes the categories of sports equipment, apparel,
footwear, and accessories.

Football
Nivia Sports is the first Indian sports equipment manufacturer to produce
hand stitched balls, including footballs. In the 1950s, under Freewill Sports Pvt
Ltd, Nivia Sports started manufacturing hand stitched leather footballs, 
basketballs, and volleyballs. They had an opportunity to export balls to
international markets and exported their first consignment of 30 balls
to Indonesia. In the 1960s the Nivia football received the approval of National
Institute of Sports, Patiala, Punjab, India. Its football became the official ball for
the National Football Championship and for the All India Football Federation 
(AIFF). In the 1980s, Nivia was selected as the official ball for the International
Football Tournament Jawaharlal Nehru Gold Cup and South Asian Federation
(SAF) Games. Nivia earned the FIFA certification for the football in the 2000s.

Antrix
Nivia Antrix football is made from high quality organic and synthetic
rubber. The material used for this has been originated from India. Antrix is
certified as a 'FIFA Quality PRO' ball by FIFA. This is a hand-stitched football
with 32 panels covered by four layers of polyester fabric. The quality and
standard of materials and functionality of Antrix is verified by FIFA to include
it in the list of FIFA Quality PRO certification. This has been the official match
football for Goa Super League 2017. Since the Goa super cup league is known
as youth football tournament, this ball is also called as youth football.

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 Managing director of Nivia Rajesh Kharabanda, and President of
Mizoram Football Association Lal Thanzara, have signed an agreement to use
Antrix as the Mizoram state football. The Antrix football has also been declared
as the official match ball for Mizoram Premier League and other Mizoram
football associations' tournaments.

Ashtang
Nivia Ashtang football is also certified as a FIFA Quality PRO match
ball. This is another hand-stitched football by Nivia which has passed through
quality parameters by FIFA. The fitness of the football was tested at a FIFA-
designated laboratory in Switzerland to receive certification. This ball is
different from others, as it is made with 23% reduced seam length and contains
eight panels instead of 32. Due to having less panels, the ball provides ease of
shooting and kicking for players.
Ashtang also has been the official match ball for Hero Indian Super
League 2018-19. This will be used for ten clubs throughout the session.
Nivia Sports has also produced and sponsored other accessories related to
football, such as shoes, team wear, goal keeper gloves, goal nets, training gear,
shin guards, ball pumps, and stockings.

Volleyball
With extensive research and technology, Nivia Sports brought a change
to the sporting age. In 1960, the University of Leipzig in Germany declared the
Nivia volleyball as one of the best in the world. In 1963, the Nivia volleyball
was selected to be used as the official ball in the Pre-Olympic Volleyball
Championship organised in New Delhi, India by a panel of international
referees.
Nivia has also sponsored volleyball accessories like shoes, team wear,
antennae, nets and other sportswear and bags.

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Basketball
Nivia makes handmade balls. A basketball starts as a blob of rubber and
is squeezed through a machine over and over to flatten it to 0.5 - 1mm. Then it
is cut and molded into a round shape. This is the bladder that holds air. The
bladder is inflated and woven around with nylon thread. This strengthens the
balls and helps them stay round. When the mummy-looking balls get their skins
they finally start looking like basketballs. Their rough edges are smoothed and
lines are drawn by hand, using one careful stroke at a time. Before the balls are
ready for the courts, they are checked for air leaks for 24 hours. A sample goes
through a shooting test. The ball is shot at a speed of 25 mph at an iron plate of
thickness of 1 inch, 2000 times. Then its diameter is measured in several spots
to see if the ball has kept its round shape. Finally, after quality checks, the balls
are deflated for dispatching to tournaments. Covering the entire process, every
three seconds, Nivia makes one ball. CNNMoney showed the making of
basketballs in Nivia's factory at Jalandhar (Punjab), India.

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 OBJECTIVES OF THE STUDY

 To know customer preference about the purchase of the product

 To study about customer expectations, pricing factors, price variations of
Nivia Ball.
 To study the customer usage of the Nivia Ball.
 To know about the product availability in market
 To find out the customer opinion of the price, quantity, quality.

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 RESEARCH METHODOLOGY
Introduction
The essential purpose of marketing research is to provide information,
which will facilitates the identification of an opportunity or problems situation
and manager in arriving the best possible decision when such situation are
encountered.

Research Methodology is a basic plan, which guides the data collections

and analysis phases of the research project. It's a Framework, which specifies
the type course of the data and the collection periods.

Data Collection
After identifying designing the research problem and determining and
specific information require to solve the problem.

Data are information for the research can be collected through primary
data and secondary data.

1. Primary Data
These are the data generated which a particular problem of hand.

The primary data for my study is collected by survey method through

proper questionnaires.

2. Secondary Data
Secondary data are data which are collected from some research work, in
format booklets.

The secondary data for the survey is collected from internet printed
booklets.

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Sampling
Sampling mean's where only a few units of population under study is
considered for analysis.

Sample Unit
I choose my sampling from area at Cumbum town, Theni District in India
for market survey of the Nivia Ball.

Sample Size

The sample size taken for the survey is 100 respondents.

Tool Used for Analysis

The collected data were interpreted using percentage method.

Sampling Techniques
Sampling techniques are process of analyzing the selected data.

Method of Sampling Techniques

1. Random Sampling
2. Non-Random Sampling

Random Sampling
A Random sample in one where each item in the universe has an equal
change of known opportunity of being selected.

Non-Random Sampling
These Samples are made to meet the specific requirement of special
nature.

Questionnaires
A questionnaires consisting of an enquiry is prepared.

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 DATA ANALYSIS AND INTERPRETATION

Data analysis
Interpretation refers to the task of drawing inference from the collected
facts, after an analytical or experimental study. For the survey the collected data
are analyzed and interpreted by the percentage analysis method. This attempt is
to organize and summarize data in order to increase results. Usefulness in such a
manner that enable the research to relate critical points with the study
objectives. Sometimes these organizing and summarizing of data collected
through the use of sample, the reliability of the summary estimation is required
to be determined. In this survey the collected data are analyzed and interrelated
by the percentage analysis method.

Percentage Analysis Method

Percentage Analysis method is a special kind of ratio percentage is used
in making comparison between two or more series of data percentage are used
to describe relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

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 SUGGESTIONS

 The company should improve the long life of the Nivia Ball.

 The company should implement some new advertisement in Nivia Ball,

in order to increase the customer.

 The customers are expecting changes in the price of Nivia Ball.

 The company has to increase the quality of the product.

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 LIMITATIONS

 The study was done in Cumbum Town only.

 The respondents are in urgency, so there may be some bias in answer.

 Attitude and opinions are subject to change.

 The survey was conducted only among the limited size of 100

respondents.

 The time was not enough to collect the data. Faced more difficulties in

gathering data.

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 CONCLUSION

Customer is the king of the market superiors in an organization

customer's satisfaction plays a significant role in the modern marketing. Nivia
Ball is important product for the sports people. Now a day's competition war is
going on with the flame of advert sent war.

Here, I conclude that my field survey was more helpful to identify the
attitude and behaviour of the consumer and also how the consumers are satisfied
with their product of Nivia Ball.

Nivia Ball has captured good market and has earned a fantastic good- will
in Cumbum town. The experience that I gained through this survey will be
highly useful for my career.

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 BIBLIOGRAPHY

MARKETING MANAGEMENT

Marketing Management - Philip Kotler

Marketing Research - D.D.Sharma

Research Methodology - R.N.Sharma

Web Search

 www.niviasports.com

 www.google.com

 www.wikipedia.com

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 A MARKET SURVEY ON CONSUMER AND SATISFACTION
REGARDING LEVEL OF NIVIA BALL IN
CUMBUM TOWN

QUESTIONNAIRE

1. Do you play sports?

 Yes  No
2. If yes, which sports do you play?
 Football  Volleyball  Basketball  Cricket
3. Which brand of ball do you use?
 Cosco  Nivia  Adidas  Vicky
4. For what reason have you chosen Nivia ball?
 Low Price  High Price  Quality  Weightless
5. How long have you been used this product?
 6 months to 1 year  1 to 3 years
 3 to 5 years  5 to 7 years
6. How do you know about the Product?
 TV Advertisement  Newspaper  Friends  Others
7. What is your opinion about the bat?
 Good  Very Good  Bad  Very Bad
8. What is your opinion about the price of the product?
 Low  High  Very High  Medium
9. Do you expect any change in Nivia ball?
 Yes  No
10. Are you fully satisfied?
 Yes  No
11. What was your previous brand before using availability of the product?
 Cosco  Nivia  Adidas  Vicky

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12. What is your opinion about the availability of the product ?
 Very rare  Optimum  Available
13. Will you recommend this product to your friends?
 Yes  No
14. Do you consume the product?
 Yes  No
15. Incase of non-availability of Nivia ball which is your substitute brand?
 Cosco  Nivia  Adidas  Vicky
16. Are you satisfied with the product?
 Yes  No
17. What do you feel about the Quality of the product?
 Good  Bad
18. Any suggestions..........................

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