StartUp India Learning Program

Business Tracker

Business Tracker
 Idea
1. What pain points or problems are you trying to solve with your venture
idea?

i am trying to make people get back to when they used to communicate

emotions in a real time manner. this can help people get closer. a lot of
people can save time by the same by simply hiring someone else to do
their job. this will be great

2. What experience or observation led you to this idea? Did you face the
experience personally?

i have seen people always running and having no time for real time
communication

3. Write down your idea to address these problems in the most concise yet
effective way. E.g. redBus = Provides information about bus ticket options
and allows seamless booking of tickets on its platform.

it will provide a connection on a more personal basis

4. List down the assumptions that you are making about the problems,
target group facing these problems, and your solutions. (Example: In case
of redbus, one of the assumptions was that bus operators would accept
and adapt to online bus ticketing)

a lot of revenue and a good workforce

Business Tracker
 Target Segment

5. Who are the potential customers who face the problem that you are
trying to solve? (The problem you stated in the last segment)

every person in an age group of 15-75

6. You learnt about the importance of staying focused and choosing a niche
target segment. Is there a target segment where you can offer the
customer clear and compelling benefits at a price they are willing to pay?
Write point-wise definition of your Target Segments, and value
propositions for each of them.

yes. high income category

Business Tracker
 Competition & Industry Analysis

7. Is anyone else trying to solve the same problem? If yes, then list down
these companies that are trying to solve the same problem or part of
problem.

not yet according to me

8. List down the differences in your offerings (as compared to existing

offerings in the market) for your potential customers?

its more personal

9. What is the threat of new businesses starting in your industry? How easy
is it to start up in your sector?

very easy

10. How much power do your potential buyers have? Is cost of switching to
competitors for them high/low?

very much

11. How much power do your suppliers have and what potential do they have
to raise prices?

quite high

12. How easy is it for your consumers to find a substitute to your product?

very easy

Business Tracker
 13. What is the level of competition in your industry? Would it affect your
venture?

not much yet

14. How do you plan to gain competitive advantage over your competitors?

by product innovation

Business Tracker
 Market Sizing

15. Which market does your idea cater to? (Example: Baskin Robbins catering
to premium market of ice cream lover)

mostly younf professionals

16. How large is this segment, and how fast is it growing? Try and mention
data (with source) that supports your claim.

very large. very fast

17. Is it likely that your entry into this segment will provide you the platform
to enter other segments that you may wish to target in the future? If yes,
then describe these potential segments.

yes

Business Tracker
 Legal Aspect

18. Having gone through this segment, which business structure are you
looking to go for? List reasons.

sole proprietorship

19. Which of the factors will drive you in choosing your base location? Which
location would you choose and why?

skilled employee base

20. Which industry specific permits would you need to operate business in
your industry? (For example, if you are involved in manufacturing of food
products, then you will require a FSSAI license to continue operations).

generic permit

21. For your venture, when you develop a new brand or logo, which IP
registration would you apply for and why?

patent

22. For your own entity, what would be the 5 steps you would take to
execute your business idea from a legal perspective? For example,
company formation, registering IPRs etc.

nice

Business Tracker
 Financial Plan & Strategy
23. What are the various Assets and Liabilities with regards to your own
business venture?

plant and machinery, creditors

24. What are the financial KPIs that you track for your business venture
currently? Are you adding any KPIs to the list basis your learning? Give
reasons for each financial KPI that you currently use or want to use.

cohort analysis

25. List and explain the factors you think will impact the level of working
capital for your own business venture?

inventories and incoming of cash

26. Describe the operating cycle for your own business venture.

short

27. What is your strategy for managing your business's short-term fund
requirements?

payments in time in cash

28. Describe some of the key terms (if any) you discussed and agreed upon
with the vendors of your business?

termination and trust

Business Tracker
 29. List down the various operating (OPEX) and capital (CAPEX) expenditures
you made during the starting phase of your business venture?

warehouses

30. Which are the sources that you have looked after or would be looking
into for raising funds for your business venture? And why?

investors

31. If applicable, describe the performance of your business venture based on

the following parameter:
Liquidity
Profitability
Efficiency

profitability

32. What are the major cost elements for your business venture? Classify
them into Fixed, Variable and Semi-Variable.

xz

Business Tracker
 Business Plan
33. List here the participants in your startup's ecosystem, who will need the
Business Plan for themselves to perform their role better.

zx x

34. What would be the elements and sub-elements of the Business Plan for
your venture? Add a one liner explanation under each sub-element.

azxzx

35. What is your overall marketing strategy? What steps or activities will you
undertake to achieve your goals/objectives?

cdfd

36. Where do your products/services fit into the market? Are they high-end,
competitive or budget? How does this compare to your competitors?

wd

37. If relevant to your business venture, what type of storage facility and
distribution network will you have in place?

dv

Funding

Business Tracker
 38. Among the business stages discussed here, where does your startup
stand? Based on this, if applicable, what is the next funding stage that
you would enter?

dfd

Business Tracker