INTRODUCTION

Market Research:

Marketing research is the systematic gathering, recording, and analysis

of data issue relating to marketing products and services. The goal marketing
research is to identify assess how changing elements of the marketing mix
impacts customer behavior.

Market Research is “the function that links the consumers, customers,

and public to the marketer through information-information used to identify
and required to define marketing opportunities and problems; generate, refine,
and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process marketing research specifies the
information required to address these issues, designs the methods for
collecting information , manage and implements the data collection process,
analyzes the results and communicates the finding and their implications.

Consumer satisfaction:

Consumers are our best source of business information-whether it’s to

improve an existing product or service or whether you’re planning to launch
something new. There’s no substitution for “getting it from the horse’s mouth.
“when you open up the lines of communication, you are able to align your
resources to best advantage, and you often can make changes or launch
production more quickly.

Customer behavior study is based on consumer buying behavior , with

the consumer playing the three distinct roles of user, payer and buyer.
Research has shown that consumer behavior is difficult to predict, even for
experts in the field. Relationship marketing is an influential asset for customer

1
behavior analysis as it has a keen interest in the re-discovery of the meaning of
marketing through the importance of the customer or buyer.

A greater importance is also placed on consumer retention, customer

relationship management, personalization, customization and one-to-one
marketing. Social function can be categorized into social choice and welfare
function.

Study:
A study is an effective tool for measuring the Consumer’s Aspiration,
Trade Channel Behavior, Competitive Action etc., It provides a linkage
between the corporate environment and the marketing organization. Marketing
research, thus, may be viewed as an important tool used as an aid for tackling
problems in marketing. A study is a place in which buyer and seller meet each
other and exchange the goods and services. Marketing is an economic process
in which goods and services exchange their value is determination in terms of
money of price.

This filed Study is nothing but just analysis of Consumer’ attitude about
the attitude, this satisfaction, his needs, and some other expectation regarding
production specification. AS the courses related to business field, each and
every candidate should come to know about what a market is, and the syllabus
also provides a fire opportunity to this need.

2
 COMPANY PROFILE
INTRODUCTION:
Kalyan Jewellers is an Indian jewellery store chain. It was founded by
T.S.Kalyanaraman, who started their first jewellery shop in 1993 in Thissur,
Kerala, India with a capital of 7.5 million (US$110,000) and has since grown
to become the largest jewellery store chain in India. With approximat Kalyan
Jewellers have partnered with a number of celebrities to be regional brand
ambassadors, including Amitabh Bachchan and Jeya Bachchan,Shah Rukh
khan, Katrina Kaif in North India, Manju Warrier in Kerala, Nagarjuna
Akkineni in Andhra Pradesh and Telangana, Shiva Rajkumar in Karnataka,
Prabhu Ganesan in Tamil Nadu. Aishwarya Raj Bachchan was paid 100
million (US$ 1.4 million) per year for a two-year deal with Kalyan Jewellers
to be a nationwide brand ambassador, which was formerly Sushmita Sen. The
advertising and marketing budget of Kalyan is around 900 million (US$ 13
million) ely 8000 employees, the chain has 100 showrooms across India.

Analysis of women preference of Imitative Jewellers:

To most women fashion is a mode of expressing themselves. Wearing
jewellery adds value to this trend of fashion. Jewellery can be made from
preciott’s element like gold or diamond and there is another option that is
imitative jewellery. But, not all women have the opportunity to wear gold
jewellery due to high price or other reasons. So, a large number of women are
accustomed to wearing imitative jewellery which is also known as fashion
jewellery this paper attempts to find out what enticed women to prefer this
imitative jewelry.

survey was conducted among 100 users of imitative jewelleries to

collect data for this study. Judgmental sampling technique has been
administered to reach and gather data from the respondents. Collected data

3
have been analyzed using frequency distribution and multiple regression
approach. Reliability of the items has been tested to ensure that the
measurement is free from random error and results are consistent. This study
reveals that three variables namely low cost of imitative jewellery, innovative
and elegant design and matching with apparels significantly after women
preference of using imitative jewellery. However the researchers come up
with the findings that women are less susceptible to consider endless options
of design, safety and security, availability as significant determinants in case
of purchasing imitative jewellry, looking like gold and easy for carrying.

Demand for luxurious items has been growing day by day. Since
jewellery is a luxurious item, jewellery industry seems to have a glittering
future. Jewellery, which is attached to the body or the clothes, is small
decorative items worn for personal adornment, such as brooches, rings,
necklaces, earrings, and bracelets. Modern fine jewellery is usually made of
gold, white gold, platinum, palladium, titanium, or silver (subject wiki for
jewellery 2017).

Like many other industries, the jewellery industry in not devoid of

consumer behavior, How people identities, a demand, how they search for
information, how they finally make decision comparing the available
alternative products and how they perceive satisfaction from used products are
the focal issues of consumer behavior study. It also discusses the consumers’
behavioral, demographic and psychographic characteristics which play a vital
role in case of buying decision process. The demand and price of jewellery
products largely demand on consumers’ income, cost of raw material and
existing fashion ability and trend. Recently like many other industry has been
affected by worldwide recession. On the other hand, customers have become
choosier then before. Because of rising price of traditional jewellery items

4
usage trends of jewelleries are moving from gold to gold plated or imitative
jewelleries (Uk essays, 2015). Along with rising consumer demand there has
been a rise in the imitative jewellery industry in Bangladesh. Previously,
several researches have been conducted on overall jewellery business.

5
 PRODUCT PROFILE
This paper investigates immitative competition in a two-stage game of
strategic product choice in a vertically differentiated market. The innovator
chooses its product strategy anticipating the subsequent entry of rival firm. It
rival firm chooses the degree to which it is profitable to differentiate its
product from the innovator. It has the second mover advantage that its costs
are lower the more closely it copies the innovator’s product. But against this
advantage is the drawback that the more similar the two products are, the more
intense is the price competition drawback between the two firms. The trade-
off between and differentiation is affect by the degree of consumer
heterogeneity in the market. Consumers differ by income. The relationship
between the incentive to immitate and the distribution of income is important,
particularly in evaluating the welfare effects of two different policy responses,
patent policy and co-operative alliances.

Market Segment by Product Type Men’s are Women Jewellery

Bracelets Men also started adorning jewellery as it gives them trendy
look. Rugged Jewellery made up of heavy designs, but easy to carry such as
bracelets, made up of leather, cloth, beads and plastic are well demanded by
men of all generations. Various fashion shows across the world show how
men can adorn Jewellery in the best way. Bracelets found in the konkan region
comprise of those made up of leather and cloth. Beaded bracelets are also fast
selling in these areas. Metal bracelets such as the “Salman khan” bracelets is
very famous both in urban and rural areas.

Earrings Indian customs and traditions allow piercing of men’s ears and
hence Indian men do not shy away from adorning earrings in the general
public. From funky designs to small studs, all well perceived by the men in
these regions. Earrings for men are more demanded in the urban areas than in

6
the rural areas, may be to the social stigma connected with it. Lot changes
happening in the attire and the way people dress up has caused the demand for
such types of fashion Jewellery to rise In these decades.

Pendants and Chains Pendants and chains, both in traditional and

contemporary designs are well demanded by the youth in this region. Pendants
such as those in leading Bollywood movies create a craze amongst the youth.
Chains such as those made up of steel and plated gold are demanded by people
and worn for functions or weddings. Boho designs are also picking up in the
urban areas as the demand for such items is soaring high.

Rings, Kadas and Cufflinks Rings , kadas and Cufflinks are famous
amongst men. Rings and kadas in traditional and contemporary designs are in
demand now a day. Mettalic kada made up of glazed rodhium and very
beautiful and aesthetically designed. Cufflinks are in demanded by people
wearing suits. Cufflinks give a nice formal look to the attire and make it
fashionable at that moment. Women’s Jewellery.

Earrings Earrings such as long drop earrings, danglers, studs, tassels,

Jhumkas, Crystal, kundan earrings , Cocktail are famous and well demanded
by women of all ages. Plastic earrings are too in demand due to its light
weight and quirky prints which make it trendy and fashionable to wear.
Handmade earrings too are quite in demand these days. The regions of konkan
demand more of ethnic designs in earrings then the contemporary . Tourist
places in the Konkan region such as Malvan, kudal, Vengurle, Sawantwadi,
Gow, Bhatkal, karwar, Gokarna, Kumtha, Murudeshwar and Mangalore are
frequented by lots of tourists all year round. Fashion Jewellery is also fast
picking up in these regious attributed to the fact that youth and younger
generations play a major role in driving the sales of such products

7
 Necklaces and Necklace Sets wide varieties of necklaces and sets with
similar matching earrings are available in the Konkan market. Traditional
designs are more famous in this region due to the ethnicity of the Konkan
region. Traditional ethnic designs are worn by the youth only during festivals
and other religious occasions and by women in the age group of 30 plus.
Chokers made up of plastic are highly in demand and command a good price.
Traditional Boho designs too are picking to demand. Traditional necklaces
such as pearl necklaces, poha haar, and maharani haar are well known in these
areas. These designs are more of party wear or club wear. Younger
generations like to experiment with their looks and hence they have more
preference of contemporary designs over the traditional designs.

8
 OBJECTIVES OF THE STUDY

Primary Objectives:
 To analysis the usage and satisfaction regarding Immitative Jewellers
in this Cumbum Town.
 To study the Market condition of Immitative Jewellers in Cumbum
Town.
 To find out the consumer satisfaction level of the Immitative Jewellers.
 To find out the reason for preference of Immitative Jewellers by the
consumer.
 To find out the consumer suggestions about the Immitative Jewellers.
 To gain knowledge on the concept of the Market survey.
 To gain knowledge on data analysis.
 To experience the attitude different kinds of consumer cloth user and
non users and their responding behaviors.

9
 RESEARCH METHODOLOGY

Research Method is a basic plan, which guides the data Collection and
analysis phases of the research project. It is a framework, which specifies the
type course of the data and the data collection periods.

Research Design
The research problem having been formulated in clear cut items, the
research will be required to prepare a research design. That is he will have to
state the conceptual structure with in which research would be conducted. The
preparation of such a design facilities research to be as efficient as possible
yielding maximum information.

Collection of Data
A data means collection of facts and figures. This data be in the from of
numeric or non-numeric in such of the collection of data appropriate data may
be of the form of primary and secondary.

There are several way of collecting the data appropriate data, which
differ considerably in concept of money, time and other aspects/ The
collections of data are collected through primary and secondary.

Primary Data
Primary data are those which are collected a fresh and for the first time
and thus happen to be original in character. The Primary data can be collect
through experiment or through survey. In The research conduct an
experiment, he observes some quantities measurement or the data with the
help of which he examine the through contain in his hypothesis.

Secondary Data

10
 This data which have already collected by someone else and which have
already been passed through the statistical process. Data , which are not
originally collected but rather obtained from published or unpublished
sources, are known as secondary data.

Data Collection
Data collection is the process of collection the data by structured
questionnaires enquiry. The data used in this survey are:

 Primary Data
 Secondary Data

Primary data
Primary data are generated when the research using personal
investigation a particular problem at the hand primary 3 method can collect
data.

Sampling
Sampling means where only a few units of population under study are
consideration for analysis is called sampling. It is a process of obtaining the
information about an population by examining only a part of it.

Sampling Techniques
Sampling techniques used in the survey was random sampling.

Sample Size
The sample size taken for survey is 50 respondents.

Secondary Data

11
 Secondary data are those data, which are collected from some earlier
research work. This data are printed in nature. Booklets, Statistical,
information & etc.,

Questionnaires Method
In this Method a question considering list of question airing pertaining
to the survey is prepared. There are blank spaces for answer. The
questionnaire is sent to the respondents who have expected to write the answer
in the blank spaces.

Tool for Analysis

The contact Method used in the survey is percentage analyzed Method.

12
 DATA ANALYSIS AND INTERPRETATION

Collection data must be edited, tabulated and analyzed. The research

term makes interpretation of the data. Conclusion and interpretations load to
recommendation for analyzing large data and at a lower cost.

Conclusions and recommendations supported by necessary analysis are

submitted in the form of a written report and it is submitted to marketing
executives. The report must clearly and effectively point out the relationship
among the data the interpretation and the recommendations.

Marketing Research Process

Marketing research requires the application of the system approach to
the task collection organization analyzing and interpretation desired marketing
information. The research process must be carefully planned effectively co-
ordinate with all other related steps.

Feed Back

Input Process Output

(Data) (Data analysis and (Information)
Interpretation)

13
 TABLE – 1

Percentage
S.No Particulars No. of Respondents
(%)

1 Male 5 8

2 Female 55 92

Total 60 100%
SEX WISE RESPONDENT

Source: Primary Data

Among 60 Respondents

 8% of male said that they using Immitative Jewellers

 92% of female said that they using Immitative Jewellers

14
 CHART – 1

SEX WISE RESPONDENT

100
92
90

80

70

60

50

40

30

20

10 8

0
Male Female

15
 Percentage
S.No Age wise No. of Respondents
%
1 15-25 25 41
2 25-35 15 25
3 35-45 10 17
4 45-55 10 17
Total 60 100%
TABLE – 2

AGE WISE RESPONDENT

Source: Primary Data

Among 60 Respondent

 41 % of them are belong to below 15-25 age group of respondents.

 25 % of them are belong to below 25-35 age group of respondents.
 17 % of them are belong to below 35-45 age group of respondents.
 17 % of them are belong to below 45-55 age group of respondents.

16
 CHART – 2

AGE WISE RESPONDENT

45
41
40

35

30
25
25

20
17 17
15

10

0
15-25 25-35 35-45 45-55

17
 No. of
S.No Particulars Percentage
Respondents

1 Yes 40 67

2 No 20 33

Total 60 100%
TABLE – 3

RESPONDENT LIKE THE IMMITATIVE JEWELLERS

Source: Primary Data

Among 60 Respondents

 67 % Of Respondents are Like Immitative Jewellers.

 33% Of Respondents are not Like Immitative Jewellers.

18
 CHART – 3

RESPONDENT LIKE THE IMMITATIVE JEWELLERS

80

70 67

60

50

40
33
30

20

10

0
Yes No

19
 No. of
S.No Particulars Percentage
Respondents

1 Costly 20 33

2 Normal 25 42

3 Low 15 25

Total 60 100%

TABLE – 4

RESPONDENT PRICE OF THIS PRODUCT

Source: Primary Data

Among 60 Respondents

 33% of Respondents are feel that the price is costly.

 42% of Respondents are feel that the price is Normal.
 25% of Respondents are feel that the price is Low.

20
 CHART – 4

RESPONDENT PRICE OF THIS PRODUCT

45
42
40

35 33

30
25
25

20

15

10

0
Costly Normal Low

21
 No. of
S.No Particulars Percentage
Respondents
1 Traditional 25 41

2 Modern 10 17

3 Stylish 15 25

4 Decorative 10 17

Total 60 100%
TABLE – 5

RESPONDENT DESIGNS OF DO YOU LIKE THIS PRODUCT

Source: Primary Data

Among 60 Respondents

 41% of Respondents are Designs of like the Traditional.

 17% of Respondents are Designs of like the Modern.
 25% of Respondents are Designs of like the Stylish.
 17% of Respondents are Designs of like the Decorative.

22
 CHART – 5

RESPONDENT DESIGNS OF DO YOU LIKE THIS PRODUCT

45
41
40

35

30
25
25

20
17 17
15

10

0
Traditional Modern Stylish Decorative

23
 No. of
S.No Particulars Percentage
Respondents

1 Yes 60 100

2 No 0 0

Total 60 100%
TABLE – 6

RESPONDENT ATTACH IMPORTANCE TO SPECIAL OFFERS

Source: Primary Data

Among 60 Respondents

 100% of Respondents are like this Special offers.

 0% of Respondents are not like this Special offers.

24
 CHART – 6

RESPONDENT ATTACH IMPORTANCE TO SPECIAL OFFERS

120

100
100

80

60

40

20

0
0
Yes No

25
 No. of
S.No Particulars Percentage
Respondents
1 Price offer 15 25

2 Free offer 30 50

3 Other offers 15 25

Total 60 100%

TABLE-7

RESPONDENT MENTION OFFER INFLUENCE YOU

Source: Primary Data

Among 60 Respondents

 25% of Respondents expects Price offers.

 50% of Respondents expects Free offers.
 25% of Respondents expects some Other offers.

26
 CHART-7

RESPONDENT MENTION OFFER INFLUENCE YOU

No. of
S.No Particulars Percentage
Respondents
1 Home 5 8

2 Festival 15 25

3 Function 15 25

4 Celebration 25 42

Total 60 100%

60

50
50

40

30
25 25

20

10

0
Price offer Free offer Other offers

TABLE – 8

RESPONDENT MOSTLY USE OF THIS PRODUCT

27
Source: Primary data

Among 60 Respondents

 8% of Respondents are using this product in Home.

 25% of Respondents are using this product in Festival.
 25% of Respondents are using this product in Function.
 42% of Respondents are using this product in Celebration.

28
 CHART – 8

RESPONDENT MOSTLY USE OF THIS PRODUCT

45
42
40

35

30
25 25
25

20

15

10 8

0
Home Festival Function Celebration

29
 No. of
S.No Particulars Percentage
Respondents
1 Excellent 40 67

2 Good 15 25

3 Better 5 8

Total 60 100%
TABLE – 9

RESPONDENT OPINION ABOUT THE QUALITY OF THIS

PRODUCT

Source: Primary Data

Among 60 Respondents

 67% of Respondents are feel that the quality is Excellent.

 25% of Respondents are feel that the quality is Good.
 8% of Respondents are feel that the quality is Better.

30
 CHART – 9

RESPONDENT OPINION ABOUT THE QUALITY OF THIS

PRODUCT

80

70 67

60

50

40

30
25

20

10 8

0
Excellent Good Better

31
 TABLE – 10

RESPONDENT PREVIOUS PRICE BEFORE USING IMMITATIVE

JEWELLERS

No. of
S.No Particulars Percentage
Respondents
1 Rs.500/- 15 25

2 Rs.1000/- 20 33

3 Rs.2000/- 15 25

4 Rs.5000/- 10 17

Total 60 100%

Source: Primary Data

Among 60 Respondents

 25% of them are belong to below Rs.500/- price of this product for
using Respondents.
 33% of them are belong to below Rs.1000/- price of this product for
using Respondents.
 25% of them are belong to below Rs.2000/- price of this product for
using Respondents.
 17% of them are belong to below Rs.5000/-price of this product for
using Respondents.

32
 CHART – 10

RESPONDENT PREVIOUS PRICE BEFORE USING IMMITATIVE

JEWELLERS

35 33

30

25 25
25

20
17

15

10

0
Rs.500/- Rs.1000/- Rs.2000/- Rs.5000/-

33
 TABLE – 11

RESPONDENT RECOMMEND THE IMMITATIVE JEWELLERS

No. of
S.No Particulars Percentage
Respondents
1 Yes 50 83

2 No 10 17

Total 60 100%

Source: Primary Data

Among 60 Respondents

 83% of Respondents say that they Recommend for this product.

 17% of Respondents say that they Recommend for this product.

34
 CHART – 11

RESPONDENT RECOMMEND THE IMMITATIVE JEWELLERS

90
83
80

70

60

50

40

30

20 17

10

0
Yes No

35
 TABLE – 12

RESPONDENT KIND OF THE CHANGES DO YOU EXPECT

No. of
S.No Particulars Percentage
Respondents
1 Facilities 15 25

2 Designs 15 25

3 Add stone 20 33

4 colors 10 17

Total 60 100%

Source: Primary Data

Among 60 Respondents

 25% of Respondents are changes for Facilities.

 25% of Respondents are changes for Designs.
 33% of Respondents are changes for Add stone.
 17% of Respondents are changes for Colors.

36
 CHART – 12

RESPONDENT KIND OF THE CHANGES DO YOU EXPECT

35 33

30

25 25
25

20
17

15

10

0
Facilities Designs Add stone colors

37
 TABLE – 13

RESPONDENT ALTERNATIVE COMPANY OF THIS PRODUCT DO

YOU LIKE AND USE

S.No Particulars No. of Respondents Percentage

1 Kalyan Jewellers 25 42

2 Malabar Gold and Diamonds 15 25

3 Tanishq 15 25

4 Hari Krishna Export 5 8

Total 60 100%

Source: Primary Data

Among 60 Respondents

 42% of Respondents are like and using company of Kalyan Jewellers.

 25% of Respondents are like and using company of Malapar Gold and
Diamonds.
 25% of Respondents are like and using company of Tanishq.
 8% of Respondents are like and using company of Hari Krishna Export.

38
 CHART – 13

RESPONDENT ALTERNATIVE COMPANY OF THIS PRODUCT DO

YOU LIKE AND USE

45 42
40
35
30
25 25
25
20
15
10 8
5
0
rs ds q rt
elle on nish x po
Je
w am Ta E
n Di na
lya d si h
Ka an Kr
ol
d ri
G Ha
ar
la ab
M

39
 TABLE – 14

RESPONDENT MEDIA INFLUENCED YOU TO BUY THIS

PRODUCT

No. of
S.No Particulars Percentage
Respondents

1 TV 20 33

2 Newspaper 5 8

3 Online 35 59

Total 60 100%

Source: Primary Data

Among 60 Respondents

 33% of Respondents Influenced to buy Immitative Jewellers .

 8% of Respondents Influenced to buy Immitative Jewellers.
 59% of Respondents Influenced to buy Immitative Jewellers.

40
 CHART – 14

RESPONDENT MEDIA INFLUENCED YOU TO BUY THIS

PRODUCT

70

60 59

50

40
33
30

20

10 8

0
TV Newspaper Online

41
 TABLE – 15

RESPONDENT PURCHASE THE IMMITATIVE JEWELLERS

No. of
S.No Particular Percentage
Respondents

1 Retailer 10 17

2 Whole Seller 20 33

3 Online 30 50

Total 60 100%

Source: Primary Data

Among 60 Respondents

 17% of Respondents are get Immitative Jewellers from the Retailer.

 33% of Respondents are get Immitative Jewellers from the Whole
seller.
 50% of Respondents are get Immitative Jewellers from the Online.

42
 CHART – 15

RESPONDENT PURCHASE THE IMMITATIVE JEWELLERS

60

50
50

40
33
30

20 17

10

0
Retailer Whole Seller Online

43
 TABLE – 16

S.No Particulars No. of Respondents Percentage

1 Yes 55 92

2 No 5 8

Total 60 100%
RESPONDENT ADVERTISEMENT INFLUENCED YOU TO
PURCHASED FOR THIS PRODUCT

Source: Primary Data

Among 60 Respondents

 92% of Respondents are feel that the advertisement of this product.

 8% of Respondents are feel that the advertisement of this product.

44
 CHART – 16

RESPONDENT ADVERTISEMENT INFLUENCED YOU TO

PURCHASED FOR THIS PRODUCT

100
92
90

80

70

60

50

40

30

20

10 8

0
Yes No

45
 TABLE – 17

RESPONDENT OCCASION DO YOU PURCHASE FOR THIS

PRODUCT

No. of
S.No Particulars Percentage
Respondents
1 Festival 10 17

2 Celebration Function 20 33

3 Marriage Function 30 50

Total 60 100%

Source: Primary Data

Among 60 Respondents

 17% of Respondents are using Jewellers for Festival.

 33% of Respondents are using Jewellers for Celebration Function.
 50% of Respondents are using Jewellers for Marriage Function.

46
 CHART – 17

RESPONDENT OCCASION DO YOU PURCHASE FOR THIS

PRODUCT

60

50
50

40
33
30

20 17

10

0
Festival Celebration Function Marriage Function

47
 TABLE – 18

S.No Particulars No. of Respondents Percentage

1 Yes 60 100

2 No 0 0

Total 60 100%
RESPONDENT EASILY AVAILABLE IN THE MARKET IN THIS
PRODUCT

Source: Primary Data

Among 60 Respondents

 100% of Respondents said that this product easily available in the

market.
 0% of Respondents said that this product not easily available in the
market.

48
 CHART – 18

RESPONDENT EASILY AVAILABLE IN THE MARKET IN THIS

PRODUCT

120

100
100

80

60

40

20

0
0
Yes No

49
 TABLE – 19

RESPONDENT FOLLOWING REASON FOR THE SUCCESS OF

THIS PRODUCT

No. of
S.No Particulars Percentage
Respondents

1 Designing 25 42

2 Quality 20 33

3 Price 15 25

Total 60 100%

Source: Primary Data

Among 60 Respondents

 42% of Respondents feel that the best Designing is the success of

Immitative Jewellers.
 33% of Respondents feel that the best Quality is the success of
Immitative Jewellers.
 25% of Respondents feel that the best Price is the success of Immitative
Jewellers

50
 CHART – 19

RESPONDENT FOLLOWING REASON FOR THE SUCCESS OF

THIS PRODUCT

45
42
40

35 33

30
25
25

20

15

10

0
Designing Quality Price

51
 TABLE – 20

RESPONDENT OPINION OF THIS PRODUCT (PEOPLE)

No. of
S.No Particulars Percentage
Respondents

1 College students 30 50

2 Home makers 10 17

3 Other peoples 20 33

Total 60 100%

Source: Primary Data

Among 60 Respondents

 50% of Respondents are using for College students.

 17% of Respondents are using for Home makers.
 33% of Respondents are using for Other peoples.

52
 CHART – 20

RESPONDENT OPINION OF THIS PRODUCT (PEOPLE)

60

50
50

40
33
30

20 17

10

0
College students Home makers Other peoples

53
 FINDINGS

 67% of Respondents are like Immitative Jewellers.

 42% of Respondents are feel that the price is Normal.
 41% of Respondents are designs of like the Traditional.
 100% of Respondents are like this Special offers.
 50% of Respondents are excepts free offers.
 42% of Respondents are using this product in Celebration.
 67% of Respondents are feel that the quality is Excellent.
 33% of them are belong to below Rs.1000/- price of this product for
using Respondents.
 83% of Respondents say that they Recommend for this product.
 33% of Respondents are changes for Add stone.
 42% of Respondents are like and using company of Kalyan
Jewellers.
 59% of Respondents Influenced to buy Immitative Jewellers.
 50% of Respondents are get Immitative Jewellers from the Online.
 92% of Respondents are feel that the advertisment of this product.
 50% of Respondents are using Jewellers for Marriage Function.
 100% of Respondents said that this product easily available in the
market.
 42% of Respondents feel that the best Designing is the success of
Immitative Jewellers.
 50% of Respondents are using for College students.

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 SUGGESTION

 The price of this product is good at same time, some prices and gifts to
attract the customers.
 The products should advertise in the Regional TV channels and in
leading Newspaper and Online shopping.
 If they improve the quality of the produces it will benefit them to attain
a good level of Marketing.
 If the Introduce the different models of Immitative Jewellers and
increase the Sales.
 Improve the Market network and make available the products in needed
time of customers.

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 LIMITATIONS

 The study was limited only to Cumbum Town.

 The study conducted only among the limited size of samples.
 This study was in geographical area of Cumbum Town. So this project
cannot suit for other areas.
 I took more than 30 days to collect the opinion from the respondents.
 The Respondents given the data are not nearly true.

56
 CONCLUSION

The research study entitled “A Market Survey on consumer usage and

satisfaction Regarding of Immitative Jewellers in Cumbum Town”.

There is always a need for developing new and a successful aspect. It is

become of the fact the consumer with ever changing taste dicate that
companies should provide good quality of products be it in the case of
Immitative Jewellers (Kalyan ).

Though this survey I came to know about the consumer satisfaction

current market condition and market value of the Immitative Jewellers.

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 BIBLIOGRAPHY

Book Reference:

 Marketing Management - Philip Kotlar

 Marketing Research - Tull & Hawkins
 Research Mythology - R.S. Guptha

Webpage Reference:

 www.kalyanjewellery.com
 www.google.com

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 A MARKET SURVEY ON CONSUMER USEAGE AND
SATISFACTION REGARDING OF IMMITATIVE JEWELLERS IN
CUMBUM TOWN

QUESTIONNAIRE

1. Do you like the Immitative Jewellers?

1.Yes [ ] 2.No [ ]

2. If, yes which price of this product?

1.Costly [ ] 2.Normal [ ] 3.Low [ ]

3. Which designs of, do you like this product?

1.Traditional [ ] 2.Modern [ ] 3.Stylish [ ] 4.decorative [ ]

4. Do you attach Importance to special offers?

1.yes [ ] 2.No [ ]

5. If yes, mention offer influence you?

1.Price offer [ ] 2.Free offer [ ] 3.Other offers [ ]

6. Where do you mostly use of this product?

1.Home [ ] 2.Festival [ ] 3.Function [ ] 4.Celebration [ ]

7. What is your opinion about the quality of this product?

1.Excellent [ ] 2.Good [ ] 3.Better [ ]

8. What was your previous price before using lmmitative Jewellers?

1.Rs.500/- [ ] 2.Rs.1000/- [ ] 3.Rs.2000/ - [ ] 4.Rs.5000/- [ ]

9. Do you recommend the Immitative Jewellers?

1.Yes [ ] 2.No [ ]

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10. If yes, what kind of the changes do you expect?

1.Facilities [ ] 2.Designs [ ] 3.Add stone [ ] 4.colors [ ]

11. Which company of this product do you like and use?

1.Kalyan Jewellers [ ] 2.Malabar Gold and Diamonds [ ]

3.Tanishq [ ] 4.Hari Krishna Export [ ]

12. Which Media Influenced you to buy this product?

1.TV [ ] 2.Newspaper [ ] 3.Online [ ]

13. Where do you purchase the Immitative Jewellers?

1.Retailer [ ] 2.Whole Seller [ ] 3.Online [ ]

14. Which advertisement influenced you to purchased for this product?

1.Yes [ ] 2.No [ ]

15. In which occasion do you purchase this product?

1.Festival [ ] 2.Celebration Function [ ] 3.Marriage Function [ ]

16. In Immitative Jewellers easily available in the market?

1.Yes [ ] 2.No [ ]

17. Which is the following reason for the success of this product?

1.Designing [ ] 2.Quality [ ] 3.Price [ ]

18. What about your suggestion of this product (Immitative Jewellers)

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